Psq (PSQH) Latest Stock Analysis Report – Oct 15, 2026, 4:00 PM ET
Updated Oct 15, 2026, 4:00 PM ET
- Closed at $3.38, -7.90% vs the prior close of $3.67.
- Volume 62.30K shares, 0.3x its 50-day average (light).
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
PSQH slides 7.9% to $3.38, a 1-month low. Closed at $3.38, -7.90% vs the prior close of $3.67. Day range $3.33–$3.81, opened at $3.64.
PSQH daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 15, 2026 — PSQH slides 7.9% to $3.38, a 1-month low
- Closed at $3.38, -7.90% vs the prior close of $3.67. Day range $3.33–$3.81, opened at $3.64.
- Volume was 62.30K shares, 0.3x its 50-day average of 217.37K — lighter than usual.
- Price is -29.7% vs its 50-day average ($4.81) and -59.2% vs its 200-day average ($8.29).
- 52-week range $2.95–$35.88; today's close sits at 1% of that range, 90.6% below the 52-week high.
Oct 14, 2026 — PSQH slides 4.2% to $3.67, a 1-month low
- Closed at $3.67, -4.18% vs the prior close of $3.83. Day range $3.58–$3.82, opened at $3.72.
- Volume was 36.00K shares, 0.2x its 50-day average of 218.69K — lighter than usual.
- Price is -23.9% vs its 50-day average ($4.82) and -56.0% vs its 200-day average ($8.35).
- 52-week range $2.95–$37.50; today's close sits at 2% of that range, 90.2% below the 52-week high.
Oct 13, 2026 — PSQH rises 2.7% to $3.83
- Closed at $3.83, +2.68% vs the prior close of $3.73. Day range $3.55–$3.96, opened at $3.80.
- Volume was 57.10K shares, 0.3x its 50-day average of 218.30K — lighter than usual.
- Price is -21.0% vs its 50-day average ($4.85) and -54.5% vs its 200-day average ($8.41).
- 52-week range $2.95–$37.50; today's close sits at 3% of that range, 89.8% below the 52-week high.
Oct 12, 2026 — PSQH dips 1.1% to $3.73
- Closed at $3.73, -1.06% vs the prior close of $3.77. Day range $3.67–$3.88, opened at $3.81.
- Volume was 11.20K shares, 0.1x its 50-day average of 219.68K — lighter than usual.
- Price is -23.2% vs its 50-day average ($4.86) and -56.0% vs its 200-day average ($8.48).
- 52-week range $2.95–$37.50; today's close sits at 2% of that range, 90.1% below the 52-week high.
Oct 9, 2026 — PSQH rises 1.1% to $3.77
- Closed at $3.77, +1.07% vs the prior close of $3.73. Day range $3.61–$3.84, opened at $3.75.
- Volume was 15.30K shares, 0.1x its 50-day average of 225.75K — lighter than usual.
- Price is -22.5% vs its 50-day average ($4.87) and -55.8% vs its 200-day average ($8.54).
- 52-week range $2.95–$37.50; today's close sits at 2% of that range, 89.9% below the 52-week high.
Oct 8, 2026 — PSQH slides 3.6% to $3.73, a 1-month low, 6 down days in a row
- Closed at $3.73, -3.62% vs the prior close of $3.87. Day range $3.53–$4.03, opened at $3.92.
- Volume was 71.00K shares, 0.3x its 50-day average of 227.37K — lighter than usual.
- Price is -23.5% vs its 50-day average ($4.87) and -56.6% vs its 200-day average ($8.60).
- 52-week range $2.95–$37.50; today's close sits at 2% of that range, 90.1% below the 52-week high.
- That makes 6 straight losses.
Oct 7, 2026 — PSQH dips 2.3% to $3.87, a 1-month low, 5 down days in a row
- Closed at $3.87, -2.27% vs the prior close of $3.96. Day range $3.76–$4.10, opened at $3.84.
- Volume was 11.60K shares, 0.0x its 50-day average of 258.45K — lighter than usual.
- Price is -20.6% vs its 50-day average ($4.87) and -55.3% vs its 200-day average ($8.66).
- 52-week range $2.95–$37.50; today's close sits at 3% of that range, 89.7% below the 52-week high.
- That makes 5 straight losses.
Oct 6, 2026 — PSQH slides 3.9% to $3.96, a 1-month low, 4 down days in a row
- Closed at $3.96, -3.88% vs the prior close of $4.12. Day range $3.81–$4.40, opened at $4.10.
- Volume was 40.40K shares, 0.2x its 50-day average of 259.20K — lighter than usual.
- Price is -18.7% vs its 50-day average ($4.87) and -54.6% vs its 200-day average ($8.72).
- 52-week range $2.95–$37.50; today's close sits at 3% of that range, 89.4% below the 52-week high.
- That makes 4 straight losses.
Oct 5, 2026 — PSQH slides 12.3% to $4.12, a 1-month low, 3 down days in a row
- Closed at $4.12, -12.34% vs the prior close of $4.70. Day range $4.09–$4.65, opened at $4.65.
