Hubspot (HUBS) Stock Analysis & Price (Updated Oct 16, 2026, 4:00 PM ET)
Updated Oct 16, 2026, 4:00 PM ET
- Closed at $230.94, -3.34% vs the prior close of $238.91.
- Volume 999.77K shares, 0.6x its 50-day average (light).
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
HUBS slides 3.3% to $230.94. Closed at $230.94, -3.34% vs the prior close of $238.91. Day range $224.88–$242.67, opened at $241.86.
HUBS daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 16, 2026 — HUBS slides 3.3% to $230.94
- Closed at $230.94, -3.34% vs the prior close of $238.91. Day range $224.88–$242.67, opened at $241.86.
- Volume was 999.77K shares, 0.6x its 50-day average of 1.74M — lighter than usual.
- Price is +0.7% vs its 50-day average ($229.29) and -3.0% vs its 200-day average ($237.98).
- 52-week range $169.63–$497.96; today's close sits at 19% of that range, 53.6% below the 52-week high.
Oct 15, 2026 — HUBS jumps 5.6% to $238.91, a 1-month high
- Closed at $238.91, +5.60% vs the prior close of $226.23. Day range $229.95–$244.39, opened at $229.95.
- Volume was 1.16M shares, 0.6x its 50-day average of 1.79M.
- Price is +4.5% vs its 50-day average ($228.72) and +0.0% vs its 200-day average ($238.85).
- 52-week range $169.63–$497.96; today's close sits at 21% of that range, 52.0% below the 52-week high.
Oct 14, 2026 — HUBS rises 2.2% to $226.23
- Closed at $226.23, +2.24% vs the prior close of $221.28. Day range $220.26–$228.70, opened at $221.23.
- Volume was 1.43M shares, 0.8x its 50-day average of 1.79M.
- Price is -1.2% vs its 50-day average ($228.94) and -5.6% vs its 200-day average ($239.66).
- 52-week range $169.63–$497.96; today's close sits at 17% of that range, 54.6% below the 52-week high.
Oct 13, 2026 — HUBS dips 0.9% to $221.28, 3 down days in a row
- Closed at $221.28, -0.94% vs the prior close of $223.37. Day range $220.18–$230.86, opened at $224.00.
- Volume was 786.00K shares, 0.4x its 50-day average of 1.80M — lighter than usual.
- Price is -3.5% vs its 50-day average ($229.40) and -8.0% vs its 200-day average ($240.52).
- 52-week range $169.63–$497.96; today's close sits at 16% of that range, 55.6% below the 52-week high.
- That makes 3 straight losses.
Oct 12, 2026 — HUBS dips 2.2% to $223.37
- Closed at $223.37, -2.16% vs the prior close of $228.30. Day range $220.87–$234.00, opened at $229.46.
- Volume was 878.80K shares, 0.5x its 50-day average of 1.81M — lighter than usual.
- Price is -2.8% vs its 50-day average ($229.77) and -7.5% vs its 200-day average ($241.40).
- 52-week range $169.63–$497.96; today's close sits at 16% of that range, 55.1% below the 52-week high.
Oct 9, 2026 — HUBS dips 1.5% to $228.30
- Closed at $228.30, -1.53% vs the prior close of $231.84. Day range $227.02–$235.59, opened at $233.74.
- Volume was 1.46M shares, 0.8x its 50-day average of 1.82M.
- Price is -0.8% vs its 50-day average ($230.05) and -5.8% vs its 200-day average ($242.27).
- 52-week range $169.63–$497.96; today's close sits at 18% of that range, 54.2% below the 52-week high.
- SEC filings that day: 8-K.
Oct 8, 2026 — HUBS jumps 5.3% to $231.84
- Closed at $231.84, +5.25% vs the prior close of $220.27. Day range $219.00–$232.57, opened at $220.17.
- Volume was 1.89M shares, 1.0x its 50-day average of 1.81M.
