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Simply Good Foods (SMPL) Stock Analysis & Price (Updated Oct 16, 2026, 4:00 PM ET)
Updated Oct 16, 2026, 4:00 PM ET
What changed since yesterday
- Closed at $11.19, +0.54% vs the prior close of $11.13.
- Volume 1.84M shares, 0.9x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
SMPL rises 0.5% to $11.19, a 1-month high, 7 up days in a row. Closed at $11.19, +0.54% vs the prior close of $11.13. Day range $11.10–$11.43, opened at $11.14.
Last close$11.19+0.54%
Day range11.10–11.43
Open11.14
Volume1.84M
52-week range9.38–25.66
Avg volume (20d)2.01M
SMPL daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 16, 2026 — SMPL rises 0.5% to $11.19, a 1-month high, 7 up days in a row
- Closed at $11.19, +0.54% vs the prior close of $11.13. Day range $11.10–$11.43, opened at $11.14.
- Volume was 1.84M shares, 0.9x its 50-day average of 2.08M.
- Price is +6.7% vs its 50-day average ($10.49) and -16.0% vs its 200-day average ($13.32).
- 52-week range $9.38–$25.66; today's close sits at 11% of that range, 56.4% below the 52-week high.
- That makes 7 straight gains.
Oct 15, 2026 — SMPL jumps 3.8% to $11.13, a 1-month high, 6 up days in a row
- Closed at $11.13, +3.82% vs the prior close of $10.72. Day range $10.86–$11.32, opened at $10.86.
- Volume was 1.99M shares, 1.0x its 50-day average of 2.09M.
- Price is +6.1% vs its 50-day average ($10.49) and -16.7% vs its 200-day average ($13.37).
- 52-week range $9.38–$25.66; today's close sits at 11% of that range, 56.6% below the 52-week high.
- That makes 6 straight gains.
Oct 14, 2026 — SMPL rises 1.7% to $10.72, a 1-month high, 5 up days in a row
- Closed at $10.72, +1.66% vs the prior close of $10.55. Day range $10.46–$10.74, opened at $10.54.
- Volume was 1.70M shares, 0.8x its 50-day average of 2.11M.
- Price is +2.2% vs its 50-day average ($10.49) and -20.1% vs its 200-day average ($13.41).
- 52-week range $9.38–$25.66; today's close sits at 8% of that range, 58.2% below the 52-week high.
- That makes 5 straight gains.
Oct 13, 2026 — SMPL rises 1.1% to $10.55, a 1-month high, 4 up days in a row
- Closed at $10.55, +1.10% vs the prior close of $10.43. Day range $10.34–$10.71, opened at $10.52.
- Volume was 1.96M shares, 0.9x its 50-day average of 2.12M.
- Price is +0.4% vs its 50-day average ($10.50) and -21.6% vs its 200-day average ($13.46).
- 52-week range $9.38–$25.66; today's close sits at 7% of that range, 58.9% below the 52-week high.
- That makes 4 straight gains.
Oct 12, 2026 — SMPL rises 2.5% to $10.43, a 1-month high, 3 up days in a row
- Closed at $10.43, +2.46% vs the prior close of $10.18. Day range $10.02–$10.45, opened at $10.18.
- Volume was 1.76M shares, 0.8x its 50-day average of 2.11M.
- Price is -0.8% vs its 50-day average ($10.52) and -22.8% vs its 200-day average ($13.50).
- 52-week range $9.38–$25.66; today's close sits at 6% of that range, 59.4% below the 52-week high.
- That makes 3 straight gains.
Oct 9, 2026 — SMPL rises 0.7% to $10.18
- Closed at $10.18, +0.69% vs the prior close of $10.11. Day range $10.00–$10.26, opened at $10.06.
- Volume was 1.94M shares, 0.9x its 50-day average of 2.14M.
- Price is -3.2% vs its 50-day average ($10.51) and -24.9% vs its 200-day average ($13.55).
- 52-week range $9.38–$25.66; today's close sits at 5% of that range, 60.3% below the 52-week high.
Oct 8, 2026 — SMPL rises 2.2% to $10.11
- Closed at $10.11, +2.22% vs the prior close of $9.89. Day range $9.87–$10.15, opened at $9.95.
- Volume was 2.62M shares, 1.2x its 50-day average of 2.13M.
- Price is -3.9% vs its 50-day average ($10.52) and -25.6% vs its 200-day average ($13.60).
- 52-week range $9.38–$25.66; today's close sits at 5% of that range, 60.6% below the 52-week high.
Oct 7, 2026 — SMPL dips 0.7% to $9.89
- Closed at $9.89, -0.70% vs the prior close of $9.96. Day range $9.89–$10.13, opened at $9.95.
- Volume was 1.78M shares, 0.8x its 50-day average of 2.15M.
- Price is -6.0% vs its 50-day average ($10.52) and -27.5% vs its 200-day average ($13.65).
