Sonos (SONO) Stock Analysis & Price (Updated Oct 16, 2026, 4:00 PM ET)
Updated Oct 16, 2026, 4:00 PM ET
- Closed at $17.34, -1.98% vs the prior close of $17.69.
- Volume 1.50M shares, 0.8x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
SONO dips 2.0% to $17.34. Closed at $17.34, -1.98% vs the prior close of $17.69. Day range $16.84–$17.78, opened at $17.69.
SONO daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 16, 2026 — SONO dips 2.0% to $17.34
- Closed at $17.34, -1.98% vs the prior close of $17.69. Day range $16.84–$17.78, opened at $17.69.
- Volume was 1.50M shares, 0.8x its 50-day average of 1.79M.
- Price is +6.3% vs its 50-day average ($16.32) and +13.7% vs its 200-day average ($15.25).
- 52-week range $12.44–$19.82; today's close sits at 66% of that range, 12.5% below the 52-week high.
Oct 15, 2026 — SONO rises 0.5% to $17.69
- Closed at $17.69, +0.51% vs the prior close of $17.60. Day range $17.58–$17.93, opened at $17.73.
- Volume was 1.55M shares, 0.9x its 50-day average of 1.79M.
- Price is +8.7% vs its 50-day average ($16.28) and +16.0% vs its 200-day average ($15.25).
- 52-week range $12.44–$19.82; today's close sits at 71% of that range, 10.7% below the 52-week high.
Oct 14, 2026 — SONO dips 0.7% to $17.60
- Closed at $17.60, -0.68% vs the prior close of $17.72. Day range $17.38–$17.94, opened at $17.70.
- Volume was 1.72M shares, 1.0x its 50-day average of 1.79M.
- Price is +8.4% vs its 50-day average ($16.24) and +15.4% vs its 200-day average ($15.25).
- 52-week range $12.44–$19.82; today's close sits at 70% of that range, 11.2% below the 52-week high.
Oct 13, 2026 — SONO rises 2.2% to $17.72, 3 up days in a row
- Closed at $17.72, +2.19% vs the prior close of $17.34. Day range $17.18–$17.92, opened at $17.18.
- Volume was 2.39M shares, 1.3x its 50-day average of 1.78M.
- Price is +9.2% vs its 50-day average ($16.22) and +16.2% vs its 200-day average ($15.25).
- 52-week range $12.44–$19.82; today's close sits at 72% of that range, 10.6% below the 52-week high.
- That makes 3 straight gains.
Oct 12, 2026 — SONO rises 0.5% to $17.34
- Closed at $17.34, +0.46% vs the prior close of $17.26. Day range $16.92–$17.78, opened at $17.25.
- Volume was 1.60M shares, 0.9x its 50-day average of 1.80M.
- Price is +7.2% vs its 50-day average ($16.18) and +13.7% vs its 200-day average ($15.25).
- 52-week range $12.44–$19.82; today's close sits at 66% of that range, 12.5% below the 52-week high.
Oct 9, 2026 — SONO rises 1.8% to $17.26
- Closed at $17.26, +1.83% vs the prior close of $16.95. Day range $16.84–$17.28, opened at $16.98.
- Volume was 1.01M shares, 0.5x its 50-day average of 1.88M — lighter than usual.
- Price is +7.0% vs its 50-day average ($16.13) and +13.1% vs its 200-day average ($15.26).
- 52-week range $12.44–$19.82; today's close sits at 65% of that range, 12.9% below the 52-week high.
Oct 8, 2026 — SONO ends flat (-0.2%) to $16.95, 3 down days in a row
- Closed at $16.95, -0.18% vs the prior close of $16.98. Day range $16.70–$17.09, opened at $16.98.
- Volume was 1.95M shares, 1.0x its 50-day average of 1.92M.
- Price is +5.5% vs its 50-day average ($16.07) and +11.1% vs its 200-day average ($15.26).
