Alphabet (GOOGL) Latest Stock Analysis Report – Oct 15, 2026, 4:00 PM ET
Updated Oct 15, 2026, 4:00 PM ET
- Closed at $349.22, +0.45% vs the prior close of $347.64.
- Volume 21.29M shares, 0.9x its 50-day average.
- New SEC filings: 4 (Oct 15, 2026).
- No new insider buys or sales reported since the prior session.
GOOGL rises 0.5% to $349.22. Closed at $349.22, +0.45% vs the prior close of $347.64. Day range $340.61–$352.15, opened at $344.70.
GOOGL daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 15, 2026 — GOOGL rises 0.5% to $349.22
- Closed at $349.22, +0.45% vs the prior close of $347.64. Day range $340.61–$352.15, opened at $344.70.
- Volume was 21.29M shares, 0.9x its 50-day average of 24.75M.
- Price is +1.2% vs its 50-day average ($344.92) and +2.5% vs its 200-day average ($340.77).
- 52-week range $244.15–$408.61; today's close sits at 64% of that range, 14.5% below the 52-week high.
Oct 14, 2026 — GOOGL dips 1.7% to $347.64
- Closed at $347.64, -1.74% vs the prior close of $353.78. Day range $346.34–$359.40, opened at $355.57.
- Volume was 28.02M shares, 1.1x its 50-day average of 24.90M.
- Price is +0.7% vs its 50-day average ($345.19) and +2.1% vs its 200-day average ($340.59).
- 52-week range $240.51–$408.61; today's close sits at 64% of that range, 14.9% below the 52-week high.
Oct 13, 2026 — GOOGL rises 0.3% to $353.78, 3 up days in a row
- Closed at $353.78, +0.30% vs the prior close of $352.72. Day range $351.60–$358.58, opened at $356.23.
- Volume was 23.21M shares, 0.9x its 50-day average of 25.21M.
- Price is +2.3% vs its 50-day average ($345.79) and +3.9% vs its 200-day average ($340.42).
- 52-week range $239.71–$408.61; today's close sits at 68% of that range, 13.4% below the 52-week high.
- That makes 3 straight gains.
Oct 12, 2026 — GOOGL rises 0.3% to $352.72
- Closed at $352.72, +0.30% vs the prior close of $351.66. Day range $350.50–$356.50, opened at $351.86.
- Volume was 19.08M shares, 0.7x its 50-day average of 25.76M.
- Price is +1.9% vs its 50-day average ($346.18) and +3.7% vs its 200-day average ($340.22).
- 52-week range $235.84–$408.61; today's close sits at 68% of that range, 13.7% below the 52-week high.
Oct 9, 2026 — GOOGL rises 1.0% to $351.66
- Closed at $351.66, +0.97% vs the prior close of $348.29. Day range $350.31–$354.70, opened at $351.40.
- Volume was 17.28M shares, 0.7x its 50-day average of 26.02M.
- Price is +1.6% vs its 50-day average ($346.25) and +3.4% vs its 200-day average ($340.03).
- 52-week range $235.84–$408.61; today's close sits at 67% of that range, 13.9% below the 52-week high.
Oct 8, 2026 — GOOGL dips 0.6% to $348.29
- Closed at $348.29, -0.63% vs the prior close of $350.50. Day range $346.52–$356.83, opened at $353.14.
- Volume was 23.51M shares, 0.9x its 50-day average of 26.10M.
- Price is +0.7% vs its 50-day average ($345.89) and +2.5% vs its 200-day average ($339.82).
- 52-week range $235.84–$408.61; today's close sits at 65% of that range, 14.8% below the 52-week high.
Oct 7, 2026 — GOOGL rises 0.8% to $350.50, 4 up days in a row
- Closed at $350.50, +0.81% vs the prior close of $347.68. Day range $343.07–$350.80, opened at $346.72.
- Volume was 20.91M shares, 0.8x its 50-day average of 26.27M.
- Price is +1.4% vs its 50-day average ($345.66) and +3.2% vs its 200-day average ($339.61).
- 52-week range $235.84–$408.61; today's close sits at 66% of that range, 14.2% below the 52-week high.
- That makes 4 straight gains.
Oct 6, 2026 — GOOGL rises 0.3% to $347.68, 3 up days in a row
- Closed at $347.68, +0.35% vs the prior close of $346.47. Day range $344.68–$349.09, opened at $347.37.
- Volume was 18.72M shares, 0.7x its 50-day average of 26.47M.
- Price is +0.7% vs its 50-day average ($345.32) and +2.4% vs its 200-day average ($339.37).
