MediaAlpha (MAX) Stock Analysis & Price (Updated Oct 16, 2026, 4:00 PM ET)
Updated Oct 16, 2026, 4:00 PM ET
- Closed at $11.50, -1.54% vs the prior close of $11.68.
- Volume 760.41K shares, 1.0x its 50-day average.
- New SEC filings: 144 (Oct 16, 2026).
- No new insider buys or sales reported since the prior session.
MAX dips 1.5% to $11.50. Closed at $11.50, -1.54% vs the prior close of $11.68. Day range $11.40–$11.78, opened at $11.77.
MAX daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 16, 2026 — MAX dips 1.5% to $11.50
- Closed at $11.50, -1.54% vs the prior close of $11.68. Day range $11.40–$11.78, opened at $11.77.
- Volume was 760.41K shares, 1.0x its 50-day average of 786.39K.
- Price is +0.4% vs its 50-day average ($11.45) and +8.4% vs its 200-day average ($10.61).
- 52-week range $7.09–$14.70; today's close sits at 58% of that range, 21.8% below the 52-week high.
Oct 15, 2026 — MAX jumps 9.8% to $11.68, a 1-month high on 1.9x normal volume
- Closed at $11.68, +9.77% vs the prior close of $10.64. Day range $10.75–$11.83, opened at $10.75.
- Volume was 1.46M shares, 1.9x its 50-day average of 784.83K — unusually heavy trading.
- Price is +1.8% vs its 50-day average ($11.47) and +10.0% vs its 200-day average ($10.61).
- 52-week range $7.09–$14.70; today's close sits at 60% of that range, 20.5% below the 52-week high.
- That makes 3 straight gains.
Oct 14, 2026 — MAX rises 1.6% to $10.64
- Closed at $10.64, +1.62% vs the prior close of $10.47. Day range $10.26–$10.65, opened at $10.36.
- Volume was 823.70K shares, 1.1x its 50-day average of 783.91K.
- Price is -7.3% vs its 50-day average ($11.48) and +0.2% vs its 200-day average ($10.62).
- 52-week range $7.09–$14.70; today's close sits at 47% of that range, 27.6% below the 52-week high.
Oct 13, 2026 — MAX jumps 4.1% to $10.47
- Closed at $10.47, +4.08% vs the prior close of $10.06. Day range $9.92–$10.65, opened at $10.17.
- Volume was 810.50K shares, 1.0x its 50-day average of 789.98K.
- Price is -9.1% vs its 50-day average ($11.52) and -1.5% vs its 200-day average ($10.63).
- 52-week range $7.09–$14.70; today's close sits at 44% of that range, 28.8% below the 52-week high.
Oct 12, 2026 — MAX ends flat (-0.3%) to $10.06
- Closed at $10.06, -0.30% vs the prior close of $10.09. Day range $9.89–$10.27, opened at $10.12.
- Volume was 679.00K shares, 0.8x its 50-day average of 806.99K.
- Price is -13.0% vs its 50-day average ($11.56) and -5.5% vs its 200-day average ($10.64).
- 52-week range $7.09–$14.70; today's close sits at 39% of that range, 31.6% below the 52-week high.
Oct 9, 2026 — MAX slides 5.5% to $10.09
- Closed at $10.09, -5.52% vs the prior close of $10.68. Day range $9.99–$11.03, opened at $10.68.
- Volume was 1.02M shares, 1.2x its 50-day average of 819.18K.
- Price is -13.1% vs its 50-day average ($11.61) and -5.3% vs its 200-day average ($10.65).
- 52-week range $7.09–$14.70; today's close sits at 39% of that range, 31.4% below the 52-week high.
Oct 8, 2026 — MAX jumps 10.4% to $10.68 on 2.6x normal volume
- Closed at $10.68, +10.44% vs the prior close of $9.67. Day range $9.68–$10.68, opened at $9.68.
- Volume was 2.10M shares, 2.6x its 50-day average of 802.59K — unusually heavy trading.
- Price is -8.5% vs its 50-day average ($11.68) and +0.1% vs its 200-day average ($10.67).
