Booking (BKNG) Latest Stock Analysis Report – Oct 15, 2026, 4:00 PM ET
Updated Oct 15, 2026, 4:00 PM ET
- Closed at $165.80, +3.19% vs the prior close of $160.68.
- Volume 7.76M shares, 1.1x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
BKNG jumps 3.2% to $165.80. Closed at $165.80, +3.19% vs the prior close of $160.68. Day range $162.31–$168.49, opened at $162.94.
BKNG daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 15, 2026 — BKNG jumps 3.2% to $165.80
- Closed at $165.80, +3.19% vs the prior close of $160.68. Day range $162.31–$168.49, opened at $162.94.
- Volume was 7.76M shares, 1.1x its 50-day average of 6.95M.
- Price is -9.6% vs its 50-day average ($183.38) and -7.9% vs its 200-day average ($180.07).
- 52-week range $150.14–$220.81; today's close sits at 22% of that range, 24.9% below the 52-week high.
Oct 14, 2026 — BKNG rises 2.0% to $160.68
- Closed at $160.68, +2.01% vs the prior close of $157.51. Day range $156.27–$160.75, opened at $156.78.
- Volume was 6.72M shares, 1.0x its 50-day average of 7.00M.
- Price is -12.8% vs its 50-day average ($184.21) and -10.9% vs its 200-day average ($180.33).
- 52-week range $150.14–$220.81; today's close sits at 15% of that range, 27.2% below the 52-week high.
Oct 13, 2026 — BKNG dips 0.6% to $157.51
- Closed at $157.51, -0.58% vs the prior close of $158.43. Day range $155.93–$161.84, opened at $159.26.
- Volume was 5.96M shares, 0.8x its 50-day average of 7.03M.
- Price is -14.8% vs its 50-day average ($184.88) and -12.8% vs its 200-day average ($180.62).
- 52-week range $150.14–$220.81; today's close sits at 10% of that range, 28.7% below the 52-week high.
Oct 12, 2026 — BKNG dips 1.2% to $158.43
- Closed at $158.43, -1.19% vs the prior close of $160.34. Day range $157.99–$161.96, opened at $160.29.
- Volume was 4.48M shares, 0.6x its 50-day average of 7.03M.
- Price is -14.6% vs its 50-day average ($185.58) and -12.4% vs its 200-day average ($180.92).
- 52-week range $150.14–$220.81; today's close sits at 12% of that range, 28.2% below the 52-week high.
Oct 9, 2026 — BKNG ends flat (+0.2%) to $160.34
- Closed at $160.34, +0.23% vs the prior close of $159.97. Day range $158.88–$161.05, opened at $160.34.
- Volume was 4.22M shares, 0.6x its 50-day average of 7.10M — lighter than usual.
- Price is -13.9% vs its 50-day average ($186.27) and -11.5% vs its 200-day average ($181.21).
- 52-week range $150.14–$220.81; today's close sits at 14% of that range, 27.4% below the 52-week high.
Oct 8, 2026 — BKNG rises 2.6% to $159.97
- Closed at $159.97, +2.63% vs the prior close of $155.87. Day range $154.26–$160.68, opened at $154.62.
- Volume was 7.78M shares, 1.1x its 50-day average of 7.10M.
- Price is -14.4% vs its 50-day average ($186.93) and -11.9% vs its 200-day average ($181.49).
- 52-week range $150.14–$220.81; today's close sits at 14% of that range, 27.6% below the 52-week high.
Oct 7, 2026 — BKNG dips 1.1% to $155.87, a 3-month low, 5 down days in a row
- Closed at $155.87, -1.12% vs the prior close of $157.63. Day range $155.35–$158.26, opened at $157.67.
- Volume was 6.33M shares, 0.9x its 50-day average of 7.15M.
- Price is -17.0% vs its 50-day average ($187.76) and -14.3% vs its 200-day average ($181.77).
- 52-week range $150.14–$220.81; today's close sits at 8% of that range, 29.4% below the 52-week high.
- That makes 5 straight losses.
Oct 6, 2026 — BKNG dips 0.4% to $157.63, 4 down days in a row
- Closed at $157.63, -0.44% vs the prior close of $158.33. Day range $155.34–$160.50, opened at $158.54.
- Volume was 7.15M shares, 1.0x its 50-day average of 7.12M.
- Price is -16.4% vs its 50-day average ($188.63) and -13.4% vs its 200-day average ($182.06).
- 52-week range $150.14–$225.00; today's close sits at 10% of that range, 29.9% below the 52-week high.
- That makes 4 straight losses.
Oct 5, 2026 — BKNG dips 0.4% to $158.33, 3 down days in a row
- Closed at $158.33, -0.43% vs the prior close of $159.02. Day range $154.06–$158.80, opened at $158.67.
- Volume was 8.43M shares, 1.2x its 50-day average of 7.05M.
- Price is -16.3% vs its 50-day average ($189.21) and -13.2% vs its 200-day average ($182.34).
- 52-week range $150.14–$225.00; today's close sits at 11% of that range, 29.6% below the 52-week high.
