Playboy (PLBY) Stock Analysis & Price (Updated Oct 16, 2026, 4:00 PM ET)
Updated Oct 16, 2026, 4:00 PM ET
- Closed at $1.06, +0.00% vs the prior close of $1.06.
- Volume 795.91K shares, 1.2x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
PLBY ends flat (+0.0%) to $1.06. Closed at $1.06, +0.00% vs the prior close of $1.06. Day range $1.04–$1.09, opened at $1.07.
PLBY daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 16, 2026 — PLBY ends flat (+0.0%) to $1.06
- Closed at $1.06, +0.00% vs the prior close of $1.06. Day range $1.04–$1.09, opened at $1.07.
- Volume was 795.91K shares, 1.2x its 50-day average of 653.11K.
- Price is -5.9% vs its 50-day average ($1.13) and -28.0% vs its 200-day average ($1.47).
- 52-week range $0.95–$2.75; today's close sits at 6% of that range, 61.5% below the 52-week high.
Oct 15, 2026 — PLBY jumps 7.1% to $1.06
- Closed at $1.06, +7.07% vs the prior close of $0.99. Day range $0.97–$1.08, opened at $0.99.
- Volume was 644.70K shares, 1.0x its 50-day average of 664.98K.
- Price is -6.1% vs its 50-day average ($1.13) and -28.2% vs its 200-day average ($1.48).
- 52-week range $0.95–$2.75; today's close sits at 6% of that range, 61.5% below the 52-week high.
Oct 14, 2026 — PLBY dips 2.9% to $0.99
- Closed at $0.99, -2.94% vs the prior close of $1.02. Day range $0.95–$1.01, opened at $1.01.
- Volume was 1.15M shares, 1.8x its 50-day average of 652.28K.
- Price is -12.4% vs its 50-day average ($1.13) and -33.2% vs its 200-day average ($1.48).
- 52-week range $0.95–$2.75; today's close sits at 2% of that range, 64.0% below the 52-week high.
Oct 13, 2026 — PLBY rises 2.7% to $1.02
- Closed at $1.02, +2.72% vs the prior close of $0.99. Day range $0.98–$1.02, opened at $1.00.
- Volume was 540.30K shares, 0.8x its 50-day average of 657.84K.
- Price is -10.1% vs its 50-day average ($1.14) and -31.3% vs its 200-day average ($1.49).
- 52-week range $0.96–$2.75; today's close sits at 3% of that range, 62.9% below the 52-week high.
Oct 12, 2026 — PLBY rises 1.0% to $0.99
- Closed at $0.99, +1.02% vs the prior close of $0.98. Day range $0.96–$1.00, opened at $0.98.
- Volume was 499.40K shares, 0.8x its 50-day average of 664.49K.
- Price is -12.8% vs its 50-day average ($1.14) and -33.3% vs its 200-day average ($1.49).
- 52-week range $0.96–$2.75; today's close sits at 2% of that range, 63.9% below the 52-week high.
Oct 9, 2026 — PLBY dips 0.4% to $0.98, a 52-week low, 3 down days in a row
- Closed at $0.98, -0.41% vs the prior close of $0.99. Day range $0.97–$1.00, opened at $1.00.
- Volume was 485.90K shares, 0.7x its 50-day average of 664.77K.
- Price is -13.8% vs its 50-day average ($1.14) and -34.2% vs its 200-day average ($1.49).
- 52-week range $0.96–$2.75; today's close sits at 1% of that range, 64.3% below the 52-week high.
- That makes 3 straight losses.
Oct 8, 2026 — PLBY slides 3.2% to $0.99, a 52-week low
- Closed at $0.99, -3.24% vs the prior close of $1.02. Day range $0.96–$1.03, opened at $1.02.
- Volume was 920.90K shares, 1.4x its 50-day average of 655.13K.
- Price is -13.7% vs its 50-day average ($1.14) and -34.1% vs its 200-day average ($1.50).
