Upbound (UPBD) Stock Analysis & Price (Updated Oct 16, 2026, 4:00 PM ET)
Updated Oct 16, 2026, 4:00 PM ET
- Closed at $16.37, -0.49% vs the prior close of $16.45.
- Volume 1.01M shares, 1.1x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
UPBD dips 0.5% to $16.37. Closed at $16.37, -0.49% vs the prior close of $16.45. Day range $16.32β$16.91, opened at $16.49.
UPBD daily analysis β what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 16, 2026 β UPBD dips 0.5% to $16.37
- Closed at $16.37, -0.49% vs the prior close of $16.45. Day range $16.32β$16.91, opened at $16.49.
- Volume was 1.01M shares, 1.1x its 50-day average of 936.51K.
- Price is -7.0% vs its 50-day average ($17.61) and -13.6% vs its 200-day average ($18.94).
- 52-week range $14.98β$23.98; today's close sits at 15% of that range, 31.7% below the 52-week high.
Oct 15, 2026 β UPBD jumps 6.5% to $16.45, 3 up days in a row
- Closed at $16.45, +6.54% vs the prior close of $15.44. Day range $15.67β$16.53, opened at $15.67.
- Volume was 1.00M shares, 1.1x its 50-day average of 936.78K.
- Price is -6.9% vs its 50-day average ($17.67) and -13.2% vs its 200-day average ($18.94).
- 52-week range $14.98β$23.98; today's close sits at 16% of that range, 31.4% below the 52-week high.
- That makes 3 straight gains.
Oct 14, 2026 β UPBD ends flat (+0.2%) to $15.44
- Closed at $15.44, +0.19% vs the prior close of $15.41. Day range $15.15β$15.45, opened at $15.26.
- Volume was 1.05M shares, 1.1x its 50-day average of 938.44K.
- Price is -13.0% vs its 50-day average ($17.74) and -18.5% vs its 200-day average ($18.95).
- 52-week range $14.98β$23.98; today's close sits at 5% of that range, 35.6% below the 52-week high.
Oct 13, 2026 β UPBD ends flat (+0.1%) to $15.41
- Closed at $15.41, +0.06% vs the prior close of $15.40. Day range $15.22β$15.66, opened at $15.46.
- Volume was 814.10K shares, 0.9x its 50-day average of 940.86K.
- Price is -13.6% vs its 50-day average ($17.85) and -18.7% vs its 200-day average ($18.96).
- 52-week range $14.98β$23.98; today's close sits at 5% of that range, 35.7% below the 52-week high.
Oct 12, 2026 β UPBD ends flat (+0.0%) to $15.40
- Closed at $15.40, +0.00% vs the prior close of $15.40. Day range $15.34β$15.65, opened at $15.41.
- Volume was 721.60K shares, 0.7x its 50-day average of 1.01M.
- Price is -14.2% vs its 50-day average ($17.94) and -18.8% vs its 200-day average ($18.97).
- 52-week range $14.98β$23.98; today's close sits at 5% of that range, 35.8% below the 52-week high.
Oct 9, 2026 β UPBD dips 1.8% to $15.40
- Closed at $15.40, -1.85% vs the prior close of $15.69. Day range $15.23β$15.63, opened at $15.63.
- Volume was 1.05M shares, 1.0x its 50-day average of 1.02M.
- Price is -14.6% vs its 50-day average ($18.02) and -18.9% vs its 200-day average ($18.98).
- 52-week range $14.98β$23.98; today's close sits at 5% of that range, 35.8% below the 52-week high.
Oct 8, 2026 β UPBD rises 0.4% to $15.69
- Closed at $15.69, +0.45% vs the prior close of $15.62. Day range $15.26β$15.87, opened at $15.54.
- Volume was 1.61M shares, 1.6x its 50-day average of 1.00M.
- Price is -13.4% vs its 50-day average ($18.12) and -17.4% vs its 200-day average ($18.99).
- 52-week range $14.98β$23.98; today's close sits at 8% of that range, 34.6% below the 52-week high.
