Alphabet (GOOGN) Latest Stock Analysis Report – Oct 15, 2026, 4:00 PM ET
Updated Oct 15, 2026, 4:00 PM ET
- Closed at $49.18, +0.74% vs the prior close of $48.82.
- Volume 925.60K shares, 0.7x its 50-day average.
- New SEC filings: 4 (Oct 15, 2026).
- No new insider buys or sales reported since the prior session.
GOOGN rises 0.7% to $49.18. Closed at $49.18, +0.74% vs the prior close of $48.82. Day range $48.23–$49.31, opened at $48.60.
GOOGN daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 15, 2026 — GOOGN rises 0.7% to $49.18
- Closed at $49.18, +0.74% vs the prior close of $48.82. Day range $48.23–$49.31, opened at $48.60.
- Volume was 925.60K shares, 0.7x its 50-day average of 1.31M.
- Price is +1.0% vs its 50-day average ($48.71).
- 52-week range $46.23–$55.97; today's close sits at 30% of that range, 12.1% below the 52-week high.
Oct 14, 2026 — GOOGN dips 1.1% to $48.82
- Closed at $48.82, -1.11% vs the prior close of $49.37. Day range $48.69–$50.00, opened at $49.52.
- Volume was 508.60K shares, 0.4x its 50-day average of 1.36M — lighter than usual.
- Price is +0.1% vs its 50-day average ($48.75).
- 52-week range $46.23–$55.97; today's close sits at 27% of that range, 12.8% below the 52-week high.
Oct 13, 2026 — GOOGN dips 0.3% to $49.37
- Closed at $49.37, -0.32% vs the prior close of $49.53. Day range $49.35–$50.04, opened at $49.78.
- Volume was 701.20K shares, 0.5x its 50-day average of 1.39M — lighter than usual.
- Price is +1.1% vs its 50-day average ($48.82).
- 52-week range $46.23–$55.97; today's close sits at 32% of that range, 11.8% below the 52-week high.
Oct 12, 2026 — GOOGN ends flat (+0.2%) to $49.53
- Closed at $49.53, +0.24% vs the prior close of $49.41. Day range $49.30–$49.87, opened at $49.48.
- Volume was 445.30K shares, 0.3x its 50-day average of 1.46M — lighter than usual.
- Price is +1.4% vs its 50-day average ($48.87).
- 52-week range $46.23–$55.97; today's close sits at 34% of that range, 11.5% below the 52-week high.
Oct 9, 2026 — GOOGN rises 0.7% to $49.41
- Closed at $49.41, +0.71% vs the prior close of $49.06. Day range $49.29–$49.69, opened at $49.48.
- Volume was 427.90K shares, 0.3x its 50-day average of 1.50M — lighter than usual.
- Price is +1.1% vs its 50-day average ($48.88).
- 52-week range $46.23–$55.97; today's close sits at 33% of that range, 11.7% below the 52-week high.
Oct 8, 2026 — GOOGN dips 0.6% to $49.06
- Closed at $49.06, -0.61% vs the prior close of $49.36. Day range $48.95–$49.91, opened at $49.77.
- Volume was 868.90K shares, 0.6x its 50-day average of 1.55M — lighter than usual.
- Price is +0.4% vs its 50-day average ($48.86).
- 52-week range $46.23–$55.97; today's close sits at 29% of that range, 12.3% below the 52-week high.
Oct 7, 2026 — GOOGN rises 0.6% to $49.36, 4 up days in a row
- Closed at $49.36, +0.59% vs the prior close of $49.07. Day range $48.60–$49.50, opened at $49.24.
- Volume was 727.00K shares, 0.5x its 50-day average of 1.58M — lighter than usual.
- Price is +1.0% vs its 50-day average ($48.85).
- 52-week range $46.23–$55.97; today's close sits at 32% of that range, 11.8% below the 52-week high.
- That makes 4 straight gains.
Oct 6, 2026 — GOOGN rises 0.5% to $49.07, 3 up days in a row
- Closed at $49.07, +0.45% vs the prior close of $48.85. Day range $48.63–$49.12, opened at $48.85.
- Volume was 1.36M shares, 0.9x its 50-day average of 1.58M.
- Price is +0.5% vs its 50-day average ($48.83).
- 52-week range $46.23–$55.97; today's close sits at 29% of that range, 12.3% below the 52-week high.
- That makes 3 straight gains.
