Comscore (SCOR) Stock Analysis & Price (Updated Oct 16, 2026, 4:00 PM ET)
Updated Oct 16, 2026, 4:00 PM ET
- Closed at $3.42, -15.01% vs the prior close of $4.03.
- Volume 138.63K shares, 3.3x its 50-day average (heavy).
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
SCOR slides 15.0% to $3.42, a 52-week low on 3.3x normal volume. Closed at $3.42, -15.01% vs the prior close of $4.03. Day range $3.40–$3.88, opened at $3.87.
SCOR daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 16, 2026 — SCOR slides 15.0% to $3.42, a 52-week low on 3.3x normal volume
- Closed at $3.42, -15.01% vs the prior close of $4.03. Day range $3.40–$3.88, opened at $3.87.
- Volume was 138.63K shares, 3.3x its 50-day average of 42.09K — unusually heavy trading.
- Price is -31.7% vs its 50-day average ($5.01) and -49.7% vs its 200-day average ($6.81).
- 52-week range $3.40–$9.34; today's close sits at 0% of that range, 63.3% below the 52-week high.
Oct 15, 2026 — SCOR jumps 5.5% to $4.03
- Closed at $4.03, +5.50% vs the prior close of $3.82. Day range $3.75–$4.07, opened at $3.76.
- Volume was 12.90K shares, 0.3x its 50-day average of 41.94K — lighter than usual.
- Price is -20.9% vs its 50-day average ($5.10) and -40.9% vs its 200-day average ($6.82).
- 52-week range $3.42–$9.34; today's close sits at 10% of that range, 56.9% below the 52-week high.
Oct 14, 2026 — SCOR jumps 4.4% to $3.82
- Closed at $3.82, +4.37% vs the prior close of $3.66. Day range $3.51–$3.82, opened at $3.53.
- Volume was 10.50K shares, 0.3x its 50-day average of 41.98K — lighter than usual.
- Price is -26.1% vs its 50-day average ($5.17) and -44.1% vs its 200-day average ($6.84).
- 52-week range $3.42–$9.34; today's close sits at 7% of that range, 59.1% below the 52-week high.
Oct 13, 2026 — SCOR slides 6.9% to $3.66, a 52-week low on 5.3x normal volume
- Closed at $3.66, -6.87% vs the prior close of $3.93. Day range $3.42–$3.93, opened at $3.87.
- Volume was 200.90K shares, 5.3x its 50-day average of 38.02K — unusually heavy trading.
- Price is -30.1% vs its 50-day average ($5.24) and -46.6% vs its 200-day average ($6.85).
- 52-week range $3.42–$9.34; today's close sits at 4% of that range, 60.8% below the 52-week high.
- That makes 6 straight losses.
Oct 12, 2026 — SCOR dips 2.5% to $3.93, a 52-week low, 5 down days in a row
- Closed at $3.93, -2.48% vs the prior close of $4.03. Day range $3.80–$4.60, opened at $4.04.
- Volume was 41.00K shares, 1.1x its 50-day average of 37.36K.
- Price is -26.0% vs its 50-day average ($5.31) and -42.8% vs its 200-day average ($6.87).
- 52-week range $3.80–$9.34; today's close sits at 2% of that range, 57.9% below the 52-week high.
- That makes 5 straight losses.
Oct 9, 2026 — SCOR dips 0.7% to $4.03, a 52-week low, 4 down days in a row
- Closed at $4.03, -0.74% vs the prior close of $4.06. Day range $3.91–$4.10, opened at $4.07.
- Volume was 6.10K shares, 0.2x its 50-day average of 37.37K — lighter than usual.
- Price is -25.0% vs its 50-day average ($5.37) and -41.4% vs its 200-day average ($6.88).
- 52-week range $3.82–$9.34; today's close sits at 4% of that range, 56.9% below the 52-week high.
- That makes 4 straight losses.
Oct 8, 2026 — SCOR dips 0.7% to $4.06, a 52-week low on 2.3x normal volume
- Closed at $4.06, -0.73% vs the prior close of $4.09. Day range $3.82–$4.15, opened at $4.07.
- Volume was 81.10K shares, 2.3x its 50-day average of 35.86K — unusually heavy trading.
- Price is -25.4% vs its 50-day average ($5.44) and -41.1% vs its 200-day average ($6.89).
- 52-week range $3.82–$9.34; today's close sits at 4% of that range, 56.5% below the 52-week high.
- That makes 3 straight losses.
