ServiceNow (NOW) Latest Stock Analysis Report – Oct 15, 2026, 4:00 PM ET
Updated Oct 15, 2026, 4:00 PM ET
- Closed at $148.57, +6.14% vs the prior close of $139.98.
- Volume 17.61M shares, 1.2x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
NOW jumps 6.1% to $148.57, a 6-month high. Closed at $148.57, +6.14% vs the prior close of $139.98. Day range $139.58–$149.34, opened at $139.65.
NOW daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 15, 2026 — NOW jumps 6.1% to $148.57, a 6-month high
- Closed at $148.57, +6.14% vs the prior close of $139.98. Day range $139.58–$149.34, opened at $139.65.
- Volume was 17.61M shares, 1.2x its 50-day average of 14.26M.
- Price is +10.6% vs its 50-day average ($134.36) and +29.1% vs its 200-day average ($115.10).
- 52-week range $81.24–$192.97; today's close sits at 60% of that range, 23.0% below the 52-week high.
Oct 14, 2026 — NOW rises 1.0% to $139.98
- Closed at $139.98, +0.99% vs the prior close of $138.61. Day range $138.39–$142.80, opened at $139.49.
- Volume was 13.37M shares, 0.9x its 50-day average of 14.38M.
- Price is +4.7% vs its 50-day average ($133.73) and +21.6% vs its 200-day average ($115.13).
- 52-week range $81.24–$192.97; today's close sits at 53% of that range, 27.5% below the 52-week high.
Oct 13, 2026 — NOW dips 1.2% to $138.61
- Closed at $138.61, -1.22% vs the prior close of $140.32. Day range $138.16–$145.17, opened at $140.19.
- Volume was 13.21M shares, 0.9x its 50-day average of 14.60M.
- Price is +4.0% vs its 50-day average ($133.29) and +20.3% vs its 200-day average ($115.20).
- 52-week range $81.24–$192.97; today's close sits at 51% of that range, 28.2% below the 52-week high.
Oct 12, 2026 — NOW dips 0.4% to $140.32
- Closed at $140.32, -0.38% vs the prior close of $140.86. Day range $139.76–$148.14, opened at $145.54.
- Volume was 9.63M shares, 0.6x its 50-day average of 14.82M.
- Price is +5.7% vs its 50-day average ($132.81) and +21.7% vs its 200-day average ($115.27).
- 52-week range $81.24–$192.97; today's close sits at 53% of that range, 27.3% below the 52-week high.
Oct 9, 2026 — NOW rises 0.8% to $140.86
- Closed at $140.86, +0.79% vs the prior close of $139.75. Day range $139.43–$142.47, opened at $141.26.
- Volume was 6.29M shares, 0.4x its 50-day average of 15.29M — lighter than usual.
- Price is +6.5% vs its 50-day average ($132.22) and +22.1% vs its 200-day average ($115.34).
- 52-week range $81.24–$192.97; today's close sits at 53% of that range, 27.0% below the 52-week high.
Oct 8, 2026 — NOW rises 1.4% to $139.75
- Closed at $139.75, +1.36% vs the prior close of $137.87. Day range $135.58–$142.51, opened at $139.25.
- Volume was 11.83M shares, 0.7x its 50-day average of 15.86M.
- Price is +6.2% vs its 50-day average ($131.61) and +21.1% vs its 200-day average ($115.41).
- 52-week range $81.24–$192.97; today's close sits at 52% of that range, 27.6% below the 52-week high.
Oct 7, 2026 — NOW ends flat (-0.1%) to $137.87
- Closed at $137.87, -0.07% vs the prior close of $137.97. Day range $137.49–$140.80, opened at $139.50.
- Volume was 8.03M shares, 0.5x its 50-day average of 16.38M — lighter than usual.
- Price is +5.1% vs its 50-day average ($131.13) and +19.4% vs its 200-day average ($115.49).
- 52-week range $81.24–$192.97; today's close sits at 51% of that range, 28.6% below the 52-week high.
Oct 6, 2026 — NOW rises 1.4% to $137.97
- Closed at $137.97, +1.39% vs the prior close of $136.08. Day range $136.18–$140.60, opened at $138.46.
- Volume was 9.48M shares, 0.6x its 50-day average of 16.84M — lighter than usual.
- Price is +5.7% vs its 50-day average ($130.58) and +19.4% vs its 200-day average ($115.57).
- 52-week range $81.24–$192.97; today's close sits at 51% of that range, 28.5% below the 52-week high.
Oct 5, 2026 — NOW rises 1.3% to $136.08
- Closed at $136.08, +1.27% vs the prior close of $134.38. Day range $134.15–$137.90, opened at $135.22.
- Volume was 7.84M shares, 0.5x its 50-day average of 17.27M — lighter than usual.
- Price is +4.7% vs its 50-day average ($129.94) and +17.7% vs its 200-day average ($115.66).