- 52-week range $9.38–$25.66; today's close sits at 3% of that range, 61.5% below the 52-week high.
Oct 6, 2026 — SMPL ends flat (+0.2%) to $9.96
- Closed at $9.96, +0.20% vs the prior close of $9.94. Day range $9.89–$10.10, opened at $10.02.
- Volume was 1.61M shares, 0.7x its 50-day average of 2.16M.
- Price is -5.4% vs its 50-day average ($10.53) and -27.3% vs its 200-day average ($13.69).
- 52-week range $9.38–$25.66; today's close sits at 4% of that range, 61.2% below the 52-week high.
Oct 5, 2026 — SMPL rises 1.1% to $9.94
- Closed at $9.94, +1.12% vs the prior close of $9.83. Day range $9.83–$10.16, opened at $9.85.
- Volume was 2.48M shares, 1.1x its 50-day average of 2.18M.
- Price is -5.8% vs its 50-day average ($10.55) and -27.7% vs its 200-day average ($13.74).
- 52-week range $9.38–$25.66; today's close sits at 3% of that range, 61.3% below the 52-week high.
Oct 2, 2026 — SMPL dips 0.5% to $9.83
- Closed at $9.83, -0.51% vs the prior close of $9.88. Day range $9.68–$10.01, opened at $9.94.
- Volume was 1.54M shares, 0.7x its 50-day average of 2.22M.
- Price is -6.9% vs its 50-day average ($10.55) and -28.7% vs its 200-day average ($13.79).
- 52-week range $9.38–$25.66; today's close sits at 3% of that range, 61.7% below the 52-week high.
SMPL latest news & SEC filings
Every SEC filing by or about SMPL in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Jul 24, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Jul 24, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Jul 9, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended May 30, 2026:
- Revenue: $356.98M (prior year $380.96M) (-6.3% vs May 31, 2025)
- Net income: -$51.97M (prior year $41.10M) (loss widened vs May 31, 2025)
- Diluted EPS: -$0.58 (prior year $0.40) (loss widened vs May 31, 2025)
Jul 9, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Things to know before you trade SMPL
- Last results release: Jul 9, 2026 (8-K Item 2.02). Previous ones: Apr 9, 2026, Jan 8, 2026, Oct 23, 2025. Based on that rhythm, the next report is likely around Oct 8, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 1.52% (largest 4.2%).
- Liquidity: about 2.01M shares (≈$22.52M) trade per day on average.
- 52-week position: $11.19 vs a range of $9.38–$25.66 (11% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 16 open-market buys, 4 sales; latest: Clayton C Jr Daley bought 10,000 shares on May 14, 2026.
- Latest filings: 10-Q Jul 9, 2026; 8-K Jul 9, 2026; 8-K Apr 21, 2026.
- Share count: 88.46M shares outstanding (Jul 2, 2026), -12.0% vs a year earlier — the company has been reducing its share count.
- Listing: Nasdaq · industry: Food and Kindred Products.
SMPL market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 16, 2026 | 11.14 | 11.43 | 11.10 | 11.19 | 1.84M |
| Oct 15, 2026 | 10.86 | 11.32 | 10.86 | 11.13 | 1.99M |
| Oct 14, 2026 | 10.54 | 10.74 | 10.46 | 10.72 | 1.70M |
| Oct 13, 2026 | 10.52 | 10.71 | 10.34 | 10.55 | 1.96M |
| Oct 12, 2026 | 10.18 | 10.45 | 10.02 | 10.43 | 1.76M |
| Oct 9, 2026 | 10.06 | 10.26 | 10.00 | 10.18 | 1.94M |
| Oct 8, 2026 | 9.95 | 10.15 | 9.87 | 10.11 | 2.62M |
| Oct 7, 2026 | 9.95 | 10.13 | 9.89 | 9.89 | 1.78M |
| Oct 6, 2026 | 10.02 | 10.10 | 9.89 | 9.96 | 1.61M |
| Oct 5, 2026 | 9.85 | 10.16 | 9.83 | 9.94 | 2.48M |
| Oct 2, 2026 | 9.94 | 10.01 | 9.68 | 9.83 | 1.54M |
| Oct 1, 2026 | 9.52 | 9.90 | 9.52 | 9.88 | 3.31M |
| Sep 30, 2026 | 9.64 | 9.67 | 9.47 | 9.49 | 2.93M |
| Sep 29, 2026 | 9.53 | 9.65 | 9.48 | 9.61 | 1.49M |
| Sep 28, 2026 | 9.52 | 9.78 | 9.44 | 9.60 | 2.03M |
| Sep 25, 2026 | 9.42 | 9.64 | 9.38 | 9.60 | 2.40M |
| Sep 24, 2026 | 9.61 | 9.72 | 9.38 | 9.43 | 1.72M |
| Sep 23, 2026 | 10.03 | 10.03 | 9.58 | 9.59 | 1.86M |
| Sep 22, 2026 | 10.19 | 10.23 | 9.98 | 10.01 | 1.31M |
| Sep 21, 2026 | 10.09 | 10.18 | 9.90 | 9.96 | 1.97M |
About Simply Good Foods
Simply Good Foods (SMPL) is listed on the Nasdaq and classified by the SEC under “Food and Kindred Products”. Its business address is in DENVER, CO. Fiscal year ends August 26. SEC CIK 1702744.
