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Sally Beauty (SBH) Latest Stock Analysis Report – Oct 15, 2026, 4:00 PM ET
Updated Oct 15, 2026, 4:00 PM ET
What changed since yesterday
- Closed at $17.12, +6.27% vs the prior close of $16.11.
- Volume 1.45M shares, 1.1x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
SBH jumps 6.3% to $17.12, 3 up days in a row. Closed at $17.12, +6.27% vs the prior close of $16.11. Day range $16.26–$17.18, opened at $16.26.
Last close$17.12+6.27%
Day range16.26–17.18
Open16.26
Volume1.45M
52-week range11.54–17.92
Avg volume (20d)1.47M
SBH daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 15, 2026 — SBH jumps 6.3% to $17.12, 3 up days in a row
- Closed at $17.12, +6.27% vs the prior close of $16.11. Day range $16.26–$17.18, opened at $16.26.
- Volume was 1.45M shares, 1.1x its 50-day average of 1.30M.
- Price is +4.6% vs its 50-day average ($16.36) and +14.7% vs its 200-day average ($14.93).
- 52-week range $11.54–$17.92; today's close sits at 87% of that range, 4.5% below the 52-week high.
- That makes 3 straight gains.
Oct 14, 2026 — SBH rises 1.3% to $16.11
- Closed at $16.11, +1.32% vs the prior close of $15.90. Day range $15.59–$16.14, opened at $15.70.
- Volume was 1.28M shares, 1.0x its 50-day average of 1.33M.
- Price is -1.4% vs its 50-day average ($16.33) and +8.0% vs its 200-day average ($14.92).
- 52-week range $11.54–$17.92; today's close sits at 72% of that range, 10.1% below the 52-week high.
Oct 13, 2026 — SBH rises 1.7% to $15.90
- Closed at $15.90, +1.73% vs the prior close of $15.63. Day range $15.82–$16.07, opened at $15.83.
- Volume was 1.26M shares, 0.9x its 50-day average of 1.36M.
- Price is -2.7% vs its 50-day average ($16.34) and +6.6% vs its 200-day average ($14.91).
- 52-week range $11.54–$17.92; today's close sits at 68% of that range, 11.3% below the 52-week high.
Oct 12, 2026 — SBH dips 1.7% to $15.63, a 1-month low, 3 down days in a row
- Closed at $15.63, -1.70% vs the prior close of $15.90. Day range $15.62–$16.04, opened at $15.76.
- Volume was 1.30M shares, 1.0x its 50-day average of 1.36M.
- Price is -4.4% vs its 50-day average ($16.35) and +4.8% vs its 200-day average ($14.91).
- 52-week range $11.54–$17.92; today's close sits at 64% of that range, 12.8% below the 52-week high.
- That makes 3 straight losses.
Oct 9, 2026 — SBH dips 0.8% to $15.90
- Closed at $15.90, -0.81% vs the prior close of $16.03. Day range $15.73–$16.23, opened at $15.92.
- Volume was 1.44M shares, 1.1x its 50-day average of 1.35M.
- Price is -2.7% vs its 50-day average ($16.33) and +6.7% vs its 200-day average ($14.90).
- 52-week range $11.54–$17.92; today's close sits at 68% of that range, 11.3% below the 52-week high.
Oct 8, 2026 — SBH dips 2.8% to $16.03
- Closed at $16.03, -2.85% vs the prior close of $16.50. Day range $15.96–$16.44, opened at $16.38.
- Volume was 1.88M shares, 1.4x its 50-day average of 1.34M.
- Price is -1.8% vs its 50-day average ($16.32) and +7.6% vs its 200-day average ($14.90).
- 52-week range $11.54–$17.92; today's close sits at 70% of that range, 10.5% below the 52-week high.
Oct 7, 2026 — SBH rises 1.5% to $16.50
- Closed at $16.50, +1.48% vs the prior close of $16.26. Day range $16.11–$16.72, opened at $16.16.
- Volume was 1.62M shares, 1.2x its 50-day average of 1.34M.
- Price is +1.2% vs its 50-day average ($16.31) and +10.8% vs its 200-day average ($14.90).
- 52-week range $11.54–$17.92; today's close sits at 78% of that range, 7.9% below the 52-week high.