- 52-week range $81.24–$192.97; today's close sits at 49% of that range, 29.5% below the 52-week high.
Oct 2, 2026 — NOW dips 2.5% to $134.38
- Closed at $134.38, -2.45% vs the prior close of $137.76. Day range $133.47–$139.57, opened at $139.42.
- Volume was 8.86M shares, 0.5x its 50-day average of 18.08M — lighter than usual.
- Price is +4.0% vs its 50-day average ($129.19) and +16.1% vs its 200-day average ($115.76).
- 52-week range $81.24–$192.97; today's close sits at 48% of that range, 30.4% below the 52-week high.
NOW latest news & SEC filings
Every SEC filing by or about NOW in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Sep 1, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Fipps Paul sold 2,034 shares at $147.87 (≈$300.77K) on Aug 31, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 1, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Canney Jacqueline P sold 7,847 shares at $138.00 (≈$1.08M) on Aug 28, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 31, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Chamberlain Paul Edward sold 2,700 shares at $135.50 (≈$365.85K) on Aug 27, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 31, 2026 · 144 — Notice of proposed sale (Form 144)
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Aug 28, 2026 · 144 — Notice of proposed sale (Form 144)
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Aug 27, 2026 · 144 — Notice of proposed sale (Form 144)
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Aug 20, 2026 · S-8 — Registration of shares for employee stock plans (S-8)
Registration of shares for employee stock plans (S-8)
Jul 23, 2026 · 10-Q — Quarterly report (unaudited financial statements for the quarter)
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $3.99B (prior year $3.21B) (+24.0% vs Jun 30, 2025)
- Net income: $298.00M (prior year $385.00M) (-22.6% vs Jun 30, 2025)
- Diluted EPS: $0.29 (prior year $0.37) (-21.6% vs Jun 30, 2025)
Jul 22, 2026 · S-8 — Registration of shares for employee stock plans (S-8)
Registration of shares for employee stock plans (S-8)
Jul 22, 2026 · S-8 — Registration of shares for employee stock plans (S-8)
Registration of shares for employee stock plans (S-8)
Jul 22, 2026 · 8-K — Current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Things to know before you trade NOW
- Last results release: Jul 22, 2026 (8-K Item 2.02). Previous ones: Apr 22, 2026, Jan 28, 2026, Oct 29, 2025. Based on that rhythm, the next report is likely around Oct 21, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 1.85% (largest 6.1%).
- Liquidity: about 10.97M shares (≈$1.63B) trade per day on average.
- 52-week position: $148.57 vs a range of $81.24–$192.97 (60% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: 5:1 on Dec 18, 2025
- Insider trades (Form 4, last 12 months, recent 25 shown): 2 open-market buys, 23 sales; latest: Paul Fipps sold 2,034 shares on Aug 31, 2026.
- Latest filings: 10-Q Jul 23, 2026; 8-K Jul 22, 2026; 8-K May 22, 2026.
- Share count: 1.03B shares outstanding (Jun 30, 2026), +397.1% vs a year earlier — notable dilution.
- Listing: NYSE · industry: Services-Prepackaged Software.
NOW market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 15, 2026 | 139.65 | 149.34 | 139.58 | 148.57 | 17.61M |
| Oct 14, 2026 | 139.49 | 142.80 | 138.39 | 139.98 | 13.37M |
| Oct 13, 2026 | 140.19 | 145.17 | 138.16 | 138.61 | 13.21M |
| Oct 12, 2026 | 145.54 | 148.14 | 139.76 | 140.32 | 9.63M |
| Oct 9, 2026 | 141.26 | 142.47 | 139.43 | 140.86 | 6.29M |
| Oct 8, 2026 | 139.25 | 142.51 | 135.58 | 139.75 | 11.83M |
| Oct 7, 2026 | 139.50 | 140.80 | 137.49 | 137.87 | 8.03M |
| Oct 6, 2026 | 138.46 | 140.60 | 136.18 | 137.97 | 9.48M |
| Oct 5, 2026 | 135.22 | 137.90 | 134.15 | 136.08 | 7.84M |
| Oct 2, 2026 | 139.42 | 139.57 | 133.47 | 134.38 | 8.86M |
| Oct 1, 2026 | 139.05 | 140.80 | 134.77 | 137.76 | 10.22M |
| Sep 30, 2026 | 129.75 | 135.08 | 128.85 | 134.01 | 9.03M |
| Sep 29, 2026 | 130.83 | 132.44 | 128.12 | 129.94 | 10.08M |
| Sep 28, 2026 | 129.80 | 131.89 | 126.75 | 131.45 | 11.94M |
| Sep 25, 2026 | 137.25 | 139.83 | 135.60 | 135.62 | 8.24M |
| Sep 24, 2026 | 139.90 | 141.04 | 137.53 | 137.78 | 9.58M |
| Sep 23, 2026 | 137.22 | 141.54 | 136.15 | 140.78 | 11.37M |
| Sep 22, 2026 | 141.83 | 142.10 | 135.23 | 137.00 | 12.58M |
| Sep 21, 2026 | 136.82 | 140.16 | 135.62 | 137.68 | 10.89M |
| Sep 18, 2026 | 139.71 | 139.94 | 135.07 | 135.47 | 19.25M |
About ServiceNow
ServiceNow (NOW) is listed on the NYSE and classified by the SEC under “Services-Prepackaged Software”. Its business address is in SANTA CLARA, CA. State of incorporation: DE. Fiscal year ends December 31. SEC CIK 1373715.
