Lithia Motors (LAD) Latest Stock Analysis Report – Oct 15, 2026, 4:00 PM ET
Updated Oct 15, 2026, 4:00 PM ET
- Closed at $295.31, +4.91% vs the prior close of $281.49.
- Volume 414.80K shares, 1.6x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
LAD jumps 4.9% to $295.31. Closed at $295.31, +4.91% vs the prior close of $281.49. Day range $291.96–$303.28, opened at $291.96.
LAD daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 15, 2026 — LAD jumps 4.9% to $295.31
- Closed at $295.31, +4.91% vs the prior close of $281.49. Day range $291.96–$303.28, opened at $291.96.
- Volume was 414.80K shares, 1.6x its 50-day average of 260.12K.
- Price is -13.3% vs its 50-day average ($340.51) and -4.6% vs its 200-day average ($309.66).
- 52-week range $239.78–$439.49; today's close sits at 28% of that range, 32.8% below the 52-week high.
Oct 14, 2026 — LAD dips 1.8% to $281.49, a 3-month low
- Closed at $281.49, -1.84% vs the prior close of $286.78. Day range $277.59–$287.86, opened at $284.23.
- Volume was 306.70K shares, 1.2x its 50-day average of 261.32K.
- Price is -17.7% vs its 50-day average ($341.98) and -9.2% vs its 200-day average ($309.88).
- 52-week range $239.78–$439.49; today's close sits at 21% of that range, 36.0% below the 52-week high.
Oct 13, 2026 — LAD ends flat (+0.1%) to $286.78
- Closed at $286.78, +0.12% vs the prior close of $286.45. Day range $283.47–$291.80, opened at $287.81.
- Volume was 234.10K shares, 0.9x its 50-day average of 265.40K.
- Price is -16.6% vs its 50-day average ($343.77) and -7.5% vs its 200-day average ($310.19).
- 52-week range $239.78–$439.49; today's close sits at 24% of that range, 34.7% below the 52-week high.
Oct 12, 2026 — LAD dips 1.3% to $286.45, a 3-month low
- Closed at $286.45, -1.31% vs the prior close of $290.24. Day range $286.00–$293.53, opened at $289.77.
- Volume was 264.90K shares, 1.0x its 50-day average of 270.93K.
- Price is -17.1% vs its 50-day average ($345.59) and -7.7% vs its 200-day average ($310.49).
- 52-week range $239.78–$439.49; today's close sits at 23% of that range, 34.8% below the 52-week high.
Oct 9, 2026 — LAD rises 0.5% to $290.24
- Closed at $290.24, +0.47% vs the prior close of $288.87. Day range $284.06–$293.46, opened at $286.88.
- Volume was 244.40K shares, 0.9x its 50-day average of 282.02K.
- Price is -16.5% vs its 50-day average ($347.57) and -6.6% vs its 200-day average ($310.77).
- 52-week range $239.78–$439.49; today's close sits at 25% of that range, 34.0% below the 52-week high.
Oct 8, 2026 — LAD rises 0.5% to $288.87
- Closed at $288.87, +0.52% vs the prior close of $287.37. Day range $282.81–$290.98, opened at $285.93.
- Volume was 278.20K shares, 0.9x its 50-day average of 310.80K.
- Price is -17.4% vs its 50-day average ($349.87) and -7.1% vs its 200-day average ($311.03).
- 52-week range $239.78–$439.49; today's close sits at 25% of that range, 34.3% below the 52-week high.
Oct 7, 2026 — LAD dips 1.8% to $287.37, a 3-month low, 3 down days in a row
- Closed at $287.37, -1.76% vs the prior close of $292.51. Day range $282.00–$289.08, opened at $285.63.
- Volume was 262.80K shares, 0.8x its 50-day average of 314.08K.
- Price is -18.5% vs its 50-day average ($352.64) and -7.7% vs its 200-day average ($311.30).
- 52-week range $239.78–$439.49; today's close sits at 24% of that range, 34.6% below the 52-week high.
- That makes 3 straight losses.
Oct 6, 2026 — LAD slides 3.5% to $292.51
- Closed at $292.51, -3.46% vs the prior close of $303.00. Day range $288.29–$299.99, opened at $298.46.
- Volume was 309.30K shares, 1.0x its 50-day average of 313.09K.
- Price is -17.4% vs its 50-day average ($354.06) and -6.1% vs its 200-day average ($311.56).
- 52-week range $239.78–$439.49; today's close sits at 26% of that range, 33.4% below the 52-week high.
Oct 5, 2026 — LAD dips 1.5% to $303.00
- Closed at $303.00, -1.55% vs the prior close of $307.77. Day range $292.66–$304.96, opened at $304.39.
