Apple (AAPL) Latest Stock Analysis Report – Oct 15, 2026, 4:00 PM ET
Updated Oct 15, 2026, 4:00 PM ET
- Closed at $342.00, -0.28% vs the prior close of $342.96.
- Volume 39.68M shares, 1.0x its 50-day average.
- New SEC filings: 4 (Oct 15, 2026).
- No new insider buys or sales reported since the prior session.
AAPL ends flat (-0.3%) to $342.00. Closed at $342.00, -0.28% vs the prior close of $342.96. Day range $341.60–$347.85, opened at $346.95.
AAPL daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 15, 2026 — AAPL ends flat (-0.3%) to $342.00
- Closed at $342.00, -0.28% vs the prior close of $342.96. Day range $341.60–$347.85, opened at $346.95.
- Volume was 39.68M shares, 1.0x its 50-day average of 40.31M.
- Price is +5.2% vs its 50-day average ($325.08) and +17.1% vs its 200-day average ($292.11).
- 52-week range $243.42–$348.15; today's close sits at 94% of that range, 1.8% below the 52-week high.
Oct 14, 2026 — AAPL rises 0.5% to $342.96, a 52-week high, 3 up days in a row
- Closed at $342.96, +0.50% vs the prior close of $341.27. Day range $341.72–$347.09, opened at $344.61.
- Volume was 50.06M shares, 1.2x its 50-day average of 40.67M.
- Price is +5.7% vs its 50-day average ($324.46) and +17.5% vs its 200-day average ($291.77).
- 52-week range $243.42–$348.15; today's close sits at 95% of that range, 1.5% below the 52-week high.
- That makes 3 straight gains.
Oct 13, 2026 — AAPL ends flat (+0.1%) to $341.27, a 52-week high
- Closed at $341.27, +0.09% vs the prior close of $340.97. Day range $340.74–$348.15, opened at $344.67.
- Volume was 38.98M shares, 0.9x its 50-day average of 41.39M.
- Price is +5.4% vs its 50-day average ($323.79) and +17.1% vs its 200-day average ($291.42).
- 52-week range $243.42–$348.15; today's close sits at 93% of that range, 2.0% below the 52-week high.
Oct 12, 2026 — AAPL rises 1.3% to $340.97
- Closed at $340.97, +1.29% vs the prior close of $336.64. Day range $337.60–$342.63, opened at $338.22.
- Volume was 25.90M shares, 0.6x its 50-day average of 43.52M — lighter than usual.
- Price is +5.6% vs its 50-day average ($323.03) and +17.1% vs its 200-day average ($291.09).
- 52-week range $243.42–$345.34; today's close sits at 96% of that range, 1.3% below the 52-week high.
Oct 9, 2026 — AAPL dips 1.1% to $336.64
- Closed at $336.64, -1.11% vs the prior close of $340.42. Day range $330.70–$338.61, opened at $331.70.
- Volume was 37.88M shares, 0.9x its 50-day average of 44.26M.
- Price is +4.4% vs its 50-day average ($322.39) and +15.8% vs its 200-day average ($290.74).
- 52-week range $243.42–$345.34; today's close sits at 91% of that range, 2.5% below the 52-week high.
Oct 8, 2026 — AAPL rises 1.1% to $340.42, 3 up days in a row
- Closed at $340.42, +1.11% vs the prior close of $336.67. Day range $335.90–$341.57, opened at $336.82.
- Volume was 35.33M shares, 0.8x its 50-day average of 44.67M.
- Price is +5.6% vs its 50-day average ($322.32) and +17.2% vs its 200-day average ($290.42).
- 52-week range $243.42–$345.34; today's close sits at 95% of that range, 1.4% below the 52-week high.
- That makes 3 straight gains.
Oct 7, 2026 — AAPL rises 0.9% to $336.67
- Closed at $336.67, +0.91% vs the prior close of $333.63. Day range $332.78–$338.67, opened at $336.96.
- Volume was 34.15M shares, 0.8x its 50-day average of 45.03M.
- Price is +4.5% vs its 50-day average ($322.28) and +16.1% vs its 200-day average ($290.08).
- 52-week range $243.42–$345.34; today's close sits at 91% of that range, 2.5% below the 52-week high.
