Sonic Automotive (SAH) Latest Stock Analysis Report – Oct 15, 2026, 4:00 PM ET
Updated Oct 15, 2026, 4:00 PM ET
- Closed at $63.51, +5.76% vs the prior close of $60.05.
- Volume 403.60K shares, 1.3x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
SAH jumps 5.8% to $63.51. Closed at $63.51, +5.76% vs the prior close of $60.05. Day range $61.82–$66.26, opened at $61.82.
SAH daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 15, 2026 — SAH jumps 5.8% to $63.51
- Closed at $63.51, +5.76% vs the prior close of $60.05. Day range $61.82–$66.26, opened at $61.82.
- Volume was 403.60K shares, 1.3x its 50-day average of 303.33K.
- Price is -11.4% vs its 50-day average ($71.70) and -13.3% vs its 200-day average ($73.25).
- 52-week range $54.11–$113.67; today's close sits at 16% of that range, 44.1% below the 52-week high.
Oct 14, 2026 — SAH dips 1.7% to $60.05
- Closed at $60.05, -1.65% vs the prior close of $61.06. Day range $59.84–$60.87, opened at $59.90.
- Volume was 251.50K shares, 0.8x its 50-day average of 305.78K.
- Price is -16.8% vs its 50-day average ($72.16) and -18.0% vs its 200-day average ($73.25).
- 52-week range $54.11–$113.67; today's close sits at 10% of that range, 47.2% below the 52-week high.
Oct 13, 2026 — SAH rises 0.4% to $61.06
- Closed at $61.06, +0.41% vs the prior close of $60.81. Day range $60.49–$61.79, opened at $61.35.
- Volume was 257.00K shares, 0.8x its 50-day average of 309.47K.
- Price is -16.0% vs its 50-day average ($72.73) and -16.7% vs its 200-day average ($73.27).
- 52-week range $54.11–$113.67; today's close sits at 12% of that range, 46.3% below the 52-week high.
Oct 12, 2026 — SAH rises 0.4% to $60.81
- Closed at $60.81, +0.41% vs the prior close of $60.56. Day range $59.95–$61.56, opened at $60.92.
- Volume was 201.60K shares, 0.6x its 50-day average of 316.69K.
- Price is -17.0% vs its 50-day average ($73.25) and -17.0% vs its 200-day average ($73.29).
- 52-week range $54.11–$113.67; today's close sits at 11% of that range, 46.5% below the 52-week high.
Oct 9, 2026 — SAH dips 1.5% to $60.56
- Closed at $60.56, -1.54% vs the prior close of $61.51. Day range $60.00–$61.56, opened at $61.19.
- Volume was 228.20K shares, 0.7x its 50-day average of 319.81K.
- Price is -18.0% vs its 50-day average ($73.87) and -17.4% vs its 200-day average ($73.30).
- 52-week range $54.11–$113.67; today's close sits at 11% of that range, 46.7% below the 52-week high.
Oct 8, 2026 — SAH rises 1.6% to $61.51
- Closed at $61.51, +1.64% vs the prior close of $60.52. Day range $60.00–$62.17, opened at $60.77.
- Volume was 363.30K shares, 1.1x its 50-day average of 323.54K.
- Price is -17.6% vs its 50-day average ($74.66) and -16.1% vs its 200-day average ($73.32).
- 52-week range $54.11–$113.67; today's close sits at 12% of that range, 45.9% below the 52-week high.
Oct 7, 2026 — SAH dips 0.8% to $60.52, 4 down days in a row
- Closed at $60.52, -0.79% vs the prior close of $61.00. Day range $59.31–$61.56, opened at $61.36.
- Volume was 452.90K shares, 1.4x its 50-day average of 319.46K.
- Price is -20.0% vs its 50-day average ($75.69) and -17.5% vs its 200-day average ($73.33).
- 52-week range $54.11–$113.67; today's close sits at 11% of that range, 46.8% below the 52-week high.
- That makes 4 straight losses.
Oct 6, 2026 — SAH dips 2.6% to $61.00, 3 down days in a row
- Closed at $61.00, -2.60% vs the prior close of $62.63. Day range $59.90–$61.84, opened at $61.69.
- Volume was 308.80K shares, 1.0x its 50-day average of 317.86K.
- Price is -20.3% vs its 50-day average ($76.57) and -16.8% vs its 200-day average ($73.35).
- 52-week range $54.11–$113.67; today's close sits at 12% of that range, 46.3% below the 52-week high.
