Upland Software (UPLD) Stock: Why It's Down Today
Updated Oct 19, 2026, 4:00 PM ET · closing price
- Closed at $3.32, -1.48% vs the prior close of $3.37.
- Volume 668.27K shares, 16.8x its 50-day average (heavy).
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
UPLD dips 1.5% to $3.32 on 16.8x normal volume. Closed at $3.32, -1.48% vs the prior close of $3.37. Day range $2.77–$3.93, opened at $3.88.
UPLD daily analysis — what happened
A plain-English, data-only note for every US trading day (today's note updates every 2 hours while the market is open). Newest first; older days stay archived below.
Oct 19, 2026 — UPLD dips 1.5% to $3.32 on 16.8x normal volume
- Closed at $3.32, -1.48% vs the prior close of $3.37. Day range $2.77–$3.93, opened at $3.88.
- Volume was 668.27K shares, 16.8x its 50-day average of 39.80K — unusually heavy trading.
- Price is -15.7% vs its 50-day average ($3.94) and -52.4% vs its 200-day average ($6.97).
- 52-week range $2.75–$25.22; today's close sits at 3% of that range, 86.8% below the 52-week high.
Oct 16, 2026 — UPLD jumps 19.9% to $3.37 on 4.0x normal volume
- Closed at $3.37, +19.93% vs the prior close of $2.81. Day range $2.77–$3.54, opened at $2.94.
- Volume was 147.89K shares, 4.0x its 50-day average of 37.40K — unusually heavy trading.
- Price is -15.2% vs its 50-day average ($3.98) and -52.1% vs its 200-day average ($7.03).
- 52-week range $2.77–$26.90; today's close sits at 2% of that range, 87.5% below the 52-week high.
Oct 15, 2026 — UPLD slides 3.8% to $2.81, a 52-week low, 4 down days in a row
- Closed at $2.81, -3.77% vs the prior close of $2.92. Day range $2.81–$2.98, opened at $2.85.
- Volume was 20.00K shares, 0.5x its 50-day average of 37.26K — lighter than usual.
- Price is -29.6% vs its 50-day average ($3.99) and -60.3% vs its 200-day average ($7.09).
- 52-week range $2.81–$27.50; today's close sits at 0% of that range, 89.8% below the 52-week high.
- That makes 4 straight losses.
Oct 14, 2026 — UPLD slides 6.4% to $2.92, a 52-week low, 3 down days in a row
- Closed at $2.92, -6.41% vs the prior close of $3.12. Day range $2.88–$3.16, opened at $3.08.
- Volume was 22.50K shares, 0.6x its 50-day average of 37.24K.
- Price is -27.5% vs its 50-day average ($4.03) and -59.2% vs its 200-day average ($7.15).
- 52-week range $2.88–$27.50; today's close sits at 0% of that range, 89.4% below the 52-week high.
- That makes 3 straight losses.
Oct 13, 2026 — UPLD slides 3.7% to $3.12
- Closed at $3.12, -3.70% vs the prior close of $3.24. Day range $3.12–$3.32, opened at $3.17.
- Volume was 14.30K shares, 0.4x its 50-day average of 37.58K — lighter than usual.
- Price is -23.1% vs its 50-day average ($4.06) and -56.7% vs its 200-day average ($7.21).
- 52-week range $3.10–$27.50; today's close sits at 0% of that range, 88.7% below the 52-week high.
Oct 12, 2026 — UPLD slides 10.0% to $3.24
- Closed at $3.24, -10.00% vs the prior close of $3.60. Day range $3.24–$3.65, opened at $3.51.
- Volume was 28.80K shares, 0.8x its 50-day average of 37.32K.
- Price is -20.7% vs its 50-day average ($4.08) and -55.4% vs its 200-day average ($7.27).
- 52-week range $3.10–$27.50; today's close sits at 1% of that range, 88.2% below the 52-week high.
Oct 9, 2026 — UPLD rises 1.4% to $3.60
- Closed at $3.60, +1.41% vs the prior close of $3.55. Day range $3.45–$3.64, opened at $3.45.
- Volume was 16.60K shares, 0.4x its 50-day average of 37.21K — lighter than usual.
