Zebra Technologies (ZBRA) Stock Analysis & Price (Updated Oct 16, 2026, 4:00 PM ET)
Updated Oct 16, 2026, 4:00 PM ET
- Closed at $369.01, -2.25% vs the prior close of $377.51.
- Volume 500.59K shares, 0.9x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
ZBRA dips 2.3% to $369.01. Closed at $369.01, -2.25% vs the prior close of $377.51. Day range $367.48–$378.11, opened at $378.11.
ZBRA daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 16, 2026 — ZBRA dips 2.3% to $369.01
- Closed at $369.01, -2.25% vs the prior close of $377.51. Day range $367.48–$378.11, opened at $378.11.
- Volume was 500.59K shares, 0.9x its 50-day average of 562.40K.
- Price is +0.9% vs its 50-day average ($365.81) and +34.8% vs its 200-day average ($273.75).
- 52-week range $199.05–$390.80; today's close sits at 89% of that range, 5.6% below the 52-week high.
Oct 15, 2026 — ZBRA ends flat (+0.2%) to $377.51
- Closed at $377.51, +0.17% vs the prior close of $376.88. Day range $365.76–$377.96, opened at $371.31.
- Volume was 493.30K shares, 0.9x its 50-day average of 580.24K.
- Price is +3.2% vs its 50-day average ($365.72) and +38.2% vs its 200-day average ($273.14).
- 52-week range $199.05–$390.80; today's close sits at 93% of that range, 3.4% below the 52-week high.
Oct 14, 2026 — ZBRA dips 2.5% to $376.88
- Closed at $376.88, -2.51% vs the prior close of $386.57. Day range $375.78–$384.79, opened at $380.51.
- Volume was 513.90K shares, 0.8x its 50-day average of 622.26K.
- Price is +3.1% vs its 50-day average ($365.55) and +38.3% vs its 200-day average ($272.48).
- 52-week range $199.05–$390.80; today's close sits at 93% of that range, 3.6% below the 52-week high.
Oct 13, 2026 — ZBRA dips 0.4% to $386.57
- Closed at $386.57, -0.40% vs the prior close of $388.12. Day range $379.87–$389.52, opened at $387.81.
- Volume was 443.80K shares, 0.7x its 50-day average of 639.40K.
- Price is +5.8% vs its 50-day average ($365.39) and +42.2% vs its 200-day average ($271.83).
- 52-week range $199.05–$390.80; today's close sits at 98% of that range, 1.1% below the 52-week high.
Oct 12, 2026 — ZBRA ends flat (+0.2%) to $388.12, a 52-week high
- Closed at $388.12, +0.24% vs the prior close of $387.18. Day range $384.23–$389.72, opened at $386.95.
- Volume was 568.20K shares, 0.9x its 50-day average of 647.58K.
- Price is +6.8% vs its 50-day average ($363.49) and +43.2% vs its 200-day average ($271.12).
- 52-week range $199.05–$390.80; today's close sits at 99% of that range, 0.7% below the 52-week high.
Oct 9, 2026 — ZBRA rises 1.3% to $387.18, a 52-week high
- Closed at $387.18, +1.32% vs the prior close of $382.14. Day range $381.99–$389.01, opened at $386.46.
- Volume was 338.40K shares, 0.5x its 50-day average of 656.01K — lighter than usual.
- Price is +7.1% vs its 50-day average ($361.60) and +43.2% vs its 200-day average ($270.42).
- 52-week range $199.05–$390.80; today's close sits at 98% of that range, 0.9% below the 52-week high.
Oct 8, 2026 — ZBRA dips 1.0% to $382.14
- Closed at $382.14, -1.01% vs the prior close of $386.05. Day range $378.89–$385.00, opened at $380.29.
- Volume was 380.90K shares, 0.6x its 50-day average of 669.98K — lighter than usual.
- Price is +6.3% vs its 50-day average ($359.63) and +41.7% vs its 200-day average ($269.73).
- 52-week range $199.05–$390.80; today's close sits at 95% of that range, 2.2% below the 52-week high.
Oct 7, 2026 — ZBRA ends flat (+0.1%) to $386.05, a 52-week high
- Closed at $386.05, +0.07% vs the prior close of $385.78. Day range $378.08–$387.51, opened at $381.11.
- Volume was 474.00K shares, 0.7x its 50-day average of 685.74K.
- Price is +7.9% vs its 50-day average ($357.65) and +43.5% vs its 200-day average ($269.08).
- 52-week range $199.05–$390.80; today's close sits at 98% of that range, 1.2% below the 52-week high.
Oct 6, 2026 — ZBRA rises 2.7% to $385.78, a 52-week high
- Closed at $385.78, +2.69% vs the prior close of $375.66. Day range $374.63–$390.80, opened at $377.35.
- Volume was 650.00K shares, 1.0x its 50-day average of 684.11K.
- Price is +8.5% vs its 50-day average ($355.61) and +43.7% vs its 200-day average ($268.41).
- 52-week range $199.05–$390.80; today's close sits at 97% of that range, 1.3% below the 52-week high.
