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Southwest Airlines (LUV) Latest Stock Analysis Report – Oct 15, 2026, 4:00 PM ET

Updated Oct 15, 2026, 4:00 PM ET

What changed since yesterday

LUV jumps 3.8% to $40.83. Closed at $40.83, +3.79% vs the prior close of $39.34. Day range $39.25–$40.92, opened at $39.47.

Last close$40.83+3.79%
Day range39.25–40.92
Open39.47
Volume5.48M
52-week range29.26–55.11
Avg volume (20d)6.46M

LUV daily analysis — what happened

A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.

Oct 15, 2026 — LUV jumps 3.8% to $40.83
Oct 14, 2026 — LUV slides 3.2% to $39.34, 3 down days in a row
Oct 13, 2026 — LUV ends flat (-0.3%) to $40.65
Oct 12, 2026 — LUV dips 2.2% to $40.76
Oct 9, 2026 — LUV rises 0.7% to $41.66
Oct 8, 2026 — LUV dips 0.9% to $41.36 on 2.8x normal volume
Oct 7, 2026 — LUV dips 1.7% to $41.72
Oct 6, 2026 — LUV rises 1.4% to $42.45
Oct 5, 2026 — LUV dips 1.5% to $41.85
Oct 2, 2026 — LUV rises 1.5% to $42.47

LUV latest news & SEC filings

Every SEC filing by or about LUV in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.

Oct 7, 2026 · SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)

Update to a passive 5%+ stake (13G)

Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.

Source: SEC EDGAR filing 0000038777-26-000259

Oct 5, 2026 · SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)

Update to a passive 5%+ stake (13G)

Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.

Source: SEC EDGAR filing 0001085146-26-000796

Sep 17, 2026 · 4 — Insider trade report (Form 4)

Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings

Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.

Source: SEC EDGAR filing 0000092380-26-000102

Aug 25, 2026 · 4 — Insider trade report (Form 4)

Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings

Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).

Source: SEC EDGAR filing 0000092380-26-000100

Aug 12, 2026 · 8-K — Current report

Current report — a filing companies must make within 4 business days of a major event

Source: SEC EDGAR filing 0000092380-26-000098

Aug 11, 2026 · 4 — Insider trade report (Form 4)

Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings

Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).

Source: SEC EDGAR filing 0001931906-26-000004

Aug 11, 2026 · 3 — Initial insider ownership statement (Form 3)

Initial insider ownership statement (Form 3) — a new director, officer or 10% owner disclosed their holdings

Source: SEC EDGAR filing 0001931906-26-000002

Aug 11, 2026 · 4 — Insider trade report (Form 4)

Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings

Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).

Source: SEC EDGAR filing 0001568915-26-000013

Aug 11, 2026 · 3 — Initial insider ownership statement (Form 3)

Initial insider ownership statement (Form 3) — a new director, officer or 10% owner disclosed their holdings

Source: SEC EDGAR filing 0001568915-26-000011

Aug 10, 2026 · 8-K — Current report

Current report — a filing companies must make within 4 business days of a major event

Source: SEC EDGAR filing 0000092380-26-000093

Aug 7, 2026 · 8-K — Current report

Current report — a filing companies must make within 4 business days of a major event

Source: SEC EDGAR filing 0001193125-26-340284

Jul 23, 2026 · 10-Q — Quarterly report (unaudited financial statements for the quarter)

Quarterly report (unaudited financial statements for the quarter)

Quarter ended Jun 30, 2026:

Source: SEC EDGAR filing 0000092380-26-000077

Jul 22, 2026 · 8-K — Current report

Current report — a filing companies must make within 4 business days of a major event

This is a results-day filing: the earnings press release is attached as an exhibit.