- Price is +0.7% vs its 50-day average ($230.14) and -4.6% vs its 200-day average ($243.13).
- 52-week range $169.63–$497.96; today's close sits at 19% of that range, 53.4% below the 52-week high.
Oct 7, 2026 — HUBS rises 1.5% to $220.27
- Closed at $220.27, +1.46% vs the prior close of $217.09. Day range $214.02–$222.29, opened at $216.61.
- Volume was 1.07M shares, 0.6x its 50-day average of 1.83M — lighter than usual.
- Price is -4.5% vs its 50-day average ($230.53) and -9.7% vs its 200-day average ($243.92).
- 52-week range $169.63–$497.96; today's close sits at 15% of that range, 55.8% below the 52-week high.
Oct 6, 2026 — HUBS dips 1.6% to $217.09
- Closed at $217.09, -1.60% vs the prior close of $220.61. Day range $215.13–$222.86, opened at $219.59.
- Volume was 1.18M shares, 0.6x its 50-day average of 1.85M.
- Price is -6.0% vs its 50-day average ($230.89) and -11.3% vs its 200-day average ($244.77).
- 52-week range $169.63–$503.00; today's close sits at 14% of that range, 56.8% below the 52-week high.
- SEC filings that day: 8-K.
- This was a results day: the company filed an earnings release (8-K Item 2.02).
Oct 5, 2026 — HUBS rises 2.8% to $220.61
- Closed at $220.61, +2.83% vs the prior close of $214.53. Day range $212.12–$221.21, opened at $212.51.
- Volume was 1.07M shares, 0.6x its 50-day average of 1.85M — lighter than usual.
- Price is -4.5% vs its 50-day average ($231.00) and -10.2% vs its 200-day average ($245.62).
- 52-week range $169.63–$503.00; today's close sits at 15% of that range, 56.1% below the 52-week high.
Oct 2, 2026 — HUBS dips 1.3% to $214.53
- Closed at $214.53, -1.34% vs the prior close of $217.45. Day range $209.50–$219.37, opened at $218.10.
- Volume was 1.23M shares, 0.7x its 50-day average of 1.87M.
- Price is -7.0% vs its 50-day average ($230.69) and -12.9% vs its 200-day average ($246.37).
- 52-week range $169.63–$503.00; today's close sits at 13% of that range, 57.3% below the 52-week high.
HUBS latest news & SEC filings
Every SEC filing by or about HUBS in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 13, 2026 · Form SCHEDULE 13G — Passive stake (13G)
Passive stake (13G) — an investor reported owning more than 5%
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Oct 9, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
Oct 6, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
- Item 2.05 — Costs tied to exiting activities / restructuring.
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Oct 5, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Bueker Kathryn had withheld for taxes 781 shares at $217.45 (≈$169.83K) on Oct 1, 2026; now holds 54,491
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 5, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Halligan Brian had withheld for taxes 371 shares at $217.45 (≈$80.67K) on Oct 1, 2026; now holds 353,654
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 5, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Rangan Yamini had withheld for taxes 2,139 shares at $217.45 (≈$465.13K) on Oct 1, 2026; now holds 99,035
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 5, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Shah Dharmesh had withheld for taxes 436 shares at $217.45 (≈$94.81K) on Oct 1, 2026; now holds 1,293,373
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 5, 2026 · Form SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)
Update to a passive 5%+ stake (13G)
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Sep 17, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Halligan Brian sold 8,500 shares at $245.64 (≈$2.09M) on Sep 15, 2026; now holds 68,000
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 15, 2026 · Form 144 — Planned insider sale
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Aug 5, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $911.74M (prior year $760.87M) (+19.8% vs Jun 30, 2025)
- Net income: $43.34M (prior year -$3.26M) (swung to profit vs Jun 30, 2025)
- Diluted EPS: $0.86 (prior year -$0.06) (swung to profit vs Jun 30, 2025)
Aug 5, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
- Item 8.01 — Reported other events the company considers important.