- Volume was 321.30K shares, 1.0x its 50-day average of 310.17K.
- Price is -14.7% vs its 50-day average ($355.12) and -2.8% vs its 200-day average ($311.82).
- 52-week range $239.78–$439.49; today's close sits at 32% of that range, 31.1% below the 52-week high.
Oct 2, 2026 — LAD rises 0.6% to $307.77, 3 up days in a row
- Closed at $307.77, +0.56% vs the prior close of $306.07. Day range $302.45–$314.70, opened at $308.10.
- Volume was 456.10K shares, 1.5x its 50-day average of 306.54K.
- Price is -13.5% vs its 50-day average ($355.88) and -1.4% vs its 200-day average ($312.02).
- 52-week range $239.78–$439.49; today's close sits at 34% of that range, 30.0% below the 52-week high.
- That makes 3 straight gains.
LAD latest news & SEC filings
Every SEC filing by or about LAD in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 1, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Macaddino Katherine Lee received an award of 47 shares on Oct 1, 2026; now holds 1,207
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 28, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- O'Neill Heidi returned to the company 540 shares on Sep 25, 2026; now holds 884
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 25, 2026 · 8-K — Current report
Current report — a filing companies must make within 4 business days of a major event
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
Sep 14, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Loretz Congdon Stacy sold 75 shares at $370.73 (≈$27.80K) on Sep 11, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 11, 2026 · 144 — Notice of proposed sale (Form 144)
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Sep 10, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Stork David sold 320 shares at $373.49 (≈$119.52K) on Sep 8, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 8, 2026 · 144 — Notice of proposed sale (Form 144)
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Aug 6, 2026 · SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)
Update to a passive 5%+ stake (13G)
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Jul 31, 2026 · SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)
Update to a passive 5%+ stake (13G)
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Jul 29, 2026 · 10-Q — Quarterly report (unaudited financial statements for the quarter)
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $9.79B (prior year $9.58B) (+2.2% vs Jun 30, 2025)
- Net income: $260.00M (prior year $256.10M) (+1.5% vs Jun 30, 2025)
- Diluted EPS: $11.54 (prior year $9.87) (+16.9% vs Jun 30, 2025)
Jul 29, 2026 · 8-K — Current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
- Item 8.01 — Reported other events the company considers important.
This is a results-day filing: the earnings press release is attached as an exhibit.
Jul 14, 2026 · SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)
Update to a passive 5%+ stake (13G)
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Jun 26, 2026 · 11-K — Annual report for an employee stock plan
Annual report for an employee stock plan
Things to know before you trade LAD
- Last results release: Jul 29, 2026 (8-K Item 2.02). Previous ones: Apr 29, 2026, Feb 11, 2026, Oct 22, 2025. Based on that rhythm, the next report is likely around Oct 28, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 1.94% (largest 4.9%).
- Liquidity: about 345.35K shares (≈$101.98M) trade per day on average.
- 52-week position: $295.31 vs a range of $239.78–$439.49 (28% of the range).
- Dividends: last ex-dividend date Aug 7, 2026 ($0.7/share); 4 payments in the past 12 months.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 8 sales; latest: Congdon Stacy Loretz sold 75 shares on Sep 11, 2026.
- Latest filings: 8-K Sep 25, 2026; 10-Q Jul 29, 2026; 8-K Jul 29, 2026.
- Share count: 21.98M shares outstanding (Jul 29, 2026), -14.3% vs a year earlier — the company has been reducing its share count.
- Listing: NYSE · industry: Retail-Auto Dealers & Gasoline Stations.
