Rum (RUM) Stock Analysis & Price (Updated Oct 16, 2026, 4:00 PM ET)
Updated Oct 16, 2026, 4:00 PM ET
- Closed at $5.69, -7.48% vs the prior close of $6.15.
- Volume 4.71M shares, 0.9x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
RUM slides 7.5% to $5.69, a 1-month low. Closed at $5.69, -7.48% vs the prior close of $6.15. Day range $5.61–$6.11, opened at $6.10.
RUM daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 16, 2026 — RUM slides 7.5% to $5.69, a 1-month low
- Closed at $5.69, -7.48% vs the prior close of $6.15. Day range $5.61–$6.11, opened at $6.10.
- Volume was 4.71M shares, 0.9x its 50-day average of 5.07M.
- Price is -28.5% vs its 50-day average ($7.96) and -15.9% vs its 200-day average ($6.77).
- 52-week range $4.62–$10.60; today's close sits at 18% of that range, 46.3% below the 52-week high.
Oct 15, 2026 — RUM rises 1.8% to $6.15
- Closed at $6.15, +1.82% vs the prior close of $6.04. Day range $5.79–$6.16, opened at $5.89.
- Volume was 5.35M shares, 1.1x its 50-day average of 5.00M.
- Price is -22.9% vs its 50-day average ($7.97) and -9.2% vs its 200-day average ($6.77).
- 52-week range $4.62–$10.60; today's close sits at 26% of that range, 42.0% below the 52-week high.
Oct 14, 2026 — RUM slides 10.0% to $6.04, a 1-month low, 6 down days in a row
- Closed at $6.04, -9.99% vs the prior close of $6.71. Day range $6.01–$6.59, opened at $6.51.
- Volume was 5.81M shares, 1.2x its 50-day average of 4.93M.
- Price is -24.3% vs its 50-day average ($7.97) and -10.8% vs its 200-day average ($6.77).
- 52-week range $4.62–$10.60; today's close sits at 24% of that range, 43.0% below the 52-week high.
- That makes 6 straight losses.
Oct 13, 2026 — RUM dips 1.9% to $6.71, a 1-month low, 5 down days in a row
- Closed at $6.71, -1.90% vs the prior close of $6.84. Day range $6.68–$6.89, opened at $6.78.
- Volume was 3.20M shares, 0.7x its 50-day average of 4.91M.
- Price is -15.9% vs its 50-day average ($7.98) and -1.0% vs its 200-day average ($6.77).
- 52-week range $4.62–$10.60; today's close sits at 35% of that range, 36.7% below the 52-week high.
- That makes 5 straight losses.
Oct 12, 2026 — RUM dips 1.7% to $6.84, a 1-month low, 4 down days in a row
- Closed at $6.84, -1.72% vs the prior close of $6.96. Day range $6.67–$6.94, opened at $6.94.
- Volume was 3.27M shares, 0.7x its 50-day average of 4.91M.
- Price is -14.2% vs its 50-day average ($7.97) and +0.9% vs its 200-day average ($6.78).
- 52-week range $4.62–$10.60; today's close sits at 37% of that range, 35.4% below the 52-week high.
- That makes 4 straight losses.
Oct 9, 2026 — RUM dips 0.6% to $6.96, a 1-month low, 3 down days in a row
- Closed at $6.96, -0.57% vs the prior close of $7.00. Day range $6.82–$7.16, opened at $7.08.
- Volume was 3.43M shares, 0.7x its 50-day average of 4.89M.
- Price is -12.5% vs its 50-day average ($7.95) and +2.7% vs its 200-day average ($6.78).
- 52-week range $4.62–$10.60; today's close sits at 39% of that range, 34.3% below the 52-week high.
- That makes 3 straight losses.
Oct 8, 2026 — RUM slides 6.9% to $7.00, a 1-month low
- Closed at $7.00, -6.91% vs the prior close of $7.52. Day range $6.80–$7.50, opened at $7.44.
- Volume was 4.56M shares, 0.9x its 50-day average of 4.84M.
- Price is -11.7% vs its 50-day average ($7.93) and +3.3% vs its 200-day average ($6.78).
- 52-week range $4.62–$10.60; today's close sits at 40% of that range, 33.9% below the 52-week high.
Oct 7, 2026 — RUM dips 1.7% to $7.52
- Closed at $7.52, -1.70% vs the prior close of $7.65. Day range $7.35–$7.60, opened at $7.50.
- Volume was 3.15M shares, 0.7x its 50-day average of 4.81M.
- Price is -4.9% vs its 50-day average ($7.90) and +11.0% vs its 200-day average ($6.78).
- 52-week range $4.62–$10.60; today's close sits at 49% of that range, 29.0% below the 52-week high.
Oct 6, 2026 — RUM jumps 3.7% to $7.65
- Closed at $7.65, +3.66% vs the prior close of $7.38. Day range $7.55–$7.81, opened at $7.61.
- Volume was 3.33M shares, 0.7x its 50-day average of 4.78M.
