Amplitude (AMPL) Stock: Why It Rose
Updated Oct 19, 2026, 4:00 PM ET · closing price
- Closed at $15.18, +2.92% vs the prior close of $14.75.
- Volume 1.17M shares, 0.6x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
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AMPL rises 2.9% to $15.18. Closed at $15.18, +2.92% vs the prior close of $14.75. Day range $14.75–$15.28, opened at $14.75.
AMPL daily analysis — what happened
A plain-English, data-only note for every US trading day (today's note updates every 2 hours while the market is open). Newest first; older days stay archived below.
Oct 19, 2026 — AMPL rises 2.9% to $15.18
- Closed at $15.18, +2.92% vs the prior close of $14.75. Day range $14.75–$15.28, opened at $14.75.
- Volume was 1.17M shares, 0.6x its 50-day average of 1.83M.
- Price is +10.7% vs its 50-day average ($13.71) and +62.6% vs its 200-day average ($9.33).
- 52-week range $5.51–$16.17; today's close sits at 91% of that range, 6.2% below the 52-week high.
Oct 16, 2026 — AMPL slides 6.8% to $14.75
- Closed at $14.75, -6.82% vs the prior close of $15.83. Day range $14.64–$16.08, opened at $15.93.
- Volume was 1.70M shares, 0.9x its 50-day average of 1.89M.
- Price is +8.2% vs its 50-day average ($13.63) and +58.3% vs its 200-day average ($9.32).
- 52-week range $5.51–$16.17; today's close sits at 87% of that range, 8.8% below the 52-week high.
Oct 15, 2026 — AMPL jumps 3.5% to $15.83, a 52-week high
- Closed at $15.83, +3.53% vs the prior close of $15.29. Day range $15.21–$15.93, opened at $15.25.
- Volume was 1.29M shares, 0.7x its 50-day average of 1.91M.
- Price is +16.8% vs its 50-day average ($13.55) and +70.2% vs its 200-day average ($9.30).
- 52-week range $5.51–$16.17; today's close sits at 97% of that range, 2.1% below the 52-week high.
- SEC filings that day: 8-K.
Oct 14, 2026 — AMPL dips 2.0% to $15.29
- Closed at $15.29, -2.05% vs the prior close of $15.61. Day range $15.19–$15.71, opened at $15.42.
- Volume was 1.49M shares, 0.8x its 50-day average of 1.92M.
- Price is +13.8% vs its 50-day average ($13.43) and +64.8% vs its 200-day average ($9.28).
- 52-week range $5.51–$16.17; today's close sits at 92% of that range, 5.5% below the 52-week high.
Oct 13, 2026 — AMPL rises 0.5% to $15.61
- Closed at $15.61, +0.52% vs the prior close of $15.53. Day range $15.46–$15.91, opened at $15.46.
- Volume was 907.70K shares, 0.5x its 50-day average of 1.97M — lighter than usual.
- Price is +17.1% vs its 50-day average ($13.33) and +68.5% vs its 200-day average ($9.26).
- 52-week range $5.51–$16.17; today's close sits at 95% of that range, 3.5% below the 52-week high.
Oct 12, 2026 — AMPL dips 0.9% to $15.53
- Closed at $15.53, -0.89% vs the prior close of $15.67. Day range $15.49–$16.17, opened at $15.75.
- Volume was 1.66M shares, 0.8x its 50-day average of 1.96M.
- Price is +17.6% vs its 50-day average ($13.20) and +68.0% vs its 200-day average ($9.25).
- 52-week range $5.51–$16.17; today's close sits at 94% of that range, 4.0% below the 52-week high.
Oct 9, 2026 — AMPL rises 2.5% to $15.67, a 52-week high
- Closed at $15.67, +2.49% vs the prior close of $15.29. Day range $15.38–$15.87, opened at $15.38.
- Volume was 2.18M shares, 1.1x its 50-day average of 1.95M.
- Price is +19.9% vs its 50-day average ($13.07) and +69.9% vs its 200-day average ($9.23).