- That makes 3 straight losses.
Oct 2, 2026 — BKNG dips 0.8% to $159.02
- Closed at $159.02, -0.79% vs the prior close of $160.28. Day range $158.38–$162.24, opened at $161.23.
- Volume was 7.69M shares, 1.1x its 50-day average of 6.99M.
- Price is -16.1% vs its 50-day average ($189.59) and -12.9% vs its 200-day average ($182.64).
- 52-week range $150.14–$225.00; today's close sits at 12% of that range, 29.3% below the 52-week high.
BKNG latest news & SEC filings
Every SEC filing by or about BKNG in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Sep 16, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Pisano Paulo sold 1,500 shares at $173.02 (≈$259.53K) on Sep 15, 2026; now holds 71,900
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 2, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Mylod Robert J Jr sold 1,000 shares at $200.00 (≈$200.00K) on Sep 1, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 1, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Pisano Paulo sold 3,000 shares at $203.48 (≈$610.44K) on Aug 31, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 1, 2026 · 144 — Notice of proposed sale (Form 144)
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Aug 18, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Millones Peter J sold 9,325 shares at $204.91 (≈$1.91M) on Aug 17, 2026
- Millones Peter J sold 3,632 shares at $211.03 (≈$766.46K) on Aug 17, 2026
- Millones Peter J sold 2,627 shares at $206.58 (≈$542.69K) on Aug 17, 2026
- Millones Peter J sold 8,660 shares at $208.05 (≈$1.80M) on Aug 17, 2026
- Millones Peter J sold 5,019 shares at $208.73 (≈$1.05M) on Aug 17, 2026
- Millones Peter J sold 5,174 shares at $210.00 (≈$1.09M) on Aug 17, 2026
- …plus 3 more transaction lines in the filing.
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 18, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Wittman Vanessa Ames sold 375 shares at $211.00 (≈$79.12K) on Aug 17, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 5, 2026 · S-3ASR — S-3ASR filing
S-3ASR filing
An offering document: new shares or debt may be sold, which can increase the share count (dilution) or debt load. Size and terms are in the prospectus.
Aug 4, 2026 · 10-Q — Quarterly report (unaudited financial statements for the quarter)
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $7.35B (prior year $6.80B) (+8.1% vs Jun 30, 2025)
- Diluted EPS: $2.53 (prior year $1.10) (+130.0% vs Jun 30, 2025)
Aug 4, 2026 · 8-K — Current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Things to know before you trade BKNG
- Last results release: Aug 4, 2026 (8-K Item 2.02). Previous ones: Apr 28, 2026, Feb 18, 2026, Oct 28, 2025. Based on that rhythm, the next report is likely around Nov 3, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 1.51% (largest 5.1%).
- Liquidity: about 8.41M shares (≈$1.40B) trade per day on average.
- 52-week position: $165.80 vs a range of $150.14–$220.81 (22% of the range).
- Dividends: last ex-dividend date Sep 11, 2026 ($0.42/share); 4 payments in the past 12 months.
- Splits: 25:1 on Apr 6, 2026
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 25 sales; latest: Paulo Pisano sold 1,500 shares on Sep 15, 2026.
- Latest filings: 10-Q Aug 4, 2026; 8-K Aug 4, 2026; 8-K Jun 2, 2026.
- Share count: 751.38M shares outstanding (Jul 27, 2026), +2218.4% vs a year earlier — notable dilution.
- Listing: Nasdaq · industry: Transportation Services.
BKNG market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 15, 2026 | 162.94 | 168.49 | 162.31 | 165.80 | 7.76M |
| Oct 14, 2026 | 156.78 | 160.75 | 156.27 | 160.68 | 6.72M |
| Oct 13, 2026 | 159.26 | 161.84 | 155.93 | 157.51 | 5.96M |
| Oct 12, 2026 | 160.29 | 161.96 | 157.99 | 158.43 | 4.48M |
| Oct 9, 2026 | 160.34 | 161.05 | 158.88 | 160.34 | 4.22M |
| Oct 8, 2026 | 154.62 | 160.68 | 154.26 | 159.97 | 7.78M |
| Oct 7, 2026 | 157.67 | 158.26 | 155.35 | 155.87 | 6.33M |
| Oct 6, 2026 | 158.54 | 160.50 | 155.34 | 157.63 | 7.15M |
| Oct 5, 2026 | 158.67 | 158.80 | 154.06 | 158.33 | 8.43M |
| Oct 2, 2026 | 161.23 | 162.24 | 158.38 | 159.02 | 7.69M |
| Oct 1, 2026 | 163.47 | 165.15 | 159.61 | 160.28 | 6.67M |
| Sep 30, 2026 | 162.65 | 166.02 | 160.98 | 162.91 | 8.39M |
| Sep 29, 2026 | 163.68 | 164.18 | 161.00 | 162.34 | 5.93M |
| Sep 28, 2026 | 162.63 | 166.19 | 160.75 | 163.87 | 8.64M |
| Sep 25, 2026 | 158.20 | 164.59 | 158.20 | 163.95 | 8.94M |
| Sep 24, 2026 | 157.05 | 159.25 | 155.38 | 157.41 | 9.50M |
| Sep 23, 2026 | 162.74 | 162.74 | 155.37 | 155.90 | 13.88M |
| Sep 22, 2026 | 172.10 | 173.29 | 160.59 | 164.22 | 14.36M |
| Sep 21, 2026 | 167.27 | 170.18 | 166.10 | 168.52 | 6.99M |
| Sep 18, 2026 | 169.15 | 169.93 | 166.90 | 167.90 | 18.46M |
About Booking
Booking (BKNG) is listed on the Nasdaq and classified by the SEC under “Transportation Services”. Its business address is in NORWALK, CT. State of incorporation: DE. Fiscal year ends December 31. SEC CIK 1075531.