- Volume was 62.30K shares, 0.2x its 50-day average of 258.29K — lighter than usual.
- Price is -15.1% vs its 50-day average ($4.85) and -53.1% vs its 200-day average ($8.79).
- 52-week range $2.95–$37.50; today's close sits at 3% of that range, 89.0% below the 52-week high.
- That makes 3 straight losses.
Oct 2, 2026 — PSQH slides 3.5% to $4.70, a 1-month low
- Closed at $4.70, -3.49% vs the prior close of $4.87. Day range $4.65–$5.10, opened at $4.94.
- Volume was 22.60K shares, 0.1x its 50-day average of 258.57K — lighter than usual.
- Price is -2.8% vs its 50-day average ($4.84) and -47.0% vs its 200-day average ($8.86).
- 52-week range $2.95–$37.50; today's close sits at 5% of that range, 87.5% below the 52-week high.
PSQH latest news & SEC filings
Every SEC filing by or about PSQH in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 5, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Wenzel Krista sold 112 shares at $4.94 (≈$553) on Oct 1, 2026; now holds 14,170
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 17, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Celli James received an award of 16,666 shares on Jul 9, 2026; now holds 16,666
- Celli James received an award of 13,888 shares at $3.60 (≈$50.00K) on Aug 13, 2026; now holds 30,554
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 17, 2026 · Form 3 — New insider holdings
Initial insider ownership statement (Form 3) — a new director, officer or 10% owner disclosed their holdings
Sep 8, 2026 · Form S-8 — Employee share plan registration
Registration of shares for employee stock plans (S-8)
Aug 18, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Aug 18, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Aug 18, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Aug 14, 2026 · Form 8-K/A — Current report (amended)
Amended current report
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
Aug 14, 2026 · Form 8-K/A — Current report (amended)
Amended current report
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
Aug 14, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 1.01 — Signed a material agreement.
- Item 3.02 — Sold unregistered shares.
Aug 4, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $7.13M (prior year $3.43M) (+107.8% vs Jun 30, 2025)
- Net income: -$5.62M (prior year -$8.37M) (loss narrowed vs Jun 30, 2025)
- Diluted EPS: -$1.54 (prior year -$2.78) (loss narrowed vs Jun 30, 2025)
Aug 4, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Jul 31, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 1.01 — Signed a material agreement.
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
Jul 10, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 3.03 — Change to shareholder rights.
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
- Item 5.03 — Amended its charter or bylaws / changed fiscal year.
- Item 5.07 — Reported shareholder vote results.
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
Things to know before you trade PSQH
- Last results release: Aug 4, 2026 (8-K Item 2.02). Previous ones: May 7, 2026, Mar 17, 2026, Feb 17, 2026. Based on that rhythm, the next report is likely around Nov 3, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 3.29% (largest 12.3%). That is a volatile stock.
- Liquidity: about 43.77K shares (≈$147.94K) trade per day on average. Thin volume can mean wider bid/ask spreads.
- 52-week position: $3.38 vs a range of $2.95–$35.88 (1% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: 1:15 on Jul 13, 2026
- Insider trades (Form 4, last 12 months, recent 25 shown): 3 open-market buys, 12 sales; latest: Willie Langston bought 50,000 shares on Jun 8, 2026.
- Latest filings: 8-K Aug 14, 2026; 10-Q Aug 4, 2026; 8-K Aug 4, 2026.
- Listing: NYSE · industry: Services-Advertising.
PSQH market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 15, 2026 | 3.64 | 3.81 | 3.33 | 3.38 | 62.30K |
| Oct 14, 2026 | 3.72 | 3.82 | 3.58 | 3.67 | 36.00K |
| Oct 13, 2026 | 3.80 | 3.96 | 3.55 | 3.83 | 57.10K |
| Oct 12, 2026 | 3.81 | 3.88 | 3.67 | 3.73 | 11.20K |
| Oct 9, 2026 | 3.75 | 3.84 | 3.61 | 3.77 | 15.30K |
| Oct 8, 2026 | 3.92 | 4.03 | 3.53 | 3.73 | 71.00K |
| Oct 7, 2026 | 3.84 | 4.10 | 3.76 | 3.87 | 11.60K |
| Oct 6, 2026 | 4.10 | 4.40 | 3.81 | 3.96 | 40.40K |
| Oct 5, 2026 | 4.65 | 4.65 | 4.09 | 4.12 | 62.30K |
| Oct 2, 2026 | 4.94 | 5.10 | 4.65 | 4.70 | 22.60K |
| Oct 1, 2026 | 5.06 | 5.15 | 4.83 | 4.87 | 53.30K |
| Sep 30, 2026 | 5.08 | 5.38 | 5.05 | 5.12 | 26.50K |
| Sep 29, 2026 | 4.93 | 5.06 | 4.90 | 4.96 | 13.30K |
| Sep 28, 2026 | 5.14 | 5.28 | 4.95 | 5.00 | 21.60K |
| Sep 25, 2026 | 5.24 | 5.59 | 5.24 | 5.30 | 12.80K |
| Sep 24, 2026 | 5.17 | 5.36 | 5.13 | 5.31 | 54.60K |
| Sep 23, 2026 | 5.31 | 5.49 | 5.18 | 5.26 | 9.00K |
| Sep 22, 2026 | 5.54 | 5.75 | 5.40 | 5.45 | 77.80K |
| Sep 21, 2026 | 5.30 | 5.47 | 5.11 | 5.42 | 101.10K |
| Sep 18, 2026 | 5.20 | 5.53 | 5.10 | 5.30 | 115.60K |
About Psq
Psq (PSQH) is listed on the NYSE and classified by the SEC under “Services-Advertising”. Its business address is in BOZEMAN, MT. State of incorporation: DE. Fiscal year ends December 31. SEC CIK 1847064.