NOW board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Susan L Bostrom | Director | May 26, 2026 |
| Teresa Briggs | Director | Jun 1, 2026 |
| Paul Edward Chamberlain | Director | Aug 31, 2026 |
| Lawrence Jackson | Director | May 26, 2026 |
| Frederic B Luddy | Director | May 26, 2026 |
| William R Mcdermott | Chairman & CEO | Aug 19, 2026 |
| Larry Quinlan | Director | May 26, 2026 |
| Anita M Sands | Director | May 26, 2026 |
| Eric S. Yuan | Director | Jun 17, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Jacqueline P Canney | Chief People & AI Enblmt. Off. | Sep 1, 2026 |
| Paul Fipps | President, Global Customer Ops | Sep 1, 2026 |
| Danielle Fontaine | Principal Accounting Officer | Aug 19, 2026 |
| Gina Mastantuono | President and CFO | Aug 19, 2026 |
| Kevin Thomas Mcbride | Former Principal Acctg Officer | Feb 19, 2026 |
| William R Mcdermott | Chairman & CEO | Aug 19, 2026 |
| Hossein Nowbar | Pres. & Chief Legal Officer | Aug 18, 2026 |
| Nicholas Tzitzon | Vice Chairman | Feb 11, 2026 |
| Amit Zavery | President, CPO and COO | Aug 18, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 31, 2026 | Paul Fipps | Sale | 2,034 | $147.87 |
| Aug 28, 2026 | Jacqueline P Canney | Sale | 7,847 | $138.00 |
| Aug 27, 2026 | Paul Edward Chamberlain | Sale | 2,700 | $135.50 |
| Aug 13, 2026 | Paul Edward Chamberlain | Sale | 1,500 | $125.60 |
| May 28, 2026 | Teresa Briggs | Sale | 1,595 | $108.70 |
| May 18, 2026 | Paul Fipps | Sale | 1,048 | $98.51 |
| May 14, 2026 | Paul Edward Chamberlain | Sale | 1,500 | $87.23 |
| May 14, 2026 | Anita M Sands | Sale | 16,445 | $90.14 |
| May 8, 2026 | Paul Fipps | Sale | 151 | $90.47 |
| Apr 24, 2026 | Jacqueline P Canney | Sale | 8,927 | $89.60 |
| Feb 27, 2026 | William R Mcdermott | Buy | 28,677 | $104.60 |
| Feb 27, 2026 | William R Mcdermott | Buy | 5 | $105.96 |
| Feb 23, 2026 | Paul Fipps | Sale | 3,696 | $101.77 |
| Feb 18, 2026 | Paul Fipps | Sale | 9,641 | $105.93 |
| Feb 13, 2026 | Kevin Thomas Mcbride | Sale | 1,400 | $105.71 |
NOW financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | $13.28B | $1.75B | 1.67 | $5.44B |
| Dec 31, 2024 | $10.98B | $1.43B | 1.37 | $4.27B |
| Dec 31, 2023 | $8.97B | $1.73B | 1.68 | $3.40B |
| Dec 31, 2022 | $7.25B | $325.00M | 1.60 | $2.72B |
| Dec 31, 2021 | $5.90B | $230.00M | 1.13 | $2.19B |
Latest balance sheet: total assets $31.67B, total liabilities $19.15B, cash $2.50B (as of Jun 30, 2026).
NOW earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Jul 22, 2026 | 8-K Item 2.02 (results) | $95.46 |
| Apr 22, 2026 | 8-K Item 2.02 (results) | $103.07 |
| Jan 28, 2026 | 8-K Item 2.02 (results) | $129.62 |
| Oct 29, 2025 | 8-K Item 2.02 (results) | $182.34 |
| Jul 23, 2025 | 8-K Item 2.02 (results) | $191.29 |
| Apr 23, 2025 | 8-K Item 2.02 (results) | $162.54 |
| Jan 29, 2025 | 8-K Item 2.02 (results) | $228.73 |
| Oct 23, 2024 | 8-K Item 2.02 (results) | $181.54 |
| Jul 24, 2024 | 8-K Item 2.02 (results) | — |
| Apr 24, 2024 | 8-K Item 2.02 (results) | — |
| Jan 24, 2024 | 8-K Item 2.02 (results) | — |
| Oct 25, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 15, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.