Alphabet (GOOG) Latest Stock Analysis Report – Oct 15, 2026, 4:00 PM ET
Updated Oct 15, 2026, 4:00 PM ET
- Closed at $344.91, +0.37% vs the prior close of $343.65.
- Volume 16.39M shares, 1.0x its 50-day average.
- New SEC filings: 4 (Oct 15, 2026).
- No new insider buys or sales reported since the prior session.
GOOG rises 0.4% to $344.91. Closed at $344.91, +0.37% vs the prior close of $343.65. Day range $336.82–$348.40, opened at $340.53.
GOOG daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 15, 2026 — GOOG rises 0.4% to $344.91
- Closed at $344.91, +0.37% vs the prior close of $343.65. Day range $336.82–$348.40, opened at $340.53.
- Volume was 16.39M shares, 1.0x its 50-day average of 16.37M.
- Price is +0.9% vs its 50-day average ($341.84) and +1.7% vs its 200-day average ($339.02).
- 52-week range $244.67–$404.47; today's close sits at 63% of that range, 14.7% below the 52-week high.
Oct 14, 2026 — GOOG dips 1.7% to $343.65
- Closed at $343.65, -1.68% vs the prior close of $349.52. Day range $342.40–$355.25, opened at $351.43.
- Volume was 20.11M shares, 1.2x its 50-day average of 16.37M.
- Price is +0.4% vs its 50-day average ($342.14) and +1.4% vs its 200-day average ($338.86).
- 52-week range $241.18–$404.47; today's close sits at 63% of that range, 15.0% below the 52-week high.
Oct 13, 2026 — GOOG ends flat (+0.2%) to $349.52, 3 up days in a row
- Closed at $349.52, +0.16% vs the prior close of $348.97. Day range $347.57–$354.50, opened at $352.42.
- Volume was 14.45M shares, 0.9x its 50-day average of 16.62M.
- Price is +2.0% vs its 50-day average ($342.78) and +3.2% vs its 200-day average ($338.72).
- 52-week range $240.75–$404.47; today's close sits at 66% of that range, 13.6% below the 52-week high.
- That makes 3 straight gains.
Oct 12, 2026 — GOOG rises 0.3% to $348.97
- Closed at $348.97, +0.32% vs the prior close of $347.86. Day range $347.16–$352.66, opened at $348.34.
- Volume was 11.85M shares, 0.7x its 50-day average of 17.00M.
- Price is +1.7% vs its 50-day average ($343.24) and +3.1% vs its 200-day average ($338.55).
- 52-week range $236.68–$404.47; today's close sits at 67% of that range, 13.7% below the 52-week high.
Oct 9, 2026 — GOOG rises 0.9% to $347.86
- Closed at $347.86, +0.87% vs the prior close of $344.86. Day range $346.88–$351.06, opened at $348.00.
- Volume was 11.14M shares, 0.7x its 50-day average of 17.12M.
- Price is +1.3% vs its 50-day average ($343.39) and +2.8% vs its 200-day average ($338.38).
- 52-week range $236.68–$404.47; today's close sits at 66% of that range, 14.0% below the 52-week high.
Oct 8, 2026 — GOOG dips 0.7% to $344.86
- Closed at $344.86, -0.72% vs the prior close of $347.37. Day range $343.51–$353.53, opened at $349.64.
- Volume was 13.99M shares, 0.8x its 50-day average of 17.24M.
- Price is +0.5% vs its 50-day average ($343.11) and +2.0% vs its 200-day average ($338.20).
- 52-week range $236.68–$404.47; today's close sits at 64% of that range, 14.7% below the 52-week high.
Oct 7, 2026 — GOOG rises 0.8% to $347.37, 4 up days in a row
- Closed at $347.37, +0.81% vs the prior close of $344.59. Day range $340.28–$347.61, opened at $343.68.
- Volume was 11.34M shares, 0.7x its 50-day average of 17.44M.
- Price is +1.3% vs its 50-day average ($342.93) and +2.8% vs its 200-day average ($338.02).
- 52-week range $236.68–$404.47; today's close sits at 66% of that range, 14.1% below the 52-week high.
- That makes 4 straight gains.
Oct 6, 2026 — GOOG ends flat (+0.2%) to $344.59, 3 up days in a row
- Closed at $344.59, +0.22% vs the prior close of $343.83. Day range $341.70–$345.67, opened at $344.64.
- Volume was 13.18M shares, 0.7x its 50-day average of 17.60M.
- Price is +0.6% vs its 50-day average ($342.63) and +2.0% vs its 200-day average ($337.80).