- 52-week range $235.84–$408.61; today's close sits at 65% of that range, 14.9% below the 52-week high.
- That makes 3 straight gains.
Oct 5, 2026 — GOOGL rises 0.9% to $346.47
- Closed at $346.47, +0.86% vs the prior close of $343.50. Day range $342.40–$348.09, opened at $342.59.
- Volume was 25.63M shares, 1.0x its 50-day average of 26.59M.
- Price is +0.5% vs its 50-day average ($344.90) and +2.2% vs its 200-day average ($339.12).
- 52-week range $235.84–$408.61; today's close sits at 64% of that range, 15.2% below the 52-week high.
Oct 2, 2026 — GOOGL rises 1.6% to $343.50
- Closed at $343.50, +1.56% vs the prior close of $338.24. Day range $341.16–$345.77, opened at $341.32.
- Volume was 23.77M shares, 0.9x its 50-day average of 27.50M.
- Price is -0.3% vs its 50-day average ($344.37) and +1.4% vs its 200-day average ($338.92).
- 52-week range $235.84–$408.61; today's close sits at 62% of that range, 15.9% below the 52-week high.
GOOGL latest news & SEC filings
Every SEC filing by or about GOOGL in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 15, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Shriram Kavitark Ram gifted 199,100 shares on Oct 13, 2026
- Shriram Kavitark Ram gifted 197,600 shares on Oct 13, 2026
- Shriram Kavitark Ram gifted 86,550 shares on Oct 13, 2026; now holds 457,314
- Shriram Kavitark Ram gifted 86,550 shares on Oct 13, 2026; now holds 456,294
- Shriram Kavitark Ram gifted 199,100 shares on Oct 13, 2026
- Shriram Kavitark Ram gifted 197,600 shares on Oct 13, 2026
- …plus 2 more transaction lines in the filing.
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 2, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Arnold Frances sold 83 shares at $340.45 (≈$28.26K) on Sep 30, 2026; now holds 19,076
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 30, 2026 · Form 144 — Planned insider sale
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Sep 29, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Walker John Kent converted 4,747 shares on Sep 25, 2026; now holds 14,329
- Walker John Kent had withheld for taxes 4,791 shares at $339.01 (≈$1.62M) on Sep 25, 2026; now holds 9,538
- Walker John Kent converted 4,258 shares on Sep 25, 2026; now holds 47,080
- Walker John Kent had withheld for taxes 4,297 shares at $339.01 (≈$1.46M) on Sep 25, 2026; now holds 42,782
- Walker John Kent converted 1,626 shares on Sep 25, 2026; now holds 56,243
- Walker John Kent had withheld for taxes 1,641 shares at $339.01 (≈$556.32K) on Sep 25, 2026; now holds 54,602
- …plus 1 more transaction lines in the filing.
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 29, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Saraci Marsida converted 121 shares on Sep 25, 2026; now holds 1,339
- Saraci Marsida had withheld for taxes 122 shares at $339.01 (≈$41.36K) on Sep 25, 2026; now holds 1,217
- Saraci Marsida converted 101 shares on Sep 25, 2026; now holds 3,548
- Saraci Marsida had withheld for taxes 102 shares at $339.01 (≈$34.58K) on Sep 25, 2026; now holds 3,446
- Saraci Marsida converted 69 shares on Sep 25, 2026; now holds 4,080
- Saraci Marsida had withheld for taxes 69 shares at $339.01 (≈$23.39K) on Sep 25, 2026; now holds 4,011
- …plus 11 more transaction lines in the filing.
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 29, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Porat Ruth converted 4,747 shares on Sep 25, 2026; now holds 14,329
- Porat Ruth had withheld for taxes 4,791 shares at $339.01 (≈$1.62M) on Sep 25, 2026; now holds 9,538
- Porat Ruth converted 4,258 shares on Sep 25, 2026; now holds 47,080
- Porat Ruth had withheld for taxes 4,297 shares at $339.01 (≈$1.46M) on Sep 25, 2026; now holds 42,782
- Porat Ruth converted 1,626 shares on Sep 25, 2026; now holds 56,243
- Porat Ruth had withheld for taxes 1,641 shares at $339.01 (≈$556.32K) on Sep 25, 2026; now holds 54,602
- …plus 1 more transaction lines in the filing.
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 28, 2026 · Form N-PX — Annual proxy voting record
Annual proxy voting record
Aug 10, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 8.01 — Reported other events the company considers important.
