Under Armour (UA) Latest Stock Analysis Report – Oct 15, 2026, 4:00 PM ET
Updated Oct 15, 2026, 4:00 PM ET
- Closed at $4.75, +1.93% vs the prior close of $4.66.
- Volume 1.97M shares, 0.7x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
UA rises 1.9% to $4.75. Closed at $4.75, +1.93% vs the prior close of $4.66. Day range $4.68–$4.86, opened at $4.70.
UA daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 15, 2026 — UA rises 1.9% to $4.75
- Closed at $4.75, +1.93% vs the prior close of $4.66. Day range $4.68–$4.86, opened at $4.70.
- Volume was 1.97M shares, 0.7x its 50-day average of 2.73M.
- Price is -3.2% vs its 50-day average ($4.90) and -18.5% vs its 200-day average ($5.83).
- 52-week range $3.95–$7.91; today's close sits at 20% of that range, 39.9% below the 52-week high.
Oct 14, 2026 — UA dips 2.1% to $4.66
- Closed at $4.66, -2.10% vs the prior close of $4.76. Day range $4.62–$4.74, opened at $4.70.
- Volume was 2.24M shares, 0.8x its 50-day average of 2.75M.
- Price is -5.7% vs its 50-day average ($4.94) and -20.0% vs its 200-day average ($5.83).
- 52-week range $3.95–$7.91; today's close sits at 18% of that range, 41.1% below the 52-week high.
Oct 13, 2026 — UA dips 0.6% to $4.76
- Closed at $4.76, -0.63% vs the prior close of $4.79. Day range $4.73–$4.90, opened at $4.84.
- Volume was 2.14M shares, 0.8x its 50-day average of 2.75M.
- Price is -4.5% vs its 50-day average ($4.98) and -18.3% vs its 200-day average ($5.83).
- 52-week range $3.95–$7.91; today's close sits at 20% of that range, 39.8% below the 52-week high.
Oct 12, 2026 — UA ends flat (+0.2%) to $4.79, 3 up days in a row
- Closed at $4.79, +0.21% vs the prior close of $4.78. Day range $4.68–$4.84, opened at $4.75.
- Volume was 1.95M shares, 0.7x its 50-day average of 2.75M.
- Price is -4.6% vs its 50-day average ($5.02) and -17.7% vs its 200-day average ($5.82).
- 52-week range $3.95–$7.91; today's close sits at 21% of that range, 39.4% below the 52-week high.
- That makes 3 straight gains.
Oct 9, 2026 — UA rises 0.8% to $4.78
- Closed at $4.78, +0.84% vs the prior close of $4.74. Day range $4.67–$4.85, opened at $4.77.
- Volume was 1.97M shares, 0.7x its 50-day average of 2.75M.
- Price is -5.4% vs its 50-day average ($5.05) and -17.9% vs its 200-day average ($5.82).
- 52-week range $3.95–$7.91; today's close sits at 21% of that range, 39.5% below the 52-week high.
Oct 8, 2026 — UA rises 0.9% to $4.74
- Closed at $4.74, +0.85% vs the prior close of $4.70. Day range $4.61–$4.76, opened at $4.63.
- Volume was 2.68M shares, 1.0x its 50-day average of 2.74M.
- Price is -6.9% vs its 50-day average ($5.09) and -18.5% vs its 200-day average ($5.82).
- 52-week range $3.95–$7.91; today's close sits at 20% of that range, 40.1% below the 52-week high.
Oct 7, 2026 — UA dips 0.4% to $4.70
- Closed at $4.70, -0.42% vs the prior close of $4.72. Day range $4.64–$4.78, opened at $4.78.
- Volume was 3.00M shares, 1.1x its 50-day average of 2.73M.
- Price is -8.5% vs its 50-day average ($5.14) and -19.2% vs its 200-day average ($5.82).
- 52-week range $3.95–$7.91; today's close sits at 19% of that range, 40.6% below the 52-week high.
Oct 6, 2026 — UA jumps 3.3% to $4.72
- Closed at $4.72, +3.28% vs the prior close of $4.57. Day range $4.59–$4.75, opened at $4.62.
- Volume was 3.01M shares, 1.1x its 50-day average of 2.70M.
- Price is -8.9% vs its 50-day average ($5.18) and -18.8% vs its 200-day average ($5.82).
- 52-week range $3.95–$7.91; today's close sits at 19% of that range, 40.3% below the 52-week high.
Oct 5, 2026 — UA dips 0.4% to $4.57
- Closed at $4.57, -0.44% vs the prior close of $4.59. Day range $4.46–$4.59, opened at $4.56.
- Volume was 2.29M shares, 0.8x its 50-day average of 2.69M.
- Price is -12.5% vs its 50-day average ($5.23) and -21.4% vs its 200-day average ($5.81).
- 52-week range $3.95–$7.91; today's close sits at 16% of that range, 42.2% below the 52-week high.
Oct 2, 2026 — UA rises 1.3% to $4.59, 3 up days in a row
- Closed at $4.59, +1.32% vs the prior close of $4.53. Day range $4.48–$4.72, opened at $4.58.
