Snap (SNAP) Stock Analysis & Price (Updated Oct 16, 2026, 4:00 PM ET)
Updated Oct 16, 2026, 4:00 PM ET
SNAP slides 4.8% to $6.13. Closed at $6.13, -4.81% vs the prior close of $6.44. Day range $6.01–$6.47, opened at $6.45.
SNAP daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 16, 2026 — SNAP slides 4.8% to $6.13
- Closed at $6.13, -4.81% vs the prior close of $6.44. Day range $6.01–$6.47, opened at $6.45.
- Volume was 31.73M shares, 0.9x its 50-day average of 35.82M.
- Price is +9.7% vs its 50-day average ($5.59) and +10.5% vs its 200-day average ($5.55).
- 52-week range $3.81–$9.13; today's close sits at 44% of that range, 32.9% below the 52-week high.
Oct 15, 2026 — SNAP jumps 5.6% to $6.44
- Closed at $6.44, +5.57% vs the prior close of $6.10. Day range $5.87–$6.45, opened at $5.93.
- Volume was 43.06M shares, 1.2x its 50-day average of 36.46M.
- Price is +15.6% vs its 50-day average ($5.57) and +15.9% vs its 200-day average ($5.56).
- 52-week range $3.81–$9.13; today's close sits at 49% of that range, 29.5% below the 52-week high.
Oct 14, 2026 — SNAP slides 6.0% to $6.10
- Closed at $6.10, -6.01% vs the prior close of $6.49. Day range $5.97–$6.55, opened at $6.36.
- Volume was 47.31M shares, 1.3x its 50-day average of 37.29M.
- Price is +9.9% vs its 50-day average ($5.55) and +9.6% vs its 200-day average ($5.56).
- 52-week range $3.81–$9.13; today's close sits at 43% of that range, 33.2% below the 52-week high.
Oct 13, 2026 — SNAP dips 0.6% to $6.49
- Closed at $6.49, -0.61% vs the prior close of $6.53. Day range $6.46–$6.85, opened at $6.48.
- Volume was 53.31M shares, 1.4x its 50-day average of 38.05M.
- Price is +17.1% vs its 50-day average ($5.54) and +16.5% vs its 200-day average ($5.57).
- 52-week range $3.81–$9.13; today's close sits at 50% of that range, 28.9% below the 52-week high.
Oct 12, 2026 — SNAP jumps 4.8% to $6.53, a 6-month high, 6 up days in a row
- Closed at $6.53, +4.82% vs the prior close of $6.23. Day range $6.27–$6.64, opened at $6.38.
- Volume was 47.56M shares, 1.3x its 50-day average of 37.78M.
- Price is +18.4% vs its 50-day average ($5.51) and +17.0% vs its 200-day average ($5.58).
- 52-week range $3.81–$9.13; today's close sits at 51% of that range, 28.5% below the 52-week high.
- That makes 6 straight gains.
Oct 9, 2026 — SNAP jumps 6.3% to $6.23, a 3-month high, 5 up days in a row
- Closed at $6.23, +6.31% vs the prior close of $5.86. Day range $5.95–$6.35, opened at $5.99.
- Volume was 49.43M shares, 1.3x its 50-day average of 37.34M.
- Price is +13.7% vs its 50-day average ($5.48) and +11.5% vs its 200-day average ($5.59).
- 52-week range $3.81–$9.13; today's close sits at 45% of that range, 31.8% below the 52-week high.
- That makes 5 straight gains.
Oct 8, 2026 — SNAP rises 0.9% to $5.86, a 1-month high, 4 up days in a row
- Closed at $5.86, +0.86% vs the prior close of $5.81. Day range $5.73–$5.88, opened at $5.75.
- Volume was 32.00M shares, 0.9x its 50-day average of 37.19M.
- Price is +7.6% vs its 50-day average ($5.45) and +4.7% vs its 200-day average ($5.59).
- 52-week range $3.81–$9.13; today's close sits at 39% of that range, 35.8% below the 52-week high.
- That makes 4 straight gains.
Oct 7, 2026 — SNAP rises 0.5% to $5.81, 3 up days in a row
- Closed at $5.81, +0.52% vs the prior close of $5.78. Day range $5.64–$5.90, opened at $5.70.
- Volume was 29.50M shares, 0.8x its 50-day average of 37.46M.
- Price is +7.1% vs its 50-day average ($5.42) and +3.7% vs its 200-day average ($5.60).
- 52-week range $3.81–$9.13; today's close sits at 38% of that range, 36.4% below the 52-week high.
- That makes 3 straight gains.
Oct 6, 2026 — SNAP jumps 3.0% to $5.78
- Closed at $5.78, +3.03% vs the prior close of $5.61. Day range $5.61–$5.88, opened at $5.70.
- Volume was 37.30M shares, 1.0x its 50-day average of 37.32M.
- Price is +7.0% vs its 50-day average ($5.40) and +3.0% vs its 200-day average ($5.61).
