Harley-Davidson (HOG) Latest Stock Analysis Report – Oct 15, 2026, 4:00 PM ET
Updated Oct 15, 2026, 4:00 PM ET
- Closed at $27.59, +2.34% vs the prior close of $26.96.
- Volume 2.50M shares, 1.4x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
HOG rises 2.3% to $27.59, a 1-month high. Closed at $27.59, +2.34% vs the prior close of $26.96. Day range $27.11–$28.17, opened at $27.24.
HOG daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 15, 2026 — HOG rises 2.3% to $27.59, a 1-month high
- Closed at $27.59, +2.34% vs the prior close of $26.96. Day range $27.11–$28.17, opened at $27.24.
- Volume was 2.50M shares, 1.4x its 50-day average of 1.85M.
- Price is +2.9% vs its 50-day average ($26.81) and +17.1% vs its 200-day average ($23.56).
- 52-week range $17.09–$28.86; today's close sits at 89% of that range, 4.4% below the 52-week high.
Oct 14, 2026 — HOG dips 1.9% to $26.96
- Closed at $26.96, -1.86% vs the prior close of $27.47. Day range $26.79–$27.43, opened at $27.34.
- Volume was 1.55M shares, 0.8x its 50-day average of 1.87M.
- Price is +0.7% vs its 50-day average ($26.79) and +14.6% vs its 200-day average ($23.52).
- 52-week range $17.09–$28.86; today's close sits at 84% of that range, 6.6% below the 52-week high.
Oct 13, 2026 — HOG rises 0.4% to $27.47, 3 up days in a row
- Closed at $27.47, +0.37% vs the prior close of $27.37. Day range $26.96–$27.65, opened at $27.57.
- Volume was 1.39M shares, 0.7x its 50-day average of 1.90M.
- Price is +2.6% vs its 50-day average ($26.78) and +16.9% vs its 200-day average ($23.49).
- 52-week range $17.09–$28.86; today's close sits at 88% of that range, 4.8% below the 52-week high.
- That makes 3 straight gains.
Oct 12, 2026 — HOG rises 1.7% to $27.37
- Closed at $27.37, +1.75% vs the prior close of $26.90. Day range $26.51–$27.52, opened at $26.86.
- Volume was 1.75M shares, 0.9x its 50-day average of 1.89M.
- Price is +2.4% vs its 50-day average ($26.73) and +16.7% vs its 200-day average ($23.46).
- 52-week range $17.09–$28.86; today's close sits at 87% of that range, 5.2% below the 52-week high.
Oct 9, 2026 — HOG rises 0.6% to $26.90
- Closed at $26.90, +0.56% vs the prior close of $26.75. Day range $26.66–$27.27, opened at $26.75.
- Volume was 1.51M shares, 0.8x its 50-day average of 1.90M.
- Price is +0.8% vs its 50-day average ($26.68) and +14.8% vs its 200-day average ($23.43).
- 52-week range $17.09–$28.86; today's close sits at 83% of that range, 6.8% below the 52-week high.
Oct 8, 2026 — HOG dips 0.7% to $26.75
- Closed at $26.75, -0.74% vs the prior close of $26.95. Day range $26.59–$27.58, opened at $26.74.
- Volume was 2.97M shares, 1.6x its 50-day average of 1.90M.
- Price is +0.4% vs its 50-day average ($26.63) and +14.3% vs its 200-day average ($23.40).
- 52-week range $17.09–$28.86; today's close sits at 82% of that range, 7.3% below the 52-week high.
Oct 7, 2026 — HOG ends flat (+0.0%) to $26.95, 3 up days in a row
- Closed at $26.95, +0.04% vs the prior close of $26.94. Day range $25.92–$26.99, opened at $26.77.
- Volume was 2.09M shares, 1.1x its 50-day average of 1.92M.
- Price is +1.3% vs its 50-day average ($26.59) and +15.3% vs its 200-day average ($23.37).
- 52-week range $17.09–$28.86; today's close sits at 84% of that range, 6.6% below the 52-week high.
- That makes 3 straight gains.
Oct 6, 2026 — HOG rises 2.9% to $26.94
- Closed at $26.94, +2.86% vs the prior close of $26.19. Day range $26.53–$27.14, opened at $26.67.
- Volume was 2.27M shares, 1.2x its 50-day average of 1.94M.
- Price is +1.4% vs its 50-day average ($26.56) and +15.4% vs its 200-day average ($23.34).
- 52-week range $17.09–$28.86; today's close sits at 84% of that range, 6.7% below the 52-week high.
Oct 5, 2026 — HOG jumps 6.7% to $26.19 on 1.9x normal volume
- Closed at $26.19, +6.68% vs the prior close of $24.55. Day range $25.41–$27.20, opened at $25.79.
- Volume was 3.70M shares, 1.9x its 50-day average of 1.93M — unusually heavy trading.
- Price is -1.2% vs its 50-day average ($26.52) and +12.3% vs its 200-day average ($23.31).
- 52-week range $17.09–$28.88; today's close sits at 77% of that range, 9.3% below the 52-week high.