- 52-week range $0.96–$2.75; today's close sits at 1% of that range, 64.1% below the 52-week high.
Oct 7, 2026 — PLBY dips 1.9% to $1.02
- Closed at $1.02, -1.92% vs the prior close of $1.04. Day range $1.00–$1.03, opened at $1.02.
- Volume was 228.40K shares, 0.3x its 50-day average of 659.36K — lighter than usual.
- Price is -11.1% vs its 50-day average ($1.15) and -32.1% vs its 200-day average ($1.50).
- 52-week range $0.98–$2.75; today's close sits at 2% of that range, 62.9% below the 52-week high.
Oct 6, 2026 — PLBY rises 1.0% to $1.04
- Closed at $1.04, +0.97% vs the prior close of $1.03. Day range $1.03–$1.04, opened at $1.03.
- Volume was 183.30K shares, 0.3x its 50-day average of 668.37K — lighter than usual.
- Price is -9.7% vs its 50-day average ($1.15) and -30.9% vs its 200-day average ($1.51).
- 52-week range $0.98–$2.75; today's close sits at 3% of that range, 62.2% below the 52-week high.
Oct 5, 2026 — PLBY dips 1.0% to $1.03
- Closed at $1.03, -0.96% vs the prior close of $1.04. Day range $1.03–$1.06, opened at $1.05.
- Volume was 343.40K shares, 0.5x its 50-day average of 674.62K — lighter than usual.
- Price is -10.9% vs its 50-day average ($1.16) and -31.7% vs its 200-day average ($1.51).
- 52-week range $0.98–$2.75; today's close sits at 3% of that range, 62.5% below the 52-week high.
Oct 2, 2026 — PLBY rises 3.0% to $1.04
- Closed at $1.04, +2.97% vs the prior close of $1.01. Day range $1.00–$1.05, opened at $1.02.
- Volume was 589.10K shares, 0.9x its 50-day average of 677.79K.
- Price is -10.3% vs its 50-day average ($1.16) and -31.2% vs its 200-day average ($1.51).
- 52-week range $0.98–$2.75; today's close sits at 3% of that range, 62.2% below the 52-week high.
PLBY latest news & SEC filings
Every SEC filing by or about PLBY in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Sep 9, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Edmonds Tracey E sold 25,900 shares at $1.16 (≈$30.04K) on Sep 4, 2026
- Edmonds Tracey E sold 25,900 shares at $1.16 (≈$30.04K) on Sep 4, 2026
- Edmonds Tracey E sold 25,900 shares at $1.16 (≈$30.04K) on Sep 4, 2026
- Edmonds Tracey E sold 25,900 shares at $1.16 (≈$30.04K) on Sep 4, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 4, 2026 · Form 144 — Planned insider sale
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Sep 3, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Edmonds Tracey E sold 4,275 shares at $1.18 (≈$5.04K) on Sep 3, 2026
- Edmonds Tracey E sold 4,275 shares at $1.18 (≈$5.04K) on Sep 3, 2026
- Edmonds Tracey E sold 4,275 shares at $1.18 (≈$5.04K) on Sep 3, 2026
- Edmonds Tracey E sold 4,275 shares at $1.18 (≈$5.04K) on Sep 3, 2026
- Edmonds Tracey E sold 4,283 shares at $1.18 (≈$5.05K) on Sep 1, 2026
- Edmonds Tracey E sold 4,283 shares at $1.18 (≈$5.05K) on Sep 1, 2026
- …plus 2 more transaction lines in the filing.
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 3, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Sep 3, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Sep 3, 2026 · Form 144 — Planned insider sale
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Sep 2, 2026 · Form 8-K/A — Current report (amended)
Amended current report
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
Aug 14, 2026 · Form SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)
Update to a passive 5%+ stake (13G)
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Aug 10, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $31.22M (prior year $28.15M) (+10.9% vs Jun 30, 2025)
- Diluted EPS: $0.00 (prior year -$0.08) (swung to profit vs Jun 30, 2025)
Aug 10, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Jun 25, 2026 · Form S-8 — Employee share plan registration
Registration of shares for employee stock plans (S-8)
Jun 23, 2026 · Form SCHEDULE 13D/A — Update to a 13D 5%+ stake disclosure
Update to a 13D 5%+ stake disclosure
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Jun 22, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 1.01 — Signed a material agreement.