- 52-week range $236.68–$404.47; today's close sits at 64% of that range, 14.8% below the 52-week high.
- That makes 3 straight gains.
Oct 5, 2026 — GOOG rises 1.0% to $343.83
- Closed at $343.83, +1.02% vs the prior close of $340.35. Day range $339.15–$344.99, opened at $339.21.
- Volume was 13.98M shares, 0.8x its 50-day average of 17.76M.
- Price is +0.5% vs its 50-day average ($342.27) and +1.9% vs its 200-day average ($337.57).
- 52-week range $236.68–$404.47; today's close sits at 64% of that range, 15.0% below the 52-week high.
Oct 2, 2026 — GOOG rises 1.6% to $340.35
- Closed at $340.35, +1.62% vs the prior close of $334.93. Day range $337.96–$342.78, opened at $338.10.
- Volume was 17.50M shares, 1.0x its 50-day average of 18.34M.
- Price is -0.4% vs its 50-day average ($341.77) and +0.9% vs its 200-day average ($337.39).
- 52-week range $236.68–$404.47; today's close sits at 62% of that range, 15.9% below the 52-week high.
GOOG latest news & SEC filings
Every SEC filing by or about GOOG in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 15, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Shriram Kavitark Ram gifted 199,100 shares on Oct 13, 2026
- Shriram Kavitark Ram gifted 197,600 shares on Oct 13, 2026
- Shriram Kavitark Ram gifted 86,550 shares on Oct 13, 2026; now holds 457,314
- Shriram Kavitark Ram gifted 86,550 shares on Oct 13, 2026; now holds 456,294
- Shriram Kavitark Ram gifted 199,100 shares on Oct 13, 2026
- Shriram Kavitark Ram gifted 197,600 shares on Oct 13, 2026
- …plus 2 more transaction lines in the filing.
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 2, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Arnold Frances sold 83 shares at $340.45 (≈$28.26K) on Sep 30, 2026; now holds 19,076
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 30, 2026 · 144 — Notice of proposed sale (Form 144)
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Sep 29, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Walker John Kent converted 4,747 shares on Sep 25, 2026; now holds 14,329
- Walker John Kent had withheld for taxes 4,791 shares at $339.01 (≈$1.62M) on Sep 25, 2026; now holds 9,538
- Walker John Kent converted 4,258 shares on Sep 25, 2026; now holds 47,080
- Walker John Kent had withheld for taxes 4,297 shares at $339.01 (≈$1.46M) on Sep 25, 2026; now holds 42,782
- Walker John Kent converted 1,626 shares on Sep 25, 2026; now holds 56,243
- Walker John Kent had withheld for taxes 1,641 shares at $339.01 (≈$556.32K) on Sep 25, 2026; now holds 54,602
- …plus 1 more transaction lines in the filing.
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 29, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Saraci Marsida converted 121 shares on Sep 25, 2026; now holds 1,339
- Saraci Marsida had withheld for taxes 122 shares at $339.01 (≈$41.36K) on Sep 25, 2026; now holds 1,217
- Saraci Marsida converted 101 shares on Sep 25, 2026; now holds 3,548
- Saraci Marsida had withheld for taxes 102 shares at $339.01 (≈$34.58K) on Sep 25, 2026; now holds 3,446
- Saraci Marsida converted 69 shares on Sep 25, 2026; now holds 4,080
- Saraci Marsida had withheld for taxes 69 shares at $339.01 (≈$23.39K) on Sep 25, 2026; now holds 4,011
- …plus 11 more transaction lines in the filing.
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 29, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Porat Ruth converted 4,747 shares on Sep 25, 2026; now holds 14,329
- Porat Ruth had withheld for taxes 4,791 shares at $339.01 (≈$1.62M) on Sep 25, 2026; now holds 9,538
- Porat Ruth converted 4,258 shares on Sep 25, 2026; now holds 47,080
- Porat Ruth had withheld for taxes 4,297 shares at $339.01 (≈$1.46M) on Sep 25, 2026; now holds 42,782
- Porat Ruth converted 1,626 shares on Sep 25, 2026; now holds 56,243
- Porat Ruth had withheld for taxes 1,641 shares at $339.01 (≈$556.32K) on Sep 25, 2026; now holds 54,602
- …plus 1 more transaction lines in the filing.
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 28, 2026 · N-PX — Annual proxy voting record
Annual proxy voting record
Aug 10, 2026 · 8-K — Current report
Current report — a filing companies must make within 4 business days of a major event
- Item 8.01 — Reported other events the company considers important.
