Betterware De Mexico, S.A.P.I. De C.V (BWMX) Latest Stock Analysis Report – Oct 15, 2026, 4:00 PM ET
Updated Oct 15, 2026, 4:00 PM ET
- Closed at $16.31, -0.91% vs the prior close of $16.46.
- Volume 18.40K shares, 0.3x its 50-day average (light).
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
BWMX dips 0.9% to $16.31. Closed at $16.31, -0.91% vs the prior close of $16.46. Day range $16.26–$16.73, opened at $16.46.
BWMX daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 15, 2026 — BWMX dips 0.9% to $16.31
- Closed at $16.31, -0.91% vs the prior close of $16.46. Day range $16.26–$16.73, opened at $16.46.
- Volume was 18.40K shares, 0.3x its 50-day average of 67.21K — lighter than usual.
- Price is +0.6% vs its 50-day average ($16.21) and -5.1% vs its 200-day average ($17.19).
- 52-week range $12.50–$19.79; today's close sits at 52% of that range, 17.6% below the 52-week high.
Oct 14, 2026 — BWMX rises 0.7% to $16.46
- Closed at $16.46, +0.73% vs the prior close of $16.34. Day range $15.79–$16.46, opened at $15.79.
- Volume was 25.00K shares, 0.4x its 50-day average of 68.74K — lighter than usual.
- Price is +1.5% vs its 50-day average ($16.22) and -4.2% vs its 200-day average ($17.18).
- 52-week range $12.36–$19.79; today's close sits at 55% of that range, 16.8% below the 52-week high.
Oct 13, 2026 — BWMX rises 0.4% to $16.34
- Closed at $16.34, +0.43% vs the prior close of $16.27. Day range $16.19–$16.40, opened at $16.35.
- Volume was 23.70K shares, 0.3x its 50-day average of 70.62K — lighter than usual.
- Price is +0.6% vs its 50-day average ($16.24) and -4.8% vs its 200-day average ($17.17).
- 52-week range $12.36–$19.79; today's close sits at 54% of that range, 17.4% below the 52-week high.
Oct 12, 2026 — BWMX dips 1.2% to $16.27
- Closed at $16.27, -1.15% vs the prior close of $16.46. Day range $15.96–$16.79, opened at $16.70.
- Volume was 118.90K shares, 1.7x its 50-day average of 69.91K.
- Price is +0.1% vs its 50-day average ($16.25) and -5.2% vs its 200-day average ($17.15).
- 52-week range $12.34–$19.79; today's close sits at 53% of that range, 17.8% below the 52-week high.
Oct 9, 2026 — BWMX rises 1.1% to $16.46
- Closed at $16.46, +1.11% vs the prior close of $16.28. Day range $16.32–$16.55, opened at $16.40.
- Volume was 28.70K shares, 0.4x its 50-day average of 70.87K — lighter than usual.
- Price is +1.2% vs its 50-day average ($16.27) and -4.0% vs its 200-day average ($17.14).
- 52-week range $12.34–$19.79; today's close sits at 55% of that range, 16.8% below the 52-week high.
Oct 8, 2026 — BWMX rises 0.4% to $16.28
- Closed at $16.28, +0.37% vs the prior close of $16.22. Day range $16.10–$16.32, opened at $16.30.
- Volume was 23.30K shares, 0.3x its 50-day average of 72.23K — lighter than usual.
- Price is -0.1% vs its 50-day average ($16.29) and -5.0% vs its 200-day average ($17.13).
- 52-week range $12.34–$19.79; today's close sits at 53% of that range, 17.7% below the 52-week high.
Oct 7, 2026 — BWMX dips 0.5% to $16.22, 3 down days in a row
- Closed at $16.22, -0.49% vs the prior close of $16.30. Day range $16.17–$16.58, opened at $16.58.
- Volume was 33.40K shares, 0.5x its 50-day average of 73.69K — lighter than usual.
- Price is -0.5% vs its 50-day average ($16.30) and -5.2% vs its 200-day average ($17.12).
- 52-week range $12.34–$19.79; today's close sits at 52% of that range, 18.0% below the 52-week high.
- That makes 3 straight losses.
Oct 6, 2026 — BWMX ends flat (-0.1%) to $16.30
- Closed at $16.30, -0.12% vs the prior close of $16.32. Day range $16.20–$16.50, opened at $16.20.
- Volume was 26.60K shares, 0.3x its 50-day average of 81.51K — lighter than usual.
- Price is -0.2% vs its 50-day average ($16.33) and -4.7% vs its 200-day average ($17.11).
- 52-week range $12.34–$19.79; today's close sits at 53% of that range, 17.6% below the 52-week high.
Oct 5, 2026 — BWMX dips 1.1% to $16.32
- Closed at $16.32, -1.09% vs the prior close of $16.50. Day range $15.85–$16.49, opened at $16.18.
- Volume was 64.30K shares, 0.8x its 50-day average of 83.08K.