- 52-week range $5.51–$15.87; today's close sits at 98% of that range, 1.3% below the 52-week high.
Oct 8, 2026 — AMPL jumps 3.6% to $15.29, a 52-week high
- Closed at $15.29, +3.59% vs the prior close of $14.76. Day range $14.57–$15.30, opened at $14.75.
- Volume was 2.47M shares, 1.3x its 50-day average of 1.94M.
- Price is +18.3% vs its 50-day average ($12.93) and +66.1% vs its 200-day average ($9.21).
- 52-week range $5.51–$15.30; today's close sits at 100% of that range, 0.1% below the 52-week high.
Oct 7, 2026 — AMPL ends flat (-0.2%) to $14.76
- Closed at $14.76, -0.20% vs the prior close of $14.79. Day range $14.60–$15.22, opened at $14.60.
- Volume was 2.97M shares, 1.5x its 50-day average of 1.92M.
- Price is +15.3% vs its 50-day average ($12.80) and +60.7% vs its 200-day average ($9.19).
- 52-week range $5.51–$15.22; today's close sits at 95% of that range, 3.0% below the 52-week high.
Oct 6, 2026 — AMPL dips 0.6% to $14.79
- Closed at $14.79, -0.60% vs the prior close of $14.88. Day range $14.55–$15.13, opened at $14.95.
- Volume was 2.46M shares, 1.3x its 50-day average of 1.90M.
- Price is +16.6% vs its 50-day average ($12.68) and +61.2% vs its 200-day average ($9.17).
- 52-week range $5.51–$15.13; today's close sits at 96% of that range, 2.2% below the 52-week high.
Oct 5, 2026 — AMPL rises 2.5% to $14.88, a 52-week high, 5 up days in a row
- Closed at $14.88, +2.48% vs the prior close of $14.52. Day range $14.46–$14.92, opened at $14.46.
- Volume was 1.91M shares, 1.0x its 50-day average of 1.89M.
- Price is +18.5% vs its 50-day average ($12.56) and +62.5% vs its 200-day average ($9.16).
- 52-week range $5.51–$14.92; today's close sits at 100% of that range, 0.3% below the 52-week high.
- That makes 5 straight gains.
Oct 2, 2026 — AMPL rises 1.5% to $14.52, a 52-week high, 4 up days in a row
- Closed at $14.52, +1.54% vs the prior close of $14.30. Day range $14.22–$14.68, opened at $14.44.
- Volume was 1.73M shares, 0.9x its 50-day average of 1.94M.
- Price is +16.9% vs its 50-day average ($12.42) and +58.9% vs its 200-day average ($9.14).
- 52-week range $5.51–$14.76; today's close sits at 97% of that range, 1.6% below the 52-week high.
- That makes 4 straight gains.
AMPL bull case vs bear case (from the data)
- Price is +10.7% vs its 50-day average — short-term trend is up.
- Price is +62.6% vs its 200-day average — above the long-term trend line.
- Annual revenue grew 14.7% in the latest fiscal year (SEC XBRL).
- Latest fiscal-year net income: loss of $88.54M.
- Insider selling outweighs buying: 25 sales vs 0 open-market buys among the 25 most recent reported insider trades (Form 4, last 12 months).
