Rush Enterprises Inc \Tx\ (RUSHA) Latest Stock Analysis Report – Oct 15, 2026, 4:00 PM ET
Updated Oct 15, 2026, 4:00 PM ET
- Closed at $44.90, +2.56% vs the prior close of $43.78.
- Volume 615.50K shares, 1.0x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
RUSHA rises 2.6% to $44.90. Closed at $44.90, +2.56% vs the prior close of $43.78. Day range $44.17–$44.90, opened at $44.36.
RUSHA daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 15, 2026 — RUSHA rises 2.6% to $44.90
- Closed at $44.90, +2.56% vs the prior close of $43.78. Day range $44.17–$44.90, opened at $44.36.
- Volume was 615.50K shares, 1.0x its 50-day average of 631.88K.
- Price is -9.1% vs its 50-day average ($49.41) and -4.6% vs its 200-day average ($47.09).
- 52-week range $30.45–$55.74; today's close sits at 57% of that range, 19.4% below the 52-week high.
Oct 14, 2026 — RUSHA dips 1.6% to $43.78, a 6-month low
- Closed at $43.78, -1.57% vs the prior close of $44.48. Day range $43.60–$44.21, opened at $43.68.
- Volume was 673.60K shares, 1.1x its 50-day average of 633.47K.
- Price is -11.7% vs its 50-day average ($49.60) and -6.9% vs its 200-day average ($47.05).
- 52-week range $30.45–$55.74; today's close sits at 53% of that range, 21.5% below the 52-week high.
Oct 13, 2026 — RUSHA ends flat (+0.2%) to $44.48
- Closed at $44.48, +0.25% vs the prior close of $44.37. Day range $43.57–$44.61, opened at $43.89.
- Volume was 696.90K shares, 1.1x its 50-day average of 636.76K.
- Price is -10.7% vs its 50-day average ($49.83) and -5.4% vs its 200-day average ($47.01).
- 52-week range $30.45–$55.74; today's close sits at 55% of that range, 20.2% below the 52-week high.
Oct 12, 2026 — RUSHA dips 0.3% to $44.37, a 3-month low
- Closed at $44.37, -0.34% vs the prior close of $44.52. Day range $44.20–$44.78, opened at $44.32.
- Volume was 539.70K shares, 0.8x its 50-day average of 646.84K.
- Price is -11.3% vs its 50-day average ($50.02) and -5.6% vs its 200-day average ($46.98).
- 52-week range $30.45–$55.74; today's close sits at 55% of that range, 20.4% below the 52-week high.
Oct 9, 2026 — RUSHA dips 1.4% to $44.52, a 3-month low
- Closed at $44.52, -1.42% vs the prior close of $45.16. Day range $44.24–$45.43, opened at $45.33.
- Volume was 679.00K shares, 1.0x its 50-day average of 662.87K.
- Price is -11.3% vs its 50-day average ($50.19) and -5.2% vs its 200-day average ($46.94).
- 52-week range $30.45–$55.74; today's close sits at 56% of that range, 20.1% below the 52-week high.
Oct 8, 2026 — RUSHA ends flat (+0.1%) to $45.16
- Closed at $45.16, +0.07% vs the prior close of $45.13. Day range $44.72–$45.44, opened at $44.95.
- Volume was 760.10K shares, 1.1x its 50-day average of 682.41K.
- Price is -10.3% vs its 50-day average ($50.37) and -3.7% vs its 200-day average ($46.91).
- 52-week range $30.45–$55.74; today's close sits at 58% of that range, 19.0% below the 52-week high.
Oct 7, 2026 — RUSHA slides 4.1% to $45.13, a 3-month low, 3 down days in a row
- Closed at $45.13, -4.08% vs the prior close of $47.05. Day range $44.79–$46.55, opened at $46.35.
- Volume was 634.10K shares, 0.9x its 50-day average of 681.90K.
- Price is -10.7% vs its 50-day average ($50.55) and -3.7% vs its 200-day average ($46.87).
- 52-week range $30.45–$55.74; today's close sits at 58% of that range, 19.0% below the 52-week high.
- That makes 3 straight losses.
Oct 6, 2026 — RUSHA ends flat (-0.2%) to $47.05
- Closed at $47.05, -0.23% vs the prior close of $47.16. Day range $46.92–$47.67, opened at $47.42.
- Volume was 490.50K shares, 0.7x its 50-day average of 686.46K.
- Price is -7.2% vs its 50-day average ($50.70) and +0.5% vs its 200-day average ($46.84).
- 52-week range $30.45–$55.74; today's close sits at 66% of that range, 15.6% below the 52-week high.
Oct 5, 2026 — RUSHA ends flat (-0.0%) to $47.16
- Closed at $47.16, -0.04% vs the prior close of $47.18. Day range $46.41–$47.70, opened at $47.25.
- Volume was 654.70K shares, 1.0x its 50-day average of 681.45K.
- Price is -7.1% vs its 50-day average ($50.79) and +0.8% vs its 200-day average ($46.79).