- Price is -0.1% vs its 50-day average ($16.33) and -4.5% vs its 200-day average ($17.09).
- 52-week range $12.34–$19.79; today's close sits at 53% of that range, 17.5% below the 52-week high.
Oct 2, 2026 — BWMX rises 0.6% to $16.50
- Closed at $16.50, +0.61% vs the prior close of $16.40. Day range $16.21–$16.79, opened at $16.60.
- Volume was 27.20K shares, 0.3x its 50-day average of 83.75K — lighter than usual.
- Price is +1.0% vs its 50-day average ($16.34) and -3.4% vs its 200-day average ($17.09).
- 52-week range $12.34–$19.79; today's close sits at 56% of that range, 16.6% below the 52-week high.
BWMX latest news & SEC filings
Every SEC filing by or about BWMX in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 1, 2026 · Form 6-K — Report from a foreign company (6-K)
Report from a foreign company (6-K) — news it published at home
Sep 29, 2026 · Form 6-K — Report from a foreign company (6-K)
Report from a foreign company (6-K) — news it published at home
Sep 17, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Chevallier Santiago Campos bought 15,000 shares at $16.46 (≈$246.92K) on Sep 16, 2026; now holds 47,500
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 17, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Campos Luis bought 45,000 shares at $16.26 (≈$731.65K) on Sep 15, 2026; now holds 20,323,497
- Campos Luis bought 35,000 shares at $16.44 (≈$575.46K) on Sep 16, 2026; now holds 20,358,497
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 17, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Chevallier Andres Campos bought 30,000 shares at $16.41 (≈$492.29K) on Sep 15, 2026; now holds 80,000
- Chevallier Andres Campos bought 15,000 shares at $16.50 (≈$247.49K) on Sep 16, 2026; now holds 95,000
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 2, 2026 · Form SCHEDULE 13D/A — Update to a 13D 5%+ stake disclosure
Update to a 13D 5%+ stake disclosure
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Aug 26, 2026 · Form 3 — New insider holdings
Initial insider ownership statement (Form 3) — a new director, officer or 10% owner disclosed their holdings
Aug 25, 2026 · Form 424B3 — Prospectus / supplement for an offering or resale
Prospectus / supplement for an offering or resale
An offering document: new shares or debt may be sold, which can increase the share count (dilution) or debt load. Size and terms are in the prospectus.
Aug 24, 2026 · Form EFFECT — EFFECT filing
EFFECT filing
Aug 12, 2026 · Form F-3 — F-3 filing
F-3 filing
An offering document: new shares or debt may be sold, which can increase the share count (dilution) or debt load. Size and terms are in the prospectus.
Aug 10, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Campos Luis bought 21,829 shares at $17.00 (≈$371.09K) on Aug 4, 2026
- Campos Luis bought 3,186 shares at $17.00 (≈$54.16K) on Aug 3, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 4, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Campos Luis bought 3,917 shares at $16.93 (≈$66.31K) on Jul 31, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Jul 23, 2026 · Form 6-K — Report from a foreign company (6-K)
Report from a foreign company (6-K) — news it published at home
Jul 2, 2026 · Form 6-K — Report from a foreign company (6-K)
Report from a foreign company (6-K) — news it published at home
Things to know before you trade BWMX
- How much it moves: over the last 20 sessions the average daily move was 1.38% (largest 8.4%).
- Liquidity: about 46.62K shares (≈$760.37K) trade per day on average. Thin volume can mean wider bid/ask spreads.
- 52-week position: $16.31 vs a range of $12.50–$19.79 (52% of the range).
- Dividends: last ex-dividend date Aug 6, 2026 ($0.361/share); 3 payments in the past 12 months.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 11 open-market buys, 0 sales; latest: Santiago Campos Chevallier bought 15,000 shares on Sep 16, 2026.
- Latest filings: 6-K Oct 1, 2026; 6-K Sep 29, 2026; 6-K Jul 23, 2026.
- Listing: NYSE · industry: Retail-Catalog & Mail-Order Houses.