Oct 7, 2026 — SCOR slides 3.3% to $4.09, a 52-week low
- Closed at $4.09, -3.31% vs the prior close of $4.23. Day range $4.02–$4.40, opened at $4.22.
- Volume was 34.40K shares, 1.0x its 50-day average of 35.36K.
- Price is -25.7% vs its 50-day average ($5.51) and -40.8% vs its 200-day average ($6.91).
- 52-week range $4.02–$9.34; today's close sits at 1% of that range, 56.2% below the 52-week high.
Oct 6, 2026 — SCOR dips 1.6% to $4.23, a 52-week low
- Closed at $4.23, -1.63% vs the prior close of $4.30. Day range $4.05–$4.43, opened at $4.30.
- Volume was 33.10K shares, 1.0x its 50-day average of 34.82K.
- Price is -24.2% vs its 50-day average ($5.58) and -38.9% vs its 200-day average ($6.93).
- 52-week range $4.05–$9.34; today's close sits at 3% of that range, 54.7% below the 52-week high.
Oct 5, 2026 — SCOR rises 1.4% to $4.30
- Closed at $4.30, +1.42% vs the prior close of $4.24. Day range $4.19–$4.53, opened at $4.35.
- Volume was 34.40K shares, 1.0x its 50-day average of 34.14K.
- Price is -23.7% vs its 50-day average ($5.64) and -38.0% vs its 200-day average ($6.94).
- 52-week range $4.19–$9.34; today's close sits at 2% of that range, 54.0% below the 52-week high.
Oct 2, 2026 — SCOR slides 6.4% to $4.24, a 52-week low, 5 down days in a row
- Closed at $4.24, -6.40% vs the prior close of $4.53. Day range $4.19–$4.74, opened at $4.50.
- Volume was 58.20K shares, 1.8x its 50-day average of 33.23K.
- Price is -25.6% vs its 50-day average ($5.70) and -39.0% vs its 200-day average ($6.95).
- 52-week range $4.19–$9.34; today's close sits at 1% of that range, 54.6% below the 52-week high.
- That makes 5 straight losses.
SCOR latest news & SEC filings
Every SEC filing by or about SCOR in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Sep 8, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Mclaughlin Matthew F. bought 3,367 shares at $5.19 (≈$17.47K) on Sep 8, 2026
- Mclaughlin Matthew F. bought 3,367 shares at $5.19 (≈$17.47K) on Sep 8, 2026
- Mclaughlin Matthew F. bought 3,367 shares at $5.19 (≈$17.47K) on Sep 8, 2026
- Mclaughlin Matthew F. bought 3,367 shares at $5.19 (≈$17.47K) on Sep 8, 2026
- Mclaughlin Matthew F. bought 16,633 shares at $5.06 (≈$84.16K) on Sep 4, 2026
- Mclaughlin Matthew F. bought 16,633 shares at $5.06 (≈$84.16K) on Sep 4, 2026
- …plus 2 more transaction lines in the filing.
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 31, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Livek William Paul bought 20,000 shares at $5.23 (≈$104.60K) on Aug 28, 2026
- Livek William Paul bought 20,000 shares at $5.23 (≈$104.60K) on Aug 28, 2026
- Livek William Paul bought 20,000 shares at $5.23 (≈$104.60K) on Aug 28, 2026
- Livek William Paul bought 20,000 shares at $5.23 (≈$104.60K) on Aug 28, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 27, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Mclaughlin Matthew F. bought 20,000 shares at $5.26 (≈$105.20K) on Aug 26, 2026
- Mclaughlin Matthew F. bought 20,000 shares at $5.26 (≈$105.20K) on Aug 26, 2026
- Mclaughlin Matthew F. bought 20,000 shares at $5.26 (≈$105.20K) on Aug 26, 2026
- Mclaughlin Matthew F. bought 20,000 shares at $5.26 (≈$105.20K) on Aug 26, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 24, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Kline David bought 7,000 shares at $5.29 (≈$37.03K) on Aug 20, 2026
- Kline David bought 7,000 shares at $5.29 (≈$37.03K) on Aug 20, 2026
- Kline David bought 7,000 shares at $5.29 (≈$37.03K) on Aug 20, 2026
- Kline David bought 7,000 shares at $5.29 (≈$37.03K) on Aug 20, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 21, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Aug 21, 2026 · Form SCHEDULE 13D/A — Update to a 13D 5%+ stake disclosure
Update to a 13D 5%+ stake disclosure
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Aug 21, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Aug 21, 2026 · Form SCHEDULE 13D/A — Update to a 13D 5%+ stake disclosure
Update to a 13D 5%+ stake disclosure
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Aug 20, 2026 · Form S-8 — Employee share plan registration
Registration of shares for employee stock plans (S-8)
Aug 14, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $79.25M (prior year $89.39M) (-11.3% vs Jun 30, 2025)
- Net income: -$14.79M (prior year -$9.49M) (loss widened vs Jun 30, 2025)
- Diluted EPS: -$0.97 (prior year -$2.73) (loss narrowed vs Jun 30, 2025)
Aug 12, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Aug 11, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.05 — Costs tied to exiting activities / restructuring.