- Volume was 3.86M shares, 1.4x its 50-day average of 2.68M.
- Price is -12.9% vs its 50-day average ($5.27) and -21.0% vs its 200-day average ($5.81).
- 52-week range $3.95–$7.91; today's close sits at 16% of that range, 41.9% below the 52-week high.
- That makes 3 straight gains.
UA latest news & SEC filings
Every SEC filing by or about UA in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 2, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Whitesell Patrick received an award of 5,519 shares on Oct 1, 2026; now holds 161,995
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 2, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Sweeney Robert John received an award of 6,071 shares on Oct 1, 2026; now holds 220,595
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 2, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Gibbs David W received an award of 6,347 shares on Oct 1, 2026; now holds 213,782
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 2, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Fitzpatrick Dawn N. received an award of 6,071 shares on Oct 1, 2026; now holds 220,595
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 2, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Everson Carolyn received an award of 1,104 shares on Oct 1, 2026; now holds 140,198
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 2, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- El-Erian Mohamed received an award of 14,625 shares on Oct 1, 2026; now holds 278,885
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 1, 2026 · SCHEDULE 13G — Passive stake (13G)
Passive stake (13G) — an investor reported owning more than 5%
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Aug 31, 2026 · S-3ASR — S-3ASR filing
S-3ASR filing
An offering document: new shares or debt may be sold, which can increase the share count (dilution) or debt load. Size and terms are in the prospectus.
Aug 31, 2026 · S-8 — Registration of shares for employee stock plans (S-8)
Registration of shares for employee stock plans (S-8)
Aug 27, 2026 · 8-K — Current report
Current report — a filing companies must make within 4 business days of a major event
- Item 5.07 — Reported shareholder vote results.
Aug 7, 2026 · 10-Q — Quarterly report (unaudited financial statements for the quarter)
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $1.10B (prior year $1.13B) (-3.2% vs Jun 30, 2025)
- Net income: $545.00K (prior year -$2.61M) (swung to profit vs Jun 30, 2025)
- Diluted EPS: $0.00 (prior year -$0.01) (swung to profit vs Jun 30, 2025)
Aug 7, 2026 · 8-K — Current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Jul 30, 2026 · SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)
Update to a passive 5%+ stake (13G)
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Jul 15, 2026 · ARS — Annual report to shareholders
Annual report to shareholders
Jul 15, 2026 · DEFA14A — Additional proxy materials
Additional proxy materials
Things to know before you trade UA
- Last results release: Aug 7, 2026 (8-K Item 2.02). Previous ones: May 12, 2026, Feb 6, 2026, Nov 6, 2025. Based on that rhythm, the next report is likely around Nov 6, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 1.64% (largest 4.1%).
- Liquidity: about 2.92M shares (≈$13.88M) trade per day on average.
- 52-week position: $4.75 vs a range of $3.95–$7.91 (20% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 25 open-market buys, 0 sales; latest: Reza Taleghani bought 18,656 shares on Aug 11, 2026.
- Latest filings: 8-K Aug 27, 2026; 10-Q Aug 7, 2026; 8-K Aug 7, 2026.
- Listing: NYSE · industry: Apparel & Other Finishd Prods of Fabrics & Similar Matl.
UA market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 15, 2026 | 4.70 | 4.86 | 4.68 | 4.75 | 1.97M |
| Oct 14, 2026 | 4.70 | 4.74 | 4.62 | 4.66 | 2.24M |
| Oct 13, 2026 | 4.84 | 4.90 | 4.73 | 4.76 | 2.14M |
| Oct 12, 2026 | 4.75 | 4.84 | 4.68 | 4.79 | 1.95M |
| Oct 9, 2026 | 4.77 | 4.85 | 4.67 | 4.78 | 1.97M |
| Oct 8, 2026 | 4.63 | 4.76 | 4.61 | 4.74 | 2.68M |
| Oct 7, 2026 | 4.78 | 4.78 | 4.64 | 4.70 | 3.00M |
| Oct 6, 2026 | 4.62 | 4.75 | 4.59 | 4.72 | 3.01M |
| Oct 5, 2026 | 4.56 | 4.59 | 4.46 | 4.57 | 2.29M |
| Oct 2, 2026 | 4.58 | 4.72 | 4.48 | 4.59 | 3.86M |
| Oct 1, 2026 | 4.33 | 4.59 | 4.28 | 4.53 | 5.30M |
| Sep 30, 2026 | 4.25 | 4.40 | 4.19 | 4.35 | 2.55M |
| Sep 29, 2026 | 4.23 | 4.26 | 4.16 | 4.22 | 2.69M |
| Sep 28, 2026 | 4.35 | 4.40 | 4.18 | 4.24 | 3.87M |
| Sep 25, 2026 | 4.43 | 4.50 | 4.34 | 4.37 | 3.33M |
| Sep 24, 2026 | 4.51 | 4.51 | 4.38 | 4.43 | 2.68M |
| Sep 23, 2026 | 4.60 | 4.62 | 4.44 | 4.45 | 2.88M |
| Sep 22, 2026 | 4.78 | 4.80 | 4.63 | 4.63 | 2.89M |
| Sep 21, 2026 | 4.80 | 4.82 | 4.59 | 4.68 | 2.96M |
| Sep 18, 2026 | 4.83 | 4.90 | 4.75 | 4.80 | 4.16M |
About Under Armour
Under Armour (UA) is listed on the NYSE and classified by the SEC under “Apparel & Other Finishd Prods of Fabrics & Similar Matl”. Its business address is in BALTIMORE, MD. State of incorporation: MD. Fiscal year ends March 31. SEC CIK 1336917.