Oct 6, 2026 — SBH rises 1.4% to $16.26
- Closed at $16.26, +1.37% vs the prior close of $16.04. Day range $16.06–$16.49, opened at $16.13.
- Volume was 1.17M shares, 0.9x its 50-day average of 1.36M.
- Price is -0.2% vs its 50-day average ($16.29) and +9.2% vs its 200-day average ($14.89).
- 52-week range $11.54–$17.92; today's close sits at 74% of that range, 9.3% below the 52-week high.
Oct 5, 2026 — SBH dips 1.2% to $16.04
- Closed at $16.04, -1.23% vs the prior close of $16.24. Day range $15.91–$16.35, opened at $16.28.
- Volume was 1.55M shares, 1.1x its 50-day average of 1.35M.
- Price is -1.4% vs its 50-day average ($16.26) and +7.8% vs its 200-day average ($14.89).
- 52-week range $11.54–$17.92; today's close sits at 71% of that range, 10.5% below the 52-week high.
Oct 2, 2026 — SBH rises 1.1% to $16.24
- Closed at $16.24, +1.06% vs the prior close of $16.07. Day range $16.16–$16.64, opened at $16.29.
- Volume was 1.38M shares, 1.0x its 50-day average of 1.34M.
- Price is +0.0% vs its 50-day average ($16.24) and +9.1% vs its 200-day average ($14.88).
- 52-week range $11.54–$17.92; today's close sits at 74% of that range, 9.4% below the 52-week high.
SBH latest news & SEC filings
Every SEC filing by or about SBH in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 8, 2026 · Form SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)
Update to a passive 5%+ stake (13G)
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Aug 3, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $935.49M (prior year $933.31M) (+0.2% vs Jun 30, 2025)
- Net income: $54.08M (prior year $45.72M) (+18.3% vs Jun 30, 2025)
- Diluted EPS: $0.55 (prior year $0.44) (+25.0% vs Jun 30, 2025)
Aug 3, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Things to know before you trade SBH
- Last results release: Aug 3, 2026 (8-K Item 2.02). Previous ones: May 11, 2026, Feb 9, 2026, Nov 13, 2025. Based on that rhythm, the next report is likely around Nov 2, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 1.88% (largest 6.3%).
- Liquidity: about 1.47M shares (≈$25.10M) trade per day on average.
- 52-week position: $17.12 vs a range of $11.54–$17.92 (87% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 3 sales; latest: Marlo Michelle Cormier Platz sold 42,771 shares on Jun 8, 2026.
- Latest filings: 10-Q Aug 3, 2026; 8-K Aug 3, 2026; 10-Q May 11, 2026.
- Share count: 93.62M shares outstanding (Jul 30, 2026), -5.4% vs a year earlier — the company has been reducing its share count.
- Listing: NYSE · industry: Retail-Retail Stores, NEC.
SBH market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 15, 2026 | 16.26 | 17.18 | 16.26 | 17.12 | 1.45M |
| Oct 14, 2026 | 15.70 | 16.14 | 15.59 | 16.11 | 1.28M |
| Oct 13, 2026 | 15.83 | 16.07 | 15.82 | 15.90 | 1.26M |
| Oct 12, 2026 | 15.76 | 16.04 | 15.62 | 15.63 | 1.30M |
| Oct 9, 2026 | 15.92 | 16.23 | 15.73 | 15.90 | 1.44M |
| Oct 8, 2026 | 16.38 | 16.44 | 15.96 | 16.03 | 1.88M |
| Oct 7, 2026 | 16.16 | 16.72 | 16.11 | 16.50 | 1.62M |
| Oct 6, 2026 | 16.13 | 16.49 | 16.06 | 16.26 | 1.17M |
| Oct 5, 2026 | 16.28 | 16.35 | 15.91 | 16.04 | 1.55M |
| Oct 2, 2026 | 16.29 | 16.64 | 16.16 | 16.24 | 1.38M |
| Oct 1, 2026 | 16.37 | 16.61 | 15.90 | 16.07 | 2.09M |
| Sep 30, 2026 | 16.43 | 16.79 | 16.30 | 16.42 | 1.26M |
| Sep 29, 2026 | 17.01 | 17.01 | 16.43 | 16.46 | 1.27M |
| Sep 28, 2026 | 17.15 | 17.27 | 16.73 | 16.92 | 1.16M |
| Sep 25, 2026 | 16.96 | 17.26 | 16.85 | 17.18 | 1.01M |
| Sep 24, 2026 | 16.66 | 17.05 | 16.64 | 17.00 | 1.07M |
| Sep 23, 2026 | 16.76 | 16.82 | 16.41 | 16.75 | 1.30M |
| Sep 22, 2026 | 16.42 | 17.02 | 16.31 | 16.96 | 1.36M |
| Sep 21, 2026 | 15.87 | 16.23 | 15.67 | 16.12 | 1.27M |
| Sep 18, 2026 | 15.66 | 15.84 | 15.46 | 15.79 | 3.22M |
About Sally Beauty
Sally Beauty (SBH) is listed on the NYSE and classified by the SEC under “Retail-Retail Stores, NEC”. Its business address is in PLANO, TX. Fiscal year ends September 30. SEC CIK 1368458.