- That makes 3 straight losses.
Oct 5, 2026 — SAH dips 0.3% to $62.63
- Closed at $62.63, -0.32% vs the prior close of $62.83. Day range $59.28–$62.83, opened at $61.50.
- Volume was 355.10K shares, 1.1x its 50-day average of 313.55K.
- Price is -19.1% vs its 50-day average ($77.41) and -14.6% vs its 200-day average ($73.37).
- 52-week range $54.11–$113.67; today's close sits at 14% of that range, 44.9% below the 52-week high.
Oct 2, 2026 — SAH dips 1.5% to $62.83
- Closed at $62.83, -1.46% vs the prior close of $63.76. Day range $62.71–$65.05, opened at $64.72.
- Volume was 219.10K shares, 0.7x its 50-day average of 312.67K.
- Price is -19.6% vs its 50-day average ($78.15) and -14.4% vs its 200-day average ($73.38).
- 52-week range $54.11–$113.67; today's close sits at 15% of that range, 44.7% below the 52-week high.
SAH latest news & SEC filings
Every SEC filing by or about SAH in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 9, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Rusnak Paul P. bought 13,701 shares at $59.78 (≈$819.05K) on Oct 7, 2026; now holds 5,164,221
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 7, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Rusnak Paul P. bought 1,119 shares at $59.90 (≈$67.03K) on Oct 6, 2026; now holds 5,150,520
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 6, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Rusnak Paul P. bought 27,756 shares at $59.76 (≈$1.66M) on Oct 5, 2026; now holds 5,149,401
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 6, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Rusnak Paul P. bought 21,645 shares at $59.50 (≈$1.29M) on Oct 1, 2026; now holds 5,121,645
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Jul 30, 2026 · 10-Q — Quarterly report (unaudited financial statements for the quarter)
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $3.93B (prior year $3.66B) (+7.6% vs Jun 30, 2025)
- Net income: $57.40M (prior year -$45.60M) (swung to profit vs Jun 30, 2025)
- Diluted EPS: $1.79 (prior year -$1.34) (swung to profit vs Jun 30, 2025)
Jul 30, 2026 · 8-K — Current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Things to know before you trade SAH
- Last results release: Jul 30, 2026 (8-K Item 2.02). Previous ones: Apr 30, 2026, Feb 18, 2026, Oct 23, 2025. Based on that rhythm, the next report is likely around Oct 29, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 2.38% (largest 5.8%).
- Liquidity: about 379.50K shares (≈$24.10M) trade per day on average.
- 52-week position: $63.51 vs a range of $54.11–$113.67 (16% of the range).
- Dividends: last ex-dividend date Sep 15, 2026 ($0.41/share); 4 payments in the past 12 months.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 6 open-market buys, 5 sales; latest: Jeff Dyke sold 35,114 shares on Jun 10, 2026.
- Latest filings: 10-Q Jul 30, 2026; 8-K Jul 30, 2026; 8-K May 8, 2026.
- Listing: NYSE · industry: Retail-Auto Dealers & Gasoline Stations.
SAH market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 15, 2026 | 61.82 | 66.26 | 61.82 | 63.51 | 403.60K |
| Oct 14, 2026 | 59.90 | 60.87 | 59.84 | 60.05 | 251.50K |
| Oct 13, 2026 | 61.35 | 61.79 | 60.49 | 61.06 | 257.00K |
| Oct 12, 2026 | 60.92 | 61.56 | 59.95 | 60.81 | 201.60K |
| Oct 9, 2026 | 61.19 | 61.56 | 60.00 | 60.56 | 228.20K |
| Oct 8, 2026 | 60.77 | 62.17 | 60.00 | 61.51 | 363.30K |
| Oct 7, 2026 | 61.36 | 61.56 | 59.31 | 60.52 | 452.90K |
| Oct 6, 2026 | 61.69 | 61.84 | 59.90 | 61.00 | 308.80K |
| Oct 5, 2026 | 61.50 | 62.83 | 59.28 | 62.63 | 355.10K |
| Oct 2, 2026 | 64.72 | 65.05 | 62.71 | 62.83 | 219.10K |
| Oct 1, 2026 | 60.40 | 64.26 | 59.70 | 63.76 | 404.30K |
| Sep 30, 2026 | 60.48 | 60.96 | 58.46 | 60.35 | 413.00K |
| Sep 29, 2026 | 62.94 | 62.94 | 59.34 | 59.85 | 525.80K |
| Sep 28, 2026 | 64.61 | 64.61 | 62.22 | 62.45 | 412.70K |
| Sep 25, 2026 | 62.61 | 65.43 | 62.29 | 64.95 | 358.30K |
| Sep 24, 2026 | 62.49 | 63.36 | 61.33 | 62.48 | 370.20K |
| Sep 23, 2026 | 64.98 | 64.98 | 61.92 | 62.37 | 282.30K |
| Sep 22, 2026 | 65.64 | 67.90 | 64.39 | 65.34 | 286.60K |
| Sep 21, 2026 | 64.30 | 66.99 | 63.51 | 65.92 | 369.90K |
| Sep 18, 2026 | 66.01 | 66.47 | 62.88 | 63.66 | 1.13M |
About Sonic Automotive
Sonic Automotive (SAH) is listed on the NYSE and classified by the SEC under “Retail-Auto Dealers & Gasoline Stations”. Its business address is in CHARLOTTE, NC. State of incorporation: DE. Fiscal year ends December 31. SEC CIK 1043509.