Aug 7, 2026 · 424B2 — Prospectus for a securities offering
Prospectus for a securities offering
An offering document: new shares or debt may be sold, which can increase the share count (dilution) or debt load. Size and terms are in the prospectus.
Aug 7, 2026 · FWP — Free writing prospectus (offering marketing material)
Free writing prospectus (offering marketing material)
An offering document: new shares or debt may be sold, which can increase the share count (dilution) or debt load. Size and terms are in the prospectus.
Aug 7, 2026 · 13F-HR — Quarterly holdings report filed by an institutional investment manager
Quarterly holdings report filed by an institutional investment manager
Aug 6, 2026 · 424B5 — Prospectus supplement
Prospectus supplement — the company is selling securities off a shelf registration
An offering document: new shares or debt may be sold, which can increase the share count (dilution) or debt load. Size and terms are in the prospectus.
Aug 6, 2026 · 424B5 — Prospectus supplement
Prospectus supplement — the company is selling securities off a shelf registration
An offering document: new shares or debt may be sold, which can increase the share count (dilution) or debt load. Size and terms are in the prospectus.
Jul 23, 2026 · S-8 — Registration of shares for employee stock plans (S-8)
Registration of shares for employee stock plans (S-8)
Jul 23, 2026 · 10-Q — Quarterly report (unaudited financial statements for the quarter)
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $119.80B (prior year $96.43B) (+24.2% vs Jun 30, 2025)
- Net income: $112.19B (prior year $28.20B) (+297.9% vs Jun 30, 2025)
- Diluted EPS: $9.11 (prior year $2.31) (+294.4% vs Jun 30, 2025)
Things to know before you trade GOOG
- Last results release: Jul 22, 2026 (8-K Item 2.02). Previous ones: Apr 29, 2026, Feb 4, 2026, Oct 29, 2025. Based on that rhythm, the next report is likely around Oct 21, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 1.00% (largest 3.6%).
- Liquidity: about 17.09M shares (≈$5.89B) trade per day on average.
- 52-week position: $344.91 vs a range of $244.67–$404.47 (63% of the range).
- Dividends: last ex-dividend date Sep 4, 2026 ($0.22/share); 4 payments in the past 12 months.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 25 sales; latest: Frances Arnold sold 82 shares on Aug 28, 2026.
- Latest filings: 8-K Aug 10, 2026; 10-Q Jul 23, 2026; 8-K Jul 22, 2026.
- Listing: Nasdaq · industry: Services-Computer Programming, Data Processing, Etc..
GOOG market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 15, 2026 | 340.53 | 348.40 | 336.82 | 344.91 | 16.39M |
| Oct 14, 2026 | 351.43 | 355.25 | 342.40 | 343.65 | 20.11M |
| Oct 13, 2026 | 352.42 | 354.50 | 347.57 | 349.52 | 14.45M |
| Oct 12, 2026 | 348.34 | 352.66 | 347.16 | 348.97 | 11.85M |
| Oct 9, 2026 | 348.00 | 351.06 | 346.88 | 347.86 | 11.14M |
| Oct 8, 2026 | 349.64 | 353.53 | 343.51 | 344.86 | 13.99M |
| Oct 7, 2026 | 343.68 | 347.61 | 340.28 | 347.37 | 11.34M |
| Oct 6, 2026 | 344.64 | 345.67 | 341.70 | 344.59 | 13.18M |
| Oct 5, 2026 | 339.21 | 344.99 | 339.15 | 343.83 | 13.98M |
| Oct 2, 2026 | 338.10 | 342.78 | 337.96 | 340.35 | 17.50M |
| Oct 1, 2026 | 347.76 | 350.09 | 332.65 | 334.93 | 20.05M |
| Sep 30, 2026 | 340.65 | 349.05 | 337.72 | 340.74 | 24.24M |
| Sep 29, 2026 | 338.54 | 339.64 | 335.02 | 337.32 | 14.00M |
| Sep 28, 2026 | 337.60 | 340.11 | 336.60 | 339.16 | 13.87M |
| Sep 25, 2026 | 338.92 | 343.60 | 337.91 | 341.08 | 13.86M |
| Sep 24, 2026 | 333.00 | 339.31 | 332.81 | 339.01 | 15.96M |
| Sep 23, 2026 | 346.30 | 346.33 | 334.20 | 334.98 | 23.28M |
| Sep 22, 2026 | 353.24 | 359.98 | 345.74 | 347.41 | 20.17M |
| Sep 21, 2026 | 346.19 | 353.30 | 344.80 | 350.87 | 18.25M |
| Sep 18, 2026 | 351.22 | 355.13 | 343.87 | 344.41 | 34.11M |
About Alphabet
Alphabet (GOOG) is listed on the Nasdaq and classified by the SEC under “Services-Computer Programming, Data Processing, Etc.”. Its business address is in MOUNTAIN VIEW, CA. State of incorporation: DE. Fiscal year ends December 31. SEC CIK 1652044.
