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Saga Communications (SGA) Stock Analysis & Price (Updated Oct 16, 2026, 4:00 PM ET)
Updated Oct 16, 2026, 4:00 PM ET
What changed since yesterday
- Closed at $8.32, +1.96% vs the prior close of $8.16.
- Volume 14.00K shares, 1.1x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
SGA rises 2.0% to $8.32. Closed at $8.32, +1.96% vs the prior close of $8.16. Day range $8.25–$8.57, opened at $8.30.
Last close$8.32+1.96%
Day range8.25–8.57
Open8.30
Volume14.00K
52-week range8.08–12.99
Avg volume (20d)9.05K
SGA daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 16, 2026 — SGA rises 2.0% to $8.32
- Closed at $8.32, +1.96% vs the prior close of $8.16. Day range $8.25–$8.57, opened at $8.30.
- Volume was 14.00K shares, 1.1x its 50-day average of 13.20K.
- Price is -6.5% vs its 50-day average ($8.89) and -17.8% vs its 200-day average ($10.12).
- 52-week range $8.08–$12.99; today's close sits at 5% of that range, 36.0% below the 52-week high.
Oct 15, 2026 — SGA dips 0.4% to $8.16
- Closed at $8.16, -0.37% vs the prior close of $8.19. Day range $8.16–$8.27, opened at $8.27.
- Volume was 6.40K shares, 0.5x its 50-day average of 13.29K — lighter than usual.
- Price is -8.5% vs its 50-day average ($8.92) and -19.5% vs its 200-day average ($10.14).
- 52-week range $8.08–$12.99; today's close sits at 2% of that range, 37.2% below the 52-week high.
Oct 14, 2026 — SGA rises 1.1% to $8.19
- Closed at $8.19, +1.11% vs the prior close of $8.10. Day range $8.10–$8.19, opened at $8.19.
- Volume was 6.70K shares, 0.5x its 50-day average of 13.29K — lighter than usual.
- Price is -8.4% vs its 50-day average ($8.94) and -19.4% vs its 200-day average ($10.16).
- 52-week range $8.08–$12.99; today's close sits at 2% of that range, 37.0% below the 52-week high.
Oct 13, 2026 — SGA dips 3.0% to $8.10, a 52-week low, 3 down days in a row
- Closed at $8.10, -2.99% vs the prior close of $8.35. Day range $8.10–$8.38, opened at $8.38.
- Volume was 10.60K shares, 0.8x its 50-day average of 13.30K.
- Price is -9.6% vs its 50-day average ($8.96) and -20.4% vs its 200-day average ($10.17).
- 52-week range $8.08–$12.99; today's close sits at 0% of that range, 37.6% below the 52-week high.
- That makes 3 straight losses.
Oct 12, 2026 — SGA ends flat (-0.1%) to $8.35
- Closed at $8.35, -0.12% vs the prior close of $8.36. Day range $8.35–$8.41, opened at $8.35.
- Volume was 3.40K shares, 0.3x its 50-day average of 13.37K — lighter than usual.
- Price is -7.1% vs its 50-day average ($8.99) and -18.0% vs its 200-day average ($10.19).
- 52-week range $8.08–$12.99; today's close sits at 5% of that range, 35.7% below the 52-week high.
Oct 9, 2026 — SGA dips 0.5% to $8.36
- Closed at $8.36, -0.48% vs the prior close of $8.40. Day range $8.28–$8.46, opened at $8.36.
- Volume was 4.00K shares, 0.3x its 50-day average of 13.67K — lighter than usual.
- Price is -7.1% vs its 50-day average ($9.00) and -18.1% vs its 200-day average ($10.20).
- 52-week range $8.08–$12.99; today's close sits at 6% of that range, 35.6% below the 52-week high.
Oct 8, 2026 — SGA rises 2.3% to $8.40
- Closed at $8.40, +2.31% vs the prior close of $8.21. Day range $8.24–$8.42, opened at $8.24.
- Volume was 4.20K shares, 0.3x its 50-day average of 13.68K — lighter than usual.
- Price is -6.8% vs its 50-day average ($9.01) and -17.8% vs its 200-day average ($10.22).
- 52-week range $8.08–$13.03; today's close sits at 6% of that range, 35.5% below the 52-week high.
Oct 7, 2026 — SGA dips 1.9% to $8.21
- Closed at $8.21, -1.91% vs the prior close of $8.37. Day range $8.20–$8.35, opened at $8.27.
- Volume was 10.70K shares, 0.8x its 50-day average of 13.70K.
- Price is -9.0% vs its 50-day average ($9.02) and -19.8% vs its 200-day average ($10.23).
- 52-week range $8.08–$13.03; today's close sits at 3% of that range, 37.0% below the 52-week high.