Oct 2, 2026 — HOG dips 1.1% to $24.55
- Closed at $24.55, -1.13% vs the prior close of $24.83. Day range $24.47–$25.08, opened at $24.99.
- Volume was 1.71M shares, 0.9x its 50-day average of 2.00M.
- Price is -7.4% vs its 50-day average ($26.50) and +5.4% vs its 200-day average ($23.29).
- 52-week range $17.09–$29.22; today's close sits at 62% of that range, 16.0% below the 52-week high.
HOG latest news & SEC filings
Every SEC filing by or about HOG in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 5, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Root Jonathan R sold 1,559 shares at $24.43 (≈$38.09K) on Oct 1, 2026; now holds 24,733
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 28, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Nova Daniel J converted options/RSUs into 5,168 shares on Sep 24, 2026; now holds 52,773
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 2, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Root Jonathan R sold 1,554 shares at $27.46 (≈$42.67K) on Sep 1, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 1, 2026 · 144 — Notice of proposed sale (Form 144)
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Aug 14, 2026 · SCHEDULE 13G — Passive stake (13G)
Passive stake (13G) — an investor reported owning more than 5%
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Aug 13, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Littleton Gayle bought 7,500 shares at $26.38 (≈$197.85K) on Aug 11, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 13, 2026 · 144 — Notice of proposed sale (Form 144)
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Aug 11, 2026 · SCHEDULE 13G — Passive stake (13G)
Passive stake (13G) — an investor reported owning more than 5%
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Aug 5, 2026 · 10-Q — Quarterly report (unaudited financial statements for the quarter)
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $1.11B (prior year $1.05B) (+6.1% vs Jun 30, 2025)
- Net income: $79.81M (prior year $107.57M) (-25.8% vs Jun 30, 2025)
- Diluted EPS: $0.75 (prior year $0.88) (-14.8% vs Jun 30, 2025)
Jul 31, 2026 · SCHEDULE 13G — Passive stake (13G)
Passive stake (13G) — an investor reported owning more than 5%
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Jul 23, 2026 · 8-K/A — Amended current report
Amended current report
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
Jul 23, 2026 · 8-K — Current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Jun 26, 2026 · 8-K — Current report
Current report — a filing companies must make within 4 business days of a major event
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
Jun 26, 2026 · 11-K — Annual report for an employee stock plan
Annual report for an employee stock plan
Things to know before you trade HOG
- Last results release: Jul 23, 2026 (8-K Item 2.02). Previous ones: May 5, 2026, Feb 10, 2026, Nov 4, 2025. Based on that rhythm, the next report is likely around Oct 22, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 1.57% (largest 6.7%).
- Liquidity: about 2.08M shares (≈$57.27M) trade per day on average.
- 52-week position: $27.59 vs a range of $17.09–$28.86 (89% of the range).
- Dividends: last ex-dividend date Sep 15, 2026 ($0.188/share); 4 payments in the past 12 months.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 6 open-market buys, 10 sales; latest: Jonathan R Root sold 1,554 shares on Sep 1, 2026.
- Latest filings: 10-Q Aug 5, 2026; 8-K Jul 23, 2026; 8-K Jun 26, 2026.
- Share count: 104.07M shares outstanding (Jul 31, 2026), -14.4% vs a year earlier — the company has been reducing its share count.
- Listing: NYSE · industry: Motorcycles, Bicycles & Parts.
HOG market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 15, 2026 | 27.24 | 28.17 | 27.11 | 27.59 | 2.50M |
| Oct 14, 2026 | 27.34 | 27.43 | 26.79 | 26.96 | 1.55M |
| Oct 13, 2026 | 27.57 | 27.65 | 26.96 | 27.47 | 1.39M |
| Oct 12, 2026 | 26.86 | 27.52 | 26.51 | 27.37 | 1.75M |
| Oct 9, 2026 | 26.75 | 27.27 | 26.66 | 26.90 | 1.51M |
| Oct 8, 2026 | 26.74 | 27.58 | 26.59 | 26.75 | 2.97M |
| Oct 7, 2026 | 26.77 | 26.99 | 25.92 | 26.95 | 2.09M |
| Oct 6, 2026 | 26.67 | 27.14 | 26.53 | 26.94 | 2.27M |
| Oct 5, 2026 | 25.79 | 27.20 | 25.41 | 26.19 | 3.70M |
| Oct 2, 2026 | 24.99 | 25.08 | 24.47 | 24.55 | 1.71M |
| Oct 1, 2026 | 24.43 | 25.00 | 24.00 | 24.83 | 1.95M |
| Sep 30, 2026 | 25.11 | 25.23 | 24.31 | 24.43 | 1.88M |
| Sep 29, 2026 | 24.52 | 24.83 | 24.18 | 24.82 | 2.15M |
| Sep 28, 2026 | 25.33 | 25.35 | 24.54 | 24.67 | 1.75M |
| Sep 25, 2026 | 25.63 | 25.72 | 25.17 | 25.45 | 2.30M |
| Sep 24, 2026 | 25.97 | 26.14 | 25.14 | 25.52 | 2.24M |
| Sep 23, 2026 | 25.78 | 26.02 | 25.36 | 25.98 | 1.97M |
| Sep 22, 2026 | 26.57 | 27.00 | 26.00 | 26.03 | 1.58M |
| Sep 21, 2026 | 25.66 | 26.39 | 25.16 | 26.21 | 1.31M |
| Sep 18, 2026 | 26.38 | 26.63 | 25.59 | 25.93 | 2.94M |
About Harley-Davidson
Harley-Davidson (HOG) is listed on the NYSE and classified by the SEC under “Motorcycles, Bicycles & Parts”. Its business address is in MILWAUKEE, WI. State of incorporation: WI. Fiscal year ends December 31. SEC CIK 793952.