GOOG board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Frances Arnold | Director | Sep 16, 2026 |
| R. Martin Chavez | Director | Sep 16, 2026 |
| L John Doerr | Director | Sep 16, 2026 |
| Roger W. Jr. Ferguson | Director | Sep 16, 2026 |
| John L. Hennessy | Director | Sep 16, 2026 |
| Sundar Pichai | Chief Executive Officer | Sep 29, 2026 |
| Brin Sergey | Director | Aug 11, 2026 |
| Kavitark Ram Shriram | Director | Sep 16, 2026 |
| Robin L Washington | Director | Sep 16, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Anat Ashkenazi | SVP, Chief Financial Officer | Sep 29, 2026 |
| Amie Thuener O'Toole | VP, Chief Accounting Officer | Apr 3, 2026 |
| Sundar Pichai | Chief Executive Officer | Sep 29, 2026 |
| Ruth Porat | President and CIO | Sep 29, 2026 |
| Marsida Saraci | VP, Chief Accounting Officer | Sep 29, 2026 |
| Philipp Schindler | SVP, Chief Business Officer | Sep 29, 2026 |
| John Kent Walker | President, Global Affairs, CLO | Sep 29, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 28, 2026 | Frances Arnold | Sale | 82 | $337.71 |
| Jul 30, 2026 | Frances Arnold | Sale | 82 | $333.39 |
| Jul 29, 2026 | Marsida Saraci | Sale | 449 | $333.20 |
| Jun 30, 2026 | Frances Arnold | Sale | 112 | $351.28 |
| Jun 29, 2026 | John Kent Walker | Sale | 2,358 | $351.21 |
| Jun 29, 2026 | John Kent Walker | Sale | 2,400 | $350.49 |
| Jun 29, 2026 | John Kent Walker | Sale | 1,280 | $349.42 |
| Jun 29, 2026 | John Kent Walker | Sale | 80 | $351.90 |
| Jun 29, 2026 | John Kent Walker | Sale | 760 | $345.18 |
| Jun 29, 2026 | John Kent Walker | Sale | 920 | $346.13 |
| Jun 29, 2026 | John Kent Walker | Sale | 520 | $347.25 |
| Jun 29, 2026 | John Kent Walker | Sale | 680 | $348.28 |
| Jun 26, 2026 | Marsida Saraci | Sale | 449 | $341.72 |
| Jun 15, 2026 | John L. Hennessy | Sale | 35 | $367.09 |
| Jun 15, 2026 | John L. Hennessy | Sale | 145 | $369.04 |
GOOG financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | — | $132.17B | 10.81 | $164.71B |
| Dec 31, 2024 | $350.02B | $100.12B | 8.04 | $125.30B |
| Dec 31, 2023 | $307.39B | $73.80B | 5.80 | $101.75B |
| Dec 31, 2022 | $282.84B | $59.97B | 4.56 | $91.50B |
| Dec 31, 2021 | $257.64B | $76.03B | 5.61 | $91.65B |
Latest balance sheet: total assets $921.98B, total liabilities $281.50B, cash $55.91B (as of Jun 30, 2026).
GOOG earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Jul 22, 2026 | 8-K Item 2.02 (results) | $341.91 |
| Apr 29, 2026 | 8-K Item 2.02 (results) | $347.31 |
| Feb 4, 2026 | 8-K Item 2.02 (results) | $333.34 |
| Oct 29, 2025 | 8-K Item 2.02 (results) | $275.17 |
| Jul 23, 2025 | 8-K Item 2.02 (results) | $191.51 |
| Apr 24, 2025 | 8-K Item 2.02 (results) | $161.47 |
| Feb 4, 2025 | 8-K Item 2.02 (results) | $207.71 |
| Oct 29, 2024 | 8-K Item 2.02 (results) | $171.14 |
| Jul 23, 2024 | 8-K Item 2.02 (results) | — |
| Apr 25, 2024 | 8-K Item 2.02 (results) | — |
| Jan 30, 2024 | 8-K Item 2.02 (results) | — |
| Oct 24, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 15, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.