La Rosa (LRHC) Stock: Why It Fell
Updated Oct 16, 2026, 4:00 PM ET · closing price
- Closed at $0.76, -15.41% vs the prior close of $0.90.
- Volume 8.66M shares, 8.6x its 50-day average (heavy).
- New SEC filings: DEF 14C (Oct 19, 2026).
- No new insider buys or sales reported since the prior session.
LRHC slides 15.4% to $0.76, a 1-month low on 8.5x normal volume. Closed at $0.76, -15.41% vs the prior close of $0.90. Day range $0.73–$0.90, opened at $0.90.
LRHC daily analysis — what happened
A plain-English, data-only note for every US trading day (today's note updates every 2 hours while the market is open). Newest first; older days stay archived below.
Oct 16, 2026 — LRHC slides 15.4% to $0.76, a 1-month low on 8.5x normal volume
- Closed at $0.76, -15.41% vs the prior close of $0.90. Day range $0.73–$0.90, opened at $0.90.
- Volume was 8.61M shares, 8.5x its 50-day average of 1.01M — unusually heavy trading.
- Price is -50.8% vs its 50-day average ($1.54) and -92.1% vs its 200-day average ($9.64).
- 52-week range $0.41–$715.00; today's close sits at 0% of that range, 99.9% below the 52-week high.
- That makes 9 straight losses.
Oct 15, 2026 — LRHC slides 10.4% to $0.90, a 1-month low, 8 down days in a row
- Closed at $0.90, -10.40% vs the prior close of $1.00. Day range $0.90–$0.99, opened at $0.98.
- Volume was 39.30K shares, 0.0x its 50-day average of 1.01M — lighter than usual.
- Price is -41.9% vs its 50-day average ($1.54) and -91.0% vs its 200-day average ($9.99).
- 52-week range $0.41–$715.00; today's close sits at 0% of that range, 99.9% below the 52-week high.
- That makes 8 straight losses.
Oct 14, 2026 — LRHC slides 8.3% to $1.00, a 1-month low, 7 down days in a row
- Closed at $1.00, -8.26% vs the prior close of $1.09. Day range $1.00–$1.08, opened at $1.07.
- Volume was 36.70K shares, 0.0x its 50-day average of 1.01M — lighter than usual.
- Price is -38.6% vs its 50-day average ($1.63) and -90.3% vs its 200-day average ($10.33).
- 52-week range $0.41–$733.00; today's close sits at 0% of that range, 99.9% below the 52-week high.
- That makes 7 straight losses.
Oct 13, 2026 — LRHC dips 1.8% to $1.09, a 1-month low, 6 down days in a row
- Closed at $1.09, -1.80% vs the prior close of $1.11. Day range $1.00–$1.13, opened at $1.12.
- Volume was 130.50K shares, 0.1x its 50-day average of 1.01M — lighter than usual.
- Price is -32.9% vs its 50-day average ($1.63) and -89.8% vs its 200-day average ($10.66).
- 52-week range $0.41–$764.90; today's close sits at 0% of that range, 99.9% below the 52-week high.
- That makes 6 straight losses.
Oct 12, 2026 — LRHC slides 7.5% to $1.11, a 1-month low, 5 down days in a row
- Closed at $1.11, -7.50% vs the prior close of $1.20. Day range $1.08–$1.18, opened at $1.18.
- Volume was 29.60K shares, 0.0x its 50-day average of 1.01M — lighter than usual.
- Price is -31.6% vs its 50-day average ($1.62) and -89.9% vs its 200-day average ($11.01).
- 52-week range $0.41–$764.90; today's close sits at 0% of that range, 99.9% below the 52-week high.
- That makes 5 straight losses.
Oct 9, 2026 — LRHC slides 5.5% to $1.20, a 1-month low, 4 down days in a row
- Closed at $1.20, -5.51% vs the prior close of $1.27. Day range $1.17–$1.25, opened at $1.24.