LAD market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 15, 2026 | 291.96 | 303.28 | 291.96 | 295.31 | 414.80K |
| Oct 14, 2026 | 284.23 | 287.86 | 277.59 | 281.49 | 306.70K |
| Oct 13, 2026 | 287.81 | 291.80 | 283.47 | 286.78 | 234.10K |
| Oct 12, 2026 | 289.77 | 293.53 | 286.00 | 286.45 | 264.90K |
| Oct 9, 2026 | 286.88 | 293.46 | 284.06 | 290.24 | 244.40K |
| Oct 8, 2026 | 285.93 | 290.98 | 282.81 | 288.87 | 278.20K |
| Oct 7, 2026 | 285.63 | 289.08 | 282.00 | 287.37 | 262.80K |
| Oct 6, 2026 | 298.46 | 299.99 | 288.29 | 292.51 | 309.30K |
| Oct 5, 2026 | 304.39 | 304.96 | 292.66 | 303.00 | 321.30K |
| Oct 2, 2026 | 308.10 | 314.70 | 302.45 | 307.77 | 456.10K |
| Oct 1, 2026 | 292.17 | 308.57 | 287.57 | 306.07 | 402.90K |
| Sep 30, 2026 | 290.93 | 296.38 | 282.54 | 291.83 | 422.90K |
| Sep 29, 2026 | 303.21 | 317.24 | 288.00 | 289.26 | 347.40K |
| Sep 28, 2026 | 314.09 | 314.29 | 302.62 | 303.07 | 199.50K |
| Sep 25, 2026 | 310.29 | 316.88 | 306.32 | 316.42 | 262.70K |
| Sep 24, 2026 | 308.23 | 312.22 | 302.18 | 309.60 | 388.50K |
| Sep 23, 2026 | 311.83 | 312.70 | 306.62 | 307.02 | 297.80K |
| Sep 22, 2026 | 319.29 | 320.55 | 308.84 | 312.32 | 367.30K |
| Sep 21, 2026 | 318.93 | 319.99 | 314.24 | 316.15 | 227.70K |
| Sep 18, 2026 | 320.00 | 320.56 | 312.19 | 316.27 | 897.60K |
About Lithia Motors
Lithia Motors (LAD) is listed on the NYSE and classified by the SEC under “Retail-Auto Dealers & Gasoline Stations”. Its business address is in MEDFORD, OR. State of incorporation: OR. Fiscal year ends December 31. SEC CIK 1023128.
LAD board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Richard J Jr Bailey | Director | May 27, 2026 |
| Sidney B Deboer | Director | Aug 5, 2026 |
| Priya Cherian Huskins | Director | May 1, 2026 |
| James E. Lentz | Director | May 1, 2026 |
| Congdon Stacy Loretz | Director | Sep 14, 2026 |
| Shauna Mcintyre | Director | Jun 11, 2026 |
| Cassandra M. Mckinney | Director | May 1, 2026 |
| Louis Miramontes | Director | May 1, 2026 |
| Heidi O'Neill | Director | Sep 28, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Bryan B Deboer | Chief Executive Officer | Jan 12, 2026 |
| George N Hines | Chief Innovation&Tech Officer | Jan 12, 2026 |
| Charles Douglas Lietz | Sr Vice President, Finance | Feb 20, 2026 |
| Katherine Lee Macaddino | Sr Vice President, People | Feb 20, 2026 |
| Tina Miller | Chief Financial Officer | Jan 12, 2026 |
| David Stork | Chief Administrative Officer | Sep 10, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Sep 11, 2026 | Congdon Stacy Loretz | Sale | 75 | $370.73 |
| Sep 8, 2026 | David Stork | Sale | 320 | $373.49 |
| Jun 12, 2026 | Congdon Stacy Loretz | Sale | 75 | $315.00 |
| Jun 10, 2026 | Shauna Mcintyre | Sale | 165 | $305.65 |
| May 26, 2026 | Richard J Jr Bailey | Sale | 297 | $280.58 |
| May 11, 2026 | Shauna Mcintyre | Sale | 245 | $294.64 |
| Mar 12, 2026 | Congdon Stacy Loretz | Sale | 75 | $259.33 |
| Dec 12, 2025 | Congdon Stacy Loretz | Sale | 75 | $360.00 |
LAD financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | $37.63B | $819.60M | 32.32 | $356.70M |
| Dec 31, 2024 | $36.19B | $796.70M | 29.45 | $425.10M |
| Dec 31, 2023 | $31.04B | $1.00B | 36.29 | $-472.40M |
| Dec 31, 2022 | $28.19B | $1.25B | 44.17 | $-610.10M |
| Dec 31, 2021 | $22.83B | $1.06B | 36.54 | $1.80B |
Latest balance sheet: total assets $26.25B, total liabilities $19.82B, cash $110.30M (as of Jun 30, 2026).
LAD earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Jul 29, 2026 | 8-K Item 2.02 (results) | $427.48 |
| Apr 29, 2026 | 8-K Item 2.02 (results) | $291.00 |
| Feb 11, 2026 | 8-K Item 2.02 (results) | $320.41 |
| Oct 22, 2025 | 8-K Item 2.02 (results) | $308.35 |
| Jul 29, 2025 | 8-K Item 2.02 (results) | $289.77 |
| Apr 23, 2025 | 8-K Item 2.02 (results) | $278.29 |
| Feb 12, 2025 | 8-K Item 2.02 (results) | $385.71 |
| Oct 23, 2024 | 8-K Item 2.02 (results) | $335.31 |
| Aug 1, 2024 | 8-K Item 2.02 (results) | — |
| Apr 24, 2024 | 8-K Item 2.02 (results) | — |
| Feb 14, 2024 | 8-K Item 2.02 (results) | — |
| Oct 25, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 15, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.