Honest (HNST) Latest Stock Analysis Report – Oct 15, 2026, 4:00 PM ET
Updated Oct 15, 2026, 4:00 PM ET
- Closed at $5.12, +0.99% vs the prior close of $5.07.
- Volume 2.19M shares, 0.9x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
HNST rises 1.0% to $5.12. Closed at $5.12, +0.99% vs the prior close of $5.07. Day range $4.93–$5.16, opened at $4.98.
HNST daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 15, 2026 — HNST rises 1.0% to $5.12
- Closed at $5.12, +0.99% vs the prior close of $5.07. Day range $4.93–$5.16, opened at $4.98.
- Volume was 2.19M shares, 0.9x its 50-day average of 2.45M.
- Price is -3.2% vs its 50-day average ($5.29) and +39.9% vs its 200-day average ($3.66).
- 52-week range $2.07–$6.01; today's close sits at 77% of that range, 14.8% below the 52-week high.
Oct 14, 2026 — HNST dips 2.3% to $5.07
- Closed at $5.07, -2.31% vs the prior close of $5.19. Day range $5.01–$5.18, opened at $5.13.
- Volume was 1.51M shares, 0.6x its 50-day average of 2.45M.
- Price is -3.6% vs its 50-day average ($5.26) and +39.0% vs its 200-day average ($3.65).
- 52-week range $2.07–$6.01; today's close sits at 76% of that range, 15.6% below the 52-week high.
Oct 13, 2026 — HNST rises 0.6% to $5.19, 4 up days in a row
- Closed at $5.19, +0.58% vs the prior close of $5.16. Day range $5.10–$5.23, opened at $5.18.
- Volume was 749.80K shares, 0.3x its 50-day average of 2.46M — lighter than usual.
- Price is -0.9% vs its 50-day average ($5.24) and +42.8% vs its 200-day average ($3.64).
- 52-week range $2.07–$6.01; today's close sits at 79% of that range, 13.6% below the 52-week high.
- That makes 4 straight gains.
Oct 12, 2026 — HNST rises 1.8% to $5.16, 3 up days in a row
- Closed at $5.16, +1.78% vs the prior close of $5.07. Day range $4.94–$5.18, opened at $5.03.
- Volume was 1.08M shares, 0.4x its 50-day average of 2.46M — lighter than usual.
- Price is -0.9% vs its 50-day average ($5.21) and +42.4% vs its 200-day average ($3.62).
- 52-week range $2.07–$6.01; today's close sits at 78% of that range, 14.1% below the 52-week high.
- That makes 3 straight gains.
Oct 9, 2026 — HNST rises 2.0% to $5.07
- Closed at $5.07, +2.01% vs the prior close of $4.97. Day range $4.95–$5.07, opened at $4.95.
- Volume was 864.40K shares, 0.4x its 50-day average of 2.46M — lighter than usual.
- Price is -2.1% vs its 50-day average ($5.18) and +40.4% vs its 200-day average ($3.61).
- 52-week range $2.07–$6.01; today's close sits at 76% of that range, 15.6% below the 52-week high.
Oct 8, 2026 — HNST rises 0.8% to $4.97
- Closed at $4.97, +0.81% vs the prior close of $4.93. Day range $4.80–$4.98, opened at $4.92.
- Volume was 2.01M shares, 0.8x its 50-day average of 2.44M.
- Price is -3.5% vs its 50-day average ($5.15) and +38.1% vs its 200-day average ($3.60).
- 52-week range $2.07–$6.01; today's close sits at 74% of that range, 17.3% below the 52-week high.
Oct 7, 2026 — HNST dips 2.0% to $4.93, a 1-month low, 3 down days in a row
- Closed at $4.93, -1.99% vs the prior close of $5.03. Day range $4.90–$5.10, opened at $5.03.
- Volume was 1.38M shares, 0.6x its 50-day average of 2.43M — lighter than usual.
- Price is -3.8% vs its 50-day average ($5.13) and +37.4% vs its 200-day average ($3.59).
- 52-week range $2.07–$6.01; today's close sits at 73% of that range, 18.0% below the 52-week high.
- That makes 3 straight losses.
Oct 6, 2026 — HNST dips 2.3% to $5.03
- Closed at $5.03, -2.33% vs the prior close of $5.15. Day range $5.02–$5.21, opened at $5.19.
- Volume was 1.47M shares, 0.6x its 50-day average of 2.43M.
- Price is -1.4% vs its 50-day average ($5.10) and +40.6% vs its 200-day average ($3.58).
- 52-week range $2.07–$6.01; today's close sits at 75% of that range, 16.3% below the 52-week high.
Oct 5, 2026 — HNST ends flat (-0.2%) to $5.15
- Closed at $5.15, -0.19% vs the prior close of $5.16. Day range $5.09–$5.20, opened at $5.13.