- Price is -12.3% vs its 50-day average ($4.11) and -50.9% vs its 200-day average ($7.33).
- 52-week range $3.10–$27.50; today's close sits at 2% of that range, 86.9% below the 52-week high.
Oct 8, 2026 — UPLD dips 1.7% to $3.55, 3 down days in a row
- Closed at $3.55, -1.66% vs the prior close of $3.61. Day range $3.40–$3.63, opened at $3.54.
- Volume was 33.00K shares, 0.9x its 50-day average of 36.82K.
- Price is -14.0% vs its 50-day average ($4.13) and -51.9% vs its 200-day average ($7.39).
- 52-week range $3.10–$27.50; today's close sits at 2% of that range, 87.1% below the 52-week high.
- That makes 3 straight losses.
Oct 7, 2026 — UPLD slides 3.5% to $3.61
- Closed at $3.61, -3.48% vs the prior close of $3.74. Day range $3.61–$4.08, opened at $3.74.
- Volume was 11.50K shares, 0.3x its 50-day average of 37.17K — lighter than usual.
- Price is -13.0% vs its 50-day average ($4.15) and -51.5% vs its 200-day average ($7.44).
- 52-week range $3.10–$27.50; today's close sits at 2% of that range, 86.9% below the 52-week high.
Oct 6, 2026 — UPLD dips 1.6% to $3.74
- Closed at $3.74, -1.58% vs the prior close of $3.80. Day range $3.67–$4.00, opened at $3.81.
- Volume was 55.70K shares, 1.5x its 50-day average of 37.00K.
- Price is -10.4% vs its 50-day average ($4.17) and -50.1% vs its 200-day average ($7.50).
- 52-week range $3.10–$27.50; today's close sits at 3% of that range, 86.4% below the 52-week high.
Oct 5, 2026 — UPLD rises 1.9% to $3.80, 4 up days in a row
- Closed at $3.80, +1.88% vs the prior close of $3.73. Day range $3.66–$4.01, opened at $3.66.
- Volume was 35.10K shares, 1.0x its 50-day average of 36.42K.
- Price is -9.3% vs its 50-day average ($4.19) and -49.7% vs its 200-day average ($7.55).
- 52-week range $3.10–$27.50; today's close sits at 3% of that range, 86.2% below the 52-week high.
- That makes 4 straight gains.
Oct 2, 2026 — UPLD rises 1.4% to $3.73, 3 up days in a row
- Closed at $3.73, +1.36% vs the prior close of $3.68. Day range $3.63–$3.80, opened at $3.71.
- Volume was 28.60K shares, 0.8x its 50-day average of 35.94K.
- Price is -11.1% vs its 50-day average ($4.19) and -50.9% vs its 200-day average ($7.60).
- 52-week range $3.10–$27.50; today's close sits at 3% of that range, 86.4% below the 52-week high.
- That makes 3 straight gains.
UPLD bull case vs bear case (from the data)
- Share count down 89.7% in a year (buybacks).
- Price is -15.7% vs its 50-day average — short-term trend is down.
- Price is -52.4% vs its 200-day average — below the long-term trend line.
- Annual revenue fell 21.1% in the latest fiscal year (SEC XBRL).
- Latest fiscal-year net income: loss of $38.90M.
- Insider selling outweighs buying: 24 sales vs 0 open-market buys among the 24 most recent reported insider trades (Form 4, last 12 months).
- High volatility: average daily move of 4.5% over 20 sessions.
- Thin trading (under $2M a day on average) can mean wide bid/ask spreads.
