Roku (ROKU) Stock Analysis & Price (Updated Oct 16, 2026, 4:00 PM ET)
Updated Oct 16, 2026, 4:00 PM ET
ROKU ends flat (-0.1%) to $154.54. Closed at $154.54, -0.08% vs the prior close of $154.67. Day range $153.89–$156.49, opened at $156.00.
ROKU daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 16, 2026 — ROKU ends flat (-0.1%) to $154.54
- Closed at $154.54, -0.08% vs the prior close of $154.67. Day range $153.89–$156.49, opened at $156.00.
- Volume was 1.69M shares, 0.9x its 50-day average of 1.98M.
- Price is -0.1% vs its 50-day average ($154.73) and +23.2% vs its 200-day average ($125.40).
- 52-week range $78.53–$159.89; today's close sits at 93% of that range, 3.3% below the 52-week high.
Oct 15, 2026 — ROKU rises 1.4% to $154.67
- Closed at $154.67, +1.38% vs the prior close of $152.57. Day range $152.84–$155.13, opened at $152.84.
- Volume was 1.78M shares, 0.9x its 50-day average of 2.02M.
- Price is +0.0% vs its 50-day average ($154.64) and +23.6% vs its 200-day average ($125.18).
- 52-week range $78.53–$159.89; today's close sits at 94% of that range, 3.3% below the 52-week high.
- SEC filings that day: 8-K.
Oct 14, 2026 — ROKU ends flat (-0.1%) to $152.57, 4 down days in a row
- Closed at $152.57, -0.06% vs the prior close of $152.66. Day range $151.49–$152.88, opened at $152.76.
- Volume was 1.82M shares, 0.9x its 50-day average of 2.07M.
- Price is -1.2% vs its 50-day average ($154.49) and +22.1% vs its 200-day average ($124.96).
- 52-week range $78.53–$159.89; today's close sits at 91% of that range, 4.6% below the 52-week high.
- That makes 4 straight losses.
Oct 13, 2026 — ROKU ends flat (-0.1%) to $152.66, 3 down days in a row
- Closed at $152.66, -0.10% vs the prior close of $152.81. Day range $152.56–$153.58, opened at $152.68.
- Volume was 1.04M shares, 0.5x its 50-day average of 2.11M — lighter than usual.
- Price is -1.1% vs its 50-day average ($154.38) and +22.4% vs its 200-day average ($124.76).
- 52-week range $78.53–$159.89; today's close sits at 91% of that range, 4.5% below the 52-week high.
- That makes 3 straight losses.
Oct 12, 2026 — ROKU ends flat (-0.0%) to $152.81
- Closed at $152.81, -0.03% vs the prior close of $152.85. Day range $152.60–$153.49, opened at $152.75.
- Volume was 572.80K shares, 0.3x its 50-day average of 2.16M — lighter than usual.
- Price is -0.9% vs its 50-day average ($154.25) and +22.7% vs its 200-day average ($124.55).
- 52-week range $78.53–$159.89; today's close sits at 91% of that range, 4.4% below the 52-week high.
Oct 9, 2026 — ROKU dips 0.6% to $152.85
- Closed at $152.85, -0.62% vs the prior close of $153.81. Day range $152.75–$154.31, opened at $154.31.
- Volume was 628.50K shares, 0.3x its 50-day average of 2.22M — lighter than usual.
- Price is -0.8% vs its 50-day average ($154.09) and +22.9% vs its 200-day average ($124.34).
- 52-week range $78.53–$159.89; today's close sits at 91% of that range, 4.4% below the 52-week high.
Oct 8, 2026 — ROKU rises 0.7% to $153.81
- Closed at $153.81, +0.71% vs the prior close of $152.73. Day range $152.25–$154.07, opened at $152.25.
- Volume was 1.03M shares, 0.5x its 50-day average of 2.26M — lighter than usual.
- Price is -0.1% vs its 50-day average ($153.94) and +23.9% vs its 200-day average ($124.12).
- 52-week range $78.53–$159.89; today's close sits at 93% of that range, 3.8% below the 52-week high.
Oct 7, 2026 — ROKU rises 0.4% to $152.73
- Closed at $152.73, +0.44% vs the prior close of $152.06. Day range $150.03–$153.33, opened at $150.03.
- Volume was 1.21M shares, 0.5x its 50-day average of 2.28M — lighter than usual.
- Price is -0.7% vs its 50-day average ($153.77) and +23.3% vs its 200-day average ($123.90).
- 52-week range $78.53–$159.89; today's close sits at 91% of that range, 4.5% below the 52-week high.
Oct 6, 2026 — ROKU dips 0.9% to $152.06
- Closed at $152.06, -0.88% vs the prior close of $153.41. Day range $151.22–$153.74, opened at $153.50.
- Volume was 1.56M shares, 0.7x its 50-day average of 2.31M.
- Price is -1.0% vs its 50-day average ($153.59) and +22.9% vs its 200-day average ($123.69).
- 52-week range $78.53–$159.89; today's close sits at 90% of that range, 4.9% below the 52-week high.