- 52-week range $3.81–$9.13; today's close sits at 37% of that range, 36.7% below the 52-week high.
Oct 5, 2026 — SNAP rises 0.5% to $5.61
- Closed at $5.61, +0.54% vs the prior close of $5.58. Day range $5.56–$5.76, opened at $5.59.
- Volume was 24.40M shares, 0.7x its 50-day average of 37.38M.
- Price is +4.3% vs its 50-day average ($5.38) and -0.2% vs its 200-day average ($5.62).
- 52-week range $3.81–$9.13; today's close sits at 34% of that range, 38.6% below the 52-week high.
Oct 2, 2026 — SNAP dips 1.2% to $5.58
- Closed at $5.58, -1.24% vs the prior close of $5.65. Day range $5.47–$5.79, opened at $5.72.
- Volume was 29.65M shares, 0.8x its 50-day average of 37.45M.
- Price is +4.2% vs its 50-day average ($5.35) and -0.9% vs its 200-day average ($5.63).
- 52-week range $3.81–$9.13; today's close sits at 33% of that range, 38.9% below the 52-week high.
SNAP latest news & SEC filings
Every SEC filing by or about SNAP in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 16, 2026 · Form 144 — Planned insider sale
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Oct 16, 2026 · Form 144 — Planned insider sale
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Sep 22, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Harris Ronan received an award of 3,353,150 shares on Sep 18, 2026; now holds 10,320,125
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 22, 2026 · Form 3 — New insider holdings
Initial insider ownership statement (Form 3) — a new director, officer or 10% owner disclosed their holdings
Sep 18, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Mohan Ajit sold 6,797 shares at $5.82 (≈$39.58K) on Sep 16, 2026; now holds 4,965,300
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 16, 2026 · Form 144 — Planned insider sale
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Sep 8, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
Aug 6, 2026 · Form SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)
Update to a passive 5%+ stake (13G)
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Aug 4, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $1.60B (prior year $1.34B) (+18.9% vs Jun 30, 2025)
- Net income: -$163.96M (prior year -$262.57M) (loss narrowed vs Jun 30, 2025)
- Diluted EPS: -$0.10 (prior year -$0.16) (loss narrowed vs Jun 30, 2025)
Aug 3, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Jul 9, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 8.01 — Reported other events the company considers important.
Things to know before you trade SNAP
- Last results release: Aug 3, 2026 (8-K Item 2.02). Previous ones: May 6, 2026, Apr 15, 2026, Feb 4, 2026. Based on that rhythm, the next report is likely around Nov 2, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 2.96% (largest 6.3%).
- Liquidity: about 35.43M shares (≈$217.18M) trade per day on average.
- 52-week position: $6.13 vs a range of $3.81–$9.13 (44% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 25 sales; latest: Ajit Mohan sold 6,797 shares on Sep 16, 2026.
- Latest filings: 8-K Sep 8, 2026; 10-Q Aug 4, 2026; 8-K Aug 3, 2026.
- Listing: NYSE · industry: Services-Computer Programming, Data Processing, Etc..
SNAP market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 16, 2026 | 6.45 | 6.47 | 6.01 | 6.13 | 31.73M |
| Oct 15, 2026 | 5.93 | 6.45 | 5.87 | 6.44 | 43.11M |
| Oct 14, 2026 | 6.36 | 6.55 | 5.97 | 6.10 | 47.31M |
| Oct 13, 2026 | 6.48 | 6.85 | 6.46 | 6.49 | 53.31M |
| Oct 12, 2026 | 6.38 | 6.64 | 6.27 | 6.53 | 47.56M |
| Oct 9, 2026 | 5.99 | 6.35 | 5.95 | 6.23 | 49.43M |
| Oct 8, 2026 | 5.75 | 5.88 | 5.73 | 5.86 | 32.00M |
| Oct 7, 2026 | 5.70 | 5.90 | 5.64 | 5.81 | 29.50M |
| Oct 6, 2026 | 5.70 | 5.88 | 5.61 | 5.78 | 37.30M |
| Oct 5, 2026 | 5.59 | 5.76 | 5.56 | 5.61 | 24.40M |
| Oct 2, 2026 | 5.72 | 5.79 | 5.47 | 5.58 | 29.65M |
| Oct 1, 2026 | 5.48 | 5.66 | 5.34 | 5.65 | 47.00M |
| Sep 30, 2026 | 5.44 | 5.69 | 5.39 | 5.40 | 39.81M |
| Sep 29, 2026 | 5.30 | 5.35 | 5.18 | 5.34 | 23.14M |
| Sep 28, 2026 | 5.29 | 5.39 | 5.19 | 5.22 | 28.22M |
| Sep 25, 2026 | 5.42 | 5.52 | 5.38 | 5.42 | 20.45M |
| Sep 24, 2026 | 5.23 | 5.43 | 5.23 | 5.43 | 27.80M |
| Sep 23, 2026 | 5.58 | 5.58 | 5.25 | 5.29 | 36.07M |
| Sep 22, 2026 | 5.78 | 5.84 | 5.60 | 5.62 | 25.80M |
| Sep 21, 2026 | 5.54 | 5.87 | 5.53 | 5.70 | 35.02M |
About Snap
Snap (SNAP) is listed on the NYSE and classified by the SEC under “Services-Computer Programming, Data Processing, Etc.”. Its business address is in SANTA MONICA, CA. State of incorporation: DE. Fiscal year ends December 31. SEC CIK 1564408.
