Baozun (BZUN) Stock: Why It's Down Today
Updated Oct 20, 2026, 1:16 PM ET · intraday price
- Trading at $3.70 as of 1:16 PM ET, -3.39% vs the prior close of $3.84.
- Volume 152.11K shares, 0.6x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
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BZUN slides 3.4% to $3.70. Trading at $3.70 (intraday, 1:16 PM ET), -3.39% vs the prior close of $3.84. Day range $3.68–$3.83, opened at $3.82.
BZUN daily analysis — what happened
A plain-English, data-only note for every US trading day (today's note updates every 2 hours while the market is open). Newest first; older days stay archived below.
Oct 20, 2026 — BZUN slides 3.4% to $3.70
- Trading at $3.70 (intraday, 1:16 PM ET), -3.39% vs the prior close of $3.84. Day range $3.68–$3.83, opened at $3.82.
- Volume was 152.11K shares, 0.6x its 50-day average of 243.67K.
- Price is +22.6% vs its 50-day average ($3.02) and +34.2% vs its 200-day average ($2.76).
- 52-week range $2.07–$3.92; the current price sits at 88% of that range, 5.5% below the 52-week high.
Oct 19, 2026 — BZUN jumps 3.1% to $3.84, a 52-week high, 3 up days in a row
- Closed at $3.84, +3.09% vs the prior close of $3.72. Day range $3.66–$3.92, opened at $3.75.
- Volume was 386.72K shares, 1.6x its 50-day average of 243.29K.
- Price is +27.5% vs its 50-day average ($3.01) and +39.2% vs its 200-day average ($2.76).
- 52-week range $2.07–$3.92; today's close sits at 95% of that range, 2.2% below the 52-week high.
- That makes 3 straight gains.
Oct 16, 2026 — BZUN rises 1.4% to $3.72, a 52-week high on 4.0x normal volume
- Closed at $3.72, +1.36% vs the prior close of $3.67. Day range $3.63–$3.90, opened at $3.68.
- Volume was 905.78K shares, 4.0x its 50-day average of 227.49K — unusually heavy trading.
- Price is +24.4% vs its 50-day average ($2.99) and +35.3% vs its 200-day average ($2.75).
- 52-week range $2.07–$3.90; today's close sits at 90% of that range, 4.6% below the 52-week high.
Oct 15, 2026 — BZUN jumps 9.6% to $3.67, a 52-week high on 4.0x normal volume
- Closed at $3.67, +9.55% vs the prior close of $3.35. Day range $3.35–$3.70, opened at $3.35.
- Volume was 847.20K shares, 4.0x its 50-day average of 213.98K — unusually heavy trading.
- Price is +23.5% vs its 50-day average ($2.97) and +33.7% vs its 200-day average ($2.74).
- 52-week range $2.07–$3.82; today's close sits at 92% of that range, 3.8% below the 52-week high.
Oct 14, 2026 — BZUN slides 3.6% to $3.35
- Closed at $3.35, -3.60% vs the prior close of $3.47. Day range $3.32–$3.50, opened at $3.48.
- Volume was 365.50K shares, 1.7x its 50-day average of 210.65K.
- Price is +13.2% vs its 50-day average ($2.96) and +22.3% vs its 200-day average ($2.74).
- 52-week range $2.07–$3.82; today's close sits at 73% of that range, 12.2% below the 52-week high.
Oct 13, 2026 — BZUN rises 2.2% to $3.47, 3 up days in a row
- Closed at $3.47, +2.21% vs the prior close of $3.40. Day range $3.33–$3.48, opened at $3.38.
- Volume was 240.50K shares, 1.1x its 50-day average of 209.25K.
- Price is +17.7% vs its 50-day average ($2.95) and +27.0% vs its 200-day average ($2.74).
- 52-week range $2.07–$3.82; today's close sits at 80% of that range, 8.9% below the 52-week high.
- That makes 3 straight gains.
Oct 12, 2026 — BZUN rises 2.7% to $3.40 on 1.9x normal volume
- Closed at $3.40, +2.72% vs the prior close of $3.31. Day range $3.28–$3.49, opened at $3.49.
