Hour Loop (HOUR) Stock Analysis & Price (Updated Oct 16, 2026, 4:00 PM ET)
Updated Oct 16, 2026, 4:00 PM ET
- Closed at $1.77, +1.72% vs the prior close of $1.74.
- Volume 2.72K shares, 0.2x its 50-day average (light).
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
HOUR rises 1.7% to $1.77. Closed at $1.77, +1.72% vs the prior close of $1.74. Day range $1.76–$1.77, opened at $1.76.
HOUR daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 16, 2026 — HOUR rises 1.7% to $1.77
- Closed at $1.77, +1.72% vs the prior close of $1.74. Day range $1.76–$1.77, opened at $1.76.
- Volume was 2.72K shares, 0.2x its 50-day average of 16.17K — lighter than usual.
- Price is -3.5% vs its 50-day average ($1.83) and -7.3% vs its 200-day average ($1.91).
- 52-week range $1.59–$3.18; today's close sits at 11% of that range, 44.3% below the 52-week high.
Oct 15, 2026 — HOUR jumps 4.2% to $1.74
- Closed at $1.74, +4.19% vs the prior close of $1.67. Day range $1.66–$1.77, opened at $1.69.
- Volume was 6.80K shares, 0.4x its 50-day average of 16.22K — lighter than usual.
- Price is -5.2% vs its 50-day average ($1.84) and -8.9% vs its 200-day average ($1.91).
- 52-week range $1.59–$3.18; today's close sits at 9% of that range, 45.3% below the 52-week high.
Oct 14, 2026 — HOUR slides 3.5% to $1.67, a 52-week low
- Closed at $1.67, -3.47% vs the prior close of $1.73. Day range $1.59–$1.68, opened at $1.68.
- Volume was 21.90K shares, 1.4x its 50-day average of 16.04K.
- Price is -9.1% vs its 50-day average ($1.84) and -12.6% vs its 200-day average ($1.91).
- 52-week range $1.59–$3.18; today's close sits at 5% of that range, 47.5% below the 52-week high.
Oct 13, 2026 — HOUR rises 3.0% to $1.73 on 3.1x normal volume
- Closed at $1.73, +2.98% vs the prior close of $1.68. Day range $1.60–$1.74, opened at $1.67.
- Volume was 47.60K shares, 3.1x its 50-day average of 15.35K — unusually heavy trading.
- Price is -6.1% vs its 50-day average ($1.84) and -9.5% vs its 200-day average ($1.91).
- 52-week range $1.60–$3.18; today's close sits at 8% of that range, 45.6% below the 52-week high.
Oct 12, 2026 — HOUR slides 6.1% to $1.68, a 6-month low
- Closed at $1.68, -6.15% vs the prior close of $1.79. Day range $1.68–$1.83, opened at $1.77.
- Volume was 17.90K shares, 1.2x its 50-day average of 15.44K.
- Price is -8.9% vs its 50-day average ($1.84) and -12.2% vs its 200-day average ($1.91).
- 52-week range $1.67–$3.18; today's close sits at 1% of that range, 47.2% below the 52-week high.
Oct 9, 2026 — HOUR dips 2.5% to $1.79
- Closed at $1.79, -2.51% vs the prior close of $1.84. Day range $1.77–$1.82, opened at $1.81.
- Volume was 6.70K shares, 0.4x its 50-day average of 15.85K — lighter than usual.
- Price is -3.0% vs its 50-day average ($1.85) and -6.5% vs its 200-day average ($1.91).
- 52-week range $1.67–$3.18; today's close sits at 8% of that range, 43.7% below the 52-week high.
Oct 8, 2026 — HOUR rises 1.4% to $1.84
- Closed at $1.84, +1.44% vs the prior close of $1.81. Day range $1.77–$1.84, opened at $1.77.
- Volume was 6.90K shares, 0.4x its 50-day average of 16.15K — lighter than usual.
- Price is -0.5% vs its 50-day average ($1.85) and -4.2% vs its 200-day average ($1.92).
- 52-week range $1.67–$3.18; today's close sits at 11% of that range, 42.3% below the 52-week high.
Oct 7, 2026 — HOUR jumps 3.4% to $1.81
- Closed at $1.81, +3.43% vs the prior close of $1.75. Day range $1.76–$1.82, opened at $1.82.
