Rush Enterprises Inc \Tx\ (RUSHB) Latest Stock Analysis Report – Oct 15, 2026, 4:00 PM ET
Updated Oct 15, 2026, 4:00 PM ET
- Closed at $57.92, +2.30% vs the prior close of $56.62.
- Volume 70.70K shares, 0.5x its 50-day average (light).
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
RUSHB rises 2.3% to $57.92, a 52-week high. Closed at $57.92, +2.30% vs the prior close of $56.62. Day range $57.24–$58.29, opened at $57.26.
RUSHB daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 15, 2026 — RUSHB rises 2.3% to $57.92, a 52-week high
- Closed at $57.92, +2.30% vs the prior close of $56.62. Day range $57.24–$58.29, opened at $57.26.
- Volume was 70.70K shares, 0.5x its 50-day average of 150.34K — lighter than usual.
- Price is +8.3% vs its 50-day average ($53.47) and +23.1% vs its 200-day average ($47.05).
- 52-week range $31.81–$58.29; today's close sits at 99% of that range, 0.6% below the 52-week high.
Oct 14, 2026 — RUSHB dips 1.4% to $56.62
- Closed at $56.62, -1.41% vs the prior close of $57.43. Day range $56.38–$57.41, opened at $56.73.
- Volume was 119.00K shares, 0.8x its 50-day average of 150.54K.
- Price is +6.1% vs its 50-day average ($53.37) and +20.6% vs its 200-day average ($46.95).
- 52-week range $31.81–$57.73; today's close sits at 96% of that range, 1.9% below the 52-week high.
Oct 13, 2026 — RUSHB rises 1.1% to $57.43, a 52-week high
- Closed at $57.43, +1.06% vs the prior close of $56.83. Day range $56.31–$57.67, opened at $57.20.
- Volume was 118.00K shares, 0.8x its 50-day average of 150.23K.
- Price is +7.7% vs its 50-day average ($53.32) and +22.6% vs its 200-day average ($46.86).
- 52-week range $31.81–$57.73; today's close sits at 99% of that range, 0.5% below the 52-week high.
Oct 12, 2026 — RUSHB dips 0.9% to $56.83
- Closed at $56.83, -0.89% vs the prior close of $57.34. Day range $55.31–$57.73, opened at $56.92.
- Volume was 133.00K shares, 0.9x its 50-day average of 150.19K.
- Price is +6.8% vs its 50-day average ($53.21) and +21.5% vs its 200-day average ($46.76).
- 52-week range $31.81–$57.73; today's close sits at 97% of that range, 1.6% below the 52-week high.
Oct 9, 2026 — RUSHB rises 2.2% to $57.34, a 52-week high
- Closed at $57.34, +2.16% vs the prior close of $56.13. Day range $54.71–$57.43, opened at $55.67.
- Volume was 142.10K shares, 0.9x its 50-day average of 150.04K.
- Price is +8.0% vs its 50-day average ($53.11) and +22.9% vs its 200-day average ($46.67).
- 52-week range $31.81–$57.43; today's close sits at 100% of that range, 0.2% below the 52-week high.
Oct 8, 2026 — RUSHB rises 1.6% to $56.13
- Closed at $56.13, +1.56% vs the prior close of $55.27. Day range $54.13–$56.42, opened at $54.82.
- Volume was 78.00K shares, 0.5x its 50-day average of 153.38K — lighter than usual.
- Price is +5.9% vs its 50-day average ($53.01) and +20.5% vs its 200-day average ($46.58).
- 52-week range $31.81–$57.38; today's close sits at 95% of that range, 2.2% below the 52-week high.
Oct 7, 2026 — RUSHB dips 2.2% to $55.27
- Closed at $55.27, -2.25% vs the prior close of $56.54. Day range $54.52–$55.83, opened at $55.83.
- Volume was 78.80K shares, 0.5x its 50-day average of 153.92K — lighter than usual.
- Price is +4.4% vs its 50-day average ($52.94) and +18.9% vs its 200-day average ($46.50).
- 52-week range $31.81–$57.38; today's close sits at 92% of that range, 3.7% below the 52-week high.
Oct 6, 2026 — RUSHB rises 0.4% to $56.54
- Closed at $56.54, +0.43% vs the prior close of $56.30. Day range $56.19–$57.00, opened at $56.51.
- Volume was 62.50K shares, 0.4x its 50-day average of 157.07K — lighter than usual.
- Price is +7.0% vs its 50-day average ($52.86) and +21.8% vs its 200-day average ($46.41).
- 52-week range $31.81–$57.38; today's close sits at 97% of that range, 1.5% below the 52-week high.
Oct 5, 2026 — RUSHB dips 0.7% to $56.30
- Closed at $56.30, -0.72% vs the prior close of $56.71. Day range $56.06–$57.18, opened at $56.87.
