Wix.com (WIX) Stock Analysis & Price (Updated Oct 16, 2026, 4:00 PM ET)
Updated Oct 16, 2026, 4:00 PM ET
- Closed at $75.01, -7.55% vs the prior close of $81.14.
- Volume 1.19M shares, 0.9x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
WIX slides 7.6% to $75.01. Closed at $75.01, -7.55% vs the prior close of $81.14. Day range $74.24–$81.57, opened at $80.04.
WIX daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 16, 2026 — WIX slides 7.6% to $75.01
- Closed at $75.01, -7.55% vs the prior close of $81.14. Day range $74.24–$81.57, opened at $80.04.
- Volume was 1.19M shares, 0.9x its 50-day average of 1.31M.
- Price is -2.7% vs its 50-day average ($77.09) and +5.0% vs its 200-day average ($71.45).
- 52-week range $40.16–$148.33; today's close sits at 32% of that range, 49.4% below the 52-week high.
Oct 15, 2026 — WIX jumps 9.2% to $81.14
- Closed at $81.14, +9.20% vs the prior close of $74.31. Day range $74.20–$81.23, opened at $74.20.
- Volume was 856.20K shares, 0.6x its 50-day average of 1.34M.
- Price is +5.6% vs its 50-day average ($76.81) and +13.3% vs its 200-day average ($71.59).
- 52-week range $40.16–$148.33; today's close sits at 38% of that range, 45.3% below the 52-week high.
Oct 14, 2026 — WIX jumps 3.6% to $74.31
- Closed at $74.31, +3.58% vs the prior close of $71.74. Day range $71.13–$74.54, opened at $71.74.
- Volume was 736.80K shares, 0.5x its 50-day average of 1.39M — lighter than usual.
- Price is -2.8% vs its 50-day average ($76.48) and +3.6% vs its 200-day average ($71.71).
- 52-week range $40.16–$148.33; today's close sits at 32% of that range, 49.9% below the 52-week high.
Oct 13, 2026 — WIX slides 3.3% to $71.74
- Closed at $71.74, -3.28% vs the prior close of $74.17. Day range $71.12–$77.00, opened at $74.00.
- Volume was 960.90K shares, 0.7x its 50-day average of 1.42M.
- Price is -6.0% vs its 50-day average ($76.32) and -0.2% vs its 200-day average ($71.87).
- 52-week range $40.16–$148.33; today's close sits at 29% of that range, 51.6% below the 52-week high.
Oct 12, 2026 — WIX slides 3.1% to $74.17
- Closed at $74.17, -3.12% vs the prior close of $76.56. Day range $73.51–$77.18, opened at $76.68.
- Volume was 856.70K shares, 0.6x its 50-day average of 1.46M — lighter than usual.
- Price is -2.4% vs its 50-day average ($76.03) and +3.0% vs its 200-day average ($72.04).
- 52-week range $40.16–$148.33; today's close sits at 31% of that range, 50.0% below the 52-week high.
Oct 9, 2026 — WIX jumps 3.3% to $76.56
- Closed at $76.56, +3.28% vs the prior close of $74.13. Day range $73.93–$76.76, opened at $74.82.
- Volume was 508.00K shares, 0.3x its 50-day average of 1.48M — lighter than usual.
- Price is +1.2% vs its 50-day average ($75.64) and +6.1% vs its 200-day average ($72.19).
- 52-week range $40.16–$148.33; today's close sits at 34% of that range, 48.4% below the 52-week high.
Oct 8, 2026 — WIX rises 1.6% to $74.13
- Closed at $74.13, +1.59% vs the prior close of $72.97. Day range $72.46–$75.04, opened at $73.40.
- Volume was 809.30K shares, 0.5x its 50-day average of 1.51M — lighter than usual.
- Price is -1.5% vs its 50-day average ($75.25) and +2.5% vs its 200-day average ($72.34).
- 52-week range $40.16–$148.33; today's close sits at 31% of that range, 50.0% below the 52-week high.
Oct 7, 2026 — WIX dips 1.3% to $72.97
- Closed at $72.97, -1.27% vs the prior close of $73.91. Day range $72.05–$75.50, opened at $74.07.
- Volume was 748.70K shares, 0.5x its 50-day average of 1.53M — lighter than usual.
- Price is -2.7% vs its 50-day average ($74.99) and +0.7% vs its 200-day average ($72.49).
- 52-week range $40.16–$148.33; today's close sits at 30% of that range, 50.8% below the 52-week high.
Oct 6, 2026 — WIX ends flat (-0.2%) to $73.91
- Closed at $73.91, -0.20% vs the prior close of $74.06. Day range $72.14–$75.09, opened at $74.60.
- Volume was 980.40K shares, 0.6x its 50-day average of 1.54M.
- Price is -1.1% vs its 50-day average ($74.70) and +1.7% vs its 200-day average ($72.65).