- Volume was 19.00K shares, 1.2x its 50-day average of 15.93K.
- Price is -1.9% vs its 50-day average ($1.84) and -5.6% vs its 200-day average ($1.92).
- 52-week range $1.67–$3.18; today's close sits at 9% of that range, 43.1% below the 52-week high.
Oct 6, 2026 — HOUR slides 3.8% to $1.75, 5 down days in a row
- Closed at $1.75, -3.85% vs the prior close of $1.82. Day range $1.75–$1.89, opened at $1.81.
- Volume was 23.60K shares, 1.4x its 50-day average of 16.99K.
- Price is -5.1% vs its 50-day average ($1.84) and -8.7% vs its 200-day average ($1.92).
- 52-week range $1.67–$3.18; today's close sits at 5% of that range, 45.0% below the 52-week high.
- That makes 5 straight losses.
Oct 5, 2026 — HOUR dips 2.2% to $1.82, 4 down days in a row
- Closed at $1.82, -2.15% vs the prior close of $1.86. Day range $1.80–$1.92, opened at $1.81.
- Volume was 18.80K shares, 1.1x its 50-day average of 17.01K.
- Price is -1.4% vs its 50-day average ($1.85) and -5.1% vs its 200-day average ($1.92).
- 52-week range $1.67–$3.18; today's close sits at 10% of that range, 42.8% below the 52-week high.
- That makes 4 straight losses.
Oct 2, 2026 — HOUR slides 4.4% to $1.86, 3 down days in a row
- Closed at $1.86, -4.42% vs the prior close of $1.95. Day range $1.83–$1.93, opened at $1.93.
- Volume was 19.30K shares, 1.1x its 50-day average of 17.34K.
- Price is +0.8% vs its 50-day average ($1.85) and -3.1% vs its 200-day average ($1.92).
- 52-week range $1.67–$3.18; today's close sits at 13% of that range, 41.5% below the 52-week high.
- That makes 3 straight losses.
HOUR latest news & SEC filings
Every SEC filing by or about HOUR in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 6, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Yu Sau Kuen received an award of 1,642 shares on Oct 2, 2026; now holds 16,683,299
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 6, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Lenner Michael Minkin received an award of 1,642 shares on Oct 2, 2026; now holds 33,277
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 6, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Lai Sam received an award of 1,642 shares on Oct 2, 2026; now holds 16,683,299
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 6, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Gao Minghui received an award of 1,642 shares on Oct 2, 2026; now holds 32,236
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 6, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Bui Hillary Hui-Chong received an award of 1,642 shares on Oct 2, 2026; now holds 26,752
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 11, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $33.94M (prior year $27.10M) (+25.2% vs Jun 30, 2025)
- Net income: $1.05M (prior year $1.18M) (-10.6% vs Jun 30, 2025)
- Diluted EPS: $0.03 (prior year $0.04) (-25.0% vs Jun 30, 2025)
Aug 11, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Aug 7, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 5.07 — Reported shareholder vote results.
Jul 2, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Jun 25, 2026 · Form DEFA14A — Additional proxy materials
Additional proxy materials
Jun 25, 2026 · Form DEF 14A — Proxy statement
Proxy statement — agenda for the shareholder meeting (board elections, executive pay, votes)
Things to know before you trade HOUR
- Last results release: Aug 11, 2026 (8-K Item 2.02). Previous ones: May 12, 2026, Mar 24, 2026, Nov 12, 2025. Based on that rhythm, the next report is likely around Nov 10, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 3.17% (largest 10.1%). That is a volatile stock.
- Liquidity: about 24.49K shares (≈$43.34K) trade per day on average. Thin volume can mean wider bid/ask spreads.
- 52-week position: $1.77 vs a range of $1.59–$3.18 (11% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 0 sales.
- Latest filings: 10-Q Aug 11, 2026; 8-K Aug 11, 2026; 8-K Aug 7, 2026.
- Share count: 35.20M shares outstanding (Aug 11, 2026), +0.1% vs a year earlier.
- Listing: Nasdaq · industry: Retail-Catalog & Mail-Order Houses.