Oct 6, 2026 — AAPL ends flat (+0.2%) to $333.63
- Closed at $333.63, +0.22% vs the prior close of $332.89. Day range $330.62–$334.38, opened at $332.28.
- Volume was 30.45M shares, 0.7x its 50-day average of 45.41M.
- Price is +3.5% vs its 50-day average ($322.35) and +15.1% vs its 200-day average ($289.76).
- 52-week range $243.42–$345.34; today's close sits at 89% of that range, 3.4% below the 52-week high.
Oct 5, 2026 — AAPL ends flat (-0.2%) to $332.89
- Closed at $332.89, -0.24% vs the prior close of $333.69. Day range $331.65–$336.21, opened at $332.82.
- Volume was 34.40M shares, 0.8x its 50-day average of 45.67M.
- Price is +3.2% vs its 50-day average ($322.41) and +15.0% vs its 200-day average ($289.45).
- 52-week range $243.42–$345.34; today's close sits at 88% of that range, 3.6% below the 52-week high.
Oct 2, 2026 — AAPL rises 1.0% to $333.69
- Closed at $333.69, +1.02% vs the prior close of $330.32. Day range $330.61–$334.54, opened at $333.26.
- Volume was 33.28M shares, 0.7x its 50-day average of 45.82M.
- Price is +3.5% vs its 50-day average ($322.42) and +15.4% vs its 200-day average ($289.16).
- 52-week range $243.42–$345.34; today's close sits at 89% of that range, 3.4% below the 52-week high.
AAPL latest news & SEC filings
Every SEC filing by or about AAPL in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 15, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Newstead Jennifer sold 2,399 shares at $345.00 (≈$827.65K) on Oct 13, 2026; now holds 37,194
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 8, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Newstead Jennifer sold 2,399 shares at $332.01 (≈$796.49K) on Oct 6, 2026; now holds 39,593
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 5, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Cook Timothy D converted options/RSUs into 374,541 shares on Oct 1, 2026; now holds 3,654,959
- Cook Timothy D had withheld for taxes 199,038 shares at $330.32 (≈$65.75M) on Oct 1, 2026; now holds 3,455,921
- Cook Timothy D sold 23,143 shares at $331.44 (≈$7.67M) on Oct 2, 2026; now holds 3,432,778
- Cook Timothy D sold 39,492 shares at $332.16 (≈$13.12M) on Oct 2, 2026; now holds 3,393,286
- Cook Timothy D sold 88,239 shares at $333.26 (≈$29.41M) on Oct 2, 2026; now holds 3,305,047
- Cook Timothy D sold 40,879 shares at $333.94 (≈$13.65M) on Oct 2, 2026; now holds 3,264,168
- …plus 1 more transaction lines in the filing.
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 5, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- O'Brien Deirdre converted options/RSUs into 99,878 shares on Oct 1, 2026; now holds 236,688
- O'Brien Deirdre had withheld for taxes 53,489 shares at $330.32 (≈$17.67M) on Oct 1, 2026; now holds 183,199
- O'Brien Deirdre sold 40,764 shares at $333.35 (≈$13.59M) on Oct 2, 2026; now holds 142,435
- O'Brien Deirdre sold 5,625 shares at $333.91 (≈$1.88M) on Oct 2, 2026; now holds 136,810
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 5, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Ternus John converted options/RSUs into 99,878 shares on Oct 1, 2026; now holds 134,033
- Ternus John had withheld for taxes 49,054 shares at $330.32 (≈$16.20M) on Oct 1, 2026; now holds 84,979
- Ternus John sold 3,564 shares at $331.38 (≈$1.18M) on Oct 2, 2026; now holds 81,415
- Ternus John sold 5,348 shares at $332.26 (≈$1.78M) on Oct 2, 2026; now holds 76,067
- Ternus John sold 12,746 shares at $333.34 (≈$4.25M) on Oct 2, 2026; now holds 63,321
- Ternus John sold 3,754 shares at $334.05 (≈$1.25M) on Oct 2, 2026; now holds 59,567
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 5, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Khan Sabih converted options/RSUs into 99,878 shares on Oct 1, 2026; now holds 1,173,773
- Khan Sabih had withheld for taxes 52,854 shares at $330.32 (≈$17.46M) on Oct 1, 2026; now holds 1,120,919
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 1, 2026 · 8-K/A — Amended current report
Amended current report
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
Jul 31, 2026 · 10-Q — Quarterly report (unaudited financial statements for the quarter)
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 27, 2026:
- Revenue: $109.42B (prior year $94.04B) (+16.4% vs Jun 28, 2025)
- Net income: $29.79B (prior year $23.43B) (+27.1% vs Jun 28, 2025)
- Diluted EPS: $2.02 (prior year $1.57) (+28.7% vs Jun 28, 2025)
Jul 30, 2026 · 8-K — Current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Things to know before you trade AAPL
- Last results release: Jul 30, 2026 (8-K Item 2.02). Previous ones: Apr 30, 2026, Jan 29, 2026, Oct 30, 2025. Based on that rhythm, the next report is likely around Oct 29, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 0.81% (largest 2.7%). That is a relatively calm stock.