HOG board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Troy Alstead | Director | May 26, 2026 |
| Jr James D Farley | Director | May 18, 2026 |
| Lori Ann Flees | Director | May 26, 2026 |
| Allan C. Golston | Director | May 26, 2026 |
| Rafeh Masood | Director | May 26, 2026 |
| Daniel J Nova | Director | Sep 28, 2026 |
| Matthew J Reintjes | Director | May 26, 2026 |
| Artie Starrs | President & CEO | Aug 11, 2026 |
| Maryrose Sylvester | Director | May 26, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Charles Do | Sr. Vice President, HDFSI | Mar 16, 2026 |
| Glen Koval | SVP Motorcycle Development | Feb 26, 2026 |
| Paul J Krause | Chief Legal Officer | May 13, 2026 |
| Gayle Littleton | CLO, CCO, CAO & Corp Sec | Aug 13, 2026 |
| Luke Christopher Mansfield | Chief Commercial Officer | Nov 24, 2025 |
| Bryan Niketh | Chief Operations Officer | Feb 26, 2026 |
| Jonathan R Root | CFO and CCO | Sep 2, 2026 |
| Matthew A Ryan | Chief Marketing & Tech. Off. | Feb 26, 2026 |
| Artie Starrs | President & CEO | Aug 11, 2026 |
| Tori Termaat | Chief Human Resources Officer | Feb 26, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Sep 1, 2026 | Jonathan R Root | Sale | 1,554 | $27.46 |
| Aug 11, 2026 | Gayle Littleton | Buy | 7,500 | $26.38 |
| Aug 10, 2026 | Artie Starrs | Buy | 10,000 | $25.89 |
| Aug 3, 2026 | Jonathan R Root | Sale | 1,554 | $24.88 |
| Jul 31, 2026 | Daniel J Nova | Buy | 40,000 | $24.57 |
| Jul 1, 2026 | Jonathan R Root | Sale | 1,554 | $24.44 |
| Jun 1, 2026 | Jonathan R Root | Sale | 1,554 | $23.87 |
| May 19, 2026 | Jonathan R Root | Sale | 1,554 | $24.21 |
| May 11, 2026 | Paul J Krause | Sale | 1,564 | $26.00 |
| Mar 12, 2026 | Charles Do | Sale | 4,241 | $18.10 |
| Mar 9, 2026 | Artie Starrs | Buy | 15,000 | $19.10 |
| Mar 9, 2026 | Lori Ann Flees | Buy | 4,000 | $18.89 |
| Feb 27, 2026 | Rafeh Masood | Buy | 2,775 | $18.00 |
| Feb 25, 2026 | Jr James D Farley | Sale | 6,454 | $18.71 |
| Nov 20, 2025 | Luke Christopher Mansfield | Sale | 11,500 | $23.21 |
HOG financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | $3.60B | $338.74M | 2.78 | $568.92M |
| Dec 31, 2024 | $4.15B | $455.36M | 3.44 | $1.06B |
| Dec 31, 2023 | $4.88B | $706.59M | 4.87 | $754.89M |
| Dec 31, 2022 | $4.93B | $741.41M | 4.96 | $548.46M |
| Dec 31, 2021 | $4.54B | $650.02M | 4.19 | $975.70M |
Latest balance sheet: total assets $7.25B, total liabilities $—, cash $1.90B (as of Jun 30, 2026).
HOG earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Jul 23, 2026 | 8-K Item 2.02 (results) | $26.52 |
| May 5, 2026 | 8-K Item 2.02 (results) | $25.11 |
| Feb 10, 2026 | 8-K Item 2.02 (results) | $20.94 |
| Nov 4, 2025 | 8-K Item 2.02 (results) | $25.36 |
| Jul 30, 2025 | 8-K Item 2.02 (results) | $26.02 |
| May 1, 2025 | 8-K Item 2.02 (results) | $23.04 |
| Feb 5, 2025 | 8-K Item 2.02 (results) | $26.40 |
| Oct 24, 2024 | 8-K Item 2.02 (results) | $31.67 |
| Jul 25, 2024 | 8-K Item 2.02 (results) | — |
| Apr 25, 2024 | 8-K Item 2.02 (results) | — |
| Feb 8, 2024 | 8-K Item 2.02 (results) | — |
| Oct 26, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 15, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.