- Volume was 105.70K shares, 0.7x its 50-day average of 161.22K.
- Price is +6.7% vs its 50-day average ($52.75) and +21.5% vs its 200-day average ($46.32).
- 52-week range $31.81–$57.38; today's close sits at 96% of that range, 1.9% below the 52-week high.
Oct 2, 2026 — RUSHB jumps 4.4% to $56.71
- Closed at $56.71, +4.38% vs the prior close of $54.33. Day range $54.91–$56.89, opened at $55.16.
- Volume was 110.20K shares, 0.7x its 50-day average of 162.92K.
- Price is +7.7% vs its 50-day average ($52.64) and +22.7% vs its 200-day average ($46.24).
- 52-week range $31.81–$57.38; today's close sits at 97% of that range, 1.2% below the 52-week high.
RUSHB latest news & SEC filings
Every SEC filing by or about RUSHB in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Aug 14, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Aug 7, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $1.80B (prior year $1.84B) (-1.8% vs Jun 30, 2025)
- Net income: $72.76M (prior year $72.44M) (+0.4% vs Jun 30, 2025)
- Diluted EPS: $0.91 (prior year $0.90) (+1.1% vs Jun 30, 2025)
Aug 6, 2026 · Form SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)
Update to a passive 5%+ stake (13G)
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Aug 6, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 1.01 — Signed a material agreement.
Aug 5, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Mcroberts Michael sold 6,500 shares at $81.44 (≈$529.36K) on Aug 3, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 3, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Rush William M Rusty sold 71,574 shares at $81.05 (≈$5.80M) on Aug 3, 2026
- Rush William M Rusty sold 7,176 shares at $80.76 (≈$579.53K) on Jul 31, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 3, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Keller Steven L sold 20,678 shares at $80.73 (≈$1.67M) on Jul 31, 2026
- Keller Steven L sold 1,822 shares at $81.12 (≈$147.80K) on Jul 30, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 3, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Goldstone Michael L sold 2,100 shares at $81.30 (≈$170.73K) on Aug 3, 2026
- Goldstone Michael L sold 2,400 shares at $81.05 (≈$194.52K) on Jul 30, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 3, 2026 · Form 144 — Planned insider sale
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Jul 28, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Jul 23, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 8.01 — Reported other events the company considers important.
Jul 14, 2026 · Form SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)
Update to a passive 5%+ stake (13G)
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Jun 30, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
- Item 8.01 — Reported other events the company considers important.
Jun 30, 2026 · Form 8-A12B — 8-A12B filing
8-A12B filing
Things to know before you trade RUSHB
- Last results release: Jul 28, 2026 (8-K Item 2.02). Previous ones: Apr 28, 2026, Feb 17, 2026, Oct 29, 2025. Based on that rhythm, the next report is likely around Oct 27, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 1.46% (largest 4.4%).
- Liquidity: about 188.34K shares (≈$10.91M) trade per day on average.
- 52-week position: $57.92 vs a range of $31.81–$58.29 (99% of the range).
- Dividends: last ex-dividend date Sep 9, 2026 ($0.14/share); 4 payments in the past 12 months.
- Splits: 3:2 on Sep 1, 2026
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 12 sales; latest: Michael Mcroberts sold 6,500 shares on Aug 3, 2026.
- Latest filings: 10-Q Aug 7, 2026; 8-K Aug 6, 2026; 8-K Jul 28, 2026.
- Listing: Nasdaq · industry: Retail-Auto Dealers & Gasoline Stations.
RUSHB market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 15, 2026 | 57.26 | 58.29 | 57.24 | 57.92 | 70.70K |
| Oct 14, 2026 | 56.73 | 57.41 | 56.38 | 56.62 | 119.00K |
| Oct 13, 2026 | 57.20 | 57.67 | 56.31 | 57.43 | 118.00K |
| Oct 12, 2026 | 56.92 | 57.73 | 55.31 | 56.83 | 133.00K |
| Oct 9, 2026 | 55.67 | 57.43 | 54.71 | 57.34 | 142.10K |
| Oct 8, 2026 | 54.82 | 56.42 | 54.13 | 56.13 | 78.00K |
| Oct 7, 2026 | 55.83 | 55.83 | 54.52 | 55.27 | 78.80K |
| Oct 6, 2026 | 56.51 | 57.00 | 56.19 | 56.54 | 62.50K |
| Oct 5, 2026 | 56.87 | 57.18 | 56.06 | 56.30 | 105.70K |
| Oct 2, 2026 | 55.16 | 56.89 | 54.91 | 56.71 | 110.20K |
| Oct 1, 2026 | 53.51 | 55.25 | 53.14 | 54.33 | 77.20K |
| Sep 30, 2026 | 55.06 | 55.06 | 53.56 | 53.91 | 102.60K |
| Sep 29, 2026 | 55.06 | 55.12 | 53.85 | 54.52 | 83.00K |
| Sep 28, 2026 | 55.24 | 55.38 | 54.29 | 55.09 | 106.20K |
| Sep 25, 2026 | 55.01 | 56.06 | 54.70 | 55.19 | 97.90K |
| Sep 24, 2026 | 54.64 | 56.48 | 54.32 | 55.01 | 111.90K |
| Sep 23, 2026 | 54.46 | 55.00 | 53.99 | 54.82 | 63.80K |
| Sep 22, 2026 | 53.96 | 54.54 | 53.82 | 54.46 | 72.60K |
| Sep 21, 2026 | 55.96 | 56.08 | 53.43 | 53.61 | 145.50K |
| Sep 18, 2026 | 56.94 | 57.28 | 55.21 | 55.42 | 1.89M |
About Rush Enterprises Inc \Tx\
Rush Enterprises Inc \Tx\ (RUSHB) is listed on the Nasdaq and classified by the SEC under “Retail-Auto Dealers & Gasoline Stations”. Its business address is in NEW BRAUNFELS, TX. State of incorporation: TX. Fiscal year ends December 31. SEC CIK 1012019.
