Ulta Beauty (ULTA) Stock Analysis & Price (Updated Oct 16, 2026, 4:00 PM ET)
Updated Oct 16, 2026, 4:00 PM ET
- Closed at $592.94, -2.68% vs the prior close of $609.24.
- Volume 461.13K shares, 0.8x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
ULTA dips 2.7% to $592.94. Closed at $592.94, -2.68% vs the prior close of $609.24. Day range $591.12–$614.63, opened at $611.00.
ULTA daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 16, 2026 — ULTA dips 2.7% to $592.94
- Closed at $592.94, -2.68% vs the prior close of $609.24. Day range $591.12–$614.63, opened at $611.00.
- Volume was 461.13K shares, 0.8x its 50-day average of 575.29K.
- Price is +8.6% vs its 50-day average ($545.75) and +7.0% vs its 200-day average ($554.17).
- 52-week range $443.60–$714.97; today's close sits at 55% of that range, 17.1% below the 52-week high.
Oct 15, 2026 — ULTA rises 2.8% to $609.24, a 6-month high, 3 up days in a row
- Closed at $609.24, +2.84% vs the prior close of $592.42. Day range $596.13–$610.21, opened at $600.00.
- Volume was 571.70K shares, 1.0x its 50-day average of 573.04K.
- Price is +11.9% vs its 50-day average ($544.66) and +9.9% vs its 200-day average ($554.24).
- 52-week range $443.60–$714.97; today's close sits at 61% of that range, 14.8% below the 52-week high.
- That makes 3 straight gains.
Oct 14, 2026 — ULTA rises 2.3% to $592.42, a 6-month high
- Closed at $592.42, +2.32% vs the prior close of $579.00. Day range $572.92–$592.63, opened at $572.92.
- Volume was 603.90K shares, 1.1x its 50-day average of 570.86K.
- Price is +9.0% vs its 50-day average ($543.27) and +6.9% vs its 200-day average ($554.21).
- 52-week range $443.60–$714.97; today's close sits at 55% of that range, 17.1% below the 52-week high.
Oct 13, 2026 — ULTA rises 2.0% to $579.00, a 6-month high
- Closed at $579.00, +2.03% vs the prior close of $567.47. Day range $570.95–$583.67, opened at $570.95.
- Volume was 507.50K shares, 0.9x its 50-day average of 580.26K.
- Price is +6.8% vs its 50-day average ($542.30) and +4.5% vs its 200-day average ($554.29).
- 52-week range $443.60–$714.97; today's close sits at 50% of that range, 19.0% below the 52-week high.
Oct 12, 2026 — ULTA dips 0.5% to $567.47
- Closed at $567.47, -0.51% vs the prior close of $570.37. Day range $555.24–$570.98, opened at $568.06.
- Volume was 545.40K shares, 0.9x its 50-day average of 579.58K.
- Price is +4.8% vs its 50-day average ($541.41) and +2.4% vs its 200-day average ($554.44).
- 52-week range $443.60–$714.97; today's close sits at 46% of that range, 20.6% below the 52-week high.
Oct 9, 2026 — ULTA rises 1.1% to $570.37, a 3-month high
- Closed at $570.37, +1.09% vs the prior close of $564.21. Day range $559.09–$571.00, opened at $568.14.
- Volume was 384.10K shares, 0.7x its 50-day average of 582.61K.
- Price is +5.6% vs its 50-day average ($540.31) and +2.8% vs its 200-day average ($554.62).
- 52-week range $443.60–$714.97; today's close sits at 47% of that range, 20.2% below the 52-week high.
Oct 8, 2026 — ULTA jumps 3.4% to $564.21, a 1-month high
- Closed at $564.21, +3.43% vs the prior close of $545.48. Day range $544.43–$567.32, opened at $545.00.
- Volume was 457.60K shares, 0.8x its 50-day average of 584.70K.
- Price is +4.6% vs its 50-day average ($539.24) and +1.7% vs its 200-day average ($554.83).
- 52-week range $443.60–$714.97; today's close sits at 44% of that range, 21.1% below the 52-week high.
Oct 7, 2026 — ULTA dips 0.3% to $545.48
- Closed at $545.48, -0.33% vs the prior close of $547.29. Day range $539.01–$554.19, opened at $547.60.
- Volume was 321.70K shares, 0.5x its 50-day average of 588.61K — lighter than usual.
- Price is +1.4% vs its 50-day average ($538.12) and -1.7% vs its 200-day average ($555.00).
- 52-week range $443.60–$714.97; today's close sits at 38% of that range, 23.7% below the 52-week high.
Oct 6, 2026 — ULTA rises 0.8% to $547.29
- Closed at $547.29, +0.84% vs the prior close of $542.72. Day range $540.00–$551.50, opened at $540.83.
- Volume was 319.40K shares, 0.5x its 50-day average of 590.73K — lighter than usual.
- Price is +1.9% vs its 50-day average ($537.24) and -1.4% vs its 200-day average ($555.24).