- 52-week range $7.09–$14.70; today's close sits at 47% of that range, 27.3% below the 52-week high.
Oct 7, 2026 — MAX ends flat (-0.1%) to $9.67
- Closed at $9.67, -0.10% vs the prior close of $9.68. Day range $9.57–$9.78, opened at $9.64.
- Volume was 1.30M shares, 1.7x its 50-day average of 790.24K.
- Price is -17.6% vs its 50-day average ($11.74) and -9.5% vs its 200-day average ($10.68).
- 52-week range $7.09–$14.70; today's close sits at 34% of that range, 34.2% below the 52-week high.
Oct 6, 2026 — MAX rises 0.4% to $9.68
- Closed at $9.68, +0.41% vs the prior close of $9.64. Day range $9.59–$9.85, opened at $9.70.
- Volume was 982.90K shares, 1.3x its 50-day average of 782.16K.
- Price is -18.1% vs its 50-day average ($11.82) and -9.5% vs its 200-day average ($10.70).
- 52-week range $7.09–$14.70; today's close sits at 34% of that range, 34.1% below the 52-week high.
Oct 5, 2026 — MAX ends flat (+0.2%) to $9.64
- Closed at $9.64, +0.21% vs the prior close of $9.62. Day range $9.47–$9.78, opened at $9.55.
- Volume was 1.05M shares, 1.4x its 50-day average of 769.23K.
- Price is -19.0% vs its 50-day average ($11.90) and -10.0% vs its 200-day average ($10.71).
- 52-week range $7.09–$14.70; today's close sits at 34% of that range, 34.4% below the 52-week high.
Oct 2, 2026 — MAX dips 0.6% to $9.62
- Closed at $9.62, -0.62% vs the prior close of $9.68. Day range $9.57–$9.94, opened at $9.79.
- Volume was 923.90K shares, 1.2x its 50-day average of 766.93K.
- Price is -19.6% vs its 50-day average ($11.97) and -10.3% vs its 200-day average ($10.73).
- 52-week range $7.09–$14.70; today's close sits at 33% of that range, 34.6% below the 52-week high.
MAX latest news & SEC filings
Every SEC filing by or about MAX in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 16, 2026 · Form 144 — Planned insider sale
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Oct 14, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Nonko Eugene sold 1,067 shares at $10.14 (≈$10.82K) on Oct 12, 2026; now holds 799,754
- Nonko Eugene sold 1,067 shares at $10.12 (≈$10.80K) on Oct 13, 2026; now holds 798,687
- Nonko Eugene sold 1,067 shares at $10.41 (≈$11.11K) on Oct 14, 2026; now holds 797,620
- Nonko Eugene sold 6,667 shares at $10.15 (≈$67.67K) on Oct 12, 2026; now holds 847,883
- Nonko Eugene sold 6,667 shares at $10.11 (≈$67.42K) on Oct 13, 2026; now holds 841,216
- Nonko Eugene sold 6,667 shares at $10.37 (≈$69.16K) on Oct 14, 2026; now holds 834,549
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 13, 2026 · Form 144 — Planned insider sale
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Oct 9, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Yi Steven sold 24,000 shares at $10.04 (≈$240.94K) on Oct 8, 2026; now holds 2,315,740
- Yi Steven sold 2,033 shares at $11.01 (≈$22.38K) on Oct 9, 2026; now holds 2,313,707
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 8, 2026 · Form 144 — Planned insider sale
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Oct 2, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Sinanyan Tigran received an award of 24,250 shares on Oct 1, 2026; now holds 255,869
- Sinanyan Tigran had withheld for taxes 1,088 shares at $9.57 (≈$10.41K) on Oct 1, 2026; now holds 254,781
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 9, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 1.01 — Signed a material agreement.