Oct 5, 2026 — GOOGN rises 0.5% to $48.85
- Closed at $48.85, +0.54% vs the prior close of $48.59. Day range $48.50–$48.95, opened at $48.67.
- Volume was 567.10K shares, 0.4x its 50-day average of 1.60M — lighter than usual.
- Price is +0.1% vs its 50-day average ($48.80).
- 52-week range $46.23–$55.97; today's close sits at 27% of that range, 12.7% below the 52-week high.
Oct 2, 2026 — GOOGN rises 1.0% to $48.59
- Closed at $48.59, +1.04% vs the prior close of $48.09. Day range $48.37–$48.84, opened at $48.49.
- Volume was 2.26M shares, 1.4x its 50-day average of 1.62M.
- Price is -0.3% vs its 50-day average ($48.76).
- 52-week range $46.23–$55.97; today's close sits at 24% of that range, 13.2% below the 52-week high.
GOOGN latest news & SEC filings
Every SEC filing by or about GOOGN in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 15, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Shriram Kavitark Ram gifted 199,100 shares on Oct 13, 2026
- Shriram Kavitark Ram gifted 197,600 shares on Oct 13, 2026
- Shriram Kavitark Ram gifted 86,550 shares on Oct 13, 2026; now holds 457,314
- Shriram Kavitark Ram gifted 86,550 shares on Oct 13, 2026; now holds 456,294
- Shriram Kavitark Ram gifted 199,100 shares on Oct 13, 2026
- Shriram Kavitark Ram gifted 197,600 shares on Oct 13, 2026
- …plus 2 more transaction lines in the filing.
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 2, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Arnold Frances sold 83 shares at $340.45 (≈$28.26K) on Sep 30, 2026; now holds 19,076
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 30, 2026 · Form 144 — Planned insider sale
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Sep 29, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Walker John Kent converted 4,747 shares on Sep 25, 2026; now holds 14,329
- Walker John Kent had withheld for taxes 4,791 shares at $339.01 (≈$1.62M) on Sep 25, 2026; now holds 9,538
- Walker John Kent converted 4,258 shares on Sep 25, 2026; now holds 47,080
- Walker John Kent had withheld for taxes 4,297 shares at $339.01 (≈$1.46M) on Sep 25, 2026; now holds 42,782
- Walker John Kent converted 1,626 shares on Sep 25, 2026; now holds 56,243
- Walker John Kent had withheld for taxes 1,641 shares at $339.01 (≈$556.32K) on Sep 25, 2026; now holds 54,602
- …plus 1 more transaction lines in the filing.
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 29, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Saraci Marsida converted 121 shares on Sep 25, 2026; now holds 1,339
- Saraci Marsida had withheld for taxes 122 shares at $339.01 (≈$41.36K) on Sep 25, 2026; now holds 1,217
- Saraci Marsida converted 101 shares on Sep 25, 2026; now holds 3,548
- Saraci Marsida had withheld for taxes 102 shares at $339.01 (≈$34.58K) on Sep 25, 2026; now holds 3,446
- Saraci Marsida converted 69 shares on Sep 25, 2026; now holds 4,080
- Saraci Marsida had withheld for taxes 69 shares at $339.01 (≈$23.39K) on Sep 25, 2026; now holds 4,011
- …plus 11 more transaction lines in the filing.
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 29, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Porat Ruth converted 4,747 shares on Sep 25, 2026; now holds 14,329
- Porat Ruth had withheld for taxes 4,791 shares at $339.01 (≈$1.62M) on Sep 25, 2026; now holds 9,538
- Porat Ruth converted 4,258 shares on Sep 25, 2026; now holds 47,080
- Porat Ruth had withheld for taxes 4,297 shares at $339.01 (≈$1.46M) on Sep 25, 2026; now holds 42,782
- Porat Ruth converted 1,626 shares on Sep 25, 2026; now holds 56,243
- Porat Ruth had withheld for taxes 1,641 shares at $339.01 (≈$556.32K) on Sep 25, 2026; now holds 54,602
- …plus 1 more transaction lines in the filing.
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 28, 2026 · Form N-PX — Annual proxy voting record
Annual proxy voting record
Aug 10, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 8.01 — Reported other events the company considers important.
Aug 7, 2026 · Form 424B2 — Prospectus for a securities offering
Prospectus for a securities offering
An offering document: new shares or debt may be sold, which can increase the share count (dilution) or debt load. Size and terms are in the prospectus.