- 52-week range $12.44–$19.82; today's close sits at 61% of that range, 14.5% below the 52-week high.
- That makes 3 straight losses.
Oct 7, 2026 — SONO dips 2.6% to $16.98
- Closed at $16.98, -2.58% vs the prior close of $17.43. Day range $16.94–$17.51, opened at $17.16.
- Volume was 1.87M shares, 1.0x its 50-day average of 1.93M.
- Price is +5.6% vs its 50-day average ($16.08) and +11.2% vs its 200-day average ($15.27).
- 52-week range $12.44–$19.82; today's close sits at 62% of that range, 14.3% below the 52-week high.
Oct 6, 2026 — SONO dips 2.8% to $17.43
- Closed at $17.43, -2.84% vs the prior close of $17.94. Day range $17.29–$18.06, opened at $18.00.
- Volume was 1.58M shares, 0.8x its 50-day average of 1.93M.
- Price is +8.4% vs its 50-day average ($16.08) and +14.1% vs its 200-day average ($15.27).
- 52-week range $12.44–$19.82; today's close sits at 68% of that range, 12.1% below the 52-week high.
Oct 5, 2026 — SONO rises 1.4% to $17.94
- Closed at $17.94, +1.36% vs the prior close of $17.70. Day range $17.27–$17.96, opened at $17.52.
- Volume was 2.68M shares, 1.4x its 50-day average of 1.90M.
- Price is +11.8% vs its 50-day average ($16.04) and +17.4% vs its 200-day average ($15.28).
- 52-week range $12.44–$19.82; today's close sits at 75% of that range, 9.5% below the 52-week high.
Oct 2, 2026 — SONO ends flat (-0.3%) to $17.70
- Closed at $17.70, -0.28% vs the prior close of $17.75. Day range $17.64–$18.35, opened at $17.88.
- Volume was 2.53M shares, 1.3x its 50-day average of 1.88M.
- Price is +10.8% vs its 50-day average ($15.98) and +15.9% vs its 200-day average ($15.28).
- 52-week range $12.44–$19.82; today's close sits at 71% of that range, 10.7% below the 52-week high.
SONO latest news & SEC filings
Every SEC filing by or about SONO in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Sep 28, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Boone Karen converted options/RSUs into 31,766 shares at $13.56 (≈$430.75K) on Sep 25, 2026; now holds 116,037
- Boone Karen sold 31,766 shares at $18.12 (≈$575.72K) on Sep 25, 2026; now holds 84,271
- Boone Karen sold 15,000 shares at $18.13 (≈$271.91K) on Sep 25, 2026; now holds 69,271
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 25, 2026 · Form 144 — Planned insider sale
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Sep 3, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Boone Karen sold 10,000 shares at $15.39 (≈$153.90K) on Sep 1, 2026
- Boone Karen sold 10,000 shares at $15.39 (≈$153.90K) on Sep 1, 2026
- Boone Karen sold 10,000 shares at $15.39 (≈$153.90K) on Sep 1, 2026
- Boone Karen sold 10,000 shares at $15.39 (≈$153.90K) on Sep 1, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 1, 2026 · Form 144 — Planned insider sale
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Aug 17, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Aug 17, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Aug 3, 2026 · Form SCHEDULE 13D — Activist-style stake (13D)
Activist-style stake (13D) — an investor reported owning more than 5%
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Jul 29, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 27, 2026:
- Revenue: $375.26M (prior year $344.76M) (+8.8% vs Jun 28, 2025)
- Net income: $29.85M (prior year -$3.38M) (swung to profit vs Jun 28, 2025)
- Diluted EPS: $0.25 (prior year -$0.03) (swung to profit vs Jun 28, 2025)
Jul 29, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
Jul 29, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Things to know before you trade SONO
- Last results release: Jul 29, 2026 (8-K Item 2.02). Previous ones: May 4, 2026, Feb 3, 2026, Nov 5, 2025. Based on that rhythm, the next report is likely around Oct 28, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 1.69% (largest 5.3%).