HOUR market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 16, 2026 | 1.76 | 1.77 | 1.76 | 1.77 | 2.72K |
| Oct 15, 2026 | 1.69 | 1.77 | 1.66 | 1.74 | 6.80K |
| Oct 14, 2026 | 1.68 | 1.68 | 1.59 | 1.67 | 21.90K |
| Oct 13, 2026 | 1.67 | 1.74 | 1.60 | 1.73 | 47.60K |
| Oct 12, 2026 | 1.77 | 1.83 | 1.68 | 1.68 | 17.90K |
| Oct 9, 2026 | 1.81 | 1.82 | 1.77 | 1.79 | 6.70K |
| Oct 8, 2026 | 1.77 | 1.84 | 1.77 | 1.84 | 6.90K |
| Oct 7, 2026 | 1.82 | 1.82 | 1.76 | 1.81 | 19.00K |
| Oct 6, 2026 | 1.81 | 1.89 | 1.75 | 1.75 | 23.60K |
| Oct 5, 2026 | 1.81 | 1.92 | 1.80 | 1.82 | 18.80K |
| Oct 2, 2026 | 1.93 | 1.93 | 1.83 | 1.86 | 19.30K |
| Oct 1, 2026 | 1.94 | 1.97 | 1.87 | 1.95 | 6.50K |
| Sep 30, 2026 | 2.00 | 2.00 | 1.82 | 1.96 | 20.20K |
| Sep 29, 2026 | 1.96 | 2.03 | 1.87 | 1.96 | 76.30K |
| Sep 28, 2026 | 1.79 | 1.95 | 1.76 | 1.91 | 140.40K |
| Sep 25, 2026 | 1.71 | 1.81 | 1.71 | 1.74 | 4.90K |
| Sep 24, 2026 | 1.71 | 1.77 | 1.71 | 1.76 | 4.50K |
| Sep 23, 2026 | 1.79 | 1.82 | 1.73 | 1.74 | 12.30K |
| Sep 22, 2026 | 1.72 | 1.90 | 1.72 | 1.83 | 26.40K |
| Sep 21, 2026 | 1.75 | 1.79 | 1.74 | 1.74 | 7.00K |
About Hour Loop
Hour Loop (HOUR) is listed on the Nasdaq and classified by the SEC under “Retail-Catalog & Mail-Order Houses”. Its business address is in REDMOND, WA. State of incorporation: DE. Fiscal year ends December 31. SEC CIK 1874875.
HOUR board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Hillary Hui-Chong Bui | Director | Jul 2, 2026 |
| Minghui Gao | Director | Jul 2, 2026 |
| Sam Lai | Chief Executive Officer | Jul 2, 2026 |
| Michael Minkin Lenner | Director | Jul 2, 2026 |
| Sau Kuen Yu | Senior Vice President | Jul 2, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Sam Lai | Chief Executive Officer | Jul 2, 2026 |
| Sau Kuen Yu | Senior Vice President | Jul 2, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| No open-market insider buys or sales reported in the last 12 months. | ||||
HOUR financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | $142.44M | $1.70M | 0.05 | $2.58M |
| Dec 31, 2024 | $138.25M | $657.45K | 0.02 | $313.14K |
| Dec 31, 2023 | $132.12M | $-2.43M | -0.07 | $-2.06M |
| Dec 31, 2022 | $95.93M | $-1.48M | -0.04 | $-11.60M |
| Dec 31, 2021 | $62.79M | $4.78M | — | $7.76M |
Latest balance sheet: total assets $26.18M, total liabilities $17.30M, cash $2.92M (as of Jun 30, 2026).
HOUR earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Aug 11, 2026 | 8-K Item 2.02 (results) | $1.94 |
| May 12, 2026 | 8-K Item 2.02 (results) | $2.32 |
| Mar 24, 2026 | 8-K Item 2.02 (results) | $1.90 |
| Nov 12, 2025 | 8-K Item 2.02 (results) | $2.36 |
| Aug 12, 2025 | 8-K Item 2.02 (results) | $1.82 |
| May 12, 2025 | 8-K Item 2.02 (results) | $1.32 |
| Mar 27, 2025 | 8-K Item 2.02 (results) | $1.92 |
| Nov 12, 2024 | 8-K Item 2.02 (results) | $1.40 |
| Aug 9, 2024 | 8-K Item 2.02 (results) | — |
| May 6, 2024 | 8-K Item 2.02 (results) | — |
| Mar 26, 2024 | 8-K Item 2.02 (results) | — |
| Nov 13, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 16, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.