Oct 7, 2026 β UPBD rises 1.7% to $15.62
- Closed at $15.62, +1.69% vs the prior close of $15.36. Day range $14.98β$15.65, opened at $15.25.
- Volume was 1.44M shares, 1.4x its 50-day average of 994.53K.
- Price is -14.3% vs its 50-day average ($18.22) and -17.8% vs its 200-day average ($19.00).
- 52-week range $14.98β$23.98; today's close sits at 7% of that range, 34.9% below the 52-week high.
Oct 6, 2026 β UPBD dips 2.3% to $15.36, a 52-week low
- Closed at $15.36, -2.29% vs the prior close of $15.72. Day range $15.27β$15.69, opened at $15.42.
- Volume was 1.10M shares, 1.1x its 50-day average of 989.58K.
- Price is -16.3% vs its 50-day average ($18.34) and -19.2% vs its 200-day average ($19.01).
- 52-week range $15.13β$23.98; today's close sits at 3% of that range, 35.9% below the 52-week high.
Oct 5, 2026 β UPBD dips 1.2% to $15.72
- Closed at $15.72, -1.19% vs the prior close of $15.91. Day range $15.64β$16.20, opened at $15.91.
- Volume was 1.65M shares, 1.7x its 50-day average of 979.29K.
- Price is -14.8% vs its 50-day average ($18.45) and -17.4% vs its 200-day average ($19.02).
- 52-week range $15.13β$23.98; today's close sits at 7% of that range, 34.4% below the 52-week high.
Oct 2, 2026 β UPBD rises 1.5% to $15.91
- Closed at $15.91, +1.47% vs the prior close of $15.68. Day range $15.87β$16.31, opened at $15.91.
- Volume was 976.90K shares, 1.0x its 50-day average of 975.46K.
- Price is -14.2% vs its 50-day average ($18.54) and -16.4% vs its 200-day average ($19.04).
- 52-week range $15.13β$23.98; today's close sits at 9% of that range, 33.7% below the 52-week high.
UPBD latest news & SEC filings
Every SEC filing by or about UPBD in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 8, 2026 Β· Form SCHEDULE 13G β Passive stake (13G)
Passive stake (13G) β an investor reported owning more than 5%
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Oct 2, 2026 Β· Form 4 β Insider trade
Insider trade report (Form 4) β a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Oct 2, 2026 Β· Form 4 β Insider trade
Insider trade report (Form 4) β a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Oct 2, 2026 Β· Form 4 β Insider trade
Insider trade report (Form 4) β a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Oct 2, 2026 Β· Form 4 β Insider trade
Insider trade report (Form 4) β a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Oct 2, 2026 Β· Form 4 β Insider trade
Insider trade report (Form 4) β a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Sep 25, 2026 Β· Form 3 β New insider holdings
Initial insider ownership statement (Form 3) β a new director, officer or 10% owner disclosed their holdings
Sep 22, 2026 Β· Form 8-K β Major event / current report
Current report β a filing companies must make within 4 business days of a major event
- Item 5.02 β Change in directors or officers (appointment, departure or pay).
- Item 7.01 β Released information under Regulation FD (e.g. a presentation or press release).
Aug 6, 2026 Β· Form SCHEDULE 13G/A β Update to a passive 5%+ stake (13G)
Update to a passive 5%+ stake (13G)
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Jul 31, 2026 Β· Form 10-Q β Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $1.16B (prior year $1.16B) (+0.5% vs Jun 30, 2025)
- Net income: $21.58M (prior year $15.48M) (+39.4% vs Jun 30, 2025)
- Diluted EPS: $0.37 (prior year $0.26) (+42.3% vs Jun 30, 2025)
Jul 30, 2026 Β· Form 8-K β Major event / current report
Current report β a filing companies must make within 4 business days of a major event
- Item 2.02 β Reported results of operations (earnings release).
- Item 7.01 β Released information under Regulation FD (e.g. a presentation or press release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Jul 22, 2026 Β· Form SCHEDULE 13G/A β Update to a passive 5%+ stake (13G)
Update to a passive 5%+ stake (13G)
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Jul 22, 2026 Β· Form 8-K β Major event / current report
Current report β a filing companies must make within 4 business days of a major event
- Item 8.01 β Reported other events the company considers important.