- Volume was 392.50K shares, 1.9x its 50-day average of 204.70K — unusually heavy trading.
- Price is +15.5% vs its 50-day average ($2.94) and +24.4% vs its 200-day average ($2.73).
- 52-week range $2.07–$3.82; today's close sits at 76% of that range, 10.9% below the 52-week high.
Oct 9, 2026 — BZUN rises 1.8% to $3.31
- Closed at $3.31, +1.85% vs the prior close of $3.25. Day range $3.25–$3.35, opened at $3.25.
- Volume was 112.60K shares, 0.5x its 50-day average of 206.56K — lighter than usual.
- Price is +12.9% vs its 50-day average ($2.93) and +21.3% vs its 200-day average ($2.73).
- 52-week range $2.07–$3.85; today's close sits at 70% of that range, 14.0% below the 52-week high.
- SEC filings that day: 6-K.
Oct 8, 2026 — BZUN slides 8.5% to $3.25
- Closed at $3.25, -8.45% vs the prior close of $3.55. Day range $3.18–$3.45, opened at $3.44.
- Volume was 318.90K shares, 1.5x its 50-day average of 208.90K.
- Price is +11.1% vs its 50-day average ($2.93) and +19.2% vs its 200-day average ($2.73).
- 52-week range $2.07–$3.85; today's close sits at 66% of that range, 15.6% below the 52-week high.
Oct 7, 2026 — BZUN rises 2.3% to $3.55, a 6-month high on 2.5x normal volume
- Closed at $3.55, +2.31% vs the prior close of $3.47. Day range $3.38–$3.59, opened at $3.44.
- Volume was 503.50K shares, 2.5x its 50-day average of 203.05K — unusually heavy trading.
- Price is +21.5% vs its 50-day average ($2.92) and +30.3% vs its 200-day average ($2.72).
- 52-week range $2.07–$3.86; today's close sits at 83% of that range, 8.0% below the 52-week high.
- That makes 6 straight gains.
Oct 6, 2026 — BZUN jumps 5.5% to $3.47, a 6-month high on 3.3x normal volume
- Closed at $3.47, +5.47% vs the prior close of $3.29. Day range $3.30–$3.58, opened at $3.30.
- Volume was 674.20K shares, 3.3x its 50-day average of 202.33K — unusually heavy trading.
- Price is +19.3% vs its 50-day average ($2.91) and +27.6% vs its 200-day average ($2.72).
- 52-week range $2.07–$4.01; today's close sits at 72% of that range, 13.5% below the 52-week high.
- That makes 5 straight gains.
Oct 5, 2026 — BZUN jumps 4.3% to $3.29, a 6-month high, 4 up days in a row
- Closed at $3.29, +4.28% vs the prior close of $3.15. Day range $3.15–$3.33, opened at $3.15.
- Volume was 283.40K shares, 1.4x its 50-day average of 201.60K.
- Price is +13.6% vs its 50-day average ($2.90) and +21.2% vs its 200-day average ($2.72).
- 52-week range $2.07–$4.11; today's close sits at 60% of that range, 20.0% below the 52-week high.
- That makes 4 straight gains.
Oct 2, 2026 — BZUN rises 2.8% to $3.15, a 6-month high, 3 up days in a row
- Closed at $3.15, +2.77% vs the prior close of $3.07. Day range $2.97–$3.18, opened at $3.07.
- Volume was 249.80K shares, 1.2x its 50-day average of 202.46K.
- Price is +9.6% vs its 50-day average ($2.88) and +16.3% vs its 200-day average ($2.71).
- 52-week range $2.07–$4.25; today's close sits at 50% of that range, 25.8% below the 52-week high.
- That makes 3 straight gains.
- SEC filings that day: 6-K.
BZUN bull case vs bear case (from the data)
- Price is +22.6% vs its 50-day average — short-term trend is up.
- Price is +34.2% vs its 200-day average — above the long-term trend line.
- Insiders made 25 open-market purchases in the last 12 months.
- High volatility: average daily move of 3.0% over 20 sessions.
- Thin trading (under $2M a day on average) can mean wide bid/ask spreads.