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
Things to know before you trade PLBY
- Last results release: Aug 10, 2026 (8-K Item 2.02). Previous ones: May 11, 2026, Mar 16, 2026, Feb 24, 2026. Based on that rhythm, the next report is likely around Nov 9, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 1.87% (largest 7.1%).
- Liquidity: about 598.29K shares (≈$634.18K) trade per day on average. Thin volume can mean wider bid/ask spreads.
- 52-week position: $1.06 vs a range of $0.95–$2.75 (6% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 25 sales; latest: Tracey E Edmonds sold 25,900 shares on Sep 4, 2026.
- Latest filings: 10-Q Aug 10, 2026; 8-K Aug 10, 2026; 8-K Jun 22, 2026.
- Share count: 119.81M shares outstanding (Aug 6, 2026), +26.0% vs a year earlier — notable dilution.
- Listing: Nasdaq · industry: Retail-Miscellaneous Retail.
PLBY market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 16, 2026 | 1.07 | 1.09 | 1.04 | 1.06 | 795.91K |
| Oct 15, 2026 | 0.99 | 1.08 | 0.97 | 1.06 | 644.70K |
| Oct 14, 2026 | 1.01 | 1.01 | 0.95 | 0.99 | 1.15M |
| Oct 13, 2026 | 1.00 | 1.02 | 0.98 | 1.02 | 540.30K |
| Oct 12, 2026 | 0.98 | 1.00 | 0.96 | 0.99 | 499.40K |
| Oct 9, 2026 | 1.00 | 1.00 | 0.97 | 0.98 | 485.90K |
| Oct 8, 2026 | 1.02 | 1.03 | 0.96 | 0.99 | 920.90K |
| Oct 7, 2026 | 1.02 | 1.03 | 1.00 | 1.02 | 228.40K |
| Oct 6, 2026 | 1.03 | 1.04 | 1.03 | 1.04 | 183.30K |
| Oct 5, 2026 | 1.05 | 1.06 | 1.03 | 1.03 | 343.40K |
| Oct 2, 2026 | 1.02 | 1.05 | 1.00 | 1.04 | 589.10K |
| Oct 1, 2026 | 1.03 | 1.04 | 0.98 | 1.01 | 1.16M |
| Sep 30, 2026 | 1.02 | 1.03 | 1.01 | 1.02 | 674.90K |
| Sep 29, 2026 | 1.03 | 1.05 | 1.02 | 1.03 | 361.80K |
| Sep 28, 2026 | 1.03 | 1.05 | 1.01 | 1.03 | 413.50K |
| Sep 25, 2026 | 1.06 | 1.06 | 1.03 | 1.03 | 339.70K |
| Sep 24, 2026 | 1.07 | 1.08 | 1.03 | 1.06 | 686.90K |
| Sep 23, 2026 | 1.12 | 1.13 | 1.07 | 1.08 | 888.60K |
| Sep 22, 2026 | 1.09 | 1.12 | 1.09 | 1.10 | 593.80K |
| Sep 21, 2026 | 1.08 | 1.10 | 1.06 | 1.09 | 461.40K |
About Playboy
Playboy (PLBY) is listed on the Nasdaq and classified by the SEC under “Retail-Miscellaneous Retail”. Its business address is in LOS ANGELES, CA. State of incorporation: DE. Fiscal year ends December 31. SEC CIK 1803914.