- SEC filings that day: 8-K.
Oct 5, 2026 — ROKU rises 0.7% to $153.41
- Closed at $153.41, +0.67% vs the prior close of $152.39. Day range $151.00–$153.48, opened at $152.08.
- Volume was 1.95M shares, 0.8x its 50-day average of 2.32M.
- Price is +0.0% vs its 50-day average ($153.41) and +24.3% vs its 200-day average ($123.46).
- 52-week range $78.53–$159.89; today's close sits at 92% of that range, 4.1% below the 52-week high.
Oct 2, 2026 — ROKU rises 0.7% to $152.39
- Closed at $152.39, +0.75% vs the prior close of $151.26. Day range $150.82–$152.56, opened at $151.26.
- Volume was 1.42M shares, 0.6x its 50-day average of 2.33M.
- Price is -0.5% vs its 50-day average ($153.18) and +23.6% vs its 200-day average ($123.25).
- 52-week range $78.53–$159.89; today's close sits at 91% of that range, 4.7% below the 52-week high.
ROKU latest news & SEC filings
Every SEC filing by or about ROKU in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 15, 2026 · Form 144 — Planned insider sale
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Oct 15, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 5.07 — Reported shareholder vote results.
Oct 7, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Collier Charles converted options/RSUs into 10,269 shares at $49.59 (≈$509.24K) on Oct 5, 2026; now holds 32,969
- Collier Charles sold 9,689 shares at $151.60 (≈$1.47M) on Oct 5, 2026; now holds 23,280
- Collier Charles sold 580 shares at $152.06 (≈$88.19K) on Oct 5, 2026; now holds 22,700
- Collier Charles converted options/RSUs into 10,269 shares at $49.59 (≈$509.24K) on Oct 5, 2026; now holds 32,969
- Collier Charles sold 9,845 shares at $151.61 (≈$1.49M) on Oct 5, 2026; now holds 23,124
- Collier Charles sold 424 shares at $152.07 (≈$64.48K) on Oct 5, 2026; now holds 22,700
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 6, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 8.01 — Reported other events the company considers important.
Oct 5, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Banks Matthew C. sold 554 shares at $152.21 (≈$84.32K) on Oct 1, 2026; now holds 7,568
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 5, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Hunt Neil D converted 2,000 shares on Oct 1, 2026; now holds 11,629
- Hunt Neil D sold 1,592 shares at $150.85 (≈$240.15K) on Oct 1, 2026; now holds 10,037
- Hunt Neil D sold 408 shares at $152.04 (≈$62.03K) on Oct 1, 2026; now holds 9,629
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 5, 2026 · Form 144 — Planned insider sale
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Oct 1, 2026 · Form 144 — Planned insider sale
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Sep 9, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 8.01 — Reported other events the company considers important.
Sep 1, 2026 · Form DEFM14A — DEFM14A filing
DEFM14A filing
Things to know before you trade ROKU
- Last results release: Aug 6, 2026 (8-K Item 2.02). Previous ones: Apr 30, 2026, Feb 12, 2026, Oct 30, 2025. Based on that rhythm, the next report is likely around Nov 5, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 0.42% (largest 1.4%). That is a relatively calm stock.
- Liquidity: about 1.47M shares (≈$226.75M) trade per day on average.
- 52-week position: $154.54 vs a range of $78.53–$159.89 (93% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 25 sales; latest: Dan Jedda sold 7,000 shares on Sep 15, 2026.
- Latest filings: 8-K Oct 15, 2026; 8-K Oct 6, 2026; 8-K Sep 9, 2026.
- Listing: Nasdaq · industry: Cable & Other Pay Television Services.
ROKU market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 16, 2026 | 156.00 | 156.49 | 153.89 | 154.54 | 1.69M |
| Oct 15, 2026 | 152.84 | 155.13 | 152.84 | 154.67 | 1.78M |
| Oct 14, 2026 | 152.76 | 152.88 | 151.49 | 152.57 | 1.82M |
| Oct 13, 2026 | 152.68 | 153.58 | 152.56 | 152.66 | 1.04M |
| Oct 12, 2026 | 152.75 | 153.49 | 152.60 | 152.81 | 572.80K |
| Oct 9, 2026 | 154.31 | 154.31 | 152.75 | 152.85 | 628.50K |
| Oct 8, 2026 | 152.25 | 154.07 | 152.25 | 153.81 | 1.03M |
| Oct 7, 2026 | 150.03 | 153.33 | 150.03 | 152.73 | 1.21M |
| Oct 6, 2026 | 153.50 | 153.74 | 151.22 | 152.06 | 1.56M |
| Oct 5, 2026 | 152.08 | 153.48 | 151.00 | 153.41 | 1.95M |
| Oct 2, 2026 | 151.26 | 152.56 | 150.82 | 152.39 | 1.42M |
| Oct 1, 2026 | 152.21 | 152.49 | 150.18 | 151.26 | 1.89M |
| Sep 30, 2026 | 152.55 | 153.51 | 151.96 | 152.28 | 1.46M |
| Sep 29, 2026 | 152.67 | 152.82 | 151.60 | 152.14 | 1.14M |
| Sep 28, 2026 | 152.32 | 153.50 | 151.65 | 152.67 | 1.80M |
| Sep 25, 2026 | 153.33 | 153.33 | 152.20 | 152.68 | 1.71M |
| Sep 24, 2026 | 153.44 | 154.10 | 152.79 | 153.33 | 1.96M |
| Sep 23, 2026 | 153.77 | 153.81 | 152.81 | 153.49 | 1.39M |
| Sep 22, 2026 | 155.27 | 155.27 | 153.57 | 154.25 | 1.42M |
| Sep 21, 2026 | 154.48 | 155.07 | 153.85 | 154.33 | 1.85M |
About Roku
Roku (ROKU) is listed on the Nasdaq and classified by the SEC under “Cable & Other Pay Television Services”. Its business address is in SAN JOSE, CA. State of incorporation: DE. Fiscal year ends December 31. SEC CIK 1428439.