Oct 5, 2026 — ZBRA ends flat (-0.1%) to $375.66
- Closed at $375.66, -0.05% vs the prior close of $375.86. Day range $370.82–$379.35, opened at $375.22.
- Volume was 348.30K shares, 0.5x its 50-day average of 685.26K — lighter than usual.
- Price is +6.4% vs its 50-day average ($353.19) and +40.3% vs its 200-day average ($267.75).
- 52-week range $199.05–$386.23; today's close sits at 94% of that range, 2.7% below the 52-week high.
Oct 2, 2026 — ZBRA ends flat (+0.1%) to $375.86
- Closed at $375.86, +0.11% vs the prior close of $375.45. Day range $375.77–$383.18, opened at $381.50.
- Volume was 332.40K shares, 0.5x its 50-day average of 691.22K — lighter than usual.
- Price is +7.1% vs its 50-day average ($350.88) and +40.7% vs its 200-day average ($267.18).
- 52-week range $199.05–$386.23; today's close sits at 94% of that range, 2.7% below the 52-week high.
ZBRA latest news & SEC filings
Every SEC filing by or about ZBRA in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Aug 11, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Connly Linda sold 500 shares at $377.68 (≈$188.84K) on Aug 10, 2026
- Connly Linda sold 500 shares at $377.68 (≈$188.84K) on Aug 10, 2026
- Connly Linda sold 500 shares at $377.68 (≈$188.84K) on Aug 10, 2026
- Connly Linda sold 500 shares at $377.68 (≈$188.84K) on Aug 10, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 11, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Cho Michael sold 3,500 shares at $375.20 (≈$1.31M) on Aug 7, 2026
- Cho Michael sold 3,500 shares at $375.20 (≈$1.31M) on Aug 7, 2026
- Cho Michael sold 3,500 shares at $375.20 (≈$1.31M) on Aug 7, 2026
- Cho Michael sold 3,500 shares at $375.20 (≈$1.31M) on Aug 7, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 10, 2026 · Form 144 — Planned insider sale
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Aug 7, 2026 · Form 144 — Planned insider sale
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Aug 5, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Aug 4, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jul 4, 2026:
- Revenue: $1.56B (prior year $1.29B) (+20.4% vs Jun 28, 2025)
- Net income: $233.00M (prior year $112.00M) (+108.0% vs Jun 28, 2025)
- Diluted EPS: $4.85 (prior year $2.19) (+121.5% vs Jun 28, 2025)
Aug 4, 2026 · Form SCHEDULE 13G — Passive stake (13G)
Passive stake (13G) — an investor reported owning more than 5%
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Aug 4, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Things to know before you trade ZBRA
- Last results release: Aug 4, 2026 (8-K Item 2.02). Previous ones: May 12, 2026, Feb 12, 2026, Oct 28, 2025. Based on that rhythm, the next report is likely around Nov 3, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 1.18% (largest 3.1%).
- Liquidity: about 489.43K shares (≈$180.60M) trade per day on average.
- 52-week position: $369.01 vs a range of $199.05–$390.80 (89% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 4 open-market buys, 21 sales; latest: Linda Connly sold 500 shares on Aug 10, 2026.
- Latest filings: 10-Q Aug 4, 2026; 8-K Aug 4, 2026; 8-K May 26, 2026.
- Share count: 47.31M shares outstanding (Jul 28, 2026), -7.0% vs a year earlier — the company has been reducing its share count.
- Listing: Nasdaq · industry: General Industrial Machinery & Equipment.
ZBRA market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 16, 2026 | 378.11 | 378.11 | 367.48 | 369.01 | 500.59K |
| Oct 15, 2026 | 371.31 | 377.96 | 365.76 | 377.51 | 493.30K |
| Oct 14, 2026 | 380.51 | 384.79 | 375.78 | 376.88 | 513.90K |
| Oct 13, 2026 | 387.81 | 389.52 | 379.87 | 386.57 | 443.80K |
| Oct 12, 2026 | 386.95 | 389.72 | 384.23 | 388.12 | 568.20K |
| Oct 9, 2026 | 386.46 | 389.01 | 381.99 | 387.18 | 338.40K |
| Oct 8, 2026 | 380.29 | 385.00 | 378.89 | 382.14 | 380.90K |
| Oct 7, 2026 | 381.11 | 387.51 | 378.08 | 386.05 | 474.00K |
| Oct 6, 2026 | 377.35 | 390.80 | 374.63 | 385.78 | 650.00K |
| Oct 5, 2026 | 375.22 | 379.35 | 370.82 | 375.66 | 348.30K |
| Oct 2, 2026 | 381.50 | 383.18 | 375.77 | 375.86 | 332.40K |
| Oct 1, 2026 | 377.75 | 382.00 | 373.01 | 375.45 | 390.40K |
| Sep 30, 2026 | 376.23 | 380.00 | 372.80 | 373.31 | 334.10K |
| Sep 29, 2026 | 376.15 | 380.85 | 366.50 | 375.97 | 594.50K |
| Sep 28, 2026 | 370.31 | 374.72 | 363.94 | 371.87 | 638.50K |
| Sep 25, 2026 | 366.21 | 374.01 | 365.02 | 370.04 | 552.30K |
| Sep 24, 2026 | 368.12 | 370.64 | 362.76 | 365.10 | 547.50K |
| Sep 23, 2026 | 362.99 | 374.94 | 360.51 | 371.02 | 652.30K |
| Sep 22, 2026 | 355.34 | 363.68 | 350.44 | 361.61 | 551.20K |
| Sep 21, 2026 | 351.94 | 353.58 | 346.44 | 350.84 | 484.00K |
About Zebra Technologies
Zebra Technologies (ZBRA) is listed on the Nasdaq and classified by the SEC under “General Industrial Machinery & Equipment”. Its business address is in LINCOLNSHIRE, IL. Fiscal year ends December 31. SEC CIK 877212.