- 52-week range $30.45–$55.74; today's close sits at 66% of that range, 15.4% below the 52-week high.
Oct 2, 2026 — RUSHA rises 2.1% to $47.18
- Closed at $47.18, +2.14% vs the prior close of $46.19. Day range $46.42–$47.32, opened at $47.00.
- Volume was 781.90K shares, 1.2x its 50-day average of 674.88K.
- Price is -7.2% vs its 50-day average ($50.87) and +0.9% vs its 200-day average ($46.74).
- 52-week range $30.45–$55.74; today's close sits at 66% of that range, 15.4% below the 52-week high.
RUSHA latest news & SEC filings
Every SEC filing by or about RUSHA in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Aug 14, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Aug 7, 2026 · 10-Q — Quarterly report (unaudited financial statements for the quarter)
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $1.80B (prior year $1.84B) (-1.8% vs Jun 30, 2025)
- Net income: $72.76M (prior year $72.44M) (+0.4% vs Jun 30, 2025)
- Diluted EPS: $0.91 (prior year $0.90) (+1.1% vs Jun 30, 2025)
Aug 6, 2026 · SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)
Update to a passive 5%+ stake (13G)
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Aug 6, 2026 · 8-K — Current report
Current report — a filing companies must make within 4 business days of a major event
- Item 1.01 — Signed a material agreement.
Aug 5, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Mcroberts Michael sold 6,500 shares at $81.44 (≈$529.36K) on Aug 3, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 3, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Rush William M Rusty sold 71,574 shares at $81.05 (≈$5.80M) on Aug 3, 2026
- Rush William M Rusty sold 7,176 shares at $80.76 (≈$579.53K) on Jul 31, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 3, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Keller Steven L sold 20,678 shares at $80.73 (≈$1.67M) on Jul 31, 2026
- Keller Steven L sold 1,822 shares at $81.12 (≈$147.80K) on Jul 30, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 3, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Goldstone Michael L sold 2,100 shares at $81.30 (≈$170.73K) on Aug 3, 2026
- Goldstone Michael L sold 2,400 shares at $81.05 (≈$194.52K) on Jul 30, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 3, 2026 · 144 — Notice of proposed sale (Form 144)
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Jul 28, 2026 · 8-K — Current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Jul 23, 2026 · 8-K — Current report
Current report — a filing companies must make within 4 business days of a major event
- Item 8.01 — Reported other events the company considers important.
Jul 14, 2026 · SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)
Update to a passive 5%+ stake (13G)
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Jun 30, 2026 · 8-K — Current report
Current report — a filing companies must make within 4 business days of a major event
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
- Item 8.01 — Reported other events the company considers important.
Things to know before you trade RUSHA
- Last results release: Jul 28, 2026 (8-K Item 2.02). Previous ones: Apr 28, 2026, Feb 17, 2026, Oct 29, 2025. Based on that rhythm, the next report is likely around Oct 27, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 1.12% (largest 4.1%).
- Liquidity: about 694.97K shares (≈$31.20M) trade per day on average.
- 52-week position: $44.90 vs a range of $30.45–$55.74 (57% of the range).
- Dividends: last ex-dividend date Sep 9, 2026 ($0.14/share); 4 payments in the past 12 months.
- Splits: 3:2 on Sep 1, 2026
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 12 sales; latest: Michael Mcroberts sold 6,500 shares on Aug 3, 2026.
- Latest filings: 10-Q Aug 7, 2026; 8-K Aug 6, 2026; 8-K Jul 28, 2026.
- Listing: Nasdaq · industry: Retail-Auto Dealers & Gasoline Stations.
RUSHA market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 15, 2026 | 44.36 | 44.90 | 44.17 | 44.90 | 615.50K |
| Oct 14, 2026 | 43.68 | 44.21 | 43.60 | 43.78 | 673.60K |
| Oct 13, 2026 | 43.89 | 44.61 | 43.57 | 44.48 | 696.90K |
| Oct 12, 2026 | 44.32 | 44.78 | 44.20 | 44.37 | 539.70K |
| Oct 9, 2026 | 45.33 | 45.43 | 44.24 | 44.52 | 679.00K |
| Oct 8, 2026 | 44.95 | 45.44 | 44.72 | 45.16 | 760.10K |
| Oct 7, 2026 | 46.35 | 46.55 | 44.79 | 45.13 | 634.10K |
| Oct 6, 2026 | 47.42 | 47.67 | 46.92 | 47.05 | 490.50K |
| Oct 5, 2026 | 47.25 | 47.70 | 46.41 | 47.16 | 654.70K |
| Oct 2, 2026 | 47.00 | 47.32 | 46.42 | 47.18 | 781.90K |
| Oct 1, 2026 | 45.80 | 46.85 | 45.39 | 46.19 | 784.40K |
| Sep 30, 2026 | 46.30 | 46.47 | 45.33 | 45.81 | 870.80K |
| Sep 29, 2026 | 47.55 | 47.59 | 46.03 | 46.29 | 818.00K |
| Sep 28, 2026 | 47.50 | 47.92 | 47.00 | 47.53 | 485.50K |
| Sep 25, 2026 | 47.98 | 48.68 | 47.89 | 47.97 | 457.20K |
| Sep 24, 2026 | 48.13 | 48.36 | 47.59 | 47.98 | 464.80K |
| Sep 23, 2026 | 48.13 | 48.61 | 47.40 | 48.04 | 470.80K |
| Sep 22, 2026 | 48.73 | 48.98 | 47.94 | 48.27 | 714.50K |
| Sep 21, 2026 | 49.14 | 49.14 | 47.92 | 48.09 | 599.40K |
| Sep 18, 2026 | 49.24 | 49.43 | 47.85 | 48.92 | 1.71M |
About Rush Enterprises Inc \Tx\
Rush Enterprises Inc \Tx\ (RUSHA) is listed on the Nasdaq and classified by the SEC under “Retail-Auto Dealers & Gasoline Stations”. Its business address is in NEW BRAUNFELS, TX. State of incorporation: TX. Fiscal year ends December 31. SEC CIK 1012019.