Aug 7, 2026 · Form FWP — Free writing prospectus (offering marketing material)
Free writing prospectus (offering marketing material)
An offering document: new shares or debt may be sold, which can increase the share count (dilution) or debt load. Size and terms are in the prospectus.
Aug 7, 2026 · Form 13F-HR — Quarterly holdings report filed by an institutional investment manager
Quarterly holdings report filed by an institutional investment manager
Aug 6, 2026 · Form 424B5 — Prospectus supplement
Prospectus supplement — the company is selling securities off a shelf registration
An offering document: new shares or debt may be sold, which can increase the share count (dilution) or debt load. Size and terms are in the prospectus.
Aug 6, 2026 · Form 424B5 — Prospectus supplement
Prospectus supplement — the company is selling securities off a shelf registration
An offering document: new shares or debt may be sold, which can increase the share count (dilution) or debt load. Size and terms are in the prospectus.
Jul 23, 2026 · Form S-8 — Employee share plan registration
Registration of shares for employee stock plans (S-8)
Jul 23, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $119.80B (prior year $96.43B) (+24.2% vs Jun 30, 2025)
- Net income: $112.19B (prior year $28.20B) (+297.9% vs Jun 30, 2025)
- Diluted EPS: $9.11 (prior year $2.31) (+294.4% vs Jun 30, 2025)
Things to know before you trade GOOGN
- Last results release: Jul 22, 2026 (8-K Item 2.02). Previous ones: Apr 29, 2026, Feb 4, 2026, Oct 29, 2025. Based on that rhythm, the next report is likely around Oct 21, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 0.72% (largest 2.5%). That is a relatively calm stock.
- Liquidity: about 1.13M shares (≈$55.75M) trade per day on average.
- 52-week position: $49.18 vs a range of $46.23–$55.97 (30% of the range).
- Dividends: last ex-dividend date Jul 31, 2026 ($0.6/share); 1 payments in the past 12 months.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 25 sales; latest: Frances Arnold sold 82 shares on Aug 28, 2026.
- Latest filings: 8-K Aug 10, 2026; 10-Q Jul 23, 2026; 8-K Jul 22, 2026.
- Listing: Nasdaq · industry: Services-Computer Programming, Data Processing, Etc..
GOOGN market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 15, 2026 | 48.60 | 49.31 | 48.23 | 49.18 | 925.60K |
| Oct 14, 2026 | 49.52 | 50.00 | 48.69 | 48.82 | 508.60K |
| Oct 13, 2026 | 49.78 | 50.04 | 49.35 | 49.37 | 701.20K |
| Oct 12, 2026 | 49.48 | 49.87 | 49.30 | 49.53 | 445.30K |
| Oct 9, 2026 | 49.48 | 49.69 | 49.29 | 49.41 | 427.90K |
| Oct 8, 2026 | 49.77 | 49.91 | 48.95 | 49.06 | 868.90K |
| Oct 7, 2026 | 49.24 | 49.50 | 48.60 | 49.36 | 727.00K |
| Oct 6, 2026 | 48.85 | 49.12 | 48.63 | 49.07 | 1.36M |
| Oct 5, 2026 | 48.67 | 48.95 | 48.50 | 48.85 | 567.10K |
| Oct 2, 2026 | 48.49 | 48.84 | 48.37 | 48.59 | 2.26M |
| Oct 1, 2026 | 49.29 | 49.50 | 47.83 | 48.09 | 698.60K |
| Sep 30, 2026 | 48.51 | 49.46 | 48.32 | 48.49 | 4.03M |
| Sep 29, 2026 | 48.55 | 48.55 | 48.10 | 48.37 | 657.40K |
| Sep 28, 2026 | 48.58 | 48.58 | 48.25 | 48.56 | 536.60K |
| Sep 25, 2026 | 48.57 | 48.79 | 48.32 | 48.67 | 1.35M |
| Sep 24, 2026 | 47.74 | 48.48 | 47.74 | 48.38 | 1.41M |
| Sep 23, 2026 | 49.17 | 49.17 | 47.99 | 48.00 | 1.84M |
| Sep 22, 2026 | 50.00 | 50.45 | 49.20 | 49.23 | 2.04M |
| Sep 21, 2026 | 49.26 | 49.89 | 49.23 | 49.68 | 946.50K |
| Sep 18, 2026 | 49.49 | 50.00 | 48.85 | 48.90 | 376.50K |
About Alphabet
Alphabet (GOOGN) is listed on the Nasdaq and classified by the SEC under “Services-Computer Programming, Data Processing, Etc.”. Its business address is in MOUNTAIN VIEW, CA. State of incorporation: DE. Fiscal year ends December 31. SEC CIK 1652044.