This is a results-day filing: the earnings press release is attached as an exhibit.
Jul 31, 2026 · Form SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)
Update to a passive 5%+ stake (13G)
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Jul 1, 2026 · Form S-8 — Employee share plan registration
Registration of shares for employee stock plans (S-8)
Things to know before you trade HUBS
- Last results release: Oct 6, 2026 (8-K Item 2.02). Previous ones: Aug 5, 2026, May 7, 2026, Feb 11, 2026. Based on that rhythm, the next report is likely around Jan 5, 2027 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 2.89% (largest 6.1%).
- Liquidity: about 1.36M shares (≈$313.79M) trade per day on average.
- 52-week position: $230.94 vs a range of $169.63–$497.96 (19% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 4 open-market buys, 21 sales; latest: Brian Halligan sold 8,500 shares on Sep 15, 2026.
- Latest filings: 8-K Oct 9, 2026; 8-K Oct 6, 2026; 10-Q Aug 5, 2026.
- Share count: 49.87M shares outstanding (Jul 31, 2026), -5.4% vs a year earlier — the company has been reducing its share count.
- Listing: NYSE · industry: Services-Prepackaged Software.
HUBS market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 16, 2026 | 241.86 | 242.67 | 224.88 | 230.94 | 999.77K |
| Oct 15, 2026 | 229.95 | 244.39 | 229.95 | 238.91 | 1.16M |
| Oct 14, 2026 | 221.23 | 228.70 | 220.26 | 226.23 | 1.43M |
| Oct 13, 2026 | 224.00 | 230.86 | 220.18 | 221.28 | 786.00K |
| Oct 12, 2026 | 229.46 | 234.00 | 220.87 | 223.37 | 878.80K |
| Oct 9, 2026 | 233.74 | 235.59 | 227.02 | 228.30 | 1.46M |
| Oct 8, 2026 | 220.17 | 232.57 | 219.00 | 231.84 | 1.89M |
| Oct 7, 2026 | 216.61 | 222.29 | 214.02 | 220.27 | 1.07M |
| Oct 6, 2026 | 219.59 | 222.86 | 215.13 | 217.09 | 1.18M |
| Oct 5, 2026 | 212.51 | 221.21 | 212.12 | 220.61 | 1.07M |
| Oct 2, 2026 | 218.10 | 219.37 | 209.50 | 214.53 | 1.23M |
| Oct 1, 2026 | 213.20 | 218.95 | 208.41 | 217.45 | 1.36M |
| Sep 30, 2026 | 199.25 | 208.95 | 199.25 | 204.98 | 1.53M |
| Sep 29, 2026 | 201.32 | 205.00 | 194.27 | 197.67 | 1.47M |
| Sep 28, 2026 | 200.00 | 204.29 | 190.03 | 202.84 | 2.48M |
| Sep 25, 2026 | 221.26 | 223.87 | 212.36 | 213.74 | 869.90K |
| Sep 24, 2026 | 229.00 | 233.49 | 219.20 | 221.56 | 965.00K |
| Sep 23, 2026 | 220.05 | 231.01 | 218.00 | 226.03 | 1.75M |
| Sep 22, 2026 | 221.01 | 229.00 | 210.41 | 217.88 | 2.05M |
| Sep 21, 2026 | 219.01 | 221.06 | 212.41 | 213.86 | 1.55M |
About Hubspot
Hubspot (HUBS) is listed on the NYSE and classified by the SEC under “Services-Prepackaged Software”. Its business address is in CAMBRIDGE, MA. State of incorporation: NY. Fiscal year ends December 31. SEC CIK 1404655.