UA board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Douglas E Coltharp | Director | Sep 2, 2026 |
| Jerri Devard | Director | Sep 2, 2026 |
| Mohamed El-Erian | Director | Sep 2, 2026 |
| Carolyn Everson | Director | Sep 2, 2026 |
| Dawn N. Fitzpatrick | Director | Sep 2, 2026 |
| David W Gibbs | Director | Sep 2, 2026 |
| Eric T Olson | Director | Sep 2, 2026 |
| Kevin A Plank | President and CEO | Aug 28, 2026 |
| Eugene Dubois Smith | Director | Sep 2, 2026 |
| Robert John Sweeney | Director | Sep 2, 2026 |
| Patrick Whitesell | Director | Sep 2, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Eric J Aumen | Chief Accounting Officer | Aug 18, 2026 |
| Shawn Curran | Chief Supply Chain Officer | May 18, 2026 |
| Eric Liedtke | Chief Marketing Officer | May 19, 2026 |
| Adam Peake | President of the Americas | May 18, 2026 |
| Simon James Pestridge | Chief Marketing Officer | Sep 1, 2026 |
| Kevin A Plank | President and CEO | Aug 28, 2026 |
| Mehri Shadman | Chief Legal Officer | May 19, 2026 |
| Reza Taleghani | Chief Financial Officer | Aug 12, 2026 |
| Kara Trent | Chief Merchandising Officer | May 18, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 11, 2026 | Reza Taleghani | Buy | 18,656 | $5.37 |
| May 14, 2026 | V Prem Et Al Watsa | Buy | 100 | $5.00 |
| May 14, 2026 | Financial Holdings Ltd/ Can Fairfax | Buy | 100 | $5.00 |
| May 13, 2026 | V Prem Et Al Watsa | Buy | 739,521 | $4.97 |
| May 13, 2026 | Financial Holdings Ltd/ Can Fairfax | Buy | 739,521 | $4.97 |
| May 12, 2026 | V Prem Et Al Watsa | Buy | 438,723 | $4.99 |
| May 12, 2026 | Financial Holdings Ltd/ Can Fairfax | Buy | 438,723 | $4.99 |
| Jan 28, 2026 | V Prem Et Al Watsa | Buy | 1,022,333 | $6.20 |
| Jan 28, 2026 | V Prem Et Al Watsa | Buy | 89,786 | $6.29 |
| Jan 28, 2026 | Financial Holdings Ltd/ Can Fairfax | Buy | 1,022,333 | $6.20 |
| Jan 28, 2026 | Financial Holdings Ltd/ Can Fairfax | Buy | 89,786 | $6.29 |
| Jan 27, 2026 | V Prem Et Al Watsa | Buy | 842,481 | $6.20 |
| Jan 27, 2026 | V Prem Et Al Watsa | Buy | 686,505 | $6.30 |
| Jan 27, 2026 | Financial Holdings Ltd/ Can Fairfax | Buy | 842,481 | $6.20 |
| Jan 27, 2026 | Financial Holdings Ltd/ Can Fairfax | Buy | 686,505 | $6.30 |
UA financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Mar 31, 2026 | $4.97B | $-495.64M | -1.16 | $-75.09M |
| Mar 31, 2025 | $5.16B | $-201.27M | -0.47 | $-59.32M |
| Mar 31, 2024 | $5.70B | $232.04M | 0.52 | $353.97M |
| Mar 31, 2023 | $5.90B | $374.46M | 0.81 | $-39.89M |
| Dec 31, 2021 | — | $351.00M | 0.75 | $660.57M |
Latest balance sheet: total assets $4.10B, total liabilities $2.67B, cash $395.98M (as of Jun 30, 2026).
UA earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Aug 7, 2026 | 8-K Item 2.02 (results) | $5.93 |
| May 12, 2026 | 8-K Item 2.02 (results) | $4.90 |
| Feb 6, 2026 | 8-K Item 2.02 (results) | $7.34 |
| Nov 6, 2025 | 8-K Item 2.02 (results) | $4.34 |
| Aug 8, 2025 | 8-K Item 2.02 (results) | $5.19 |
| May 13, 2025 | 8-K Item 2.02 (results) | $5.99 |
| Feb 6, 2025 | 8-K Item 2.02 (results) | $7.04 |
| Nov 7, 2024 | 8-K Item 2.02 (results) | $9.94 |
| Aug 8, 2024 | 8-K Item 2.02 (results) | — |
| May 16, 2024 | 8-K Item 2.02 (results) | — |
| Feb 8, 2024 | 8-K Item 2.02 (results) | — |
| Nov 8, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 15, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.