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Alphabet (GOOGL) stock: bull and bear case and analyst opinions

Updated · Data: Nasdaq analyst consensus and prices through Oct 16, 2026; SEC XBRL

Quick answer

Of 29 analysts tracked by Nasdaq, 25 rate Alphabet (GOOGL) a buy, 4 a hold and 0 a sell; their average 12-month price target of $427.74 is +25.6% from the Oct 16, 2026 close of $340.59.

Avg target$427.74
Target range$380.00–$485.00
Implied move+25.6%
Mean ratingBuy

Bull case vs bear case

Bull case

  • The average analyst target implies a +25.6% move from the last close.
  • 25 of 29 analysts (86%) rate it a buy.
  • Up 34.5% over the past year.
  • Beat EPS estimates in 4 of the last 4 quarters.
  • Revenue grew 24.2% year over year in the quarter ended Jun 30, 2026 (SEC filing).
  • Net income of $112.19B in the quarter ended Jun 30, 2026.

Bear case

  • Price is below the 200-day average of $340.90.

Each point is computed from analyst consensus, price history and SEC filings. They are data summaries, not recommendations.

How analyst opinion has changed

MonthBuyHoldSellAvg target
10/01/20262340$427.74
09/01/20262340$335.02
08/01/20262450$356.13
07/01/20262850$361.21
06/01/20262850$376.37
05/01/20262750$385.69

GOOGL price context (Oct 16, 2026 close)

MetricValue
Last close$340.59
52-week high / low$408.61 / $244.15
50-day average$344.58
200-day average$340.90
1-year change+34.5%

Quarterly revenue from SEC filings

Quarter endedRevenueYoY
Mar 31, 2025$90.23Bn/a
Jun 30, 2025$96.43B+13.8%
Sep 30, 2025$102.35B+15.9%
Mar 31, 2026$109.90B+21.8%
Jun 30, 2026$119.80B+24.2%

Sources

  1. SEC XBRL: Alphabet Revenues (latest filing Jul 23, 2026)
  2. SEC XBRL: Alphabet net income (latest filing Jul 23, 2026)
  3. Nasdaq: GOOGL analyst research and price targets (retrieved Oct 19, 2026)
  4. Nasdaq: GOOGL historical prices (through Oct 16, 2026 close)
  5. Nasdaq: GOOGL earnings surprise history (retrieved Oct 19, 2026)

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