ZBRA board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Bill Burns | Chief Executive Officer | May 21, 2026 |
| Linda Connly | Director | Aug 11, 2026 |
| Nelda J Connors | Director | May 21, 2026 |
| Satish Dhanasekaran | Director | May 21, 2026 |
| Anders Gustafsson | Director | May 21, 2026 |
| Ross W Manire | Director | May 21, 2026 |
| Mary T Mcdowell | Director | May 21, 2026 |
| Kenneth Bradley Miller | Director | May 21, 2026 |
| Frank Blaise Modruson | Director | May 21, 2026 |
| Janice M Roberts | Director | May 21, 2026 |
| Michael A Smith | Director | May 21, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Robert John Jr Armstrong | Chief Marketing Officer | May 5, 2026 |
| Bill Burns | Chief Executive Officer | May 21, 2026 |
| Michael Cho | Chief Strategy Officer | Aug 11, 2026 |
| Tamara Dionne Froese | Chief Supply Chain Officer | May 5, 2026 |
| Richard Edward Hudson | Chief Revenue Officer | May 5, 2026 |
| Cristen L Kogl | Chief Legal Officer | May 21, 2026 |
| Loizides Melissa Luff | Chief People Officer | Aug 5, 2026 |
| Colleen M O'Sullivan | Chief Accounting Officer | May 21, 2026 |
| Jeffrey F Schmitz | Chief People Officer | Dec 19, 2025 |
| Nathan Andrew Winters | Chief Financial Officer | May 5, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 10, 2026 | Linda Connly | Sale | 500 | $377.68 |
| Aug 10, 2026 | Linda Connly | Sale | 500 | $377.68 |
| Aug 10, 2026 | Linda Connly | Sale | 500 | $377.68 |
| Aug 10, 2026 | Linda Connly | Sale | 500 | $377.68 |
| Aug 7, 2026 | Michael Cho | Sale | 3,500 | $375.20 |
| Aug 7, 2026 | Michael Cho | Sale | 3,500 | $375.20 |
| Aug 7, 2026 | Michael Cho | Sale | 3,500 | $375.20 |
| Aug 7, 2026 | Michael Cho | Sale | 3,500 | $375.20 |
| May 26, 2026 | Loizides Melissa Luff | Sale | 500 | $253.95 |
| May 26, 2026 | Loizides Melissa Luff | Sale | 500 | $253.95 |
| May 26, 2026 | Loizides Melissa Luff | Sale | 500 | $253.95 |
| May 26, 2026 | Loizides Melissa Luff | Sale | 500 | $253.95 |
| May 14, 2026 | Janice M Roberts | Sale | 3,000 | $249.54 |
| May 14, 2026 | Janice M Roberts | Sale | 3,000 | $249.54 |
| May 14, 2026 | Janice M Roberts | Sale | 3,000 | $249.54 |
ZBRA financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | $5.40B | $419.00M | 8.18 | $917.00M |
| Dec 31, 2024 | $4.98B | $528.00M | 10.18 | $1.01B |
| Dec 31, 2023 | $4.58B | $296.00M | 5.72 | $-4.00M |
| Dec 31, 2022 | $5.78B | $463.00M | 8.80 | $488.00M |
| Dec 31, 2021 | $5.63B | $837.00M | 15.52 | $1.07B |
Latest balance sheet: total assets $8.64B, total liabilities $5.20B, cash $157.00M (as of Jul 4, 2026).
ZBRA earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Aug 4, 2026 | 8-K Item 2.02 (results) | $368.83 |
| May 12, 2026 | 8-K Item 2.02 (results) | $241.79 |
| Feb 12, 2026 | 8-K Item 2.02 (results) | $274.15 |
| Oct 28, 2025 | 8-K Item 2.02 (results) | $274.31 |
| Aug 5, 2025 | 8-K Item 2.02 (results) | $302.60 |
| Apr 29, 2025 | 8-K Item 2.02 (results) | $256.05 |
| Feb 13, 2025 | 8-K Item 2.02 (results) | $323.42 |
| Oct 29, 2024 | 8-K Item 2.02 (results) | $384.68 |
| Jul 30, 2024 | 8-K Item 2.02 (results) | — |
| Apr 30, 2024 | 8-K Item 2.02 (results) | — |
| Feb 15, 2024 | 8-K Item 2.02 (results) | — |
| Oct 31, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 16, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.