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
Jun 23, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
- Item 5.07 — Reported shareholder vote results.
Things to know before you trade SCOR
- Last results release: Aug 12, 2026 (8-K Item 2.02). Previous ones: May 14, 2026, Mar 17, 2026, Nov 4, 2025. Based on that rhythm, the next report is likely around Nov 11, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 3.28% (largest 15.0%). That is a volatile stock.
- Liquidity: about 42.39K shares (≈$145.17K) trade per day on average. Thin volume can mean wider bid/ask spreads.
- 52-week position: $3.42 vs a range of $3.40–$9.34 (0% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 20 open-market buys, 5 sales; latest: Matthew F. Mclaughlin bought 3,367 shares on Sep 8, 2026.
- Latest filings: 10-Q Aug 14, 2026; 8-K Aug 12, 2026; 8-K Aug 11, 2026.
- Share count: 15.18M shares outstanding (Aug 10, 2026), +202.8% vs a year earlier — notable dilution.
- Listing: Nasdaq · industry: Services-Business Services, NEC.
SCOR market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 16, 2026 | 3.87 | 3.88 | 3.40 | 3.42 | 138.63K |
| Oct 15, 2026 | 3.76 | 4.07 | 3.75 | 4.03 | 12.90K |
| Oct 14, 2026 | 3.53 | 3.82 | 3.51 | 3.82 | 10.50K |
| Oct 13, 2026 | 3.87 | 3.93 | 3.42 | 3.66 | 200.90K |
| Oct 12, 2026 | 4.04 | 4.60 | 3.80 | 3.93 | 41.00K |
| Oct 9, 2026 | 4.07 | 4.10 | 3.91 | 4.03 | 6.10K |
| Oct 8, 2026 | 4.07 | 4.15 | 3.82 | 4.06 | 81.10K |
| Oct 7, 2026 | 4.22 | 4.40 | 4.02 | 4.09 | 34.40K |
| Oct 6, 2026 | 4.30 | 4.43 | 4.05 | 4.23 | 33.10K |
| Oct 5, 2026 | 4.35 | 4.53 | 4.19 | 4.30 | 34.40K |
| Oct 2, 2026 | 4.50 | 4.74 | 4.19 | 4.24 | 58.20K |
| Oct 1, 2026 | 4.93 | 4.93 | 4.53 | 4.53 | 10.00K |
| Sep 30, 2026 | 4.64 | 4.75 | 4.52 | 4.69 | 32.20K |
| Sep 29, 2026 | 4.81 | 4.81 | 4.69 | 4.73 | 10.40K |
| Sep 28, 2026 | 4.75 | 4.94 | 4.72 | 4.86 | 24.50K |
| Sep 25, 2026 | 4.80 | 4.92 | 4.78 | 4.91 | 10.20K |
| Sep 24, 2026 | 4.77 | 4.86 | 4.73 | 4.81 | 8.90K |
| Sep 23, 2026 | 4.74 | 5.01 | 4.72 | 4.94 | 27.30K |
| Sep 22, 2026 | 4.88 | 4.93 | 4.65 | 4.84 | 37.10K |
| Sep 21, 2026 | 4.87 | 5.00 | 4.76 | 4.87 | 35.90K |
About Comscore
Comscore (SCOR) is listed on the Nasdaq and classified by the SEC under “Services-Business Services, NEC”. Its business address is in RESTON, VA. State of incorporation: DE. Fiscal year ends December 31. SEC CIK 1158172.