UPLD latest news & SEC filings
Every SEC filing by or about UPLD in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Sep 21, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Doman Dan had withheld for taxes 2,952 shares at $3.94 (≈$11.65K) on Sep 16, 2026; now holds 86,473
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 21, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Nathaniel Sean had withheld for taxes 1,640 shares at $3.94 (≈$6.47K) on Sep 16, 2026; now holds 48,574
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 21, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Simon Jennifer L. had withheld for taxes 1,117 shares at $3.94 (≈$4.41K) on Sep 16, 2026; now holds 28,883
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 18, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Aug 18, 2026 · Form 3 — New insider holdings
Initial insider ownership statement (Form 3) — a new director, officer or 10% owner disclosed their holdings
Aug 14, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $49.14M (prior year $53.38M) (-7.9% vs Jun 30, 2025)
- Net income: -$35.32M (prior year -$13.03M) (loss widened vs Jun 30, 2025)
- Diluted EPS: -$12.53 (prior year -$5.08) (loss widened vs Jun 30, 2025)
Aug 14, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Aug 11, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Mattox Timothy sold 847 shares at $4.28 (≈$3.63K) on Aug 7, 2026
- Mattox Timothy sold 847 shares at $4.28 (≈$3.63K) on Aug 7, 2026
- Mattox Timothy sold 847 shares at $4.28 (≈$3.63K) on Aug 7, 2026
- Mattox Timothy sold 847 shares at $4.28 (≈$3.63K) on Aug 7, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 5, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 3.01 — Stock exchange listing notice or transfer of listing.
Jul 21, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
Jul 8, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 8.01 — Reported other events the company considers important.
Jul 7, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
Things to know before you trade UPLD
- Last results release: Aug 14, 2026 (8-K Item 2.02). Previous ones: May 1, 2026, Apr 22, 2026, Mar 3, 2026. Based on that rhythm, the next report is likely around Nov 13, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 4.47% (largest 19.9%). That is a volatile stock.
- Liquidity: about 77.11K shares (≈$256.00K) trade per day on average. Thin volume can mean wider bid/ask spreads.
- 52-week position: $3.32 vs a range of $2.75–$25.22 (3% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: 1:10 on Jun 17, 2026
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 24 sales; latest: Timothy Mattox sold 847 shares on Aug 7, 2026.
- Latest filings: 10-Q Aug 14, 2026; 8-K Aug 14, 2026; 8-K Aug 5, 2026.
- Share count: 2.96M shares outstanding (Aug 10, 2026), -89.7% vs a year earlier — the company has been reducing its share count.
- Listing: Nasdaq · industry: Services-Prepackaged Software.
UPLD market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 19, 2026 | 3.88 | 3.93 | 2.77 | 3.32 | 668.27K |
| Oct 16, 2026 | 2.94 | 3.54 | 2.75 | 3.37 | 154.90K |
| Oct 15, 2026 | 2.85 | 2.98 | 2.81 | 2.81 | 20.00K |
| Oct 14, 2026 | 3.08 | 3.16 | 2.88 | 2.92 | 22.50K |
| Oct 13, 2026 | 3.17 | 3.32 | 3.12 | 3.12 | 14.30K |
| Oct 12, 2026 | 3.51 | 3.65 | 3.24 | 3.24 | 28.80K |
| Oct 9, 2026 | 3.45 | 3.64 | 3.45 | 3.60 | 16.60K |
| Oct 8, 2026 | 3.54 | 3.63 | 3.40 | 3.55 | 33.00K |
| Oct 7, 2026 | 3.74 | 4.08 | 3.61 | 3.61 | 11.50K |
| Oct 6, 2026 | 3.81 | 4.00 | 3.67 | 3.74 | 55.70K |
| Oct 5, 2026 | 3.66 | 4.01 | 3.66 | 3.80 | 35.10K |
| Oct 2, 2026 | 3.71 | 3.80 | 3.63 | 3.73 | 28.60K |
| Oct 1, 2026 | 3.66 | 3.91 | 3.48 | 3.68 | 50.40K |
| Sep 30, 2026 | 3.23 | 3.64 | 3.19 | 3.61 | 47.70K |
| Sep 29, 2026 | 3.33 | 3.38 | 3.10 | 3.20 | 35.20K |
| Sep 28, 2026 | 3.45 | 3.45 | 3.13 | 3.29 | 50.00K |
| Sep 25, 2026 | 3.53 | 3.53 | 3.36 | 3.37 | 16.30K |
| Sep 24, 2026 | 3.45 | 3.59 | 3.45 | 3.52 | 26.90K |
| Sep 23, 2026 | 3.56 | 3.80 | 3.44 | 3.54 | 162.40K |
| Sep 22, 2026 | 3.84 | 3.84 | 3.50 | 3.70 | 64.00K |
About Upland Software
Upland Software (UPLD) is listed on the Nasdaq and classified by the SEC under “Services-Prepackaged Software”. Its business address is in AUSTIN, TX. State of incorporation: TX. Fiscal year ends December 31. SEC CIK 1505155.