- 52-week range $40.16–$153.50; today's close sits at 30% of that range, 51.9% below the 52-week high.
Oct 5, 2026 — WIX rises 2.0% to $74.06
- Closed at $74.06, +1.98% vs the prior close of $72.62. Day range $71.84–$75.79, opened at $72.26.
- Volume was 1.41M shares, 0.9x its 50-day average of 1.53M.
- Price is -0.4% vs its 50-day average ($74.35) and +1.7% vs its 200-day average ($72.80).
- 52-week range $40.16–$155.47; today's close sits at 29% of that range, 52.4% below the 52-week high.
Oct 2, 2026 — WIX dips 1.0% to $72.62
- Closed at $72.62, -1.00% vs the prior close of $73.35. Day range $71.04–$74.03, opened at $73.98.
- Volume was 734.90K shares, 0.5x its 50-day average of 1.55M — lighter than usual.
- Price is -1.7% vs its 50-day average ($73.90) and -0.4% vs its 200-day average ($72.94).
- 52-week range $40.16–$160.74; today's close sits at 27% of that range, 54.8% below the 52-week high.
WIX latest news & SEC filings
Every SEC filing by or about WIX in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Sep 2, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Meyer Shelly B sold 479 shares at $95.00 (≈$45.51K) on Sep 1, 2026
- Meyer Shelly B sold 479 shares at $95.00 (≈$45.51K) on Sep 1, 2026
- Meyer Shelly B sold 479 shares at $95.00 (≈$45.51K) on Sep 1, 2026
- Meyer Shelly B sold 479 shares at $95.00 (≈$45.51K) on Sep 1, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 2, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Sep 2, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Shai Omer sold 490 shares at $95.00 (≈$46.55K) on Sep 1, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 2, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Shemesh Lior sold 456 shares at $95.00 (≈$43.32K) on Sep 1, 2026
- Shemesh Lior sold 456 shares at $95.00 (≈$43.32K) on Sep 1, 2026
- Shemesh Lior sold 456 shares at $95.00 (≈$43.32K) on Sep 1, 2026
- Shemesh Lior sold 456 shares at $95.00 (≈$43.32K) on Sep 1, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 2, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Zohar Nir sold 271 shares at $95.00 (≈$25.75K) on Sep 1, 2026
- Zohar Nir sold 376 shares at $95.00 (≈$35.72K) on Sep 1, 2026
- Zohar Nir sold 271 shares at $95.00 (≈$25.75K) on Sep 1, 2026
- Zohar Nir sold 376 shares at $95.00 (≈$35.72K) on Sep 1, 2026
- Zohar Nir sold 271 shares at $95.00 (≈$25.75K) on Sep 1, 2026
- Zohar Nir sold 376 shares at $95.00 (≈$35.72K) on Sep 1, 2026
- …plus 2 more transaction lines in the filing.
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 2, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Abrahami Avishai sold 55 shares at $95.00 (≈$5.22K) on Sep 1, 2026
- Abrahami Avishai sold 654 shares at $95.00 (≈$62.13K) on Sep 1, 2026
- Abrahami Avishai sold 55 shares at $95.00 (≈$5.22K) on Sep 1, 2026
- Abrahami Avishai sold 654 shares at $95.00 (≈$62.13K) on Sep 1, 2026
- Abrahami Avishai sold 55 shares at $95.00 (≈$5.22K) on Sep 1, 2026
- Abrahami Avishai sold 654 shares at $95.00 (≈$62.13K) on Sep 1, 2026
- …plus 2 more transaction lines in the filing.
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 14, 2026 · Form SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)
Update to a passive 5%+ stake (13G)
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Aug 13, 2026 · Form SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)
Update to a passive 5%+ stake (13G)
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Aug 12, 2026 · Form SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)
Update to a passive 5%+ stake (13G)
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Aug 7, 2026 · Form SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)
Update to a passive 5%+ stake (13G)
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Aug 4, 2026 · Form 6-K — Report from a foreign company (6-K)
Report from a foreign company (6-K) — news it published at home
Aug 3, 2026 · Form SCHEDULE 13G — Passive stake (13G)
Passive stake (13G) — an investor reported owning more than 5%
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Things to know before you trade WIX
- How much it moves: over the last 20 sessions the average daily move was 3.37% (largest 9.2%). That is a volatile stock.
- Liquidity: about 993.48K shares (≈$74.52M) trade per day on average.
- 52-week position: $75.01 vs a range of $40.16–$148.33 (32% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 25 sales; latest: Lior Shemesh sold 456 shares on Sep 1, 2026.
- Latest filings: 6-K Aug 4, 2026; 6-K Jun 8, 2026; 6-K May 13, 2026.
- Listing: Nasdaq · industry: Services-Computer Programming, Data Processing, Etc..