- 52-week range $443.60–$714.97; today's close sits at 38% of that range, 23.5% below the 52-week high.
Oct 5, 2026 — ULTA ends flat (-0.2%) to $542.72
- Closed at $542.72, -0.18% vs the prior close of $543.69. Day range $541.63–$549.14, opened at $543.69.
- Volume was 305.90K shares, 0.5x its 50-day average of 595.52K — lighter than usual.
- Price is +1.3% vs its 50-day average ($535.90) and -2.3% vs its 200-day average ($555.44).
- 52-week range $443.60–$714.97; today's close sits at 37% of that range, 24.1% below the 52-week high.
Oct 2, 2026 — ULTA rises 1.1% to $543.69
- Closed at $543.69, +1.11% vs the prior close of $537.73. Day range $535.77–$548.16, opened at $537.74.
- Volume was 341.20K shares, 0.6x its 50-day average of 599.08K — lighter than usual.
- Price is +1.7% vs its 50-day average ($534.56) and -2.2% vs its 200-day average ($555.67).
- 52-week range $443.60–$714.97; today's close sits at 37% of that range, 24.0% below the 52-week high.
ULTA latest news & SEC filings
Every SEC filing by or about ULTA in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Sep 21, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Steelman Kecia sold 2,000 shares at $545.88 (≈$1.09M) on Sep 17, 2026; now holds 40,489
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 17, 2026 · Form 144 — Planned insider sale
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Sep 14, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Nagler Lorna sold 600 shares at $537.31 (≈$322.39K) on Sep 11, 2026
- Nagler Lorna sold 600 shares at $537.31 (≈$322.39K) on Sep 11, 2026
- Nagler Lorna sold 600 shares at $537.31 (≈$322.39K) on Sep 11, 2026
- Nagler Lorna sold 600 shares at $537.31 (≈$322.39K) on Sep 11, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 11, 2026 · Form 144 — Planned insider sale
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Sep 3, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Sep 2, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Aug 27, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Aug 1, 2026:
- Revenue: $3.04B (prior year $2.79B) (+8.9% vs Aug 2, 2025)
- Net income: $282.01M (prior year $260.88M) (+8.1% vs Aug 2, 2025)
- Diluted EPS: $6.55 (prior year $5.78) (+13.3% vs Aug 2, 2025)
Aug 27, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Aug 17, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
- Item 8.01 — Reported other events the company considers important.
Aug 4, 2026 · Form SCHEDULE 13G — Passive stake (13G)
Passive stake (13G) — an investor reported owning more than 5%
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Jul 14, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
Things to know before you trade ULTA
- Last results release: Aug 27, 2026 (8-K Item 2.02). Previous ones: Jun 2, 2026, Mar 12, 2026, Dec 4, 2025. Based on that rhythm, the next report is likely around Nov 26, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 1.37% (largest 3.4%).
- Liquidity: about 420.21K shares (≈$249.16M) trade per day on average.
- 52-week position: $592.94 vs a range of $443.60–$714.97 (55% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 16 sales; latest: Kecia Steelman sold 2,000 shares on Sep 17, 2026.
- Latest filings: 10-Q Aug 27, 2026; 8-K Aug 27, 2026; 8-K Aug 17, 2026.
- Share count: 42.76M shares outstanding (Aug 24, 2026), -4.6% vs a year earlier — the company has been reducing its share count.
- Listing: Nasdaq · industry: Retail-Retail Stores, NEC.
ULTA market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 16, 2026 | 611.00 | 614.63 | 591.12 | 592.94 | 461.13K |
| Oct 15, 2026 | 600.00 | 610.21 | 596.13 | 609.24 | 571.70K |
| Oct 14, 2026 | 572.92 | 592.63 | 572.92 | 592.42 | 603.90K |
| Oct 13, 2026 | 570.95 | 583.67 | 570.95 | 579.00 | 507.50K |
| Oct 12, 2026 | 568.06 | 570.98 | 555.24 | 567.47 | 545.40K |
| Oct 9, 2026 | 568.14 | 571.00 | 559.09 | 570.37 | 384.10K |
| Oct 8, 2026 | 545.00 | 567.32 | 544.43 | 564.21 | 457.60K |
| Oct 7, 2026 | 547.60 | 554.19 | 539.01 | 545.48 | 321.70K |
| Oct 6, 2026 | 540.83 | 551.50 | 540.00 | 547.29 | 319.40K |
| Oct 5, 2026 | 543.69 | 549.14 | 541.63 | 542.72 | 305.90K |
| Oct 2, 2026 | 537.74 | 548.16 | 535.77 | 543.69 | 341.20K |
| Oct 1, 2026 | 546.05 | 551.96 | 534.17 | 537.73 | 442.10K |
| Sep 30, 2026 | 548.43 | 552.11 | 540.57 | 546.17 | 325.60K |
| Sep 29, 2026 | 553.51 | 557.96 | 546.55 | 547.89 | 434.80K |
| Sep 28, 2026 | 538.35 | 552.72 | 534.05 | 549.13 | 416.20K |
| Sep 25, 2026 | 550.74 | 553.04 | 541.32 | 545.20 | 313.70K |
| Sep 24, 2026 | 544.02 | 551.86 | 542.18 | 548.78 | 309.50K |
| Sep 23, 2026 | 563.10 | 563.10 | 543.21 | 543.81 | 328.80K |
| Sep 22, 2026 | 558.70 | 566.10 | 552.65 | 553.86 | 501.60K |
| Sep 21, 2026 | 545.27 | 561.47 | 544.43 | 557.86 | 512.40K |
About Ulta Beauty
Ulta Beauty (ULTA) is listed on the Nasdaq and classified by the SEC under “Retail-Retail Stores, NEC”. Its business address is in BOLINGBROOK, IL. Fiscal year ends January 30. SEC CIK 1403568.