Source: SEC EDGAR filing 0000092380-26-000074

Jun 26, 2026 · 11-K — Annual report for an employee stock plan

Annual report for an employee stock plan

Source: SEC EDGAR filing 0000092380-26-000071

Things to know before you trade LUV

LUV market data (last 20 sessions)

DateOpenHighLowCloseVolume
Oct 15, 202639.4740.9239.2540.835.48M
Oct 14, 202639.9040.4239.0939.345.91M
Oct 13, 202640.8641.2040.1440.653.98M
Oct 12, 202641.2041.7440.6840.764.10M
Oct 9, 202641.0241.7440.6241.666.87M
Oct 8, 202641.0041.5040.8241.3614.56M
Oct 7, 202641.6842.1441.5441.724.71M
Oct 6, 202642.3443.1641.8642.454.84M
Oct 5, 202642.5042.5941.7041.855.79M
Oct 2, 202642.8042.8341.8142.476.20M
Oct 1, 202641.5742.1941.3641.845.11M
Sep 30, 202642.1342.2441.4441.644.84M
Sep 29, 202643.1743.1741.4742.084.11M
Sep 28, 202641.5442.9641.3042.285.97M
Sep 25, 202642.1942.7741.1942.686.98M
Sep 24, 202640.7441.8640.4541.556.02M
Sep 23, 202641.5541.7940.9941.045.66M
Sep 22, 202642.7543.2041.6342.087.72M
Sep 21, 202641.6841.7840.9341.776.33M
Sep 18, 202640.5141.3440.4940.9814.08M

About Southwest Airlines

Southwest Airlines (LUV) is listed on the NYSE and classified by the SEC under “Air Transportation, Scheduled”. Its business address is in DALLAS, TX. State of incorporation: TX. Fiscal year ends December 31. SEC CIK 92380.

LUV board of directors & executives

From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).

Directors

NameRoleLatest filing
Lisa M AthertonDirectorMay 11, 2026
Douglas H BrooksDirectorMay 11, 2026
Pierre R BreberDirectorMay 11, 2026
Robert L FornaroDirectorMay 11, 2026
Sarah FeinbergDirectorMay 11, 2026
David GrissenDirectorMay 11, 2026
David P HessDirectorMay 11, 2026
Robert E JordanCEO & PresidentAug 7, 2026
Varun KrishnaDirectorAug 11, 2026
Jason T LibertyDirectorAug 11, 2026
Christopher P. ReynoldsDirectorMay 11, 2026
Patricia A WatsonDirectorMay 11, 2026

Executive officers

NameTitleLatest filing
Tom DoxeyEVP, Chief Financial OfficerAug 7, 2026
Justin JonesEVP & Chief Commercial OfficerAug 7, 2026
Robert E JordanCEO & PresidentAug 7, 2026
Jimmy Ryan MartinezPrincipal Accounting OfficerSep 17, 2026
Anthony RoachChief Customer & Brand OfficerAug 7, 2026
Andrew M WattersonChief Operating OfficerAug 7, 2026
Lauren Tauscher WoodsEVP & CIOAug 7, 2026

Recent insider buys & sales

DateInsiderTypeSharesPrice
Apr 7, 2026Lisa M AthertonSale118$37.95
Dec 5, 2025Justin JonesSale8,085$37.36

LUV financials (annual, from XBRL filings)

Fiscal year endRevenueNet incomeDiluted EPSOperating cash flow
Dec 31, 2025$28.06B$441.00M0.79$1.84B
Dec 31, 2024$27.48B$465.00M0.76$462.00M
Dec 31, 2023$26.09B$465.00M0.76$3.16B
Dec 31, 2022$23.81B$539.00M0.87$3.79B
Dec 31, 2021$15.79B$977.00M1.61$2.32B

Latest balance sheet: total assets $30.12B, total liabilities $—, cash $3.79B (as of Jun 30, 2026).

LUV earnings / results-day log

DateFilingClose that day
Jul 22, 20268-K Item 2.02 (results)$47.66
Apr 22, 20268-K Item 2.02 (results)$39.35
Jan 28, 20268-K Item 2.02 (results)$40.86
Oct 22, 20258-K Item 2.02 (results)$33.76
Jul 23, 20258-K Item 2.02 (results)$37.44
Apr 23, 20258-K Item 2.02 (results)$25.52
Jan 30, 20258-K Item 2.02 (results)$31.26
Oct 24, 20248-K Item 2.02 (results)$29.02
Jul 25, 20248-K Item 2.02 (results)—
Apr 25, 20248-K Item 2.02 (results)—
Feb 6, 20248-K Item 2.02 (results)—
Jan 25, 20248-K Item 2.02 (results)—

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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 15, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.