Jun 22, 2026 Β· Form 11-K β Annual report for an employee stock plan
Annual report for an employee stock plan
Things to know before you trade UPBD
- Last results release: Jul 30, 2026 (8-K Item 2.02). Previous ones: Apr 30, 2026, Feb 19, 2026, Oct 30, 2025. Based on that rhythm, the next report is likely around Oct 29, 2026 β an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 1.44% (largest 6.5%).
- Liquidity: about 1.10M shares (β$18.03M) trade per day on average.
- 52-week position: $16.37 vs a range of $14.98β$23.98 (15% of the range).
- Dividends: last ex-dividend date Oct 6, 2026 ($0.39/share); 4 payments in the past 12 months.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 21 open-market buys, 4 sales; latest: Anthony J Blasquez sold 10,000 shares on Aug 21, 2026.
- Latest filings: 8-K Sep 22, 2026; 10-Q Jul 31, 2026; 8-K Jul 30, 2026.
- Share count: 58.30M shares outstanding (Jul 23, 2026), +0.7% vs a year earlier.
- Listing: Nasdaq Β· industry: Services-Equipment Rental & Leasing, NEC.
UPBD market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 16, 2026 | 16.49 | 16.91 | 16.32 | 16.37 | 1.01M |
| Oct 15, 2026 | 15.67 | 16.53 | 15.67 | 16.45 | 1.00M |
| Oct 14, 2026 | 15.26 | 15.45 | 15.15 | 15.44 | 1.05M |
| Oct 13, 2026 | 15.46 | 15.66 | 15.22 | 15.41 | 814.10K |
| Oct 12, 2026 | 15.41 | 15.65 | 15.34 | 15.40 | 721.60K |
| Oct 9, 2026 | 15.63 | 15.63 | 15.23 | 15.40 | 1.05M |
| Oct 8, 2026 | 15.54 | 15.87 | 15.26 | 15.69 | 1.61M |
| Oct 7, 2026 | 15.25 | 15.65 | 14.98 | 15.62 | 1.44M |
| Oct 6, 2026 | 15.42 | 15.69 | 15.27 | 15.36 | 1.10M |
| Oct 5, 2026 | 15.91 | 16.20 | 15.64 | 15.72 | 1.65M |
| Oct 2, 2026 | 15.91 | 16.31 | 15.87 | 15.91 | 976.90K |
| Oct 1, 2026 | 15.68 | 15.90 | 15.13 | 15.68 | 1.18M |
| Sep 30, 2026 | 15.70 | 15.82 | 15.42 | 15.70 | 1.33M |
| Sep 29, 2026 | 15.90 | 15.94 | 15.49 | 15.62 | 1.09M |
| Sep 28, 2026 | 15.88 | 15.90 | 15.37 | 15.79 | 1.13M |
| Sep 25, 2026 | 15.97 | 16.22 | 15.83 | 16.09 | 780.10K |
| Sep 24, 2026 | 16.07 | 16.24 | 15.76 | 15.87 | 1.38M |
| Sep 23, 2026 | 16.73 | 16.84 | 15.93 | 15.99 | 980.50K |
| Sep 22, 2026 | 17.30 | 17.38 | 16.66 | 16.78 | 979.70K |
| Sep 21, 2026 | 17.20 | 17.27 | 16.86 | 16.89 | 750.30K |
About Upbound
Upbound (UPBD) is listed on the Nasdaq and classified by the SEC under βServices-Equipment Rental & Leasing, NECβ. Its business address is in PLANO, TX. State of incorporation: DE. Fiscal year ends December 31. SEC CIK 933036.