- Liquidity: about 38.32M shares (≈$13.11B) trade per day on average.
- 52-week position: $342.00 vs a range of $243.42–$348.15 (94% of the range).
- Dividends: last ex-dividend date Aug 10, 2026 ($0.27/share); 4 payments in the past 12 months.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 25 sales; latest: Jennifer Newstead sold 2,399 shares on Sep 22, 2026.
- Latest filings: 10-Q Jul 31, 2026; 8-K Jul 30, 2026; 10-Q May 1, 2026.
- Share count: 14.59B shares outstanding (Jul 17, 2026), -1.7% vs a year earlier.
- Listing: Nasdaq · industry: Electronic Computers.
AAPL market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 15, 2026 | 346.95 | 347.85 | 341.60 | 342.00 | 39.68M |
| Oct 14, 2026 | 344.61 | 347.09 | 341.72 | 342.96 | 50.06M |
| Oct 13, 2026 | 344.67 | 348.15 | 340.74 | 341.27 | 38.98M |
| Oct 12, 2026 | 338.22 | 342.63 | 337.60 | 340.97 | 25.90M |
| Oct 9, 2026 | 331.70 | 338.61 | 330.70 | 336.64 | 37.88M |
| Oct 8, 2026 | 336.82 | 341.57 | 335.90 | 340.42 | 35.33M |
| Oct 7, 2026 | 336.96 | 338.67 | 332.78 | 336.67 | 34.15M |
| Oct 6, 2026 | 332.28 | 334.38 | 330.62 | 333.63 | 30.45M |
| Oct 5, 2026 | 332.82 | 336.21 | 331.65 | 332.89 | 34.40M |
| Oct 2, 2026 | 333.26 | 334.54 | 330.61 | 333.69 | 33.28M |
| Oct 1, 2026 | 330.00 | 332.48 | 325.81 | 330.32 | 36.31M |
| Sep 30, 2026 | 330.80 | 339.50 | 330.14 | 333.02 | 49.99M |
| Sep 29, 2026 | 336.97 | 337.09 | 328.70 | 329.40 | 38.48M |
| Sep 28, 2026 | 340.37 | 342.99 | 338.04 | 338.40 | 32.82M |
| Sep 25, 2026 | 336.04 | 341.67 | 334.53 | 341.07 | 30.00M |
| Sep 24, 2026 | 336.72 | 338.91 | 334.30 | 335.92 | 24.73M |
| Sep 23, 2026 | 341.08 | 341.80 | 335.50 | 337.02 | 31.66M |
| Sep 22, 2026 | 340.14 | 345.34 | 338.75 | 339.75 | 40.71M |
| Sep 21, 2026 | 335.28 | 339.64 | 333.05 | 338.98 | 35.00M |
| Sep 18, 2026 | 337.91 | 338.49 | 332.53 | 336.13 | 86.59M |
About Apple
Apple (AAPL) is listed on the Nasdaq and classified by the SEC under “Electronic Computers”. Its business address is in CUPERTINO, CA. State of incorporation: CA. Fiscal year ends September 26. SEC CIK 320193.