SNAP board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Kelly Coffey | Director | Aug 11, 2026 |
| Joanna Coles | Director | Aug 11, 2026 |
| Elizabeth Jenkins | Director | Aug 11, 2026 |
| James Lanzone | Director | Aug 11, 2026 |
| Michael Lynton | Director | Aug 11, 2026 |
| Matthew Blake Mcrae | Director | Aug 11, 2026 |
| Scott D Miller | Director | Aug 11, 2026 |
| Robert C. Murphy | Chief Technology Officer | Aug 7, 2026 |
| Patrick Spence | Director | Aug 11, 2026 |
| Evan Spiegel | Chief Executive Officer | Apr 10, 2026 |
| Poppy Thorpe | Director | Aug 11, 2026 |
| Fidel Vargas | Director | Aug 11, 2026 |
| Luke Wood | Director | Aug 11, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Derek Andersen | Chief Financial Officer | Mar 17, 2026 |
| Zachary M Briers | General Counsel | Sep 8, 2026 |
| Ronan Harris | Chief Commercial Officer | Sep 22, 2026 |
| Douglas Hott | Chief Financial Officer | Aug 19, 2026 |
| Ajit Mohan | Chief Business Officer | Sep 18, 2026 |
| Rebecca Morrow | Chief Accounting Officer | Sep 11, 2026 |
| Robert C. Murphy | Chief Technology Officer | Aug 7, 2026 |
| Michael J. O'Sullivan | General Counsel | Nov 19, 2025 |
| Evan Spiegel | Chief Executive Officer | Apr 10, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Sep 16, 2026 | Ajit Mohan | Sale | 6,797 | $5.82 |
| Sep 16, 2026 | Ajit Mohan | Sale | 6,797 | $5.82 |
| Sep 16, 2026 | Ajit Mohan | Sale | 6,797 | $5.82 |
| Sep 16, 2026 | Ajit Mohan | Sale | 6,797 | $5.82 |
| Sep 9, 2026 | Rebecca Morrow | Sale | 20,000 | $5.35 |
| Sep 9, 2026 | Rebecca Morrow | Sale | 20,000 | $5.35 |
| Sep 9, 2026 | Rebecca Morrow | Sale | 20,000 | $5.35 |
| Sep 9, 2026 | Rebecca Morrow | Sale | 20,000 | $5.35 |
| Sep 3, 2026 | Zachary M Briers | Sale | 11,257 | $6.00 |
| Sep 3, 2026 | Zachary M Briers | Sale | 11,257 | $6.00 |
| Sep 3, 2026 | Zachary M Briers | Sale | 11,257 | $6.00 |
| Sep 3, 2026 | Zachary M Briers | Sale | 11,257 | $6.00 |
| Aug 19, 2026 | Zachary M Briers | Sale | 67,540 | $5.08 |
| Aug 19, 2026 | Zachary M Briers | Sale | 67,540 | $5.08 |
| Aug 19, 2026 | Zachary M Briers | Sale | 67,540 | $5.08 |
SNAP financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | $5.93B | $-460.49M | -0.27 | $656.17M |
| Dec 31, 2024 | $5.36B | $-697.86M | -0.42 | $413.48M |
| Dec 31, 2023 | $4.61B | $-1.32B | -0.82 | $246.52M |
| Dec 31, 2022 | $4.60B | $-1.43B | -0.89 | $184.61M |
| Dec 31, 2021 | $4.12B | $-487.95M | -0.31 | $292.88M |
Latest balance sheet: total assets $7.47B, total liabilities $5.54B, cash $958.85M (as of Jun 30, 2026).
SNAP earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Aug 3, 2026 | 8-K Item 2.02 (results) | $5.04 |
| May 6, 2026 | 8-K Item 2.02 (results) | $6.11 |
| Apr 15, 2026 | 8-K Item 2.02 (results) | $6.04 |
| Feb 4, 2026 | 8-K Item 2.02 (results) | $5.91 |
| Nov 5, 2025 | 8-K Item 2.02 (results) | $7.30 |
| Aug 5, 2025 | 8-K Item 2.02 (results) | $9.39 |
| Apr 29, 2025 | 8-K Item 2.02 (results) | $9.09 |
| Feb 4, 2025 | 8-K Item 2.02 (results) | $11.60 |
| Oct 29, 2024 | 8-K Item 2.02 (results) | $10.89 |
| Aug 1, 2024 | 8-K Item 2.02 (results) | — |
| Apr 25, 2024 | 8-K Item 2.02 (results) | — |
| Feb 6, 2024 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 16, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.