Oct 6, 2026 — SGA ends flat (+0.1%) to $8.37
- Closed at $8.37, +0.12% vs the prior close of $8.36. Day range $8.33–$8.43, opened at $8.43.
- Volume was 4.90K shares, 0.4x its 50-day average of 13.76K — lighter than usual.
- Price is -7.3% vs its 50-day average ($9.03) and -18.3% vs its 200-day average ($10.25).
- 52-week range $8.08–$13.19; today's close sits at 6% of that range, 36.5% below the 52-week high.
Oct 5, 2026 — SGA dips 1.3% to $8.36
- Closed at $8.36, -1.30% vs the prior close of $8.47. Day range $8.29–$8.47, opened at $8.42.
- Volume was 5.30K shares, 0.4x its 50-day average of 13.77K — lighter than usual.
- Price is -7.5% vs its 50-day average ($9.03) and -18.6% vs its 200-day average ($10.26).
- 52-week range $8.08–$13.19; today's close sits at 5% of that range, 36.6% below the 52-week high.
Oct 2, 2026 — SGA jumps 4.2% to $8.47
- Closed at $8.47, +4.18% vs the prior close of $8.13. Day range $8.11–$8.47, opened at $8.30.
- Volume was 5.00K shares, 0.4x its 50-day average of 14.00K — lighter than usual.
- Price is -6.3% vs its 50-day average ($9.04) and -17.6% vs its 200-day average ($10.28).
- 52-week range $8.08–$13.19; today's close sits at 8% of that range, 35.8% below the 52-week high.
SGA latest news & SEC filings
Every SEC filing by or about SGA in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Sep 10, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 8.01 — Reported other events the company considers important.
Aug 14, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Net income: $960.00K (prior year $1.13M) (-14.9% vs Jun 30, 2025)
- Diluted EPS: $0.15 (prior year $0.18) (-16.7% vs Jun 30, 2025)
Aug 13, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Jun 29, 2026 · Form 11-K — Annual report for an employee stock plan
Annual report for an employee stock plan
Things to know before you trade SGA
- Last results release: Aug 13, 2026 (8-K Item 2.02). Previous ones: May 7, 2026, Mar 12, 2026, Nov 6, 2025. Based on that rhythm, the next report is likely around Nov 12, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 1.57% (largest 5.0%).
- Liquidity: about 9.05K shares (≈$75.34K) trade per day on average. Thin volume can mean wider bid/ask spreads.
- 52-week position: $8.32 vs a range of $8.08–$12.99 (5% of the range).
- Dividends: last ex-dividend date Sep 23, 2026 ($0.25/share); 4 payments in the past 12 months.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 25 sales; latest: K. Christian Trust Edward sold 5,665 shares on Feb 25, 2026.
- Latest filings: 8-K Sep 10, 2026; 10-Q Aug 14, 2026; 8-K Aug 13, 2026.
- Share count: 6.36M shares outstanding (Aug 10, 2026), -1.3% vs a year earlier.
- Listing: Nasdaq · industry: Radio Broadcasting Stations.
SGA market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 16, 2026 | 8.30 | 8.57 | 8.25 | 8.32 | 14.00K |
| Oct 15, 2026 | 8.27 | 8.27 | 8.16 | 8.16 | 6.40K |
| Oct 14, 2026 | 8.19 | 8.19 | 8.10 | 8.19 | 6.70K |
| Oct 13, 2026 | 8.38 | 8.38 | 8.10 | 8.10 | 10.60K |
| Oct 12, 2026 | 8.35 | 8.41 | 8.35 | 8.35 | 3.40K |
| Oct 9, 2026 | 8.36 | 8.46 | 8.28 | 8.36 | 4.00K |
| Oct 8, 2026 | 8.24 | 8.42 | 8.24 | 8.40 | 4.20K |
| Oct 7, 2026 | 8.27 | 8.35 | 8.20 | 8.21 | 10.70K |
| Oct 6, 2026 | 8.43 | 8.43 | 8.33 | 8.37 | 4.90K |
| Oct 5, 2026 | 8.42 | 8.47 | 8.29 | 8.36 | 5.30K |
| Oct 2, 2026 | 8.30 | 8.47 | 8.11 | 8.47 | 5.00K |
| Oct 1, 2026 | 8.21 | 8.23 | 8.08 | 8.13 | 11.80K |
| Sep 30, 2026 | 8.49 | 8.49 | 8.24 | 8.24 | 700 |
| Sep 29, 2026 | 8.28 | 8.31 | 8.19 | 8.28 | 9.70K |
| Sep 28, 2026 | 8.67 | 8.67 | 8.24 | 8.31 | 26.60K |
| Sep 25, 2026 | 8.56 | 8.64 | 8.51 | 8.60 | 2.90K |
| Sep 24, 2026 | 8.71 | 8.75 | 8.56 | 8.61 | 12.20K |
| Sep 23, 2026 | 8.96 | 8.96 | 8.68 | 8.69 | 24.10K |
| Sep 22, 2026 | 9.10 | 9.15 | 9.04 | 9.15 | 12.90K |
| Sep 21, 2026 | 8.95 | 9.05 | 8.93 | 9.00 | 5.00K |
About Saga Communications
Saga Communications (SGA) is listed on the Nasdaq and classified by the SEC under “Radio Broadcasting Stations”. Its business address is in GROSSE POINTE FARMS, MI. State of incorporation: FL. Fiscal year ends December 31. SEC CIK 886136.
