Wayfair (W) Latest Stock Analysis Report – Oct 15, 2026, 4:00 PM ET
Updated Oct 15, 2026, 4:00 PM ET
W jumps 6.8% to $111.93, a 1-month high. Closed at $111.93, +6.82% vs the prior close of $104.78. Day range $106.01–$112.93, opened at $107.00.
W daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 15, 2026 — W jumps 6.8% to $111.93, a 1-month high
- Closed at $111.93, +6.82% vs the prior close of $104.78. Day range $106.01–$112.93, opened at $107.00.
- Volume was 3.66M shares, 1.5x its 50-day average of 2.38M.
- Price is +9.1% vs its 50-day average ($102.57) and +26.5% vs its 200-day average ($88.48).
- 52-week range $55.60–$119.98; today's close sits at 87% of that range, 6.7% below the 52-week high.
Oct 14, 2026 — W dips 3.0% to $104.78
- Closed at $104.78, -2.97% vs the prior close of $107.99. Day range $102.50–$107.89, opened at $105.70.
- Volume was 2.20M shares, 0.8x its 50-day average of 2.63M.
- Price is +2.2% vs its 50-day average ($102.49) and +18.5% vs its 200-day average ($88.43).
- 52-week range $55.60–$119.98; today's close sits at 76% of that range, 12.7% below the 52-week high.
Oct 13, 2026 — W rises 1.7% to $107.99, a 1-month high, 4 up days in a row
- Closed at $107.99, +1.74% vs the prior close of $106.14. Day range $105.68–$108.54, opened at $105.68.
- Volume was 1.87M shares, 0.7x its 50-day average of 2.73M.
- Price is +5.1% vs its 50-day average ($102.71) and +22.1% vs its 200-day average ($88.41).
- 52-week range $55.60–$119.98; today's close sits at 81% of that range, 10.0% below the 52-week high.
- That makes 4 straight gains.
Oct 12, 2026 — W rises 0.4% to $106.14, 3 up days in a row
- Closed at $106.14, +0.38% vs the prior close of $105.74. Day range $103.21–$107.43, opened at $104.22.
- Volume was 1.49M shares, 0.5x its 50-day average of 2.77M — lighter than usual.
- Price is +3.7% vs its 50-day average ($102.34) and +20.1% vs its 200-day average ($88.38).
- 52-week range $55.60–$119.98; today's close sits at 79% of that range, 11.5% below the 52-week high.
- That makes 3 straight gains.
Oct 9, 2026 — W rises 0.6% to $105.74
- Closed at $105.74, +0.58% vs the prior close of $105.13. Day range $104.10–$106.37, opened at $105.03.
- Volume was 907.40K shares, 0.3x its 50-day average of 2.79M — lighter than usual.
- Price is +3.8% vs its 50-day average ($101.91) and +19.7% vs its 200-day average ($88.36).
- 52-week range $55.60–$119.98; today's close sits at 78% of that range, 11.9% below the 52-week high.
Oct 8, 2026 — W rises 0.6% to $105.13
- Closed at $105.13, +0.63% vs the prior close of $104.47. Day range $102.86–$106.29, opened at $103.06.
- Volume was 2.10M shares, 0.7x its 50-day average of 2.84M.
- Price is +3.5% vs its 50-day average ($101.59) and +19.0% vs its 200-day average ($88.34).
- 52-week range $55.60–$119.98; today's close sits at 77% of that range, 12.4% below the 52-week high.
Oct 7, 2026 — W dips 0.9% to $104.47
- Closed at $104.47, -0.93% vs the prior close of $105.45. Day range $102.69–$105.50, opened at $102.76.
- Volume was 1.60M shares, 0.6x its 50-day average of 2.89M — lighter than usual.
- Price is +3.2% vs its 50-day average ($101.27) and +18.3% vs its 200-day average ($88.33).
- 52-week range $55.60–$119.98; today's close sits at 76% of that range, 12.9% below the 52-week high.
Oct 6, 2026 — W dips 0.6% to $105.45
- Closed at $105.45, -0.57% vs the prior close of $106.05. Day range $104.00–$108.46, opened at $106.95.
- Volume was 2.16M shares, 0.7x its 50-day average of 2.93M.
- Price is +4.3% vs its 50-day average ($101.07) and +19.4% vs its 200-day average ($88.30).
- 52-week range $55.60–$119.98; today's close sits at 77% of that range, 12.1% below the 52-week high.
Oct 5, 2026 — W jumps 4.7% to $106.05
- Closed at $106.05, +4.74% vs the prior close of $101.25. Day range $101.52–$107.22, opened at $101.52.
- Volume was 2.37M shares, 0.8x its 50-day average of 2.97M.
- Price is +5.2% vs its 50-day average ($100.86) and +20.1% vs its 200-day average ($88.28).