BZUN latest news & SEC filings
Every SEC filing by or about BZUN in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 16, 2026 · Form 6-K — Report from a foreign company (6-K)
Report from a foreign company (6-K) — news it published at home
Oct 16, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Qiu Wenbin bought 5,800 shares at $3.44 (≈$19.95K) on Oct 14, 2026; now holds 1,684,372
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 14, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Qiu Wenbin bought 6,000 shares at $3.34 (≈$20.04K) on Oct 12, 2026; now holds 1,672,772
- Qiu Wenbin bought 5,800 shares at $3.47 (≈$20.13K) on Oct 13, 2026; now holds 1,678,572
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 9, 2026 · Form 6-K — Report from a foreign company (6-K)
Report from a foreign company (6-K) — news it published at home
Oct 2, 2026 · Form 6-K — Report from a foreign company (6-K)
Report from a foreign company (6-K) — news it published at home
Sep 24, 2026 · Form 6-K — Report from a foreign company (6-K)
Report from a foreign company (6-K) — news it published at home
Sep 22, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Qiu Wenbin bought 7,000 shares at $2.88 (≈$20.16K) on Sep 18, 2026; now holds 1,659,872
- Qiu Wenbin bought 6,900 shares at $2.85 (≈$19.66K) on Sep 21, 2026; now holds 1,666,772
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 18, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Qiu Wenbin bought 7,300 shares at $2.74 (≈$20.00K) on Sep 16, 2026; now holds 1,645,772
- Qiu Wenbin bought 7,100 shares at $2.84 (≈$20.16K) on Sep 17, 2026; now holds 1,652,872
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 17, 2026 · Form 6-K — Report from a foreign company (6-K)
Report from a foreign company (6-K) — news it published at home
Sep 17, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Wu Junhua bought 13,900 shares at $2.73 (≈$37.95K) on Sep 15, 2026; now holds 281,170
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 16, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Qiu Wenbin bought 7,300 shares at $2.74 (≈$20.00K) on Sep 14, 2026; now holds 1,631,172
- Qiu Wenbin bought 7,300 shares at $2.72 (≈$19.86K) on Sep 15, 2026; now holds 1,638,472
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 3, 2026 · Form 6-K — Report from a foreign company (6-K)
Report from a foreign company (6-K) — news it published at home
Aug 28, 2026 · Form 6-K — Report from a foreign company (6-K)
Report from a foreign company (6-K) — news it published at home
Aug 27, 2026 · Form 6-K — Report from a foreign company (6-K)
Report from a foreign company (6-K) — news it published at home
Aug 13, 2026 · Form 6-K — Report from a foreign company (6-K)
Report from a foreign company (6-K) — news it published at home
Things to know before you trade BZUN
- How much it moves: over the last 20 sessions the average daily move was 3.02% (largest 9.6%). That is a volatile stock.
- Liquidity: about 364.00K shares (≈$1.35M) trade per day on average. Thin volume can mean wider bid/ask spreads.
- 52-week position: $3.70 vs a range of $2.07–$3.92 (88% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 25 open-market buys, 0 sales; latest: Wenbin Qiu bought 6,900 shares on Sep 21, 2026.
- Latest filings: 6-K Oct 16, 2026; 6-K Oct 9, 2026; 6-K Oct 2, 2026.
- Listing: Nasdaq · industry: Retail-Catalog & Mail-Order Houses.