AAPL board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Wanda M Austin | Director | Feb 26, 2026 |
| Timothy D Cook | Executive Chair | Sep 29, 2026 |
| Alex Gorsky | Director | Feb 26, 2026 |
| Andrea Jung | Director | Feb 26, 2026 |
| Arthur D Levinson | Director | May 29, 2026 |
| Monica C Lozano | Director | Feb 26, 2026 |
| Ronald D Sugar | Director | Feb 26, 2026 |
| John Ternus | CEO | Sep 29, 2026 |
| Susan Wagner | Director | Feb 26, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Katherine L. Adams | SVP, GC and Secretary | Nov 14, 2025 |
| Ben Borders | Principal Accounting Officer | Jun 17, 2026 |
| Timothy D Cook | Executive Chair | Sep 29, 2026 |
| Chris Kondo | Principal Accounting Officer | Nov 12, 2025 |
| Sabih Khan | COO | Sep 29, 2026 |
| Jennifer Newstead | SVP, GC and Government Affairs | Sep 29, 2026 |
| Deirdre O'Brien | Senior Vice President | Sep 29, 2026 |
| Kevan Parekh | Senior Vice President, CFO | Sep 29, 2026 |
| John Ternus | CEO | Sep 29, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Sep 22, 2026 | Jennifer Newstead | Sale | 2,399 | $340.06 |
| Sep 15, 2026 | Jennifer Newstead | Sale | 1,438 | $330.19 |
| Sep 8, 2026 | Jennifer Newstead | Sale | 1,438 | $317.23 |
| Sep 1, 2026 | Jennifer Newstead | Sale | 1,439 | $317.01 |
| Aug 25, 2026 | Jennifer Newstead | Sale | 1,439 | $310.95 |
| Aug 18, 2026 | Jennifer Newstead | Sale | 1,439 | $307.49 |
| Aug 11, 2026 | Jennifer Newstead | Sale | 1,439 | $307.75 |
| Jun 16, 2026 | Ben Borders | Sale | 116 | $295.14 |
| May 27, 2026 | Arthur D Levinson | Sale | 50,000 | $311.02 |
| May 8, 2026 | Ben Borders | Sale | 1,274 | $290.00 |
| May 6, 2026 | Arthur D Levinson | Sale | 149,527 | $284.57 |
| May 6, 2026 | Arthur D Levinson | Sale | 100,473 | $285.04 |
| Apr 23, 2026 | Kevan Parekh | Sale | 1,534 | $275.00 |
| Apr 2, 2026 | Deirdre O'Brien | Sale | 9,664 | $255.82 |
| Apr 2, 2026 | Deirdre O'Brien | Sale | 20,338 | $255.12 |
AAPL financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Sep 27, 2025 | $416.16B | $112.01B | 7.46 | $111.48B |
| Sep 28, 2024 | $391.04B | $93.74B | 6.08 | $118.25B |
| Sep 30, 2023 | $383.29B | $97.00B | 6.13 | $110.54B |
| Sep 24, 2022 | $394.33B | $99.80B | 6.11 | $122.15B |
| Sep 25, 2021 | $365.82B | $94.68B | 5.61 | $104.04B |
Latest balance sheet: total assets $383.27B, total liabilities $275.75B, cash $39.54B (as of Jun 27, 2026).
AAPL earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Jul 30, 2026 | 8-K Item 2.02 (results) | $333.43 |
| Apr 30, 2026 | 8-K Item 2.02 (results) | $271.35 |
| Jan 29, 2026 | 8-K Item 2.02 (results) | $258.28 |
| Oct 30, 2025 | 8-K Item 2.02 (results) | $271.40 |
| Jul 31, 2025 | 8-K Item 2.02 (results) | $207.57 |
| May 1, 2025 | 8-K Item 2.02 (results) | $213.32 |
| Jan 30, 2025 | 8-K Item 2.02 (results) | $237.59 |
| Oct 31, 2024 | 8-K Item 2.02 (results) | $225.91 |
| Aug 1, 2024 | 8-K Item 2.02 (results) | — |
| May 2, 2024 | 8-K Item 2.02 (results) | — |
| Feb 1, 2024 | 8-K Item 2.02 (results) | — |
| Nov 2, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 15, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.