- Volume was 55.60K shares, 0.1x its 50-day average of 1.01M — lighter than usual.
- Price is -26.0% vs its 50-day average ($1.62) and -89.4% vs its 200-day average ($11.37).
- 52-week range $0.41–$764.90; today's close sits at 0% of that range, 99.8% below the 52-week high.
- That makes 4 straight losses.
Oct 8, 2026 — LRHC slides 15.9% to $1.27, a 1-month low on 4.1x normal volume
- Closed at $1.27, -15.89% vs the prior close of $1.51. Day range $1.16–$1.48, opened at $1.38.
- Volume was 3.82M shares, 4.1x its 50-day average of 935.17K — unusually heavy trading.
- Price is -26.3% vs its 50-day average ($1.72) and -89.2% vs its 200-day average ($11.74).
- 52-week range $0.41–$764.90; today's close sits at 0% of that range, 99.8% below the 52-week high.
- That makes 3 straight losses.
Oct 7, 2026 — LRHC dips 2.6% to $1.51
- Closed at $1.51, -2.58% vs the prior close of $1.55. Day range $1.48–$1.61, opened at $1.53.
- Volume was 36.30K shares, 0.0x its 50-day average of 935.86K — lighter than usual.
- Price is -12.0% vs its 50-day average ($1.72) and -87.6% vs its 200-day average ($12.13).
- 52-week range $0.41–$764.90; today's close sits at 0% of that range, 99.8% below the 52-week high.
Oct 6, 2026 — LRHC dips 1.9% to $1.55
- Closed at $1.55, -1.90% vs the prior close of $1.58. Day range $1.50–$1.66, opened at $1.57.
- Volume was 32.00K shares, 0.0x its 50-day average of 936.83K — lighter than usual.
- Price is -9.2% vs its 50-day average ($1.71) and -87.6% vs its 200-day average ($12.53).
- 52-week range $0.41–$764.90; today's close sits at 0% of that range, 99.8% below the 52-week high.
Oct 5, 2026 — LRHC rises 1.3% to $1.58
- Closed at $1.58, +1.28% vs the prior close of $1.56. Day range $1.46–$1.59, opened at $1.53.
- Volume was 59.60K shares, 0.1x its 50-day average of 938.42K — lighter than usual.
- Price is -6.8% vs its 50-day average ($1.70) and -87.8% vs its 200-day average ($12.92).
- 52-week range $0.41–$764.90; today's close sits at 0% of that range, 99.8% below the 52-week high.
Oct 2, 2026 — LRHC slides 15.2% to $1.56, 7 down days in a row
- Closed at $1.56, -15.22% vs the prior close of $1.84. Day range $1.51–$1.91, opened at $1.78.
- Volume was 124.20K shares, 0.1x its 50-day average of 937.70K — lighter than usual.
- Price is -7.4% vs its 50-day average ($1.68) and -88.3% vs its 200-day average ($13.35).
- 52-week range $0.41–$764.90; today's close sits at 0% of that range, 99.8% below the 52-week high.
- That makes 7 straight losses.
LRHC bull case vs bear case (from the data)
- Annual revenue grew 16.7% in the latest fiscal year (SEC XBRL).
- Insiders made 4 open-market purchases in the last 12 months.
- Price is -50.8% vs its 50-day average — short-term trend is down.
- Price is -92.1% vs its 200-day average — below the long-term trend line.
- Latest fiscal-year net income: loss of $30.54M.
- Share count up 171.1% in a year (dilution).
- High volatility: average daily move of 6.7% over 20 sessions.
- Thin trading (under $2M a day on average) can mean wide bid/ask spreads.
LRHC latest news & SEC filings
Every SEC filing by or about LRHC in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 19, 2026 · Form DEF 14C — DEF 14C filing
DEF 14C filing
Oct 9, 2026 · Form PRE 14C — PRE 14C filing
PRE 14C filing
Oct 7, 2026 · Form SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)
Update to a passive 5%+ stake (13G)
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Oct 1, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 1.01 — Signed a material agreement.