BZUN market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 20, 2026 | 3.82 | 3.83 | 3.68 | 3.70 | 152.11K |
| Oct 19, 2026 | 3.75 | 3.92 | 3.66 | 3.84 | 386.70K |
| Oct 16, 2026 | 3.68 | 3.90 | 3.63 | 3.72 | 906.20K |
| Oct 15, 2026 | 3.35 | 3.70 | 3.35 | 3.67 | 847.20K |
| Oct 14, 2026 | 3.48 | 3.50 | 3.32 | 3.35 | 365.50K |
| Oct 13, 2026 | 3.38 | 3.48 | 3.33 | 3.47 | 240.50K |
| Oct 12, 2026 | 3.49 | 3.49 | 3.28 | 3.40 | 392.50K |
| Oct 9, 2026 | 3.25 | 3.35 | 3.25 | 3.31 | 112.60K |
| Oct 8, 2026 | 3.44 | 3.45 | 3.18 | 3.25 | 318.90K |
| Oct 7, 2026 | 3.44 | 3.59 | 3.38 | 3.55 | 503.50K |
| Oct 6, 2026 | 3.30 | 3.58 | 3.30 | 3.47 | 674.20K |
| Oct 5, 2026 | 3.15 | 3.33 | 3.15 | 3.29 | 283.40K |
| Oct 2, 2026 | 3.07 | 3.18 | 2.97 | 3.15 | 249.80K |
| Oct 1, 2026 | 3.03 | 3.15 | 3.02 | 3.07 | 183.80K |
| Sep 30, 2026 | 3.03 | 3.11 | 2.97 | 3.06 | 217.30K |
| Sep 29, 2026 | 3.00 | 3.09 | 2.86 | 3.05 | 236.20K |
| Sep 28, 2026 | 2.99 | 3.10 | 2.89 | 3.09 | 326.40K |
| Sep 25, 2026 | 2.93 | 2.98 | 2.90 | 2.94 | 167.70K |
| Sep 24, 2026 | 3.01 | 3.20 | 2.91 | 2.94 | 555.90K |
| Sep 23, 2026 | 2.99 | 3.02 | 2.94 | 3.00 | 159.50K |
About Baozun
Baozun (BZUN) is listed on the Nasdaq and classified by the SEC under “Retail-Catalog & Mail-Order Houses”. Its business address is in SHANGHAI, China. State of incorporation: Cayman Islands. Fiscal year ends December 31. SEC CIK 1625414.
BZUN board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Yiu Pong Chan | Director | May 26, 2026 |
| Hsien-Chieng Steve Hsia | Director | May 26, 2026 |
| Wenbin Qiu | Chief Executive Officer | Sep 22, 2026 |
| Jun (John) Wang | Director | Mar 23, 2026 |
| Junhua Wu | Chief Strategy Officer | Sep 17, 2026 |
| Bin Yu | Director | May 26, 2026 |
| Changqing Ye | Director | Jul 2, 2026 |
| Bin Helen Yu | Director | Sep 1, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Wenbin Qiu | Chief Executive Officer | Sep 22, 2026 |
| Junhua Wu | Chief Strategy Officer | Sep 17, 2026 |
| Yanjie Zhu | Chief Financial Officer | Mar 31, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Sep 21, 2026 | Wenbin Qiu | Buy | 6,900 | $2.85 |
| Sep 21, 2026 | Wenbin Qiu | Buy | 6,900 | $2.85 |
| Sep 21, 2026 | Wenbin Qiu | Buy | 6,900 | $2.85 |
| Sep 21, 2026 | Wenbin Qiu | Buy | 6,900 | $2.85 |
| Sep 18, 2026 | Wenbin Qiu | Buy | 7,000 | $2.88 |
| Sep 18, 2026 | Wenbin Qiu | Buy | 7,000 | $2.88 |
| Sep 18, 2026 | Wenbin Qiu | Buy | 7,000 | $2.88 |
| Sep 18, 2026 | Wenbin Qiu | Buy | 7,000 | $2.88 |
| Sep 17, 2026 | Wenbin Qiu | Buy | 7,100 | $2.84 |
| Sep 17, 2026 | Wenbin Qiu | Buy | 7,100 | $2.84 |
| Sep 17, 2026 | Wenbin Qiu | Buy | 7,100 | $2.84 |
| Sep 17, 2026 | Wenbin Qiu | Buy | 7,100 | $2.84 |
| Sep 16, 2026 | Wenbin Qiu | Buy | 7,300 | $2.74 |
| Sep 16, 2026 | Wenbin Qiu | Buy | 7,300 | $2.74 |
| Sep 16, 2026 | Wenbin Qiu | Buy | 7,300 | $2.74 |
BZUN financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| No annual XBRL figures available (foreign filers often report on Form 20-F). | ||||
Latest balance sheet: total assets $—, total liabilities $—, cash $—.
BZUN earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| No 8-K earnings releases in recent filings. | ||
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: intraday data as of Oct 20, 2026, 1:16 PM ET. Filings: SEC EDGAR. Refreshed every 2 hours during US market hours.