- 52-week range $55.60–$119.98; today's close sits at 78% of that range, 11.6% below the 52-week high.
Oct 2, 2026 — W ends flat (-0.1%) to $101.25
- Closed at $101.25, -0.12% vs the prior close of $101.37. Day range $99.24–$106.00, opened at $103.49.
- Volume was 2.21M shares, 0.7x its 50-day average of 2.99M.
- Price is +0.8% vs its 50-day average ($100.42) and +14.7% vs its 200-day average ($88.25).
- 52-week range $55.60–$119.98; today's close sits at 71% of that range, 15.6% below the 52-week high.
W latest news & SEC filings
Every SEC filing by or about W in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 15, 2026 · 144 — Notice of proposed sale (Form 144)
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Oct 15, 2026 · 144 — Notice of proposed sale (Form 144)
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Oct 15, 2026 · 144 — Notice of proposed sale (Form 144)
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Oct 14, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Shah Niraj sold 5,050 shares at $103.66 (≈$523.48K) on Oct 12, 2026; now holds 286,087
- Shah Niraj sold 8,651 shares at $104.91 (≈$907.58K) on Oct 12, 2026; now holds 277,436
- Shah Niraj sold 39,108 shares at $105.81 (≈$4.14M) on Oct 12, 2026; now holds 238,328
- Shah Niraj sold 15,597 shares at $106.68 (≈$1.66M) on Oct 12, 2026; now holds 222,731
- Shah Niraj sold 594 shares at $107.31 (≈$63.74K) on Oct 12, 2026; now holds 222,137
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 14, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Conine Steven sold 5,050 shares at $103.66 (≈$523.48K) on Oct 12, 2026; now holds 286,023
- Conine Steven sold 8,651 shares at $104.91 (≈$907.58K) on Oct 12, 2026; now holds 277,372
- Conine Steven sold 39,106 shares at $105.81 (≈$4.14M) on Oct 12, 2026; now holds 238,266
- Conine Steven sold 15,599 shares at $106.68 (≈$1.66M) on Oct 12, 2026; now holds 222,667
- Conine Steven sold 594 shares at $107.31 (≈$63.74K) on Oct 12, 2026; now holds 222,073
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 13, 2026 · 144 — Notice of proposed sale (Form 144)
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Aug 12, 2026 · SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)
Update to a passive 5%+ stake (13G)
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Aug 4, 2026 · 10-Q — Quarterly report (unaudited financial statements for the quarter)
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $3.52B (prior year $3.27B) (+7.5% vs Jun 30, 2025)
- Net income: -$1.00M (prior year $15.00M) (loss widened vs Jun 30, 2025)
- Diluted EPS: -$0.01 (prior year $0.11) (loss widened vs Jun 30, 2025)
Aug 4, 2026 · 8-K — Current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Things to know before you trade W
- Last results release: Aug 4, 2026 (8-K Item 2.02). Previous ones: Apr 30, 2026, Feb 19, 2026, Oct 28, 2025. Based on that rhythm, the next report is likely around Nov 3, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 1.97% (largest 7.3%).
- Liquidity: about 2.26M shares (≈$253.47M) trade per day on average.
- 52-week position: $111.93 vs a range of $55.60–$119.98 (87% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 25 sales; latest: Niraj Shah sold 3,779 shares on Sep 14, 2026.
- Latest filings: 10-Q Aug 4, 2026; 8-K Aug 4, 2026; 8-K May 22, 2026.
- Listing: NYSE · industry: Retail-Catalog & Mail-Order Houses.
W market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 15, 2026 | 107.00 | 112.93 | 106.01 | 111.93 | 3.66M |
| Oct 14, 2026 | 105.70 | 107.89 | 102.50 | 104.78 | 2.20M |
| Oct 13, 2026 | 105.68 | 108.54 | 105.68 | 107.99 | 1.87M |
| Oct 12, 2026 | 104.22 | 107.43 | 103.21 | 106.14 | 1.49M |
| Oct 9, 2026 | 105.03 | 106.37 | 104.10 | 105.74 | 907.40K |
| Oct 8, 2026 | 103.06 | 106.29 | 102.86 | 105.13 | 2.10M |
| Oct 7, 2026 | 102.76 | 105.50 | 102.69 | 104.47 | 1.60M |
| Oct 6, 2026 | 106.95 | 108.46 | 104.00 | 105.45 | 2.16M |
| Oct 5, 2026 | 101.52 | 107.22 | 101.52 | 106.05 | 2.37M |
| Oct 2, 2026 | 103.49 | 106.00 | 99.24 | 101.25 | 2.21M |
| Oct 1, 2026 | 102.18 | 102.46 | 98.62 | 101.37 | 1.78M |
| Sep 30, 2026 | 103.80 | 105.79 | 101.93 | 102.56 | 3.07M |
| Sep 29, 2026 | 100.21 | 102.88 | 98.00 | 101.95 | 2.53M |
| Sep 28, 2026 | 94.99 | 99.51 | 94.25 | 98.63 | 2.21M |
| Sep 25, 2026 | 97.50 | 99.79 | 95.99 | 98.15 | 1.88M |
| Sep 24, 2026 | 98.90 | 100.31 | 95.85 | 97.67 | 2.47M |
| Sep 23, 2026 | 105.21 | 105.74 | 97.73 | 99.50 | 4.26M |
| Sep 22, 2026 | 107.79 | 108.68 | 105.53 | 107.35 | 1.79M |
| Sep 21, 2026 | 106.14 | 106.73 | 104.50 | 104.95 | 1.84M |
| Sep 18, 2026 | 103.40 | 103.73 | 100.34 | 102.46 | 2.91M |
About Wayfair
Wayfair (W) is listed on the NYSE and classified by the SEC under “Retail-Catalog & Mail-Order Houses”. Its business address is in BOSTON, MA. Fiscal year ends December 31. SEC CIK 1616707.