GOOGN board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Frances Arnold | Director | Sep 16, 2026 |
| R. Martin Chavez | Director | Sep 16, 2026 |
| L John Doerr | Director | Sep 16, 2026 |
| Roger W. Jr. Ferguson | Director | Sep 16, 2026 |
| John L. Hennessy | Director | Sep 16, 2026 |
| Sundar Pichai | Chief Executive Officer | Sep 29, 2026 |
| Brin Sergey | Director | Aug 11, 2026 |
| Kavitark Ram Shriram | Director | Sep 16, 2026 |
| Robin L Washington | Director | Sep 16, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Anat Ashkenazi | SVP, Chief Financial Officer | Sep 29, 2026 |
| Amie Thuener O'Toole | VP, Chief Accounting Officer | Apr 3, 2026 |
| Sundar Pichai | Chief Executive Officer | Sep 29, 2026 |
| Ruth Porat | President and CIO | Sep 29, 2026 |
| Marsida Saraci | VP, Chief Accounting Officer | Sep 29, 2026 |
| Philipp Schindler | SVP, Chief Business Officer | Sep 29, 2026 |
| John Kent Walker | President, Global Affairs, CLO | Sep 29, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 28, 2026 | Frances Arnold | Sale | 82 | $337.71 |
| Jul 30, 2026 | Frances Arnold | Sale | 82 | $333.39 |
| Jul 29, 2026 | Marsida Saraci | Sale | 449 | $333.20 |
| Jun 30, 2026 | Frances Arnold | Sale | 112 | $351.28 |
| Jun 29, 2026 | John Kent Walker | Sale | 2,358 | $351.21 |
| Jun 29, 2026 | John Kent Walker | Sale | 2,400 | $350.49 |
| Jun 29, 2026 | John Kent Walker | Sale | 1,280 | $349.42 |
| Jun 29, 2026 | John Kent Walker | Sale | 80 | $351.90 |
| Jun 29, 2026 | John Kent Walker | Sale | 760 | $345.18 |
| Jun 29, 2026 | John Kent Walker | Sale | 920 | $346.13 |
| Jun 29, 2026 | John Kent Walker | Sale | 520 | $347.25 |
| Jun 29, 2026 | John Kent Walker | Sale | 680 | $348.28 |
| Jun 26, 2026 | Marsida Saraci | Sale | 449 | $341.72 |
| Jun 15, 2026 | John L. Hennessy | Sale | 35 | $367.09 |
| Jun 15, 2026 | John L. Hennessy | Sale | 145 | $369.04 |
GOOGN financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | — | $132.17B | 10.81 | $164.71B |
| Dec 31, 2024 | $350.02B | $100.12B | 8.04 | $125.30B |
| Dec 31, 2023 | $307.39B | $73.80B | 5.80 | $101.75B |
| Dec 31, 2022 | $282.84B | $59.97B | 4.56 | $91.50B |
| Dec 31, 2021 | $257.64B | $76.03B | 5.61 | $91.65B |
Latest balance sheet: total assets $921.98B, total liabilities $281.50B, cash $55.91B (as of Jun 30, 2026).
GOOGN earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Jul 22, 2026 | 8-K Item 2.02 (results) | $48.92 |
| Apr 29, 2026 | 8-K Item 2.02 (results) | — |
| Feb 4, 2026 | 8-K Item 2.02 (results) | — |
| Oct 29, 2025 | 8-K Item 2.02 (results) | — |
| Jul 23, 2025 | 8-K Item 2.02 (results) | — |
| Apr 24, 2025 | 8-K Item 2.02 (results) | — |
| Feb 4, 2025 | 8-K Item 2.02 (results) | — |
| Oct 29, 2024 | 8-K Item 2.02 (results) | — |
| Jul 23, 2024 | 8-K Item 2.02 (results) | — |
| Apr 25, 2024 | 8-K Item 2.02 (results) | — |
| Jan 30, 2024 | 8-K Item 2.02 (results) | — |
| Oct 24, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 15, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.