PLBY board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Enterprises S.A. Byborg | Director | Sep 3, 2026 |
| Jennifer Gajudo Cabalquinto | Director | Jul 24, 2026 |
| Holding S.A R.L. Docler | Director | Sep 3, 2026 |
| Tracey E Edmonds | Director | Sep 9, 2026 |
| Gyorgy Gattyan | Director | Sep 3, 2026 |
| Juliana F Hill | Director | Apr 10, 2026 |
| Bernhard L Iii Kohn | CEO & President | Jul 24, 2026 |
| S.A R.L. Million | Director | Sep 3, 2026 |
| Natalia Premovic | Director | Dec 19, 2025 |
| Suhail Rizvi | Director | Sep 3, 2026 |
| James Yaffe | Director | Apr 10, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Marc Crossman | CFO & COO | Jul 24, 2026 |
| Bernhard L Iii Kohn | CEO & President | Jul 24, 2026 |
| David Edward Miller | Pres., Playboy, Media & Brand | Jul 24, 2026 |
| Christopher Riley | General Counsel & Secretary | Jul 24, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Sep 4, 2026 | Tracey E Edmonds | Sale | 25,900 | $1.16 |
| Sep 4, 2026 | Tracey E Edmonds | Sale | 25,900 | $1.16 |
| Sep 4, 2026 | Tracey E Edmonds | Sale | 25,900 | $1.16 |
| Sep 4, 2026 | Tracey E Edmonds | Sale | 25,900 | $1.16 |
| Sep 3, 2026 | Tracey E Edmonds | Sale | 4,275 | $1.18 |
| Sep 3, 2026 | Tracey E Edmonds | Sale | 4,275 | $1.18 |
| Sep 3, 2026 | Tracey E Edmonds | Sale | 4,275 | $1.18 |
| Sep 3, 2026 | Tracey E Edmonds | Sale | 4,275 | $1.18 |
| Sep 1, 2026 | Tracey E Edmonds | Sale | 4,283 | $1.18 |
| Sep 1, 2026 | Tracey E Edmonds | Sale | 4,283 | $1.18 |
| Sep 1, 2026 | Tracey E Edmonds | Sale | 4,283 | $1.18 |
| Sep 1, 2026 | Tracey E Edmonds | Sale | 4,283 | $1.18 |
| Aug 26, 2026 | Tracey E Edmonds | Sale | 16,558 | $1.21 |
| Aug 26, 2026 | Tracey E Edmonds | Sale | 16,558 | $1.21 |
| Aug 26, 2026 | Tracey E Edmonds | Sale | 16,558 | $1.21 |
PLBY financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | $120.93M | $-12.67M | -0.13 | $18.00K |
| Dec 31, 2024 | $116.14M | $-79.40M | -1.04 | $-19.14M |
| Dec 31, 2023 | $142.95M | $-180.42M | -2.53 | $-43.29M |
| Dec 31, 2022 | $185.54M | $-277.70M | -5.86 | $-59.43M |
| Dec 31, 2021 | $246.59M | $-77.68M | -2.04 | $-36.74M |
Latest balance sheet: total assets $288.85M, total liabilities $266.20M, cash $31.85M (as of Jun 30, 2026).
PLBY earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Aug 10, 2026 | 8-K Item 2.02 (results) | $1.18 |
| May 11, 2026 | 8-K Item 2.02 (results) | $1.73 |
| Mar 16, 2026 | 8-K Item 2.02 (results) | $1.77 |
| Feb 24, 2026 | 8-K Item 2.02 (results) | $2.25 |
| Nov 12, 2025 | 8-K Item 2.02 (results) | $1.36 |
| Aug 12, 2025 | 8-K Item 2.02 (results) | $1.65 |
| May 15, 2025 | 8-K Item 2.02 (results) | $1.17 |
| Mar 13, 2025 | 8-K Item 2.02 (results) | $1.21 |
| Nov 12, 2024 | 8-K Item 2.02 (results) | $1.08 |
| Aug 8, 2024 | 8-K Item 2.02 (results) | — |
| May 9, 2024 | 8-K Item 2.02 (results) | — |
| Mar 27, 2024 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 16, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.