WIX market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 16, 2026 | 80.04 | 81.57 | 74.24 | 75.01 | 1.19M |
| Oct 15, 2026 | 74.20 | 81.23 | 74.20 | 81.14 | 856.20K |
| Oct 14, 2026 | 71.74 | 74.54 | 71.13 | 74.31 | 736.80K |
| Oct 13, 2026 | 74.00 | 77.00 | 71.12 | 71.74 | 960.90K |
| Oct 12, 2026 | 76.68 | 77.18 | 73.51 | 74.17 | 856.70K |
| Oct 9, 2026 | 74.82 | 76.76 | 73.93 | 76.56 | 508.00K |
| Oct 8, 2026 | 73.40 | 75.04 | 72.46 | 74.13 | 809.30K |
| Oct 7, 2026 | 74.07 | 75.50 | 72.05 | 72.97 | 748.70K |
| Oct 6, 2026 | 74.60 | 75.09 | 72.14 | 73.91 | 980.40K |
| Oct 5, 2026 | 72.26 | 75.79 | 71.84 | 74.06 | 1.41M |
| Oct 2, 2026 | 73.98 | 74.03 | 71.04 | 72.62 | 734.90K |
| Oct 1, 2026 | 73.21 | 74.32 | 71.85 | 73.35 | 822.00K |
| Sep 30, 2026 | 71.30 | 73.75 | 70.21 | 72.13 | 628.90K |
| Sep 29, 2026 | 68.65 | 71.75 | 67.50 | 70.90 | 875.20K |
| Sep 28, 2026 | 71.43 | 72.94 | 69.18 | 69.60 | 1.01M |
| Sep 25, 2026 | 76.49 | 76.49 | 72.70 | 73.79 | 1.19M |
| Sep 24, 2026 | 76.91 | 85.00 | 75.65 | 77.53 | 2.06M |
| Sep 23, 2026 | 80.32 | 82.07 | 76.10 | 76.80 | 1.08M |
| Sep 22, 2026 | 84.40 | 85.37 | 79.12 | 80.10 | 1.26M |
| Sep 21, 2026 | 78.37 | 84.33 | 77.10 | 83.53 | 1.14M |
About Wix.com
Wix.com (WIX) is listed on the Nasdaq and classified by the SEC under “Services-Computer Programming, Data Processing, Etc.”. Its business address is in TEL AVIV. State of incorporation: Israel. Fiscal year ends December 31. SEC CIK 1576789.
WIX board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Avishai Abrahami | Chief Executive Officer | Sep 2, 2026 |
| Deirdre Mary Bigley | Director | Mar 18, 2026 |
| Allon Bloch | Director | Mar 18, 2026 |
| Ron Gutler | Director | Aug 31, 2026 |
| Gavin Patterson | Director | Mar 18, 2026 |
| Ferran Soriano | Director | Mar 18, 2026 |
| Mark Tluszcz | Director | Mar 18, 2026 |
| Mojana Francesco De | Director | Mar 18, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Avishai Abrahami | Chief Executive Officer | Sep 2, 2026 |
| Yaniv Even-Haim | CTO | Sep 2, 2026 |
| Shelly B Meyer | Chief People Officer | Sep 2, 2026 |
| Omer Shai | CMO | Sep 2, 2026 |
| Lior Shemesh | CFO | Sep 2, 2026 |
| Nir Zohar | President | Sep 2, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Sep 1, 2026 | Lior Shemesh | Sale | 456 | $95.00 |
| Sep 1, 2026 | Lior Shemesh | Sale | 456 | $95.00 |
| Sep 1, 2026 | Lior Shemesh | Sale | 456 | $95.00 |
| Sep 1, 2026 | Lior Shemesh | Sale | 456 | $95.00 |
| Sep 1, 2026 | Avishai Abrahami | Sale | 55 | $95.00 |
| Sep 1, 2026 | Avishai Abrahami | Sale | 654 | $95.00 |
| Sep 1, 2026 | Avishai Abrahami | Sale | 55 | $95.00 |
| Sep 1, 2026 | Avishai Abrahami | Sale | 654 | $95.00 |
| Sep 1, 2026 | Avishai Abrahami | Sale | 55 | $95.00 |
| Sep 1, 2026 | Avishai Abrahami | Sale | 654 | $95.00 |
| Sep 1, 2026 | Avishai Abrahami | Sale | 55 | $95.00 |
| Sep 1, 2026 | Avishai Abrahami | Sale | 654 | $95.00 |
| Sep 1, 2026 | Nir Zohar | Sale | 271 | $95.00 |
| Sep 1, 2026 | Nir Zohar | Sale | 376 | $95.00 |
| Sep 1, 2026 | Nir Zohar | Sale | 271 | $95.00 |
WIX financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| No annual XBRL figures available (foreign filers often report on Form 20-F). | ||||
Latest balance sheet: total assets $—, total liabilities $—, cash $—.
WIX earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| No 8-K earnings releases in recent filings. | ||
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 16, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.