- Volume was 1.09M shares, 0.4x its 50-day average of 2.43M — lighter than usual.
- Price is +1.4% vs its 50-day average ($5.08) and +44.4% vs its 200-day average ($3.57).
- 52-week range $2.07–$6.01; today's close sits at 78% of that range, 14.3% below the 52-week high.
Oct 2, 2026 — HNST rises 2.8% to $5.16
- Closed at $5.16, +2.79% vs the prior close of $5.02. Day range $5.03–$5.18, opened at $5.05.
- Volume was 1.05M shares, 0.4x its 50-day average of 2.43M — lighter than usual.
- Price is +2.1% vs its 50-day average ($5.05) and +45.2% vs its 200-day average ($3.55).
- 52-week range $2.07–$6.01; today's close sits at 78% of that range, 14.1% below the 52-week high.
HNST latest news & SEC filings
Every SEC filing by or about HNST in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 9, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Sternweis Thomas sold 25,000 shares at $4.90 (≈$122.50K) on Oct 8, 2026; now holds 404,394
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 8, 2026 · Form 144 — Planned insider sale
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Sep 15, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Sternweis Thomas sold 25,000 shares at $5.48 (≈$137.00K) on Sep 14, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 14, 2026 · Form 144 — Planned insider sale
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Aug 25, 2026 · Form 144 — Planned insider sale
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Aug 24, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Sternweis Thomas sold 6,403 shares at $4.99 (≈$31.95K) on Aug 20, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 5, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $83.30M (prior year $93.46M) (-10.9% vs Jun 30, 2025)
- Net income: $10.69M (prior year $3.87M) (+176.1% vs Jun 30, 2025)
- Diluted EPS: $0.09 (prior year $0.03) (+200.0% vs Jun 30, 2025)
Aug 5, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Jun 18, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 1.01 — Signed a material agreement.
- Item 2.03 — Took on a new material debt or financial obligation.
Things to know before you trade HNST
- Last results release: Aug 5, 2026 (8-K Item 2.02). Previous ones: May 6, 2026, Feb 25, 2026, Nov 5, 2025. Based on that rhythm, the next report is likely around Nov 4, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 1.47% (largest 4.3%).
- Liquidity: about 1.54M shares (≈$7.87M) trade per day on average.
- 52-week position: $5.12 vs a range of $2.07–$6.01 (77% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 25 sales; latest: Thomas Sternweis sold 25,000 shares on Sep 14, 2026.
- Latest filings: 10-Q Aug 5, 2026; 8-K Aug 5, 2026; 8-K Jun 18, 2026.
- Share count: 107.28M shares outstanding (Jul 31, 2026), -3.6% vs a year earlier — the company has been reducing its share count.
- Listing: Nasdaq · industry: Retail-Catalog & Mail-Order Houses.
HNST market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 15, 2026 | 4.98 | 5.16 | 4.93 | 5.12 | 2.19M |
| Oct 14, 2026 | 5.13 | 5.18 | 5.01 | 5.07 | 1.51M |
| Oct 13, 2026 | 5.18 | 5.23 | 5.10 | 5.19 | 749.80K |
| Oct 12, 2026 | 5.03 | 5.18 | 4.94 | 5.16 | 1.08M |
| Oct 9, 2026 | 4.95 | 5.07 | 4.95 | 5.07 | 864.40K |
| Oct 8, 2026 | 4.92 | 4.98 | 4.80 | 4.97 | 2.01M |
| Oct 7, 2026 | 5.03 | 5.10 | 4.90 | 4.93 | 1.38M |
| Oct 6, 2026 | 5.19 | 5.21 | 5.02 | 5.03 | 1.47M |
| Oct 5, 2026 | 5.13 | 5.20 | 5.09 | 5.15 | 1.09M |
| Oct 2, 2026 | 5.05 | 5.18 | 5.03 | 5.16 | 1.05M |
| Oct 1, 2026 | 5.13 | 5.20 | 4.95 | 5.02 | 1.64M |
| Sep 30, 2026 | 5.27 | 5.27 | 5.11 | 5.13 | 1.35M |
| Sep 29, 2026 | 5.27 | 5.33 | 5.18 | 5.21 | 1.38M |
| Sep 28, 2026 | 5.21 | 5.31 | 5.16 | 5.30 | 1.70M |
| Sep 25, 2026 | 5.31 | 5.34 | 5.22 | 5.29 | 1.35M |
| Sep 24, 2026 | 5.17 | 5.30 | 5.11 | 5.28 | 1.51M |
| Sep 23, 2026 | 5.42 | 5.46 | 5.18 | 5.18 | 1.78M |
| Sep 22, 2026 | 5.48 | 5.59 | 5.26 | 5.41 | 2.28M |
| Sep 21, 2026 | 5.35 | 5.36 | 5.26 | 5.33 | 1.45M |
| Sep 18, 2026 | 5.32 | 5.37 | 5.22 | 5.33 | 2.87M |
About Honest
Honest (HNST) is listed on the Nasdaq and classified by the SEC under “Retail-Catalog & Mail-Order Houses”. Its business address is in LOS ANGELES, CA. State of incorporation: DE. Fiscal year ends December 31. SEC CIK 1530979.