- Price is -2.8% vs its 50-day average ($7.87) and +13.0% vs its 200-day average ($6.77).
- 52-week range $4.62–$10.60; today's close sits at 51% of that range, 27.8% below the 52-week high.
Oct 5, 2026 — RUM dips 2.6% to $7.38
- Closed at $7.38, -2.57% vs the prior close of $7.57. Day range $7.16–$7.64, opened at $7.60.
- Volume was 5.30M shares, 1.1x its 50-day average of 4.70M.
- Price is -5.9% vs its 50-day average ($7.84) and +9.1% vs its 200-day average ($6.77).
- 52-week range $4.62–$10.60; today's close sits at 46% of that range, 30.3% below the 52-week high.
Oct 2, 2026 — RUM dips 0.9% to $7.57
- Closed at $7.57, -0.85% vs the prior close of $7.64. Day range $7.48–$8.06, opened at $7.87.
- Volume was 4.58M shares, 1.0x its 50-day average of 4.65M.
- Price is -3.0% vs its 50-day average ($7.81) and +12.0% vs its 200-day average ($6.76).
- 52-week range $4.62–$10.60; today's close sits at 49% of that range, 28.5% below the 52-week high.
- SEC filings that day: 8-K.
RUM latest news & SEC filings
Every SEC filing by or about RUM in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 2, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 3.02 — Sold unregistered shares.
Oct 1, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Masci Michael had withheld for taxes 8,956 shares at $7.72 (≈$69.14K) on Sep 30, 2026; now holds 310,104
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 10, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 8.01 — Reported other events the company considers important.
Sep 4, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Sep 4, 2026 · Form SCHEDULE 13D/A — Update to a 13D 5%+ stake disclosure
Update to a 13D 5%+ stake disclosure
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Aug 28, 2026 · Form 8-K/A — Current report (amended)
Amended current report
- Exhibits / financial statements only (Item 9.01).
Aug 26, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
Aug 24, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 1.01 — Signed a material agreement.
- Item 3.02 — Sold unregistered shares.
- Item 8.01 — Reported other events the company considers important.
Aug 10, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $40.37M (prior year $25.08M) (+60.9% vs Jun 30, 2025)
- Net income: -$79.14M (prior year -$30.22M) (loss widened vs Jun 30, 2025)
- Diluted EPS: -$0.28 (prior year -$0.12) (loss widened vs Jun 30, 2025)
Aug 10, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Jul 1, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Jul 1, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Jun 22, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Jun 22, 2026 · Form SCHEDULE 13D/A — Update to a 13D 5%+ stake disclosure
Update to a 13D 5%+ stake disclosure
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Things to know before you trade RUM
- Last results release: Aug 10, 2026 (8-K Item 2.02). Previous ones: May 14, 2026, Mar 5, 2026, Nov 10, 2025. Based on that rhythm, the next report is likely around Nov 9, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 3.39% (largest 10.0%). That is a volatile stock.
- Liquidity: about 4.34M shares (≈$24.70M) trade per day on average.
- 52-week position: $5.69 vs a range of $4.62–$10.60 (18% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 25 open-market buys, 0 sales; latest: Giancarlo Devasini bought 44,355 shares on Feb 6, 2026.
- Latest filings: 8-K Oct 2, 2026; 8-K Sep 10, 2026; 8-K Aug 26, 2026.
- Listing: Nasdaq · industry: Services-Computer Programming, Data Processing, Etc..
RUM market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 16, 2026 | 6.10 | 6.11 | 5.61 | 5.69 | 4.71M |
| Oct 15, 2026 | 5.89 | 6.16 | 5.79 | 6.15 | 5.35M |
| Oct 14, 2026 | 6.51 | 6.59 | 6.01 | 6.04 | 5.81M |
| Oct 13, 2026 | 6.78 | 6.89 | 6.68 | 6.71 | 3.20M |
| Oct 12, 2026 | 6.94 | 6.94 | 6.67 | 6.84 | 3.27M |
| Oct 9, 2026 | 7.08 | 7.16 | 6.82 | 6.96 | 3.43M |
| Oct 8, 2026 | 7.44 | 7.50 | 6.80 | 7.00 | 4.56M |
| Oct 7, 2026 | 7.50 | 7.60 | 7.35 | 7.52 | 3.15M |
| Oct 6, 2026 | 7.61 | 7.81 | 7.55 | 7.65 | 3.33M |
| Oct 5, 2026 | 7.60 | 7.64 | 7.16 | 7.38 | 5.30M |
| Oct 2, 2026 | 7.87 | 8.06 | 7.48 | 7.57 | 4.58M |
| Oct 1, 2026 | 7.57 | 7.96 | 7.39 | 7.64 | 4.58M |
| Sep 30, 2026 | 7.98 | 8.32 | 7.55 | 7.56 | 5.02M |
| Sep 29, 2026 | 8.07 | 8.10 | 7.70 | 7.72 | 3.25M |
| Sep 28, 2026 | 8.13 | 8.21 | 7.88 | 7.93 | 3.55M |
| Sep 25, 2026 | 8.59 | 8.68 | 8.28 | 8.36 | 2.71M |
| Sep 24, 2026 | 8.18 | 8.62 | 8.07 | 8.60 | 4.59M |
| Sep 23, 2026 | 8.82 | 8.85 | 8.26 | 8.27 | 4.82M |
| Sep 22, 2026 | 9.22 | 9.31 | 8.72 | 8.96 | 6.07M |
| Sep 21, 2026 | 9.20 | 9.35 | 8.94 | 9.17 | 5.54M |
About Rum
Rum (RUM) is listed on the Nasdaq and classified by the SEC under “Services-Computer Programming, Data Processing, Etc.”. Its business address is in LONGBOAT KEY, FL. Fiscal year ends December 31. SEC CIK 1830081.