BWMX market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 15, 2026 | 16.46 | 16.73 | 16.26 | 16.31 | 18.40K |
| Oct 14, 2026 | 15.79 | 16.46 | 15.79 | 16.46 | 25.00K |
| Oct 13, 2026 | 16.35 | 16.40 | 16.19 | 16.34 | 23.70K |
| Oct 12, 2026 | 16.70 | 16.79 | 15.96 | 16.27 | 118.90K |
| Oct 9, 2026 | 16.40 | 16.55 | 16.32 | 16.46 | 28.70K |
| Oct 8, 2026 | 16.30 | 16.32 | 16.10 | 16.28 | 23.30K |
| Oct 7, 2026 | 16.58 | 16.58 | 16.17 | 16.22 | 33.40K |
| Oct 6, 2026 | 16.20 | 16.50 | 16.20 | 16.30 | 26.60K |
| Oct 5, 2026 | 16.18 | 16.49 | 15.85 | 16.32 | 64.30K |
| Oct 2, 2026 | 16.60 | 16.79 | 16.21 | 16.50 | 27.20K |
| Oct 1, 2026 | 16.51 | 16.65 | 16.26 | 16.40 | 40.70K |
| Sep 30, 2026 | 16.83 | 16.86 | 16.56 | 16.61 | 41.20K |
| Sep 29, 2026 | 16.96 | 17.23 | 16.72 | 16.74 | 24.80K |
| Sep 28, 2026 | 17.00 | 17.15 | 16.52 | 16.96 | 49.50K |
| Sep 25, 2026 | 16.58 | 16.91 | 16.51 | 16.74 | 30.40K |
| Sep 24, 2026 | 16.50 | 16.67 | 16.28 | 16.45 | 31.10K |
| Sep 23, 2026 | 16.75 | 16.75 | 16.48 | 16.51 | 53.20K |
| Sep 22, 2026 | 16.65 | 17.06 | 16.57 | 16.75 | 73.00K |
| Sep 21, 2026 | 17.16 | 17.30 | 16.52 | 16.69 | 101.40K |
| Sep 18, 2026 | 16.77 | 17.36 | 16.50 | 17.31 | 97.60K |
About Betterware De Mexico, S.A.P.I. De C.V
Betterware De Mexico, S.A.P.I. De C.V (BWMX) is listed on the NYSE and classified by the SEC under “Retail-Catalog & Mail-Order Houses”. Its business address is in EL ARENAL. State of incorporation: Mexico. Fiscal year ends December 31. SEC CIK 1788257.
BWMX board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Jose Raz Guzman Castro | Director | Mar 18, 2026 |
| Andres Campos Chevallier | CHIEF EXECUTIVE OFFICER | Sep 17, 2026 |
| Santiago Campos Chevallier | MD Betterware Mexico | Sep 17, 2026 |
| Diego Gaxiola Cuevas | Director | Mar 18, 2026 |
| Luis Campos | Chairman | Sep 17, 2026 |
| Federico Clariond Domene | Director | Mar 18, 2026 |
| Salvador Alva Gomez | Director | Mar 18, 2026 |
| Silvia Lucia Davila Kreimerman | Director | Mar 18, 2026 |
| Juan Jose Pajon | Director | Aug 26, 2026 |
| Jose De Jesus Valdez Simancas | Director | Mar 18, 2026 |
| Martin Werner | Director | Mar 18, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Ana Cecilia Augusto | MD Betterware Andean Region | Mar 18, 2026 |
| Andres Campos Chevallier | CHIEF EXECUTIVE OFFICER | Sep 17, 2026 |
| Santiago Campos Chevallier | MD Betterware Mexico | Sep 17, 2026 |
| La Fuente Mauricio Emigdio Santa Cruz De | Corporate Logistics Director | Mar 18, 2026 |
| Maria Gordoa | CCO - Jafra US | Mar 18, 2026 |
| Mauricio Alvarez Morphy Labarthe | Chief Information Officer | Mar 18, 2026 |
| Leonardo De Jesus Ayala Latapi | CBIO | Mar 18, 2026 |
| Eduardo Vladimir Szymanski Mantey | Human Resources Director | Mar 18, 2026 |
| Fernando Salazar | STRATEGY OFFICE SENIOR MANAGER | May 4, 2026 |
| Maria Fernanda Gil Tamayo | Digital Commerce Director | Mar 18, 2026 |
| Maria Del Pilar Sanchez Valdovinos | MD Jafra Mexico | Mar 18, 2026 |
| Raul Luis Del Villar Zanella | Chief Financial Officer | Apr 14, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Sep 16, 2026 | Santiago Campos Chevallier | Buy | 15,000 | $16.46 |
| Sep 16, 2026 | Luis Campos | Buy | 35,000 | $16.44 |
| Sep 16, 2026 | Andres Campos Chevallier | Buy | 15,000 | $16.50 |
| Sep 15, 2026 | Luis Campos | Buy | 45,000 | $16.26 |
| Sep 15, 2026 | Andres Campos Chevallier | Buy | 30,000 | $16.41 |
| Aug 4, 2026 | Luis Campos | Buy | 21,829 | $17.00 |
| Aug 3, 2026 | Luis Campos | Buy | 3,186 | $17.00 |
| Jul 31, 2026 | Luis Campos | Buy | 3,917 | $16.93 |
| Jul 27, 2026 | Luis Campos | Buy | 46,830 | $16.41 |
| Apr 30, 2026 | Fernando Salazar | Buy | 159 | $16.96 |
| Apr 28, 2026 | Andres Campos Chevallier | Buy | 10,000 | $16.81 |
BWMX financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| No annual XBRL figures available (foreign filers often report on Form 20-F). | ||||
Latest balance sheet: total assets $—, total liabilities $—, cash $—.
BWMX earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| No 8-K earnings releases in recent filings. | ||
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 15, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.