HNST board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Michael J. Barkley | Director | May 22, 2026 |
| Katie J Bayne | Director | May 22, 2026 |
| Susan Gentile | Director | May 22, 2026 |
| Jack Hartung | Director | May 22, 2026 |
| Alissa Hsu Lynch | Director | May 22, 2026 |
| Andrea Turner | Director | Aug 11, 2026 |
| Carla Vernon | Chief Executive Officer | Aug 24, 2026 |
| James D White | Director | May 22, 2026 |
| Jessica Warren | Director | May 22, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Dorria L. Ball | Chief People Officer | Aug 24, 2026 |
| Katherine Barton | Chief Growth Officer | Nov 21, 2025 |
| Curtiss James Iii Bruce | Chief Fin. & Operating Officer | Aug 24, 2026 |
| Jonathan Mayle | SVP, Customer Sales | Aug 24, 2026 |
| Brendan Sheehey | General Counsel | Aug 24, 2026 |
| Thomas Sternweis | SVP, Enterprise Dev. & Strat. | Sep 15, 2026 |
| Carla Vernon | Chief Executive Officer | Aug 24, 2026 |
| Stephen Winchell | Chief Innovation Officer | May 22, 2026 |
| Kunssberg Etienne Von | SVP, Supply Chain | Aug 24, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Sep 14, 2026 | Thomas Sternweis | Sale | 25,000 | $5.48 |
| Aug 21, 2026 | Kunssberg Etienne Von | Sale | 4,578 | $5.01 |
| Aug 20, 2026 | Curtiss James Iii Bruce | Sale | 3,129 | $4.99 |
| Aug 20, 2026 | Kunssberg Etienne Von | Sale | 2,617 | $4.99 |
| Aug 20, 2026 | Jonathan Mayle | Sale | 6,161 | $4.99 |
| Aug 20, 2026 | Dorria L. Ball | Sale | 6,812 | $4.99 |
| Aug 20, 2026 | Brendan Sheehey | Sale | 9,664 | $4.99 |
| Aug 20, 2026 | Carla Vernon | Sale | 117,893 | $4.99 |
| Aug 20, 2026 | Thomas Sternweis | Sale | 6,403 | $4.99 |
| Aug 11, 2026 | Andrea Turner | Sale | 29,899 | $5.21 |
| Aug 10, 2026 | Andrea Turner | Sale | 34,396 | $5.30 |
| Aug 10, 2026 | Jonathan Mayle | Sale | 79,000 | $5.22 |
| May 22, 2026 | Kunssberg Etienne Von | Sale | 4,544 | $3.34 |
| May 20, 2026 | Jonathan Mayle | Sale | 6,236 | $3.14 |
| May 20, 2026 | Curtiss James Iii Bruce | Sale | 12,669 | $3.14 |
HNST financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | $371.32M | $-15.69M | -0.14 | $15.12M |
| Dec 31, 2024 | $378.34M | $-6.12M | -0.06 | $1.54M |
| Dec 31, 2023 | $344.37M | $-39.24M | -0.42 | $19.35M |
| Dec 31, 2022 | $313.65M | $-49.02M | -0.53 | $-76.28M |
| Dec 31, 2021 | $318.64M | $-38.68M | -0.43 | $-38.15M |
Latest balance sheet: total assets $220.12M, total liabilities $53.10M, cash $105.90M (as of Jun 30, 2026).
HNST earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Aug 5, 2026 | 8-K Item 2.02 (results) | $3.85 |
| May 6, 2026 | 8-K Item 2.02 (results) | $3.39 |
| Feb 25, 2026 | 8-K Item 2.02 (results) | $2.31 |
| Nov 5, 2025 | 8-K Item 2.02 (results) | $3.30 |
| Aug 6, 2025 | 8-K Item 2.02 (results) | $4.52 |
| May 7, 2025 | 8-K Item 2.02 (results) | $4.80 |
| Feb 26, 2025 | 8-K Item 2.02 (results) | $5.68 |
| Jan 8, 2025 | 8-K Item 2.02 (results) | $6.33 |
| Nov 12, 2024 | 8-K Item 2.02 (results) | $4.80 |
| Aug 8, 2024 | 8-K Item 2.02 (results) | — |
| May 8, 2024 | 8-K Item 2.02 (results) | — |
| Mar 6, 2024 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 15, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.