ULTA board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Martin Brok | Director | Jun 11, 2026 |
| Catherine Ann Halligan | Director | Jun 11, 2026 |
| Patricia A Little | Director | Jun 11, 2026 |
| Stephenie Lee Landry | Director | Jun 11, 2026 |
| George R Jr Mrkonic | Director | Jun 16, 2026 |
| Lorna Nagler | Director | Sep 14, 2026 |
| Brieane Lee Olson | Director | Sep 2, 2026 |
| Gisel Ruiz | Director | Jun 11, 2026 |
| Mike C. Smith | Director | Jun 11, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Rene G. Casares | Chief Legal Officer | Apr 2, 2026 |
| Christopher Delorefice | Chief Financial Officer | Apr 2, 2026 |
| Kelly E Garcia | Chief Technology Officer | Sep 3, 2026 |
| Christopher Lialios | SVP, Controller (P. Acct Ofc.) | Apr 2, 2026 |
| Anita Jane Ryan | Chief Human Resources Officer | Apr 2, 2026 |
| Kecia Steelman | President and CEO | Sep 21, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Sep 17, 2026 | Kecia Steelman | Sale | 2,000 | $545.88 |
| Sep 17, 2026 | Kecia Steelman | Sale | 2,000 | $545.88 |
| Sep 17, 2026 | Kecia Steelman | Sale | 2,000 | $545.88 |
| Sep 17, 2026 | Kecia Steelman | Sale | 2,000 | $545.88 |
| Sep 11, 2026 | Lorna Nagler | Sale | 600 | $537.31 |
| Sep 11, 2026 | Lorna Nagler | Sale | 600 | $537.31 |
| Sep 11, 2026 | Lorna Nagler | Sale | 600 | $537.31 |
| Sep 11, 2026 | Lorna Nagler | Sale | 600 | $537.31 |
| Jun 15, 2026 | George R Jr Mrkonic | Sale | 383 | $475.84 |
| Jun 15, 2026 | George R Jr Mrkonic | Sale | 383 | $475.84 |
| Jun 15, 2026 | George R Jr Mrkonic | Sale | 383 | $475.84 |
| Jun 15, 2026 | George R Jr Mrkonic | Sale | 383 | $475.84 |
| Apr 7, 2026 | George R Jr Mrkonic | Sale | 452 | $539.29 |
| Apr 7, 2026 | George R Jr Mrkonic | Sale | 452 | $539.29 |
| Apr 7, 2026 | George R Jr Mrkonic | Sale | 452 | $539.29 |
ULTA financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Jan 31, 2026 | $12.39B | $1.15B | 25.64 | $1.50B |
| Feb 1, 2025 | $11.30B | $1.20B | 25.34 | $1.34B |
| Feb 3, 2024 | $11.21B | $1.29B | 26.03 | $1.48B |
| Jan 28, 2023 | $10.21B | $1.24B | 24.01 | $1.48B |
| Jan 29, 2022 | $8.63B | $985.84M | 17.98 | $1.06B |
Latest balance sheet: total assets $6.96B, total liabilities $4.32B, cash $158.45M (as of Aug 1, 2026).
ULTA earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Aug 27, 2026 | 8-K Item 2.02 (results) | $540.10 |
| Jun 2, 2026 | 8-K Item 2.02 (results) | $494.87 |
| Mar 12, 2026 | 8-K Item 2.02 (results) | $624.70 |
| Dec 4, 2025 | 8-K Item 2.02 (results) | $533.95 |
| Aug 28, 2025 | 8-K Item 2.02 (results) | $530.63 |
| May 29, 2025 | 8-K Item 2.02 (results) | $421.79 |
| Mar 13, 2025 | 8-K Item 2.02 (results) | $314.47 |
| Dec 5, 2024 | 8-K Item 2.02 (results) | $392.87 |
| Aug 29, 2024 | 8-K Item 2.02 (results) | — |
| May 30, 2024 | 8-K Item 2.02 (results) | — |
| Mar 14, 2024 | 8-K Item 2.02 (results) | — |
| Nov 30, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 16, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.