Psq (PSQH-WT) Stock: Why It's Down Today
Updated Oct 20, 2026, 4:00 PM ET · closing price
- Closed at $0.01, -13.45% vs the prior close of $0.02.
- Volume 22.39K shares, 447.8x its 50-day average (heavy).
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
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PSQH-WT slides 13.5% to $0.01 on 447.8x normal volume. Closed at $0.01, -13.45% vs the prior close of $0.02. Day range $0.01–$0.02, opened at $0.00.
PSQH-WT daily analysis — what happened
A plain-English, data-only note for every US trading day (today's note updates every 2 hours while the market is open). Newest first; older days stay archived below.
Oct 20, 2026 — PSQH-WT slides 13.5% to $0.01 on 447.8x normal volume
- Closed at $0.01, -13.45% vs the prior close of $0.02. Day range $0.01–$0.02, opened at $0.00.
- Volume was 22.39K shares, 447.8x its 50-day average of 50 — unusually heavy trading.
- 52-week range $0.01–$0.02; today's close sits at 0% of that range, 17.8% below the 52-week high.
PSQH-WT bull case vs bear case (from the data)
- Annual revenue grew 81.1% in the latest fiscal year (SEC XBRL).
- Insiders made 4 open-market purchases in the last 12 months.
- Latest fiscal-year net income: loss of $36.61M.
- Insider selling outweighs buying: 21 sales vs 4 open-market buys among the 25 most recent reported insider trades (Form 4, last 12 months).
- High volatility: average daily move of 13.5% over 20 sessions.
- Thin trading (under $2M a day on average) can mean wide bid/ask spreads.
PSQH-WT latest news & SEC filings
Every SEC filing by or about PSQH-WT in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 5, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Wenzel Krista sold 112 shares at $4.94 (≈$553) on Oct 1, 2026; now holds 14,170
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 17, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Celli James received an award of 16,666 shares on Jul 9, 2026; now holds 16,666
- Celli James received an award of 13,888 shares at $3.60 (≈$50.00K) on Aug 13, 2026; now holds 30,554
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 17, 2026 · Form 3 — New insider holdings
Initial insider ownership statement (Form 3) — a new director, officer or 10% owner disclosed their holdings
Sep 8, 2026 · Form S-8 — Employee share plan registration
Registration of shares for employee stock plans (S-8)
Aug 18, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Aug 18, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Aug 18, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Aug 14, 2026 · Form 8-K/A — Current report (amended)
Amended current report
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
Aug 14, 2026 · Form 8-K/A — Current report (amended)
Amended current report
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
Aug 14, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 1.01 — Signed a material agreement.
- Item 3.02 — Sold unregistered shares.
Aug 4, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $7.13M (prior year $3.43M) (+107.8% vs Jun 30, 2025)
- Net income: -$5.62M (prior year -$8.37M) (loss narrowed vs Jun 30, 2025)
- Diluted EPS: -$1.54 (prior year -$2.78) (loss narrowed vs Jun 30, 2025)
Aug 4, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Jul 31, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 1.01 — Signed a material agreement.
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
Jul 10, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 3.03 — Change to shareholder rights.
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
- Item 5.03 — Amended its charter or bylaws / changed fiscal year.
- Item 5.07 — Reported shareholder vote results.
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
Things to know before you trade PSQH-WT
- Last results release: Aug 4, 2026 (8-K Item 2.02). Previous ones: May 7, 2026, Mar 17, 2026, Feb 17, 2026. Based on that rhythm, the next report is likely around Nov 3, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 13.45% (largest 13.5%). That is a volatile stock.
- Liquidity: about 11.22K shares (≈$166) trade per day on average. Thin volume can mean wider bid/ask spreads.
- 52-week position: $0.01 vs a range of $0.01–$0.02 (0% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 4 open-market buys, 21 sales; latest: Willie Langston bought 50,000 shares on Jun 8, 2026.
- Latest filings: 8-K Aug 14, 2026; 10-Q Aug 4, 2026; 8-K Aug 4, 2026.
- Listing: NYSE · industry: Services-Advertising.