UPBD board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Jeffrey J Brown | Director | Jul 9, 2026 |
| Charu Jain | Director | Jul 9, 2026 |
| Molly Langenstein | Director | Jul 9, 2026 |
| Harold G Lewis | Director | Jan 5, 2026 |
| Glenn P Marino | Director | Jul 9, 2026 |
| Carol A. Mcfate | Director | Jul 9, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Anthony J Blasquez | EVP-RAC | Sep 2, 2026 |
| Devpratim Chakraborty | SVP, Brigit | Sep 25, 2026 |
| Fahmi Karam | Chief Executive Officer | Sep 2, 2026 |
| Halim Khouri | EVP, Chief Financial Officer | Sep 2, 2026 |
| Balaji Kumar | EVP, Chief Technology Officer | Sep 2, 2026 |
| Ralph T. Montrone | EVP, Acima | Sep 2, 2026 |
| Bryan J Pechersky | EVP, GC and Corp Secretary | Feb 27, 2026 |
| Christopher Keith Pfirrman | EVP, General Counsel | Sep 2, 2026 |
| Transient C Taylor | EVP, CHRO | Sep 2, 2026 |
| Rebecca Wooters | EVP, Chief Growth Officer | Sep 2, 2026 |
| Scott A. Young | EVP, Chief Operating Officer | Sep 25, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 21, 2026 | Anthony J Blasquez | Sale | 10,000 | $18.85 |
| Aug 21, 2026 | Anthony J Blasquez | Sale | 10,000 | $18.85 |
| Aug 21, 2026 | Anthony J Blasquez | Sale | 10,000 | $18.85 |
| Aug 21, 2026 | Anthony J Blasquez | Sale | 10,000 | $18.85 |
| Jul 7, 2026 | Jeffrey J Brown | Buy | 1,841 | $20.09 |
| Jul 7, 2026 | Jeffrey J Brown | Buy | 454 | $20.09 |
| Jul 7, 2026 | Jeffrey J Brown | Buy | 1,841 | $20.09 |
| Jul 7, 2026 | Jeffrey J Brown | Buy | 454 | $20.09 |
| Jul 7, 2026 | Jeffrey J Brown | Buy | 1,841 | $20.09 |
| Jul 7, 2026 | Jeffrey J Brown | Buy | 454 | $20.09 |
| Jul 7, 2026 | Jeffrey J Brown | Buy | 1,841 | $20.09 |
| Jul 7, 2026 | Jeffrey J Brown | Buy | 454 | $20.09 |
| Apr 28, 2026 | Jeffrey J Brown | Buy | 461 | $19.41 |
| Apr 28, 2026 | Jeffrey J Brown | Buy | 1,868 | $19.41 |
| Apr 28, 2026 | Jeffrey J Brown | Buy | 461 | $19.41 |
UPBD financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | $4.70B | $73.24M | 1.25 | $305.57M |
| Dec 31, 2024 | $4.32B | $123.48M | 2.21 | $104.72M |
| Dec 31, 2023 | $3.99B | $-5.18M | -0.09 | $200.29M |
| Dec 31, 2022 | $4.25B | $12.36M | 0.21 | $468.46M |
| Dec 31, 2021 | $4.58B | $134.94M | 2.02 | $392.30M |
Latest balance sheet: total assets $3.10B, total liabilities $2.37B, cash $105.30M (as of Jun 30, 2026).
UPBD earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Jul 30, 2026 | 8-K Item 2.02 (results) | $20.12 |
| Apr 30, 2026 | 8-K Item 2.02 (results) | $19.76 |
| Feb 19, 2026 | 8-K Item 2.02 (results) | $22.20 |
| Oct 30, 2025 | 8-K Item 2.02 (results) | $19.34 |
| Jul 31, 2025 | 8-K Item 2.02 (results) | $20.64 |
| May 1, 2025 | 8-K Item 2.02 (results) | $23.70 |
| Feb 20, 2025 | 8-K Item 2.02 (results) | $27.64 |
| Oct 31, 2024 | 8-K Item 2.02 (results) | $29.24 |
| Aug 1, 2024 | 8-K Item 2.02 (results) | β |
| May 2, 2024 | 8-K Item 2.02 (results) | β |
| Feb 22, 2024 | 8-K Item 2.02 (results) | β |
| Nov 2, 2023 | 8-K Item 2.02 (results) | β |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 16, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.