SGA board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Clarke Roger Jr Brown | Director | Dec 12, 2025 |
| Timothy J. Clarke | Director | Dec 12, 2025 |
| Roy F Iii Coppedge | Director | Dec 12, 2025 |
| Christopher Forgy | PRESIDENT & CEO | Dec 17, 2025 |
| Warren S Lada | Director | Dec 12, 2025 |
| Michael Scafidi | Director | Dec 12, 2025 |
| Michael W Schechter | Director | Dec 12, 2025 |
| Gregory David Sutherland | Director | Dec 12, 2025 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Catherine A Bobinski | SVP, CHIEF ACCOUNTING OFFICER | Dec 17, 2025 |
| Samuel D Bush | EVP, TREASURER & CFO | Dec 17, 2025 |
| Christopher Forgy | PRESIDENT & CEO | Dec 17, 2025 |
| Wayne Leland | CHIEF OPERATING OFFICER | Dec 17, 2025 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Feb 25, 2026 | K. Christian Trust Edward | Sale | 5,665 | $12.07 |
| Feb 25, 2026 | K. Christian Trust Edward | Sale | 5,665 | $12.07 |
| Feb 25, 2026 | K. Christian Trust Edward | Sale | 5,665 | $12.07 |
| Feb 25, 2026 | K. Christian Trust Edward | Sale | 5,665 | $12.07 |
| Oct 21, 2025 | K. Christian Trust Edward | Sale | 1,669 | $12.50 |
| Oct 21, 2025 | K. Christian Trust Edward | Sale | 1,669 | $12.50 |
| Oct 21, 2025 | K. Christian Trust Edward | Sale | 1,669 | $12.50 |
| Oct 21, 2025 | K. Christian Trust Edward | Sale | 1,669 | $12.50 |
| Oct 16, 2025 | K. Christian Trust Edward | Sale | 761 | $12.51 |
| Oct 16, 2025 | K. Christian Trust Edward | Sale | 761 | $12.51 |
| Oct 16, 2025 | K. Christian Trust Edward | Sale | 761 | $12.51 |
| Oct 16, 2025 | K. Christian Trust Edward | Sale | 761 | $12.51 |
| Oct 15, 2025 | K. Christian Trust Edward | Sale | 682 | $12.56 |
| Oct 15, 2025 | K. Christian Trust Edward | Sale | 682 | $12.56 |
| Oct 15, 2025 | K. Christian Trust Edward | Sale | 682 | $12.56 |
SGA financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | — | $-7.90M | -1.22 | $5.46M |
| Dec 31, 2024 | — | $3.46M | 0.55 | $13.77M |
| Dec 31, 2023 | $115.50M | $9.50M | 1.55 | $15.38M |
| Dec 31, 2022 | — | $9.20M | 1.52 | $17.12M |
| Dec 31, 2021 | — | $11.16M | 1.85 | $19.10M |
Latest balance sheet: total assets $196.81M, total liabilities $48.58M, cash $18.38M (as of Jun 30, 2026).
SGA earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Aug 13, 2026 | 8-K Item 2.02 (results) | $9.71 |
| May 7, 2026 | 8-K Item 2.02 (results) | $10.98 |
| Mar 12, 2026 | 8-K Item 2.02 (results) | $11.09 |
| Nov 6, 2025 | 8-K Item 2.02 (results) | $12.11 |
| Aug 7, 2025 | 8-K Item 2.02 (results) | $12.75 |
| May 8, 2025 | 8-K Item 2.02 (results) | $11.75 |
| Mar 11, 2025 | 8-K Item 2.02 (results) | $12.11 |
| Nov 7, 2024 | 8-K Item 2.02 (results) | $13.90 |
| Aug 8, 2024 | 8-K Item 2.02 (results) | — |
| May 9, 2024 | 8-K Item 2.02 (results) | — |
| Mar 7, 2024 | 8-K Item 2.02 (results) | — |
| Nov 2, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 16, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.