HUBS board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Andrew Anagnost | Director | Jun 17, 2026 |
| Michael J Berry | Director | Jun 17, 2026 |
| Gerald Dischler | Director | Aug 10, 2026 |
| Brian Halligan | Director | Sep 17, 2026 |
| Claire D'Oyly-Hughes Johnson | Director | Jun 17, 2026 |
| Lorrie M Norrington | Director | Jun 17, 2026 |
| Yamini Rangan | Chief Executive Officer & Pres | Sep 2, 2026 |
| Dharmesh Shah | Chief Technology Officer | Sep 2, 2026 |
| Clara Shih | Director | Jun 17, 2026 |
| Jay Simons | Director | Jun 17, 2026 |
| Jill A Ward | Director | Jun 17, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Kathryn Bueker | Chief Financial Officer | Sep 2, 2026 |
| Erika Ashley Fisher | Chief Legal Officer | Sep 2, 2026 |
| Yamini Rangan | Chief Executive Officer & Pres | Sep 2, 2026 |
| Dharmesh Shah | Chief Technology Officer | Sep 2, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Sep 15, 2026 | Brian Halligan | Sale | 8,500 | $245.64 |
| Sep 15, 2026 | Brian Halligan | Sale | 8,500 | $245.64 |
| Sep 15, 2026 | Brian Halligan | Sale | 8,500 | $245.64 |
| Sep 15, 2026 | Brian Halligan | Sale | 8,500 | $245.64 |
| Aug 18, 2026 | Brian Halligan | Sale | 8,500 | $219.50 |
| Aug 18, 2026 | Brian Halligan | Sale | 8,500 | $219.50 |
| Aug 18, 2026 | Brian Halligan | Sale | 8,500 | $219.50 |
| Aug 18, 2026 | Brian Halligan | Sale | 8,500 | $219.50 |
| Aug 10, 2026 | Gerald Dischler | Buy | 925 | $215.93 |
| Aug 10, 2026 | Gerald Dischler | Buy | 925 | $215.93 |
| Aug 10, 2026 | Gerald Dischler | Buy | 925 | $215.93 |
| Aug 10, 2026 | Gerald Dischler | Buy | 925 | $215.93 |
| Aug 4, 2026 | Erika Ashley Fisher | Sale | 702 | $235.22 |
| Aug 4, 2026 | Erika Ashley Fisher | Sale | 702 | $235.22 |
| Aug 4, 2026 | Erika Ashley Fisher | Sale | 702 | $235.22 |
HUBS financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | $3.13B | $45.91M | 0.86 | $760.72M |
| Dec 31, 2024 | $2.63B | $4.63M | 0.09 | $598.60M |
| Dec 31, 2023 | $2.17B | $-164.51M | -3.30 | $350.97M |
| Dec 31, 2022 | $1.73B | $-107.35M | -2.23 | $273.17M |
| Dec 31, 2021 | $1.30B | $-77.84M | -1.66 | $238.73M |
Latest balance sheet: total assets $3.50B, total liabilities $1.85B, cash $958.31M (as of Jun 30, 2026).
HUBS earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Oct 6, 2026 | 8-K Item 2.02 (results) | $217.09 |
| Aug 5, 2026 | 8-K Item 2.02 (results) | $250.21 |
| May 7, 2026 | 8-K Item 2.02 (results) | $243.72 |
| Feb 11, 2026 | 8-K Item 2.02 (results) | $209.33 |
| Nov 5, 2025 | 8-K Item 2.02 (results) | $464.71 |
| Aug 6, 2025 | 8-K Item 2.02 (results) | $492.62 |
| May 8, 2025 | 8-K Item 2.02 (results) | $660.36 |
| Feb 12, 2025 | 8-K Item 2.02 (results) | $785.50 |
| Nov 6, 2024 | 8-K Item 2.02 (results) | $597.79 |
| Aug 7, 2024 | 8-K Item 2.02 (results) | — |
| May 8, 2024 | 8-K Item 2.02 (results) | — |
| Feb 14, 2024 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 16, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.