Aug 7, 2026 · Form 424B2 — Prospectus for a securities offering
Prospectus for a securities offering
An offering document: new shares or debt may be sold, which can increase the share count (dilution) or debt load. Size and terms are in the prospectus.
Aug 7, 2026 · Form FWP — Free writing prospectus (offering marketing material)
Free writing prospectus (offering marketing material)
An offering document: new shares or debt may be sold, which can increase the share count (dilution) or debt load. Size and terms are in the prospectus.
Aug 7, 2026 · Form 13F-HR — Quarterly holdings report filed by an institutional investment manager
Quarterly holdings report filed by an institutional investment manager
Aug 6, 2026 · Form 424B5 — Prospectus supplement
Prospectus supplement — the company is selling securities off a shelf registration
An offering document: new shares or debt may be sold, which can increase the share count (dilution) or debt load. Size and terms are in the prospectus.
Aug 6, 2026 · Form 424B5 — Prospectus supplement
Prospectus supplement — the company is selling securities off a shelf registration
An offering document: new shares or debt may be sold, which can increase the share count (dilution) or debt load. Size and terms are in the prospectus.
Jul 23, 2026 · Form S-8 — Employee share plan registration
Registration of shares for employee stock plans (S-8)
Jul 23, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $119.80B (prior year $96.43B) (+24.2% vs Jun 30, 2025)
- Net income: $112.19B (prior year $28.20B) (+297.9% vs Jun 30, 2025)
- Diluted EPS: $9.11 (prior year $2.31) (+294.4% vs Jun 30, 2025)
Things to know before you trade GOOGL
- Last results release: Jul 22, 2026 (8-K Item 2.02). Previous ones: Apr 29, 2026, Feb 4, 2026, Oct 29, 2025. Based on that rhythm, the next report is likely around Oct 21, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 1.02% (largest 3.8%).
- Liquidity: about 26.08M shares (≈$9.11B) trade per day on average.
- 52-week position: $349.22 vs a range of $244.15–$408.61 (64% of the range).
- Dividends: last ex-dividend date Sep 4, 2026 ($0.22/share); 4 payments in the past 12 months.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 25 sales; latest: Frances Arnold sold 82 shares on Aug 28, 2026.
- Latest filings: 8-K Aug 10, 2026; 10-Q Jul 23, 2026; 8-K Jul 22, 2026.
- Listing: Nasdaq · industry: Services-Computer Programming, Data Processing, Etc..
GOOGL market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 15, 2026 | 344.70 | 352.15 | 340.61 | 349.22 | 21.29M |
| Oct 14, 2026 | 355.57 | 359.40 | 346.34 | 347.64 | 28.02M |
| Oct 13, 2026 | 356.23 | 358.58 | 351.60 | 353.78 | 23.21M |
| Oct 12, 2026 | 351.86 | 356.50 | 350.50 | 352.72 | 19.08M |
| Oct 9, 2026 | 351.40 | 354.70 | 350.31 | 351.66 | 17.28M |
| Oct 8, 2026 | 353.14 | 356.83 | 346.52 | 348.29 | 23.51M |
| Oct 7, 2026 | 346.72 | 350.80 | 343.07 | 350.50 | 20.91M |
| Oct 6, 2026 | 347.37 | 349.09 | 344.68 | 347.68 | 18.72M |
| Oct 5, 2026 | 342.59 | 348.09 | 342.40 | 346.47 | 25.63M |
| Oct 2, 2026 | 341.32 | 345.77 | 341.16 | 343.50 | 23.77M |
| Oct 1, 2026 | 350.79 | 353.22 | 335.51 | 338.24 | 33.27M |
| Sep 30, 2026 | 344.15 | 352.60 | 340.99 | 344.08 | 37.37M |
| Sep 29, 2026 | 341.95 | 342.84 | 338.02 | 340.92 | 21.07M |
| Sep 28, 2026 | 340.70 | 343.59 | 339.56 | 342.75 | 19.32M |
| Sep 25, 2026 | 342.35 | 347.03 | 341.11 | 343.92 | 21.88M |
| Sep 24, 2026 | 336.22 | 343.09 | 336.02 | 342.36 | 23.78M |
| Sep 23, 2026 | 349.86 | 350.00 | 337.45 | 337.83 | 35.58M |
| Sep 22, 2026 | 357.65 | 364.17 | 350.22 | 351.16 | 29.79M |
| Sep 21, 2026 | 350.64 | 357.61 | 349.10 | 354.97 | 30.46M |
| Sep 18, 2026 | 357.31 | 359.44 | 348.45 | 349.54 | 47.63M |
About Alphabet
Alphabet (GOOGL) is listed on the Nasdaq and classified by the SEC under “Services-Computer Programming, Data Processing, Etc.”. Its business address is in MOUNTAIN VIEW, CA. State of incorporation: DE. Fiscal year ends December 31. SEC CIK 1652044.