SCOR board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Nana Banerjee | Director | Dec 31, 2025 |
| Capital Management, L.P. Cerberus | Director | Jul 6, 2026 |
| Robert Clarence Davenport | Director | Dec 31, 2025 |
| Itzhak Fisher | Director | Dec 31, 2025 |
| Stuart Brian Frankel | Director | Jul 2, 2026 |
| Leslie Gillin | Director | Dec 31, 2025 |
| David Kline | Director | Aug 24, 2026 |
| William Paul Livek | Director | Aug 31, 2026 |
| Broadband Corp Liberty | Director | Aug 21, 2026 |
| Matthew F. Mclaughlin | Chief Executive Officer | Sep 8, 2026 |
| Martin Edward Patterson | Director | Dec 31, 2025 |
| Investor, Llc Pine | Director | Jul 6, 2026 |
| Brian J Wendling | Director | Jul 2, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Stephen Bagdasarian | Chief Commercial Officer | Jun 9, 2026 |
| Mary Margaret Curry | See Remarks | Aug 21, 2026 |
| Matthew F. Mclaughlin | Chief Executive Officer | Sep 8, 2026 |
| Smriti Sharma | See Remarks | Aug 21, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Sep 8, 2026 | Matthew F. Mclaughlin | Buy | 3,367 | $5.19 |
| Sep 8, 2026 | Matthew F. Mclaughlin | Buy | 3,367 | $5.19 |
| Sep 8, 2026 | Matthew F. Mclaughlin | Buy | 3,367 | $5.19 |
| Sep 8, 2026 | Matthew F. Mclaughlin | Buy | 3,367 | $5.19 |
| Sep 4, 2026 | Matthew F. Mclaughlin | Buy | 16,633 | $5.06 |
| Sep 4, 2026 | Matthew F. Mclaughlin | Buy | 16,633 | $5.06 |
| Sep 4, 2026 | Matthew F. Mclaughlin | Buy | 16,633 | $5.06 |
| Sep 4, 2026 | Matthew F. Mclaughlin | Buy | 16,633 | $5.06 |
| Aug 28, 2026 | William Paul Livek | Buy | 20,000 | $5.23 |
| Aug 28, 2026 | William Paul Livek | Buy | 20,000 | $5.23 |
| Aug 28, 2026 | William Paul Livek | Buy | 20,000 | $5.23 |
| Aug 28, 2026 | William Paul Livek | Buy | 20,000 | $5.23 |
| Aug 26, 2026 | Matthew F. Mclaughlin | Buy | 20,000 | $5.26 |
| Aug 26, 2026 | Matthew F. Mclaughlin | Buy | 20,000 | $5.26 |
| Aug 26, 2026 | Matthew F. Mclaughlin | Buy | 20,000 | $5.26 |
SCOR financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | $357.47M | $-10.00M | 4.25 | $22.74M |
| Dec 31, 2024 | $356.05M | $-60.25M | -15.53 | $18.10M |
| Dec 31, 2023 | $371.34M | $-79.36M | -19.88 | $28.93M |
| Dec 31, 2022 | $376.42M | $-66.56M | -17.71 | $34.94M |
| Dec 31, 2021 | $367.01M | $-50.04M | -15.51 | $9.86M |
Latest balance sheet: total assets $327.53M, total liabilities $148.41M, cash $25.71M (as of Jun 30, 2026).
SCOR earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Aug 12, 2026 | 8-K Item 2.02 (results) | $7.18 |
| May 14, 2026 | 8-K Item 2.02 (results) | $6.78 |
| Mar 17, 2026 | 8-K Item 2.02 (results) | $7.18 |
| Nov 4, 2025 | 8-K Item 2.02 (results) | $7.40 |
| Aug 5, 2025 | 8-K Item 2.02 (results) | $4.87 |
| May 6, 2025 | 8-K Item 2.02 (results) | $5.41 |
| Mar 4, 2025 | 8-K Item 2.02 (results) | $5.71 |
| Nov 12, 2024 | 8-K Item 2.02 (results) | $5.33 |
| Aug 6, 2024 | 8-K Item 2.02 (results) | — |
| May 7, 2024 | 8-K Item 2.02 (results) | — |
| Mar 6, 2024 | 8-K Item 2.02 (results) | — |
| Nov 6, 2023 | 8-K Item 2.02 (results) | — |
Related stocks · Services-Business Services, NEC
Visa (V)Mastercard (MA)Accenture (ACN)Uber Technologies (UBER)Mercadolibre (MELI)Alibaba (BABA)Fair Isaac (FICO)DoorDash (DASH)Akamai Technologies (AKAM)PayPal (PYPL)
Popular today
Spdr S&P 500 Etf (SPY)Micron Technology (MU)Nvidia (NVDA)Meta Platforms (META)Sandisk (SNDK)AMD (AMD)Space Exploration Technologies (SPCX)Tesla (TSLA)Apple (AAPL)Intel (INTC)Microsoft (MSFT)Amazon (AMZN)
More on SCOR
Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 16, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.