PSQH board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| James Celli | Director | Sep 17, 2026 |
| Willie Langston | Director | Aug 18, 2026 |
| Caitlin Long | Director | Aug 18, 2026 |
| Blake Masters | Director | Aug 18, 2026 |
| Davis Iii Pilot | Director | Aug 18, 2026 |
| James Rinn | Chief Financial Officer | Jul 10, 2026 |
| Michael Stephen Seifert | Chief Executive Officer | Dec 1, 2025 |
| Donald J. Jr Trump | Director | Aug 18, 2026 |
| Dusty Wunderlich | Chief Strategy Officer | Aug 13, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Michael Robert Hebert | Chief People Officer | Nov 17, 2025 |
| Michael Pena | Chief Financial Officer | Aug 13, 2026 |
| Michael D. Perkins | Chief Operations Officer | Aug 13, 2026 |
| James Rinn | Chief Financial Officer | Jul 10, 2026 |
| Michael Stephen Seifert | Chief Executive Officer | Dec 1, 2025 |
| Krista Wenzel | Chief Accounting Officer | Aug 13, 2026 |
| Dusty Wunderlich | Chief Strategy Officer | Aug 13, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jun 8, 2026 | Willie Langston | Buy | 50,000 | $0.50 |
| May 15, 2026 | James Rinn | Sale | 12,699 | $0.59 |
| May 15, 2026 | Michael Pena | Sale | 4,590 | $0.59 |
| May 15, 2026 | Dusty Wunderlich | Sale | 17,517 | $0.59 |
| May 14, 2026 | James Rinn | Sale | 8,413 | $0.61 |
| May 14, 2026 | Michael Pena | Sale | 3,041 | $0.61 |
| May 14, 2026 | Dusty Wunderlich | Sale | 11,606 | $0.61 |
| May 13, 2026 | James Rinn | Sale | 8,442 | $0.66 |
| May 13, 2026 | Michael Pena | Sale | 3,051 | $0.66 |
| May 13, 2026 | Dusty Wunderlich | Sale | 11,645 | $0.66 |
| Nov 26, 2025 | Michael Stephen Seifert | Buy | 7,143 | $1.40 |
| Nov 14, 2025 | Michael Robert Hebert | Buy | 9,400 | $1.61 |
| Nov 13, 2025 | Michael Stephen Seifert | Sale | 7,938 | $1.55 |
| Nov 13, 2025 | Michael Stephen Seifert | Sale | 4,814 | $1.55 |
| Nov 13, 2025 | Michael Robert Hebert | Sale | 23,310 | $1.55 |
PSQH financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | $18.22M | $-36.61M | -0.81 | $-19.94M |
| Dec 31, 2024 | $10.06M | $-57.69M | -1.80 | $-34.13M |
| Dec 31, 2023 | $5.69M | $-53.33M | -2.43 | $-25.76M |
| Dec 31, 2022 | — | $-6.98M | -0.61 | $-6.03M |
| Dec 31, 2021 | — | $3.73M | — | $-973.48K |
Latest balance sheet: total assets $49.23M, total liabilities $45.04M, cash $6.74M (as of Jun 30, 2026).
PSQH earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Aug 4, 2026 | 8-K Item 2.02 (results) | $4.80 |
| May 7, 2026 | 8-K Item 2.02 (results) | $11.02 |
| Mar 17, 2026 | 8-K Item 2.02 (results) | $11.60 |
| Feb 17, 2026 | 8-K Item 2.02 (results) | $11.62 |
| Jan 7, 2026 | 8-K Item 2.02 (results) | $17.70 |
| Nov 6, 2025 | 8-K Item 2.02 (results) | $26.25 |
| Aug 12, 2025 | 8-K Item 2.02 (results) | $29.70 |
| May 8, 2025 | 8-K Item 2.02 (results) | $29.10 |
| Mar 13, 2025 | 8-K Item 2.02 (results) | $35.40 |
| Nov 12, 2024 | 8-K Item 2.02 (results) | $43.50 |
| Aug 14, 2024 | 8-K Item 2.02 (results) | — |
| May 15, 2024 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 15, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.