GOOGL board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Frances Arnold | Director | Sep 16, 2026 |
| R. Martin Chavez | Director | Sep 16, 2026 |
| L John Doerr | Director | Sep 16, 2026 |
| Roger W. Jr. Ferguson | Director | Sep 16, 2026 |
| John L. Hennessy | Director | Sep 16, 2026 |
| Sundar Pichai | Chief Executive Officer | Sep 29, 2026 |
| Brin Sergey | Director | Aug 11, 2026 |
| Kavitark Ram Shriram | Director | Sep 16, 2026 |
| Robin L Washington | Director | Sep 16, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Anat Ashkenazi | SVP, Chief Financial Officer | Sep 29, 2026 |
| Amie Thuener O'Toole | VP, Chief Accounting Officer | Apr 3, 2026 |
| Sundar Pichai | Chief Executive Officer | Sep 29, 2026 |
| Ruth Porat | President and CIO | Sep 29, 2026 |
| Marsida Saraci | VP, Chief Accounting Officer | Sep 29, 2026 |
| Philipp Schindler | SVP, Chief Business Officer | Sep 29, 2026 |
| John Kent Walker | President, Global Affairs, CLO | Sep 29, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 28, 2026 | Frances Arnold | Sale | 82 | $337.71 |
| Jul 30, 2026 | Frances Arnold | Sale | 82 | $333.39 |
| Jul 29, 2026 | Marsida Saraci | Sale | 449 | $333.20 |
| Jun 30, 2026 | Frances Arnold | Sale | 112 | $351.28 |
| Jun 29, 2026 | John Kent Walker | Sale | 2,358 | $351.21 |
| Jun 29, 2026 | John Kent Walker | Sale | 2,400 | $350.49 |
| Jun 29, 2026 | John Kent Walker | Sale | 1,280 | $349.42 |
| Jun 29, 2026 | John Kent Walker | Sale | 80 | $351.90 |
| Jun 29, 2026 | John Kent Walker | Sale | 760 | $345.18 |
| Jun 29, 2026 | John Kent Walker | Sale | 920 | $346.13 |
| Jun 29, 2026 | John Kent Walker | Sale | 520 | $347.25 |
| Jun 29, 2026 | John Kent Walker | Sale | 680 | $348.28 |
| Jun 26, 2026 | Marsida Saraci | Sale | 449 | $341.72 |
| Jun 15, 2026 | John L. Hennessy | Sale | 35 | $367.09 |
| Jun 15, 2026 | John L. Hennessy | Sale | 145 | $369.04 |
GOOGL financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | — | $132.17B | 10.81 | $164.71B |
| Dec 31, 2024 | $350.02B | $100.12B | 8.04 | $125.30B |
| Dec 31, 2023 | $307.39B | $73.80B | 5.80 | $101.75B |
| Dec 31, 2022 | $282.84B | $59.97B | 4.56 | $91.50B |
| Dec 31, 2021 | $257.64B | $76.03B | 5.61 | $91.65B |
Latest balance sheet: total assets $921.98B, total liabilities $281.50B, cash $55.91B (as of Jun 30, 2026).
GOOGL earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Jul 22, 2026 | 8-K Item 2.02 (results) | $342.09 |
| Apr 29, 2026 | 8-K Item 2.02 (results) | $349.94 |
| Feb 4, 2026 | 8-K Item 2.02 (results) | $333.04 |
| Oct 29, 2025 | 8-K Item 2.02 (results) | $274.57 |
| Jul 23, 2025 | 8-K Item 2.02 (results) | $190.23 |
| Apr 24, 2025 | 8-K Item 2.02 (results) | $159.28 |
| Feb 4, 2025 | 8-K Item 2.02 (results) | $206.38 |
| Oct 29, 2024 | 8-K Item 2.02 (results) | $169.68 |
| Jul 23, 2024 | 8-K Item 2.02 (results) | — |
| Apr 25, 2024 | 8-K Item 2.02 (results) | — |
| Jan 30, 2024 | 8-K Item 2.02 (results) | — |
| Oct 24, 2023 | 8-K Item 2.02 (results) | — |
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More on GOOGL
- Dividend history
- Split history
- Earnings dates & EPS
- Revenue, net income & debt
- GOOGL news & filings feed
Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 15, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.