RUM board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Katie Biber | Director | Jun 16, 2026 |
| Paul T Cappuccio | Director | Jul 1, 2026 |
| Philip Evershed | Director | Jun 16, 2026 |
| Ryan Milnes | Director | Jun 16, 2026 |
| Jerry Naumoff | Director | Jun 16, 2026 |
| Christopher Pavlovski | Chief Executive Officer | Apr 7, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Brandon Alexandroff | Chief Financial Officer | Mar 12, 2026 |
| Maurice F. Edelson | Gen. Counsel & Corp. Sectry | Mar 20, 2026 |
| Wojciech Hlibowicki | Chief Technology Officer | Apr 7, 2026 |
| Tyler Hughes | Chief Operating Officer | Apr 7, 2026 |
| Michael Masci | Chief Financial Officer | Jul 1, 2026 |
| Christopher Pavlovski | Chief Executive Officer | Apr 7, 2026 |
| Claudio Ramolo | Chief Content Officer | Apr 7, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Feb 6, 2026 | Giancarlo Devasini | Buy | 44,355 | $5.48 |
| Feb 6, 2026 | Giancarlo Devasini | Buy | 44,355 | $5.48 |
| Feb 6, 2026 | Investments, S.A. De C.V. Tether | Buy | 44,355 | $5.48 |
| Feb 6, 2026 | Investments, S.A. De C.V. Tether | Buy | 44,355 | $5.48 |
| Feb 6, 2026 | Global Investments Fund, S.I.C.A.F., S.A. Tether | Buy | 44,355 | $5.48 |
| Feb 6, 2026 | Global Investments Fund, S.I.C.A.F., S.A. Tether | Buy | 44,355 | $5.48 |
| Feb 6, 2026 | Giancarlo Devasini | Buy | 44,355 | $5.48 |
| Feb 6, 2026 | Giancarlo Devasini | Buy | 44,355 | $5.48 |
| Feb 6, 2026 | Investments, S.A. De C.V. Tether | Buy | 44,355 | $5.48 |
| Feb 6, 2026 | Investments, S.A. De C.V. Tether | Buy | 44,355 | $5.48 |
| Feb 6, 2026 | Global Investments Fund, S.I.C.A.F., S.A. Tether | Buy | 44,355 | $5.48 |
| Feb 6, 2026 | Global Investments Fund, S.I.C.A.F., S.A. Tether | Buy | 44,355 | $5.48 |
| Feb 5, 2026 | Giancarlo Devasini | Buy | 538,955 | $5.41 |
| Feb 5, 2026 | Giancarlo Devasini | Buy | 538,955 | $5.41 |
| Feb 5, 2026 | Investments, S.A. De C.V. Tether | Buy | 538,955 | $5.41 |
RUM financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | — | $-81.83M | -0.32 | $-70.43M |
| Dec 31, 2024 | — | $-338.36M | -1.66 | $-87.01M |
| Dec 31, 2023 | — | $-116.42M | -0.58 | $-92.91M |
| Dec 31, 2022 | $39.38M | $-11.40M | -0.05 | $-32.29M |
| Dec 31, 2021 | $9.47M | $-13.41M | -0.06 | $-5.31M |
Latest balance sheet: total assets $2.12B, total liabilities $698.47M, cash $203.27M (as of Jun 30, 2026).
RUM earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Aug 10, 2026 | 8-K Item 2.02 (results) | $6.21 |
| May 14, 2026 | 8-K Item 2.02 (results) | $8.17 |
| Mar 5, 2026 | 8-K Item 2.02 (results) | $5.61 |
| Nov 10, 2025 | 8-K Item 2.02 (results) | $6.56 |
| Aug 11, 2025 | 8-K Item 2.02 (results) | $8.12 |
| May 8, 2025 | 8-K Item 2.02 (results) | $7.78 |
| Mar 25, 2025 | 8-K Item 2.02 (results) | $8.03 |
| Nov 12, 2024 | 8-K Item 2.02 (results) | $6.83 |
| Aug 12, 2024 | 8-K Item 2.02 (results) | — |
| May 14, 2024 | 8-K Item 2.02 (results) | — |
| Mar 27, 2024 | 8-K Item 2.02 (results) | — |
| Nov 13, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 16, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.