RUSHB board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Thomas A Akin | Director | May 21, 2026 |
| Amy Boerger | Director | May 21, 2026 |
| William H Cary | Director | May 21, 2026 |
| Troy A Clarke | Director | May 21, 2026 |
| Raymond Joseph Chess | Director | May 21, 2026 |
| Kennon Guglielmo | Director | May 21, 2026 |
| Michael Mcroberts | Senior Advisor and Director | Aug 5, 2026 |
| Elaine Mendoza | Director | Aug 14, 2026 |
| William M Rusty Rush | CEO, President and COB | Aug 3, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Michael L Goldstone | SVP, GC and Corp. Sec. | Aug 3, 2026 |
| Steven L Keller | CFO & Treasurer | Aug 3, 2026 |
| Corey Lowe | Senior Vice President | Apr 9, 2026 |
| Jody Pollard | Senior Vice President | Mar 17, 2026 |
| William M Rusty Rush | CEO, President and COB | Aug 3, 2026 |
| Jason Wilder | Chief Operating Officer | Mar 17, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 3, 2026 | Michael Mcroberts | Sale | 6,500 | $81.44 |
| Aug 3, 2026 | Michael L Goldstone | Sale | 2,100 | $81.30 |
| Aug 3, 2026 | William M Rusty Rush | Sale | 71,574 | $81.05 |
| Jul 31, 2026 | William M Rusty Rush | Sale | 7,176 | $80.76 |
| Jul 31, 2026 | Steven L Keller | Sale | 20,678 | $80.73 |
| Jul 30, 2026 | Michael L Goldstone | Sale | 2,400 | $81.05 |
| Jul 30, 2026 | Steven L Keller | Sale | 1,822 | $81.12 |
| Apr 30, 2026 | Michael Mcroberts | Sale | 8,000 | $72.23 |
| Mar 10, 2026 | Raymond Joseph Chess | Sale | 10,000 | $65.05 |
| Feb 19, 2026 | Michael L Goldstone | Sale | 4,500 | $71.86 |
| Feb 19, 2026 | Michael Mcroberts | Sale | 8,000 | $70.81 |
| Feb 19, 2026 | Jody Pollard | Sale | 11,250 | $71.92 |
RUSHB financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | $7.06B | $263.78M | 3.27 | $861.84M |
| Dec 31, 2024 | $7.45B | $304.15M | 3.72 | $619.55M |
| Dec 31, 2023 | $7.57B | $347.06M | 4.15 | $295.71M |
| Dec 31, 2022 | $6.78B | $391.38M | 4.57 | $294.40M |
| Dec 31, 2021 | $4.88B | $241.41M | 2.78 | $422.35M |
Latest balance sheet: total assets $4.66B, total liabilities $—, cash $264.94M (as of Jun 30, 2026).
RUSHB earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Jul 28, 2026 | 8-K Item 2.02 (results) | $51.50 |
| Apr 28, 2026 | 8-K Item 2.02 (results) | $51.10 |
| Feb 17, 2026 | 8-K Item 2.02 (results) | $42.08 |
| Oct 29, 2025 | 8-K Item 2.02 (results) | $36.19 |
| Jul 30, 2025 | 8-K Item 2.02 (results) | $35.55 |
| Apr 30, 2025 | 8-K Item 2.02 (results) | $38.56 |
| Feb 18, 2025 | 8-K Item 2.02 (results) | $38.49 |
| Oct 30, 2024 | 8-K Item 2.02 (results) | $34.01 |
| Jul 31, 2024 | 8-K Item 2.02 (results) | — |
| Apr 24, 2024 | 8-K Item 2.02 (results) | — |
| Feb 14, 2024 | 8-K Item 2.02 (results) | — |
| Oct 24, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 15, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.