Sep 3, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
Aug 26, 2026 · Form SCHEDULE 13D/A — Update to a 13D 5%+ stake disclosure
Update to a 13D 5%+ stake disclosure
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Jul 29, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $316.88M (prior year $251.62M) (+25.9% vs Jun 30, 2025)
- Net income: $39.44M (prior year -$18.74M) (swung to profit vs Jun 30, 2025)
- Diluted EPS: $0.65 (prior year -$0.33) (swung to profit vs Jun 30, 2025)
Jul 29, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Jul 28, 2026 · Form SCHEDULE 13G — Passive stake (13G)
Passive stake (13G) — an investor reported owning more than 5%
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Jun 29, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 1.01 — Signed a material agreement.
Things to know before you trade MAX
- Last results release: Jul 29, 2026 (8-K Item 2.02). Previous ones: Apr 29, 2026, Feb 23, 2026, Oct 29, 2025. Based on that rhythm, the next report is likely around Oct 28, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 2.97% (largest 10.4%).
- Liquidity: about 1.04M shares (≈$11.96M) trade per day on average.
- 52-week position: $11.50 vs a range of $7.09–$14.70 (58% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 25 sales; latest: Kuanling Amy Yeh sold 3,000 shares on Sep 25, 2026.
- Latest filings: 8-K Sep 9, 2026; 8-K Sep 3, 2026; 10-Q Jul 29, 2026.
- Listing: NYSE · industry: Services-Business Services, NEC.
MAX market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 16, 2026 | 11.77 | 11.78 | 11.40 | 11.50 | 760.41K |
| Oct 15, 2026 | 10.75 | 11.83 | 10.75 | 11.68 | 1.46M |
| Oct 14, 2026 | 10.36 | 10.65 | 10.26 | 10.64 | 823.70K |
| Oct 13, 2026 | 10.17 | 10.65 | 9.92 | 10.47 | 810.50K |
| Oct 12, 2026 | 10.12 | 10.27 | 9.89 | 10.06 | 679.00K |
| Oct 9, 2026 | 10.68 | 11.03 | 9.99 | 10.09 | 1.02M |
| Oct 8, 2026 | 9.68 | 10.68 | 9.68 | 10.68 | 2.10M |
| Oct 7, 2026 | 9.64 | 9.78 | 9.57 | 9.67 | 1.30M |
| Oct 6, 2026 | 9.70 | 9.85 | 9.59 | 9.68 | 982.90K |
| Oct 5, 2026 | 9.55 | 9.78 | 9.47 | 9.64 | 1.05M |
| Oct 2, 2026 | 9.79 | 9.94 | 9.57 | 9.62 | 923.90K |
| Oct 1, 2026 | 9.60 | 9.97 | 9.44 | 9.68 | 1.58M |
| Sep 30, 2026 | 9.45 | 9.71 | 9.32 | 9.57 | 710.10K |
| Sep 29, 2026 | 9.11 | 9.50 | 9.05 | 9.38 | 1.17M |
| Sep 28, 2026 | 9.18 | 9.35 | 9.03 | 9.20 | 621.70K |
| Sep 25, 2026 | 9.42 | 9.62 | 9.23 | 9.27 | 676.80K |
| Sep 24, 2026 | 9.44 | 9.53 | 9.23 | 9.45 | 769.80K |
| Sep 23, 2026 | 9.95 | 9.99 | 9.29 | 9.39 | 1.26M |
| Sep 22, 2026 | 10.97 | 11.02 | 9.81 | 9.98 | 1.37M |
| Sep 21, 2026 | 10.65 | 11.34 | 10.43 | 10.79 | 713.50K |
About MediaAlpha
MediaAlpha (MAX) is listed on the NYSE and classified by the SEC under “Services-Business Services, NEC”. Its business address is in LOS ANGELES, CA. State of incorporation: DE. Fiscal year ends December 31. SEC CIK 1818383.