- Liquidity: about 1.95M shares (≈$33.82M) trade per day on average.
- 52-week position: $17.34 vs a range of $12.44–$19.82 (66% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 5 open-market buys, 20 sales; latest: Karen Boone sold 31,766 shares on Sep 25, 2026.
- Latest filings: 10-Q Jul 29, 2026; 8-K Jul 29, 2026; 8-K Jul 29, 2026.
- Share count: 118.29M shares outstanding (Jul 20, 2026), -2.1% vs a year earlier — the company has been reducing its share count.
- Listing: Nasdaq · industry: Household Audio & Video Equipment.
SONO market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 16, 2026 | 17.69 | 17.78 | 16.84 | 17.34 | 1.50M |
| Oct 15, 2026 | 17.73 | 17.93 | 17.58 | 17.69 | 1.55M |
| Oct 14, 2026 | 17.70 | 17.94 | 17.38 | 17.60 | 1.72M |
| Oct 13, 2026 | 17.18 | 17.92 | 17.18 | 17.72 | 2.39M |
| Oct 12, 2026 | 17.25 | 17.78 | 16.92 | 17.34 | 1.60M |
| Oct 9, 2026 | 16.98 | 17.28 | 16.84 | 17.26 | 1.01M |
| Oct 8, 2026 | 16.98 | 17.09 | 16.70 | 16.95 | 1.95M |
| Oct 7, 2026 | 17.16 | 17.51 | 16.94 | 16.98 | 1.87M |
| Oct 6, 2026 | 18.00 | 18.06 | 17.29 | 17.43 | 1.58M |
| Oct 5, 2026 | 17.52 | 17.96 | 17.27 | 17.94 | 2.68M |
| Oct 2, 2026 | 17.88 | 18.35 | 17.64 | 17.70 | 2.53M |
| Oct 1, 2026 | 18.09 | 18.14 | 17.47 | 17.75 | 2.27M |
| Sep 30, 2026 | 17.81 | 18.25 | 17.72 | 17.89 | 2.32M |
| Sep 29, 2026 | 17.91 | 18.11 | 17.45 | 17.85 | 2.20M |
| Sep 28, 2026 | 17.76 | 18.20 | 17.63 | 17.97 | 2.54M |
| Sep 25, 2026 | 17.90 | 18.24 | 17.70 | 18.18 | 2.26M |
| Sep 24, 2026 | 17.06 | 17.94 | 17.05 | 17.84 | 1.73M |
| Sep 23, 2026 | 16.98 | 17.33 | 16.81 | 17.10 | 2.26M |
| Sep 22, 2026 | 16.61 | 16.98 | 16.41 | 16.85 | 1.41M |
| Sep 21, 2026 | 15.77 | 16.45 | 15.76 | 16.36 | 1.63M |
About Sonos
Sonos (SONO) is listed on the Nasdaq and classified by the SEC under “Household Audio & Video Equipment”. Its business address is in SANTA BARBARA, CA. State of incorporation: DE. Fiscal year ends October 3. SEC CIK 1314727.