AMPL latest news & SEC filings
Every SEC filing by or about AMPL in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 15, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Raji Vijaye Ganesh received an award of 37,851 shares on Oct 15, 2026; now holds 37,851
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 15, 2026 · Form 3 — New insider holdings
Initial insider ownership statement (Form 3) — a new director, officer or 10% owner disclosed their holdings
Oct 15, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
Oct 7, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Schultz Erica received an award of 892 shares on Oct 5, 2026; now holds 143,992
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 7, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Tzuo Tien received an award of 818 shares on Oct 5, 2026; now holds 102,419
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 6, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Skates Spenser converted 70,087 shares on Oct 2, 2026; now holds 70,087
- Skates Spenser sold 70,087 shares at $14.52 (≈$1.02M) on Oct 2, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 2, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Skates Spenser converted 1,374 shares on Sep 30, 2026; now holds 1,374
- Skates Spenser sold 1,374 shares at $14.45 (≈$19.86K) on Sep 30, 2026
- Skates Spenser converted 3,539 shares on Oct 1, 2026; now holds 3,539
- Skates Spenser sold 3,539 shares at $14.45 (≈$51.14K) on Oct 1, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 6, 2026 · Form SCHEDULE 13G — Passive stake (13G)
Passive stake (13G) — an investor reported owning more than 5%
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Aug 6, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $100.89M (prior year $83.27M) (+21.2% vs Jun 30, 2025)
- Net income: -$34.62M (prior year -$24.67M) (loss widened vs Jun 30, 2025)
- Diluted EPS: -$0.27 (prior year -$0.19) (loss widened vs Jun 30, 2025)
Aug 5, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Jul 27, 2026 · Form SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)
Update to a passive 5%+ stake (13G)
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Things to know before you trade AMPL
- Last results release: Aug 5, 2026 (8-K Item 2.02). Previous ones: May 6, 2026, Feb 18, 2026, Nov 5, 2025. Based on that rhythm, the next report is likely around Nov 4, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 2.26% (largest 6.8%).
- Liquidity: about 1.75M shares (≈$26.62M) trade per day on average.
- 52-week position: $15.18 vs a range of $5.51–$16.17 (91% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 25 sales; latest: Spenser Skates sold 185,000 shares on Sep 10, 2026.
- Latest filings: 8-K Oct 15, 2026; 10-Q Aug 6, 2026; 8-K Aug 5, 2026.
- Listing: Nasdaq · industry: Services-Prepackaged Software.
AMPL market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 19, 2026 | 14.75 | 15.28 | 14.75 | 15.18 | 1.17M |
| Oct 16, 2026 | 15.93 | 16.09 | 14.63 | 14.75 | 1.70M |
| Oct 15, 2026 | 15.25 | 15.93 | 15.21 | 15.83 | 1.29M |
| Oct 14, 2026 | 15.42 | 15.71 | 15.19 | 15.29 | 1.49M |
| Oct 13, 2026 | 15.46 | 15.91 | 15.46 | 15.61 | 907.70K |
| Oct 12, 2026 | 15.75 | 16.17 | 15.49 | 15.53 | 1.66M |
| Oct 9, 2026 | 15.38 | 15.87 | 15.38 | 15.67 | 2.18M |
| Oct 8, 2026 | 14.75 | 15.30 | 14.57 | 15.29 | 2.47M |
| Oct 7, 2026 | 14.60 | 15.22 | 14.60 | 14.76 | 2.97M |
| Oct 6, 2026 | 14.95 | 15.13 | 14.55 | 14.79 | 2.46M |
| Oct 5, 2026 | 14.46 | 14.92 | 14.46 | 14.88 | 1.91M |
| Oct 2, 2026 | 14.44 | 14.68 | 14.22 | 14.52 | 1.73M |
| Oct 1, 2026 | 14.13 | 14.48 | 13.90 | 14.30 | 1.43M |
| Sep 30, 2026 | 13.97 | 14.47 | 13.77 | 13.85 | 3.16M |
| Sep 29, 2026 | 13.18 | 13.69 | 13.10 | 13.64 | 1.49M |
| Sep 28, 2026 | 13.04 | 13.44 | 12.66 | 13.30 | 972.20K |
| Sep 25, 2026 | 13.73 | 13.79 | 13.24 | 13.30 | 1.14M |
| Sep 24, 2026 | 13.90 | 14.38 | 13.63 | 13.69 | 1.68M |
| Sep 23, 2026 | 13.14 | 13.77 | 12.84 | 13.76 | 1.51M |
| Sep 22, 2026 | 13.71 | 13.80 | 12.80 | 13.14 | 1.74M |
About Amplitude
Amplitude (AMPL) is listed on the Nasdaq and classified by the SEC under “Services-Prepackaged Software”. Its business address is in SAN FRANCISCO, CA. State of incorporation: DE. Fiscal year ends December 31. SEC CIK 1866692.