W board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Steven Conine | Director | Sep 16, 2026 |
| Diana Frost | Director | Mar 6, 2026 |
| Andrea Jung | Director | Aug 14, 2026 |
| Jeremy King | Director | Aug 14, 2026 |
| Michael Andrew Kumin | Director | Mar 31, 2026 |
| Iii Harry A Lawton | Director | Nov 14, 2025 |
| Jeffrey G Naylor | Director | Mar 6, 2026 |
| Niraj Shah | Chief Executive Officer | Sep 16, 2026 |
| Michael E Sneed | Director | Nov 14, 2025 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Jon Blotner | Pres., Commercial & Operations | Sep 10, 2026 |
| Kate Gulliver | CFO and Chief Admin Officer | Jul 6, 2026 |
| Niraj Shah | Chief Executive Officer | Sep 16, 2026 |
| Fiona Tan | Chief Technology Officer | Jul 6, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Sep 14, 2026 | Niraj Shah | Sale | 3,779 | $101.33 |
| Sep 14, 2026 | Niraj Shah | Sale | 4,437 | $102.36 |
| Sep 14, 2026 | Niraj Shah | Sale | 7,258 | $103.37 |
| Sep 14, 2026 | Niraj Shah | Sale | 19,374 | $104.41 |
| Sep 14, 2026 | Niraj Shah | Sale | 12,943 | $105.41 |
| Sep 14, 2026 | Niraj Shah | Sale | 7,434 | $106.09 |
| Sep 14, 2026 | Niraj Shah | Sale | 4,558 | $99.34 |
| Sep 14, 2026 | Niraj Shah | Sale | 4,485 | $98.27 |
| Sep 14, 2026 | Niraj Shah | Sale | 4,732 | $100.31 |
| Sep 14, 2026 | Steven Conine | Sale | 4,517 | $98.32 |
| Sep 14, 2026 | Steven Conine | Sale | 4,896 | $99.42 |
| Sep 14, 2026 | Steven Conine | Sale | 4,801 | $100.39 |
| Sep 14, 2026 | Steven Conine | Sale | 3,525 | $101.43 |
| Sep 14, 2026 | Steven Conine | Sale | 7,538 | $106.09 |
| Sep 14, 2026 | Steven Conine | Sale | 7,654 | $103.39 |
W financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | $12.46B | $-313.00M | -2.44 | $534.00M |
| Dec 31, 2024 | $11.85B | $-492.00M | -4.01 | $317.00M |
| Dec 31, 2023 | $12.00B | $-738.00M | -6.47 | $349.00M |
| Dec 31, 2022 | $12.22B | $-1.33B | -12.54 | $-674.00M |
| Dec 31, 2021 | $13.71B | $-131.00M | -1.26 | $410.00M |
Latest balance sheet: total assets $2.98B, total liabilities $5.77B, cash $1.06B (as of Jun 30, 2026).
W earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Aug 4, 2026 | 8-K Item 2.02 (results) | $116.08 |
| Apr 30, 2026 | 8-K Item 2.02 (results) | $63.93 |
| Feb 19, 2026 | 8-K Item 2.02 (results) | $79.57 |
| Oct 28, 2025 | 8-K Item 2.02 (results) | $106.52 |
| Aug 4, 2025 | 8-K Item 2.02 (results) | $73.48 |
| May 1, 2025 | 8-K Item 2.02 (results) | $31.23 |
| Feb 20, 2025 | 8-K Item 2.02 (results) | $46.06 |
| Nov 1, 2024 | 8-K Item 2.02 (results) | $40.15 |
| Aug 1, 2024 | 8-K Item 2.02 (results) | — |
| May 2, 2024 | 8-K Item 2.02 (results) | — |
| Feb 22, 2024 | 8-K Item 2.02 (results) | — |
| Nov 1, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 15, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.