PSQH-WT market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 20, 2026 | 0.00 | 0.02 | 0.01 | 0.01 | 22.39K |
| Oct 15, 2026 | 0.00 | 0.02 | 0.02 | 0.02 | 50 |
About Psq
Psq (PSQH-WT) is listed on the NYSE and classified by the SEC under “Services-Advertising”. Its business address is in BOZEMAN, MT. State of incorporation: DE. Fiscal year ends December 31. SEC CIK 1847064.
PSQH-WT board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| James Celli | Director | Sep 17, 2026 |
| Willie Langston | Director | Aug 18, 2026 |
| Caitlin Long | Director | Aug 18, 2026 |
| Blake Masters | Director | Aug 18, 2026 |
| Davis Iii Pilot | Director | Aug 18, 2026 |
| James Rinn | Chief Financial Officer | Jul 10, 2026 |
| Michael Stephen Seifert | Chief Executive Officer | Dec 1, 2025 |
| Donald J. Jr Trump | Director | Aug 18, 2026 |
| Dusty Wunderlich | Chief Strategy Officer | Aug 13, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Michael Robert Hebert | Chief People Officer | Nov 17, 2025 |
| Michael Pena | Chief Financial Officer | Aug 13, 2026 |
| Michael D. Perkins | Chief Operations Officer | Aug 13, 2026 |
| James Rinn | Chief Financial Officer | Jul 10, 2026 |
| Michael Stephen Seifert | Chief Executive Officer | Dec 1, 2025 |
| Krista Wenzel | Chief Accounting Officer | Aug 13, 2026 |
| Dusty Wunderlich | Chief Strategy Officer | Aug 13, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jun 8, 2026 | Willie Langston | Buy | 50,000 | $0.50 |
| Jun 8, 2026 | Willie Langston | Buy | 50,000 | $0.50 |
| Jun 8, 2026 | Willie Langston | Buy | 50,000 | $0.50 |
| Jun 8, 2026 | Willie Langston | Buy | 50,000 | $0.50 |
| May 15, 2026 | James Rinn | Sale | 12,699 | $0.59 |
| May 15, 2026 | James Rinn | Sale | 12,699 | $0.59 |
| May 15, 2026 | James Rinn | Sale | 12,699 | $0.59 |
| May 15, 2026 | James Rinn | Sale | 12,699 | $0.59 |
| May 15, 2026 | Michael Pena | Sale | 4,590 | $0.59 |
| May 15, 2026 | Michael Pena | Sale | 4,590 | $0.59 |
| May 15, 2026 | Michael Pena | Sale | 4,590 | $0.59 |
| May 15, 2026 | Michael Pena | Sale | 4,590 | $0.59 |
| May 15, 2026 | Dusty Wunderlich | Sale | 17,517 | $0.59 |
| May 15, 2026 | Dusty Wunderlich | Sale | 17,517 | $0.59 |
| May 15, 2026 | Dusty Wunderlich | Sale | 17,517 | $0.59 |
PSQH-WT financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | $18.22M | $-36.61M | -0.81 | $-19.94M |
| Dec 31, 2024 | $10.06M | $-57.69M | -1.80 | $-34.13M |
| Dec 31, 2023 | $5.69M | $-53.33M | -2.43 | $-25.76M |
| Dec 31, 2022 | — | $-6.98M | -0.61 | $-6.03M |
| Dec 31, 2021 | — | $3.73M | — | $-973.48K |
Latest balance sheet: total assets $49.23M, total liabilities $45.04M, cash $6.74M (as of Jun 30, 2026).
PSQH-WT earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Aug 4, 2026 | 8-K Item 2.02 (results) | — |
| May 7, 2026 | 8-K Item 2.02 (results) | — |
| Mar 17, 2026 | 8-K Item 2.02 (results) | — |
| Feb 17, 2026 | 8-K Item 2.02 (results) | — |
| Jan 7, 2026 | 8-K Item 2.02 (results) | — |
| Nov 6, 2025 | 8-K Item 2.02 (results) | — |
| Aug 12, 2025 | 8-K Item 2.02 (results) | — |
| May 8, 2025 | 8-K Item 2.02 (results) | — |
| Mar 13, 2025 | 8-K Item 2.02 (results) | — |
| Nov 12, 2024 | 8-K Item 2.02 (results) | — |
| Aug 14, 2024 | 8-K Item 2.02 (results) | — |
| May 15, 2024 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 20, 2026, 4:00 PM ET. Filings: SEC EDGAR. Refreshed every 2 hours during US market hours.