- Item 2.01 — Completed an acquisition or sale of assets.
- Item 3.02 — Sold unregistered shares.
- Item 3.03 — Change to shareholder rights.
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
- Item 5.03 — Amended its charter or bylaws / changed fiscal year.
- Item 8.01 — Reported other events the company considers important.
Sep 30, 2026 · Form 3 — New insider holdings
Initial insider ownership statement (Form 3) — a new director, officer or 10% owner disclosed their holdings
Sep 29, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
Sep 18, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 4.01 — Changed its outside auditor.
Sep 16, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 1.01 — Signed a material agreement.
- Item 3.02 — Sold unregistered shares.
Sep 8, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 3.03 — Change to shareholder rights.
- Item 5.03 — Amended its charter or bylaws / changed fiscal year.
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
Aug 25, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
- Item 3.01 — Stock exchange listing notice or transfer of listing.
- Item 8.01 — Reported other events the company considers important.
This is a results-day filing: the earnings press release is attached as an exhibit.
Aug 21, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Net income: -$2.18M (prior year $78.42M) (loss widened vs Jun 30, 2025)
- Diluted EPS: -$1.66 (prior year $1525.16) (loss widened vs Jun 30, 2025)
Things to know before you trade LRHC
- Last results release: Aug 25, 2026 (8-K Item 2.02). Previous ones: Aug 3, 2026, Jun 5, 2026, Apr 15, 2026. Based on that rhythm, the next report is likely around Nov 24, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 6.74% (largest 22.0%). That is a volatile stock.
- Liquidity: about 848.28K shares (≈$642.91K) trade per day on average. Thin volume can mean wider bid/ask spreads.
- 52-week position: $0.76 vs a range of $0.41–$715.00 (0% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: 1:6 on Sep 8, 2026, 1:10 on Apr 20, 2026, 1:10 on Jan 26, 2026, 1:80 on Jul 7, 2025
- Insider trades (Form 4, last 12 months, recent 25 shown): 4 open-market buys, 4 sales; latest: Financial Lp Hrt sold 8,368 shares on Mar 2, 2026.
- Latest filings: 8-K Oct 1, 2026; 8-K Sep 29, 2026; 8-K Sep 18, 2026.
- Share count: 3.32M shares outstanding (Aug 20, 2026), +171.1% vs a year earlier — notable dilution.
- Listing: Nasdaq · industry: Real Estate Agents & Managers (For Others).
LRHC market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 16, 2026 | 0.90 | 0.90 | 0.73 | 0.76 | 8.66M |
| Oct 15, 2026 | 0.98 | 0.99 | 0.90 | 0.90 | 39.30K |
| Oct 14, 2026 | 1.07 | 1.08 | 1.00 | 1.00 | 36.70K |
| Oct 13, 2026 | 1.12 | 1.13 | 1.00 | 1.09 | 130.50K |
| Oct 12, 2026 | 1.18 | 1.18 | 1.08 | 1.11 | 29.60K |
| Oct 9, 2026 | 1.24 | 1.25 | 1.17 | 1.20 | 55.60K |
| Oct 8, 2026 | 1.38 | 1.48 | 1.16 | 1.27 | 3.82M |
| Oct 7, 2026 | 1.53 | 1.61 | 1.48 | 1.51 | 36.30K |
| Oct 6, 2026 | 1.57 | 1.66 | 1.50 | 1.55 | 32.00K |
| Oct 5, 2026 | 1.53 | 1.59 | 1.46 | 1.58 | 59.60K |
| Oct 2, 2026 | 1.78 | 1.91 | 1.51 | 1.56 | 124.20K |
| Oct 1, 2026 | 2.06 | 2.22 | 1.81 | 1.84 | 3.32M |
| Sep 30, 2026 | 2.45 | 2.45 | 2.36 | 2.36 | 2.20K |
| Sep 29, 2026 | 2.48 | 2.49 | 2.37 | 2.49 | 8.30K |
| Sep 28, 2026 | 2.53 | 2.59 | 2.45 | 2.53 | 10.30K |
| Sep 25, 2026 | 2.64 | 2.64 | 2.52 | 2.60 | 20.00K |
| Sep 24, 2026 | 2.64 | 2.67 | 2.53 | 2.63 | 27.00K |
| Sep 23, 2026 | 2.50 | 2.75 | 2.48 | 2.67 | 429.70K |
| Sep 22, 2026 | 2.39 | 2.44 | 2.31 | 2.43 | 91.20K |
| Sep 21, 2026 | 2.42 | 2.51 | 2.35 | 2.43 | 36.90K |
About La Rosa
La Rosa (LRHC) is listed on the Nasdaq and classified by the SEC under “Real Estate Agents & Managers (For Others)”. Its business address is in CELEBRATION, FL. State of incorporation: NV. Fiscal year ends December 31. SEC CIK 1879403.