SONO board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Carmine Arabia | Director | May 8, 2026 |
| Hugo Barra | Director | Mar 6, 2026 |
| Karen Boone | Director | Sep 28, 2026 |
| Joanna Coles | Director | Mar 6, 2026 |
| Thomas Conrad | Chief Executive Officer | Aug 17, 2026 |
| Bracken Darrell | Director | Mar 6, 2026 |
| Mandy J Fields | Director | Mar 6, 2026 |
| Julius Genachowski | Director | Jul 30, 2026 |
| Joseph Jude Kennedy | Director | Mar 6, 2026 |
| Jonathan Mildenhall | Director | Mar 6, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Frank Barbieri | Chief Operating Officer | May 18, 2026 |
| Saori Casey | Chief Financial Officer | Aug 17, 2026 |
| Thomas Conrad | Chief Executive Officer | Aug 17, 2026 |
| Edward P Lazarus | Chief Legal Officer | Aug 17, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Sep 25, 2026 | Karen Boone | Sale | 31,766 | $18.12 |
| Sep 25, 2026 | Karen Boone | Sale | 15,000 | $18.13 |
| Sep 25, 2026 | Karen Boone | Sale | 31,766 | $18.12 |
| Sep 25, 2026 | Karen Boone | Sale | 15,000 | $18.13 |
| Sep 25, 2026 | Karen Boone | Sale | 31,766 | $18.12 |
| Sep 25, 2026 | Karen Boone | Sale | 15,000 | $18.13 |
| Sep 25, 2026 | Karen Boone | Sale | 31,766 | $18.12 |
| Sep 25, 2026 | Karen Boone | Sale | 15,000 | $18.13 |
| Sep 1, 2026 | Karen Boone | Sale | 10,000 | $15.39 |
| Sep 1, 2026 | Karen Boone | Sale | 10,000 | $15.39 |
| Sep 1, 2026 | Karen Boone | Sale | 10,000 | $15.39 |
| Sep 1, 2026 | Karen Boone | Sale | 10,000 | $15.39 |
| Jul 29, 2026 | Julius Genachowski | Sale | 19,855 | $17.00 |
| Jul 29, 2026 | Julius Genachowski | Sale | 19,855 | $17.00 |
| Jul 29, 2026 | Julius Genachowski | Sale | 19,855 | $17.00 |
SONO financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Sep 27, 2025 | $1.44B | $-61.14M | -0.51 | $136.87M |
| Sep 28, 2024 | $1.52B | $-38.15M | -0.31 | $189.91M |
| Sep 30, 2023 | $1.66B | $-10.27M | -0.08 | $100.41M |
| Oct 1, 2022 | $1.75B | $67.38M | 0.49 | $-28.26M |
| Oct 2, 2021 | $1.72B | $158.59M | 1.13 | $253.23M |
Latest balance sheet: total assets $882.12M, total liabilities $478.59M, cash $206.89M (as of Jun 27, 2026).
SONO earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Jul 29, 2026 | 8-K Item 2.02 (results) | $17.52 |
| May 4, 2026 | 8-K Item 2.02 (results) | $14.87 |
| Feb 3, 2026 | 8-K Item 2.02 (results) | $14.63 |
| Nov 5, 2025 | 8-K Item 2.02 (results) | $16.64 |
| Aug 6, 2025 | 8-K Item 2.02 (results) | $11.04 |
| May 7, 2025 | 8-K Item 2.02 (results) | $8.97 |
| Feb 6, 2025 | 8-K Item 2.02 (results) | $15.00 |
| Nov 13, 2024 | 8-K Item 2.02 (results) | $14.08 |
| Aug 7, 2024 | 8-K Item 2.02 (results) | — |
| May 7, 2024 | 8-K Item 2.02 (results) | — |
| Feb 6, 2024 | 8-K Item 2.02 (results) | — |
| Nov 15, 2023 | 8-K Item 2.02 (results) | — |
Related stocks · Household Audio & Video Equipment
Sony (SONY)Knowles (KN)Koss (KOSS)Universal Electronics (UEIC)Genasys (GNSS)Emerson Radio (MSN)Silynxcom (SYNX)Integrated Media Technology (IMTE)
Popular today
Spdr S&P 500 Etf (SPY)Micron Technology (MU)Nvidia (NVDA)Meta Platforms (META)Sandisk (SNDK)AMD (AMD)Space Exploration Technologies (SPCX)Tesla (TSLA)Apple (AAPL)Intel (INTC)Microsoft (MSFT)Amazon (AMZN)
More on SONO
Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 16, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.