BKNG board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Glenn D Fogel | CEO AND PRESIDENT | Apr 16, 2026 |
| Weir Mirian M Graddick | Director | Jun 2, 2026 |
| Kelly J Grier | Director | Jun 2, 2026 |
| Robert J Jr Mylod | Director | Sep 2, 2026 |
| Charles H Noski | Director | Jun 2, 2026 |
| Larry Quinlan | Director | Jun 2, 2026 |
| Thomas E Rothman | Director | Jun 2, 2026 |
| Lynn Vojvodich Radakovich | Director | Jun 2, 2026 |
| Nicholas Read | Director | Jun 2, 2026 |
| Kurt Sievers | Director | Jun 2, 2026 |
| Sumit Singh | Director | Jun 2, 2026 |
| Vanessa Ames Wittman | Director | Aug 18, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Susana D'Emic | SVP, CAO & CONTROLLER | Mar 4, 2026 |
| Glenn D Fogel | CEO AND PRESIDENT | Apr 16, 2026 |
| Peter J Millones | EXECUTIVE VP, GENERAL COUNSEL | Aug 18, 2026 |
| Paulo Pisano | CHIEF HUMAN RESOURCES OFFICER | Sep 16, 2026 |
| Ewout L Steenbergen | CHIEF FINANCIAL OFFICER | Aug 13, 2026 |
| Caroline Sullivan | SVP, CAO & Controller | May 13, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Sep 15, 2026 | Paulo Pisano | Sale | 1,500 | $173.02 |
| Sep 1, 2026 | Robert J Jr Mylod | Sale | 1,000 | $200.00 |
| Aug 31, 2026 | Paulo Pisano | Sale | 3,000 | $203.48 |
| Aug 17, 2026 | Vanessa Ames Wittman | Sale | 375 | $211.00 |
| Aug 17, 2026 | Peter J Millones | Sale | 9,325 | $204.91 |
| Aug 17, 2026 | Peter J Millones | Sale | 3,632 | $211.03 |
| Aug 17, 2026 | Peter J Millones | Sale | 2,627 | $206.58 |
| Aug 17, 2026 | Peter J Millones | Sale | 8,660 | $208.05 |
| Aug 17, 2026 | Peter J Millones | Sale | 5,019 | $208.73 |
| Aug 17, 2026 | Peter J Millones | Sale | 5,174 | $210.00 |
| Aug 17, 2026 | Peter J Millones | Sale | 2,890 | $212.32 |
| Aug 17, 2026 | Peter J Millones | Sale | 390 | $212.88 |
| Aug 17, 2026 | Peter J Millones | Sale | 12,333 | $205.76 |
| Aug 12, 2026 | Ewout L Steenbergen | Sale | 1,890 | $212.54 |
| Aug 12, 2026 | Ewout L Steenbergen | Sale | 3,899 | $210.80 |
BKNG financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | $26.92B | — | 165.57 | $9.41B |
| Dec 31, 2024 | $23.74B | — | 172.69 | $8.32B |
| Dec 31, 2023 | $21.36B | — | 117.40 | $7.34B |
| Dec 31, 2022 | $17.09B | — | 76.35 | $6.55B |
| Dec 31, 2021 | $10.96B | — | 28.17 | $2.82B |
Latest balance sheet: total assets $29.68B, total liabilities $40.47B, cash $17.21B (as of Jun 30, 2026).
BKNG earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Aug 4, 2026 | 8-K Item 2.02 (results) | $194.27 |
| Apr 28, 2026 | 8-K Item 2.02 (results) | $173.38 |
| Feb 18, 2026 | 8-K Item 2.02 (results) | $170.80 |
| Oct 28, 2025 | 8-K Item 2.02 (results) | $204.82 |
| Jul 29, 2025 | 8-K Item 2.02 (results) | $223.63 |
| Apr 29, 2025 | 8-K Item 2.02 (results) | $196.37 |
| Feb 20, 2025 | 8-K Item 2.02 (results) | $200.73 |
| Oct 30, 2024 | 8-K Item 2.02 (results) | $178.56 |
| Aug 1, 2024 | 8-K Item 2.02 (results) | — |
| May 2, 2024 | 8-K Item 2.02 (results) | — |
| Feb 22, 2024 | 8-K Item 2.02 (results) | — |
| Nov 2, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 15, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.