SAH board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| William I Belk | Director | Apr 30, 2026 |
| William R Brooks | Director | Apr 30, 2026 |
| Jeff Dyke | President | Jun 10, 2026 |
| Michael Edward Hodge | Director | Apr 30, 2026 |
| Keri A Kaiser | Director | Apr 30, 2026 |
| Bryan Scott Smith | Director | May 1, 2026 |
| David Bruton Smith | Chairman and CEO | May 6, 2026 |
| Marcus G Smith | Director | Apr 30, 2026 |
| R Eugene Taylor | Director | Apr 30, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Heath Byrd | EVP and CFO | Jun 3, 2026 |
| Jeff Dyke | President | Jun 10, 2026 |
| David Bruton Smith | Chairman and CEO | May 6, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jun 10, 2026 | Jeff Dyke | Sale | 35,114 | $85.22 |
| Jun 9, 2026 | Jeff Dyke | Sale | 14,886 | $85.13 |
| Jun 8, 2026 | Jeff Dyke | Sale | 50,000 | $82.97 |
| Jun 2, 2026 | Heath Byrd | Sale | 5,061 | $85.00 |
| May 28, 2026 | Heath Byrd | Sale | 9,526 | $85.00 |
| Feb 17, 2026 | Paul P. Rusnak | Buy | 11,481 | $59.95 |
| Feb 13, 2026 | Paul P. Rusnak | Buy | 48,540 | $59.92 |
| Feb 12, 2026 | Paul P. Rusnak | Buy | 11,483 | $59.97 |
| Feb 11, 2026 | Paul P. Rusnak | Buy | 1,931 | $59.98 |
| Feb 10, 2026 | Paul P. Rusnak | Buy | 7,827 | $59.96 |
| Feb 5, 2026 | Paul P. Rusnak | Buy | 18,738 | $59.98 |
SAH financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | $15.15B | $118.70M | 3.42 | $567.40M |
| Dec 31, 2024 | $14.22B | $216.00M | 6.18 | $109.20M |
| Dec 31, 2023 | $14.37B | $178.20M | 4.97 | $-15.70M |
| Dec 31, 2022 | $14.00B | $88.50M | 2.23 | $406.10M |
| Dec 31, 2021 | $12.40B | $348.90M | 8.06 | $306.30M |
Latest balance sheet: total assets $6.38B, total liabilities $—, cash $19.20M (as of Jun 30, 2026).
SAH earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Jul 30, 2026 | 8-K Item 2.02 (results) | $100.34 |
| Apr 30, 2026 | 8-K Item 2.02 (results) | $78.75 |
| Feb 18, 2026 | 8-K Item 2.02 (results) | $62.89 |
| Oct 23, 2025 | 8-K Item 2.02 (results) | $65.48 |
| Jul 24, 2025 | 8-K Item 2.02 (results) | $75.43 |
| Apr 24, 2025 | 8-K Item 2.02 (results) | $60.12 |
| Feb 12, 2025 | 8-K Item 2.02 (results) | $71.79 |
| Oct 24, 2024 | 8-K Item 2.02 (results) | $57.44 |
| Aug 5, 2024 | 8-K Item 2.02 (results) | — |
| Apr 25, 2024 | 8-K Item 2.02 (results) | — |
| Feb 14, 2024 | 8-K Item 2.02 (results) | — |
| Oct 26, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 15, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.