ROKU board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Jeffrey M Blackburn | Director | Jun 12, 2026 |
| Mai Fyfield | Director | Jun 12, 2026 |
| Laurie Simon Hodrick | Director | Jun 12, 2026 |
| Neil D Hunt | Director | Sep 3, 2026 |
| Jeff Hastings | Director | Jun 12, 2026 |
| Gina Luna | Director | Jun 12, 2026 |
| Ray A. Rothrock | Director | Jun 12, 2026 |
| Anthony J. Wood | CEO and Chairman BOD | Sep 16, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Matthew C. Banks | VP, CAO | Sep 3, 2026 |
| Charles Collier | President, Roku Media | Sep 9, 2026 |
| Gilbert Fuchsberg | President, Subscriptions | Sep 3, 2026 |
| Christopher T. Handman | SVP & General Counsel | Sep 3, 2026 |
| Dan Jedda | CFO & COO | Sep 16, 2026 |
| Mustafa Ozgen | Pres, Devices, Prod, and Tech | Sep 3, 2026 |
| Anthony J. Wood | CEO and Chairman BOD | Sep 16, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Sep 15, 2026 | Dan Jedda | Sale | 7,000 | $156.81 |
| Sep 15, 2026 | Dan Jedda | Sale | 7,000 | $156.81 |
| Sep 15, 2026 | Dan Jedda | Sale | 7,000 | $156.81 |
| Sep 15, 2026 | Dan Jedda | Sale | 7,000 | $156.81 |
| Sep 4, 2026 | Charles Collier | Sale | 1,426 | $157.73 |
| Sep 4, 2026 | Charles Collier | Sale | 8,843 | $156.87 |
| Sep 4, 2026 | Charles Collier | Sale | 1,426 | $157.73 |
| Sep 4, 2026 | Charles Collier | Sale | 8,843 | $156.87 |
| Sep 4, 2026 | Charles Collier | Sale | 1,426 | $157.73 |
| Sep 4, 2026 | Charles Collier | Sale | 8,843 | $156.87 |
| Sep 4, 2026 | Charles Collier | Sale | 1,426 | $157.73 |
| Sep 4, 2026 | Charles Collier | Sale | 8,843 | $156.87 |
| Sep 4, 2026 | Charles Collier | Sale | 1,426 | $157.73 |
| Sep 4, 2026 | Charles Collier | Sale | 8,843 | $156.87 |
| Sep 4, 2026 | Charles Collier | Sale | 1,426 | $157.73 |
ROKU financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | $4.74B | $88.36M | 0.59 | $483.72M |
| Dec 31, 2024 | $4.11B | $-129.39M | -0.89 | $218.04M |
| Dec 31, 2023 | $3.48B | $-709.56M | -5.01 | $255.86M |
| Dec 31, 2022 | $3.13B | $-498.00M | -3.62 | $11.79M |
| Dec 31, 2021 | $2.76B | $242.38M | 1.71 | $228.08M |
Latest balance sheet: total assets $4.57B, total liabilities $1.75B, cash $2.00B (as of Jun 30, 2026).
ROKU earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Aug 6, 2026 | 8-K Item 2.02 (results) | $150.07 |
| Apr 30, 2026 | 8-K Item 2.02 (results) | $116.56 |
| Feb 12, 2026 | 8-K Item 2.02 (results) | $82.93 |
| Oct 30, 2025 | 8-K Item 2.02 (results) | $100.03 |
| Jul 31, 2025 | 8-K Item 2.02 (results) | $94.16 |
| May 1, 2025 | 8-K Item 2.02 (results) | $67.27 |
| Feb 13, 2025 | 8-K Item 2.02 (results) | $86.80 |
| Oct 30, 2024 | 8-K Item 2.02 (results) | $77.51 |
| Aug 1, 2024 | 8-K Item 2.02 (results) | — |
| Apr 25, 2024 | 8-K Item 2.02 (results) | — |
| Feb 15, 2024 | 8-K Item 2.02 (results) | — |
| Nov 1, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 16, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.