MAX board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Venmal (Raji) Arasu | Director | May 7, 2026 |
| Bradley William Hunt | Director | May 7, 2026 |
| Ramon Jones | Director | May 7, 2026 |
| Eugene Nonko | Director | Sep 23, 2026 |
| Lauren Stclair | Director | May 22, 2026 |
| Kathy P Vrabeck | Director | May 7, 2026 |
| Steven Yi | See Remarks | Sep 2, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Jeffrey B Coyne | GENERAL COUNSEL AND SECRETARY | Aug 17, 2026 |
| Keith Cramer | Chief Revenue Officer | Sep 16, 2026 |
| Patrick Ryan Thompson | See Remarks | Aug 17, 2026 |
| Kuanling Amy Yeh | Chief Technology Officer | Sep 25, 2026 |
| Steven Yi | See Remarks | Sep 2, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Sep 25, 2026 | Kuanling Amy Yeh | Sale | 3,000 | $9.40 |
| Sep 25, 2026 | Kuanling Amy Yeh | Sale | 3,000 | $9.40 |
| Sep 25, 2026 | Kuanling Amy Yeh | Sale | 3,000 | $9.40 |
| Sep 25, 2026 | Kuanling Amy Yeh | Sale | 3,000 | $9.40 |
| Sep 22, 2026 | Eugene Nonko | Sale | 1,067 | $10.79 |
| Sep 22, 2026 | Eugene Nonko | Sale | 6,667 | $10.78 |
| Sep 22, 2026 | Eugene Nonko | Sale | 1,067 | $10.79 |
| Sep 22, 2026 | Eugene Nonko | Sale | 6,667 | $10.78 |
| Sep 22, 2026 | Eugene Nonko | Sale | 1,067 | $10.79 |
| Sep 22, 2026 | Eugene Nonko | Sale | 6,667 | $10.78 |
| Sep 22, 2026 | Eugene Nonko | Sale | 1,067 | $10.79 |
| Sep 22, 2026 | Eugene Nonko | Sale | 6,667 | $10.78 |
| Sep 21, 2026 | Eugene Nonko | Sale | 6,667 | $10.53 |
| Sep 21, 2026 | Eugene Nonko | Sale | 1,067 | $10.54 |
| Sep 21, 2026 | Eugene Nonko | Sale | 6,667 | $10.53 |
MAX financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | $1.11B | $25.62M | 0.39 | $65.60M |
| Dec 31, 2024 | $864.70M | $16.63M | 0.31 | $45.87M |
| Dec 31, 2023 | $388.15M | $-40.42M | -0.89 | $20.23M |
| Dec 31, 2022 | $459.07M | $-57.67M | -1.37 | $28.27M |
| Dec 31, 2021 | $645.27M | $-5.28M | -0.19 | $28.62M |
Latest balance sheet: total assets $359.82M, total liabilities $364.76M, cash $23.75M (as of Jun 30, 2026).
MAX earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Jul 29, 2026 | 8-K Item 2.02 (results) | $13.80 |
| Apr 29, 2026 | 8-K Item 2.02 (results) | $10.00 |
| Feb 23, 2026 | 8-K Item 2.02 (results) | $7.77 |
| Oct 29, 2025 | 8-K Item 2.02 (results) | $11.12 |
| Aug 6, 2025 | 8-K Item 2.02 (results) | $10.35 |
| Apr 30, 2025 | 8-K Item 2.02 (results) | $8.40 |
| Feb 24, 2025 | 8-K Item 2.02 (results) | $11.41 |
| Oct 30, 2024 | 8-K Item 2.02 (results) | $20.73 |
| Jul 31, 2024 | 8-K Item 2.02 (results) | — |
| May 1, 2024 | 8-K Item 2.02 (results) | — |
| Feb 20, 2024 | 8-K Item 2.02 (results) | — |
| Nov 1, 2023 | 8-K Item 2.02 (results) | — |
Related stocks · Services-Business Services, NEC
Visa (V)Mastercard (MA)Accenture (ACN)Uber Technologies (UBER)Mercadolibre (MELI)Alibaba (BABA)Fair Isaac (FICO)DoorDash (DASH)Akamai Technologies (AKAM)PayPal (PYPL)
Popular today
Spdr S&P 500 Etf (SPY)Micron Technology (MU)Nvidia (NVDA)Meta Platforms (META)Sandisk (SNDK)AMD (AMD)Space Exploration Technologies (SPCX)Tesla (TSLA)Apple (AAPL)Intel (INTC)Microsoft (MSFT)Amazon (AMZN)
More on MAX
Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 16, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.