UPLD board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Stephen E Courter | Director | Oct 29, 2025 |
| David H S Chung | Director | Oct 29, 2025 |
| David May | Director | Oct 29, 2025 |
| John T Mcdonald | Director | May 4, 2026 |
| Timothy Mattox | Director | Aug 11, 2026 |
| Teresa Miles Walsh | Director | Oct 29, 2025 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Dan Doman | Chief Operating & Product Ofcr | Sep 21, 2026 |
| Michael Douglass Hill | CFO, Treasurer & Secretary | Jun 16, 2026 |
| Sean Nathaniel | CEO and President | Sep 21, 2026 |
| Jennifer L. Simon | Chief Financial Officer | Sep 21, 2026 |
| David Tamez | Interim CFO | Aug 3, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 7, 2026 | Timothy Mattox | Sale | 847 | $4.28 |
| Aug 7, 2026 | Timothy Mattox | Sale | 847 | $4.28 |
| Aug 7, 2026 | Timothy Mattox | Sale | 847 | $4.28 |
| Aug 7, 2026 | Timothy Mattox | Sale | 847 | $4.28 |
| Aug 6, 2026 | Timothy Mattox | Sale | 1,000 | $4.27 |
| Aug 6, 2026 | Timothy Mattox | Sale | 1,000 | $4.27 |
| Aug 6, 2026 | Timothy Mattox | Sale | 1,000 | $4.27 |
| Aug 6, 2026 | Timothy Mattox | Sale | 1,000 | $4.27 |
| Aug 5, 2026 | Timothy Mattox | Sale | 1,000 | $4.53 |
| Aug 5, 2026 | Timothy Mattox | Sale | 1,000 | $4.53 |
| Aug 5, 2026 | Timothy Mattox | Sale | 1,000 | $4.53 |
| Aug 5, 2026 | Timothy Mattox | Sale | 1,000 | $4.53 |
| Aug 4, 2026 | Timothy Mattox | Sale | 1,000 | $4.33 |
| Aug 4, 2026 | Timothy Mattox | Sale | 1,000 | $4.33 |
| Aug 4, 2026 | Timothy Mattox | Sale | 1,000 | $4.33 |
UPLD financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | $216.88M | $-38.90M | -1.56 | $25.80M |
| Dec 31, 2024 | $274.79M | $-112.73M | -4.26 | $24.24M |
| Dec 31, 2023 | $297.85M | $-179.87M | -5.77 | $49.94M |
| Dec 31, 2022 | $317.30M | $-68.41M | -2.23 | $29.98M |
| Dec 31, 2021 | $302.02M | $-58.21M | -1.92 | $41.74M |
Latest balance sheet: total assets $356.57M, total liabilities $314.22M, cash $31.04M (as of Jun 30, 2026).
UPLD earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Aug 14, 2026 | 8-K Item 2.02 (results) | $5.35 |
| May 1, 2026 | 8-K Item 2.02 (results) | $6.10 |
| Apr 22, 2026 | 8-K Item 2.02 (results) | $6.69 |
| Mar 3, 2026 | 8-K Item 2.02 (results) | $7.69 |
| Nov 6, 2025 | 8-K Item 2.02 (results) | $18.40 |
| Jul 31, 2025 | 8-K Item 2.02 (results) | $20.50 |
| May 12, 2025 | 8-K Item 2.02 (results) | $28.40 |
| Mar 12, 2025 | 8-K Item 2.02 (results) | $31.00 |
| Nov 7, 2024 | 8-K Item 2.02 (results) | $22.30 |
| Aug 1, 2024 | 8-K Item 2.02 (results) | — |
| May 2, 2024 | 8-K Item 2.02 (results) | — |
| Feb 22, 2024 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 19, 2026, 4:00 PM ET. Filings: SEC EDGAR. Refreshed every 2 hours during US market hours.