RUSHA board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Thomas A Akin | Director | May 21, 2026 |
| Amy Boerger | Director | May 21, 2026 |
| William H Cary | Director | May 21, 2026 |
| Troy A Clarke | Director | May 21, 2026 |
| Raymond Joseph Chess | Director | May 21, 2026 |
| Kennon Guglielmo | Director | May 21, 2026 |
| Michael Mcroberts | Senior Advisor and Director | Aug 5, 2026 |
| Elaine Mendoza | Director | Aug 14, 2026 |
| William M Rusty Rush | CEO, President and COB | Aug 3, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Michael L Goldstone | SVP, GC and Corp. Sec. | Aug 3, 2026 |
| Steven L Keller | CFO & Treasurer | Aug 3, 2026 |
| Corey Lowe | Senior Vice President | Apr 9, 2026 |
| Jody Pollard | Senior Vice President | Mar 17, 2026 |
| William M Rusty Rush | CEO, President and COB | Aug 3, 2026 |
| Jason Wilder | Chief Operating Officer | Mar 17, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 3, 2026 | Michael Mcroberts | Sale | 6,500 | $81.44 |
| Aug 3, 2026 | Michael L Goldstone | Sale | 2,100 | $81.30 |
| Aug 3, 2026 | William M Rusty Rush | Sale | 71,574 | $81.05 |
| Jul 31, 2026 | William M Rusty Rush | Sale | 7,176 | $80.76 |
| Jul 31, 2026 | Steven L Keller | Sale | 20,678 | $80.73 |
| Jul 30, 2026 | Michael L Goldstone | Sale | 2,400 | $81.05 |
| Jul 30, 2026 | Steven L Keller | Sale | 1,822 | $81.12 |
| Apr 30, 2026 | Michael Mcroberts | Sale | 8,000 | $72.23 |
| Mar 10, 2026 | Raymond Joseph Chess | Sale | 10,000 | $65.05 |
| Feb 19, 2026 | Michael L Goldstone | Sale | 4,500 | $71.86 |
| Feb 19, 2026 | Michael Mcroberts | Sale | 8,000 | $70.81 |
| Feb 19, 2026 | Jody Pollard | Sale | 11,250 | $71.92 |
RUSHA financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | $7.06B | $263.78M | 3.27 | $861.84M |
| Dec 31, 2024 | $7.45B | $304.15M | 3.72 | $619.55M |
| Dec 31, 2023 | $7.57B | $347.06M | 4.15 | $295.71M |
| Dec 31, 2022 | $6.78B | $391.38M | 4.57 | $294.40M |
| Dec 31, 2021 | $4.88B | $241.41M | 2.78 | $422.35M |
Latest balance sheet: total assets $4.66B, total liabilities $—, cash $264.94M (as of Jun 30, 2026).
RUSHA earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Jul 28, 2026 | 8-K Item 2.02 (results) | $52.55 |
| Apr 28, 2026 | 8-K Item 2.02 (results) | $50.21 |
| Feb 17, 2026 | 8-K Item 2.02 (results) | $46.67 |
| Oct 29, 2025 | 8-K Item 2.02 (results) | $33.59 |
| Jul 30, 2025 | 8-K Item 2.02 (results) | $35.41 |
| Apr 30, 2025 | 8-K Item 2.02 (results) | $33.99 |
| Feb 18, 2025 | 8-K Item 2.02 (results) | $40.78 |
| Oct 30, 2024 | 8-K Item 2.02 (results) | $38.89 |
| Jul 31, 2024 | 8-K Item 2.02 (results) | — |
| Apr 24, 2024 | 8-K Item 2.02 (results) | — |
| Feb 14, 2024 | 8-K Item 2.02 (results) | — |
| Oct 24, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 15, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.