AMPL board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Ronald S Gill | Director | Jun 11, 2026 |
| Patrick W Grady | Director | Jun 11, 2026 |
| Curtis Liu | Chief Technology Officer | Aug 18, 2026 |
| Erica Schultz | Director | Jul 7, 2026 |
| Spenser Skates | CEO and President | Sep 14, 2026 |
| Tien Tzuo | Director | Jul 7, 2026 |
| James M Whitehurst | Director | Jun 11, 2026 |
| Catherine Wong | Director | Jun 15, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Andrew Casey | Chief Financial Officer | Aug 18, 2026 |
| Nathaniel Glenn Crook | Chief Commercial Officer | Sep 9, 2026 |
| Thomas Neergaard Hansen | President | Feb 17, 2026 |
| Curtis Liu | Chief Technology Officer | Aug 18, 2026 |
| Spenser Skates | CEO and President | Sep 14, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Sep 10, 2026 | Spenser Skates | Sale | 185,000 | $12.30 |
| Sep 10, 2026 | Spenser Skates | Sale | 185,000 | $12.30 |
| Sep 10, 2026 | Spenser Skates | Sale | 185,000 | $12.30 |
| Sep 10, 2026 | Spenser Skates | Sale | 185,000 | $12.30 |
| Sep 4, 2026 | Nathaniel Glenn Crook | Sale | 300,000 | $12.99 |
| Sep 4, 2026 | Nathaniel Glenn Crook | Sale | 300,000 | $12.99 |
| Sep 4, 2026 | Nathaniel Glenn Crook | Sale | 300,000 | $12.99 |
| Sep 4, 2026 | Nathaniel Glenn Crook | Sale | 300,000 | $12.99 |
| Jun 12, 2026 | Catherine Wong | Sale | 7,453 | $6.79 |
| Jun 12, 2026 | Catherine Wong | Sale | 7,453 | $6.79 |
| Jun 12, 2026 | Catherine Wong | Sale | 7,453 | $6.79 |
| Jun 12, 2026 | Catherine Wong | Sale | 7,453 | $6.79 |
| Jun 1, 2026 | Curtis Liu | Sale | 22,786 | $8.03 |
| Jun 1, 2026 | Curtis Liu | Sale | 22,786 | $8.03 |
| Jun 1, 2026 | Curtis Liu | Sale | 22,786 | $8.03 |
AMPL financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | $343.21M | $-88.54M | -0.67 | $29.82M |
| Dec 31, 2024 | $299.27M | $-94.32M | -0.76 | $18.51M |
| Dec 31, 2023 | $276.28M | $-90.36M | -0.77 | $25.63M |
| Dec 31, 2022 | $238.07M | $-93.38M | -0.84 | $-5.38M |
| Dec 31, 2021 | $167.26M | $-74.98M | -1.46 | $-31.71M |
Latest balance sheet: total assets $356.58M, total liabilities $220.38M, cash $73.78M (as of Jun 30, 2026).
AMPL earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Aug 5, 2026 | 8-K Item 2.02 (results) | $10.01 |
| May 6, 2026 | 8-K Item 2.02 (results) | $7.52 |
| Feb 18, 2026 | 8-K Item 2.02 (results) | $7.18 |
| Nov 5, 2025 | 8-K Item 2.02 (results) | $9.64 |
| Aug 6, 2025 | 8-K Item 2.02 (results) | $12.22 |
| May 7, 2025 | 8-K Item 2.02 (results) | $9.42 |
| Feb 19, 2025 | 8-K Item 2.02 (results) | $11.85 |
| Nov 7, 2024 | 8-K Item 2.02 (results) | $10.49 |
| Aug 8, 2024 | 8-K Item 2.02 (results) | — |
| May 9, 2024 | 8-K Item 2.02 (results) | — |
| Feb 20, 2024 | 8-K Item 2.02 (results) | — |
| Nov 7, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 19, 2026, 4:00 PM ET. Filings: SEC EDGAR. Refreshed every 2 hours during US market hours.