SBH board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Jeffrey N Boyer | Director | Jan 26, 2026 |
| Rachel Rothe Bishop | Director | Jan 26, 2026 |
| Erin Nealy Cox | Director | Apr 22, 2026 |
| Diana Sue Ferguson | Director | Jan 26, 2026 |
| Dorlisa K Flur | Director | Jan 26, 2026 |
| James M Head | Director | Jan 26, 2026 |
| Lawrence Molloy | Director | Jan 26, 2026 |
| Denise Paulonis | President & CEO | Nov 18, 2025 |
| Debra Golding Perelman | Director | Jan 26, 2026 |
| Max R. Rangel | Director | Jan 26, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| John Howard Jr Goss | SVP & President Sally Beauty | Nov 18, 2025 |
| Adrianne Lee | SVP & CFO | May 15, 2026 |
| Kim Mcintosh | GVP, CONTROLLER & CAO | Dec 12, 2025 |
| Denise Paulonis | President & CEO | Nov 18, 2025 |
| Marlo Michelle Cormier Platz | Former SVP & CFO | Jun 9, 2026 |
| Scott C Sherman | SVP, CLO and CHRO | Dec 3, 2025 |
| Mark Gregory Spinks | President Beauty Systems Group | Nov 18, 2025 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jun 8, 2026 | Marlo Michelle Cormier Platz | Sale | 42,771 | $12.70 |
| Dec 11, 2025 | Kim Mcintosh | Sale | 5,900 | $15.71 |
| Dec 1, 2025 | Scott C Sherman | Sale | 15,000 | $16.27 |
SBH financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Sep 30, 2025 | $3.70B | $195.88M | 1.89 | $274.83M |
| Sep 30, 2024 | $3.72B | $153.41M | 1.43 | $246.53M |
| Sep 30, 2023 | $3.73B | $184.60M | 1.69 | $249.31M |
| Sep 30, 2022 | $3.82B | $183.55M | 1.66 | $156.50M |
| Sep 30, 2021 | $3.87B | $239.86M | 2.10 | $381.86M |
Latest balance sheet: total assets $2.88B, total liabilities $2.01B, cash $173.10M (as of Jun 30, 2026).
SBH earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Aug 3, 2026 | 8-K Item 2.02 (results) | $16.13 |
| May 11, 2026 | 8-K Item 2.02 (results) | $12.98 |
| Feb 9, 2026 | 8-K Item 2.02 (results) | $17.00 |
| Nov 13, 2025 | 8-K Item 2.02 (results) | $14.45 |
| Aug 5, 2025 | 8-K Item 2.02 (results) | $11.66 |
| May 12, 2025 | 8-K Item 2.02 (results) | $9.98 |
| Feb 13, 2025 | 8-K Item 2.02 (results) | $9.59 |
| Nov 14, 2024 | 8-K Item 2.02 (results) | $13.78 |
| Aug 8, 2024 | 8-K Item 2.02 (results) | — |
| May 9, 2024 | 8-K Item 2.02 (results) | — |
| Feb 1, 2024 | 8-K Item 2.02 (results) | — |
| Nov 14, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 15, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.