SMPL board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Clayton C Jr Daley | Director | May 18, 2026 |
| Michelle P Goolsby | Director | Jan 30, 2026 |
| James M Kilts | Director | Apr 24, 2026 |
| Romitha Mally | Director | Jan 30, 2026 |
| Robert G. Montgomery | Director | Jan 30, 2026 |
| David W Ritterbush | Director | Jan 30, 2026 |
| Brian K. Ratzan | Director | Jan 30, 2026 |
| Joseph J Schena | Director | Jan 30, 2026 |
| Geoff E Tanner | President and CEO | Nov 12, 2025 |
| David J West | Director | May 13, 2026 |
| James D White | Director | Jan 30, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Christopher J Bealer | Chief Financial Officer | Jul 24, 2026 |
| Michael L Clawson | Chief Commercial Officer | Nov 19, 2025 |
| Stuart E. Jr. Heflin | SVP & General Manager, Quest | Nov 12, 2025 |
| Amy C Held | SVP and CHRO | Mar 6, 2026 |
| Timothy Richard Kraft | Chf Administrative Officer | Jul 24, 2026 |
| Timothy Allen Matthews | VP, Controller and CAO | Nov 12, 2025 |
| Joseph Scalzo | President and CEO | Jan 21, 2026 |
| Geoff E Tanner | President and CEO | Nov 12, 2025 |
| Ryan Thomas | SVP and GM Atkins marketing | Nov 12, 2025 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| May 14, 2026 | Clayton C Jr Daley | Buy | 10,000 | $11.78 |
| May 14, 2026 | Clayton C Jr Daley | Buy | 10,000 | $11.78 |
| May 14, 2026 | Clayton C Jr Daley | Buy | 10,000 | $11.78 |
| May 14, 2026 | Clayton C Jr Daley | Buy | 10,000 | $11.78 |
| Apr 23, 2026 | James M Kilts | Buy | 80,000 | $12.39 |
| Apr 23, 2026 | James M Kilts | Buy | 80,000 | $12.39 |
| Apr 23, 2026 | James M Kilts | Buy | 80,000 | $12.39 |
| Apr 23, 2026 | James M Kilts | Buy | 80,000 | $12.39 |
| Nov 17, 2025 | Michael L Clawson | Buy | 5,000 | $20.00 |
| Nov 17, 2025 | Michael L Clawson | Buy | 5,000 | $20.00 |
| Nov 17, 2025 | Michael L Clawson | Buy | 5,000 | $20.00 |
| Nov 17, 2025 | Michael L Clawson | Buy | 5,000 | $20.00 |
| Nov 11, 2025 | Timothy Allen Matthews | Sale | 5,859 | $19.47 |
| Nov 11, 2025 | Timothy Allen Matthews | Sale | 5,859 | $19.47 |
| Nov 11, 2025 | Timothy Allen Matthews | Sale | 5,859 | $19.47 |
SMPL financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Aug 30, 2025 | $1.45B | $103.61M | 1.02 | $178.46M |
| Aug 31, 2024 | $1.33B | $139.31M | 1.38 | $215.70M |
| Aug 26, 2023 | $1.24B | $133.57M | 1.32 | $171.12M |
| Aug 27, 2022 | $1.17B | $108.57M | 1.08 | $110.64M |
| Aug 28, 2021 | $1.01B | $40.88M | 0.42 | $132.09M |
Latest balance sheet: total assets $2.06B, total liabilities $644.32M, cash $123.88M (as of May 30, 2026).
SMPL earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Jul 9, 2026 | 8-K Item 2.02 (results) | $13.01 |
| Apr 9, 2026 | 8-K Item 2.02 (results) | $11.80 |
| Jan 8, 2026 | 8-K Item 2.02 (results) | $20.65 |
| Oct 23, 2025 | 8-K Item 2.02 (results) | $20.63 |
| Jul 10, 2025 | 8-K Item 2.02 (results) | $32.31 |
| Apr 9, 2025 | 8-K Item 2.02 (results) | $36.23 |
| Jan 8, 2025 | 8-K Item 2.02 (results) | $35.84 |
| Oct 24, 2024 | 8-K Item 2.02 (results) | $33.33 |
| Oct 24, 2023 | 8-K Item 2.02 (results) | — |
| Jun 29, 2023 | 8-K Item 2.02 (results) | — |
| Apr 5, 2023 | 8-K Item 2.02 (results) | — |
| Jan 5, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 16, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.