LRHC board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Nicholas H Adler | Director | Jan 12, 2026 |
| Jaime Jose Cosculluela | Director | Apr 14, 2026 |
| Rosa Joseph La | CEO, interim CFO | Jan 12, 2026 |
| Marc Oren Urbach | Director | Sep 30, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Rosa Deana La | Chief Operating Officer | Jan 12, 2026 |
| Rosa Joseph La | CEO, interim CFO | Jan 12, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Mar 2, 2026 | Financial Lp Hrt | Sale | 8,368 | $1.09 |
| Mar 2, 2026 | Financial Lp Hrt | Sale | 8,368 | $1.09 |
| Mar 2, 2026 | Financial Lp Hrt | Sale | 8,368 | $1.09 |
| Mar 2, 2026 | Financial Lp Hrt | Sale | 8,368 | $1.09 |
| Feb 27, 2026 | Financial Lp Hrt | Buy | 14,584 | $1.07 |
| Feb 27, 2026 | Financial Lp Hrt | Buy | 14,584 | $1.07 |
| Feb 27, 2026 | Financial Lp Hrt | Buy | 14,584 | $1.07 |
| Feb 27, 2026 | Financial Lp Hrt | Buy | 14,584 | $1.07 |
LRHC financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | $68.51M | $-30.54M | -3,531.00 | $-7.53M |
| Dec 31, 2024 | $58.68M | $-14.45M | -7,844.00 | $-3.00M |
| Dec 31, 2023 | $31.76M | $-7.82M | -1.27 | $-1.89M |
| Dec 31, 2022 | $26.20M | $-2.32M | -0.39 | $-1.18M |
Latest balance sheet: total assets $21.02M, total liabilities $28.80M, cash $3.09M (as of Jun 30, 2026).
LRHC earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Aug 25, 2026 | 8-K Item 2.02 (results) | $0.50 |
| Aug 3, 2026 | 8-K Item 2.02 (results) | $0.82 |
| Jun 5, 2026 | 8-K Item 2.02 (results) | $1.05 |
| Apr 15, 2026 | 8-K Item 2.02 (results) | $4.13 |
| Jan 23, 2026 | 8-K Item 2.02 (results) | $39.30 |
| Dec 22, 2025 | 8-K Item 2.02 (results) | $73.50 |
| Nov 20, 2025 | 8-K Item 2.02 (results) | $208.00 |
| Aug 19, 2025 | 8-K Item 2.02 (results) | $536.00 |
| Jul 3, 2025 | 8-K Item 2.02 (results) | $1,200.00 |
| May 29, 2025 | 8-K Item 2.02 (results) | $1,064.00 |
| May 7, 2025 | 8-K Item 2.02 (results) | $1,128.00 |
| Apr 17, 2025 | 8-K Item 2.02 (results) | $1,080.00 |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 16, 2026, 4:00 PM ET. Filings: SEC EDGAR. Refreshed every 2 hours during US market hours.