Reformation (REF) Latest Stock Analysis Report – Oct 15, 2026, 4:00 PM ET
Updated Oct 15, 2026, 4:00 PM ET
- Closed at $14.45, +6.56% vs the prior close of $13.56.
- Volume 421.80K shares, 0.9x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
REF jumps 6.6% to $14.45. Closed at $14.45, +6.56% vs the prior close of $13.56. Day range $13.23–$14.69, opened at $13.64.
REF daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 15, 2026 — REF jumps 6.6% to $14.45
- Closed at $14.45, +6.56% vs the prior close of $13.56. Day range $13.23–$14.69, opened at $13.64.
- Volume was 421.80K shares, 0.9x its 50-day average of 495.31K.
- Price is +2.5% vs its 50-day average ($14.09).
- 52-week range $11.85–$17.26; today's close sits at 48% of that range, 16.3% below the 52-week high.
Oct 14, 2026 — REF dips 1.5% to $13.56
- Closed at $13.56, -1.53% vs the prior close of $13.77. Day range $13.42–$13.82, opened at $13.54.
- Volume was 278.70K shares, 0.6x its 50-day average of 501.76K — lighter than usual.
- Price is -4.0% vs its 50-day average ($14.13).
- 52-week range $11.85–$17.26; today's close sits at 32% of that range, 21.4% below the 52-week high.
Oct 13, 2026 — REF dips 2.2% to $13.77
- Closed at $13.77, -2.20% vs the prior close of $14.08. Day range $13.40–$14.21, opened at $14.14.
- Volume was 320.20K shares, 0.6x its 50-day average of 513.37K.
- Price is -2.9% vs its 50-day average ($14.17).
- 52-week range $11.85–$17.26; today's close sits at 35% of that range, 20.2% below the 52-week high.
Oct 12, 2026 — REF jumps 3.1% to $14.08, 3 up days in a row
- Closed at $14.08, +3.07% vs the prior close of $13.66. Day range $13.70–$14.33, opened at $13.78.
- Volume was 474.20K shares, 0.9x its 50-day average of 525.33K.
- Price is -1.1% vs its 50-day average ($14.24).
- 52-week range $11.85–$17.26; today's close sits at 41% of that range, 18.4% below the 52-week high.
- That makes 3 straight gains.
Oct 9, 2026 — REF rises 1.9% to $13.66
- Closed at $13.66, +1.94% vs the prior close of $13.40. Day range $12.96–$13.79, opened at $13.32.
- Volume was 447.30K shares, 0.7x its 50-day average of 644.70K.
- Price is -4.3% vs its 50-day average ($14.28).
- 52-week range $11.85–$17.26; today's close sits at 33% of that range, 20.9% below the 52-week high.
Oct 8, 2026 — REF rises 2.4% to $13.40
- Closed at $13.40, +2.45% vs the prior close of $13.08. Day range $12.85–$13.66, opened at $12.88.
- Volume was 221.40K shares, 0.3x its 50-day average of 653.34K — lighter than usual.
- Price is -6.3% vs its 50-day average ($14.31).
- 52-week range $11.85–$17.26; today's close sits at 29% of that range, 22.4% below the 52-week high.
Oct 7, 2026 — REF dips 0.8% to $13.08
- Closed at $13.08, -0.83% vs the prior close of $13.19. Day range $12.61–$13.32, opened at $13.00.
- Volume was 218.40K shares, 0.3x its 50-day average of 662.40K — lighter than usual.
- 52-week range $11.85–$17.26; today's close sits at 23% of that range, 24.2% below the 52-week high.
Oct 6, 2026 — REF rises 1.3% to $13.19, 4 up days in a row
- Closed at $13.19, +1.31% vs the prior close of $13.02. Day range $12.67–$13.41, opened at $13.06.
- Volume was 397.60K shares, 0.6x its 50-day average of 668.04K — lighter than usual.
- 52-week range $11.85–$17.26; today's close sits at 25% of that range, 23.6% below the 52-week high.
- That makes 4 straight gains.
Oct 5, 2026 — REF rises 1.3% to $13.02, 3 up days in a row
- Closed at $13.02, +1.32% vs the prior close of $12.85. Day range $12.48–$13.13, opened at $12.82.
- Volume was 497.20K shares, 0.7x its 50-day average of 671.75K.
- 52-week range $11.85–$17.26; today's close sits at 22% of that range, 24.6% below the 52-week high.
- That makes 3 straight gains.
Oct 2, 2026 — REF rises 1.2% to $12.85
- Closed at $12.85, +1.18% vs the prior close of $12.70. Day range $12.66–$13.08, opened at $12.82.
- Volume was 494.30K shares, 0.7x its 50-day average of 675.70K.
- 52-week range $11.85–$17.26; today's close sits at 18% of that range, 25.6% below the 52-week high.
REF latest news & SEC filings
Every SEC filing by or about REF in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 9, 2026 · Form 4/A — Insider trade (amended)
Amended insider trade report (Form 4/A)
- Kleine Brigitte bought 200 shares at $15.00 (≈$3.00K) on Jul 31, 2026; now holds 9,533
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 9, 2026 · Form 4/A — Insider trade (amended)
Amended insider trade report (Form 4/A)
- Allen Zipporah bought 3,500 shares at $15.00 (≈$52.50K) on Jul 31, 2026; now holds 12,833
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 9, 2026 · Form 4/A — Insider trade (amended)
Amended insider trade report (Form 4/A)
- Coyle John Joseph bought 200,000 shares at $15.00 (≈$3.00M) on Jul 31, 2026; now holds 266,313
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 11, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 27, 2026:
- Revenue: $155.23M (prior year $125.07M) (+24.1% vs Jun 28, 2025)
- Net income: $12.41M (prior year $6.92M) (+79.4% vs Jun 28, 2025)
- Diluted EPS: $0.23 (prior year $0.13) (+76.9% vs Jun 28, 2025)
Sep 10, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Sep 3, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Aflalo Yael sold 60,298 shares at $13.95 (≈$841.16K) on Sep 1, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 3, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Refo Scsp sold 149,596 shares at $13.95 (≈$2.09M) on Sep 1, 2026
- Permira Vi L.P.1 sold 149,596 shares at $13.95 (≈$2.09M) on Sep 1, 2026
- P6 Gp Sarl sold 149,596 shares at $13.95 (≈$2.09M) on Sep 1, 2026
- Permira Vi G.P. Ltd sold 149,596 shares at $13.95 (≈$2.09M) on Sep 1, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 3, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 5.03 — Amended its charter or bylaws / changed fiscal year.
- Item 8.01 — Reported other events the company considers important.
Jul 31, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Jul 30, 2026 · Form 424B4 — Final prospectus with offering price
Final prospectus with offering price
An offering document: new shares or debt may be sold, which can increase the share count (dilution) or debt load. Size and terms are in the prospectus.
Jul 29, 2026 · Form EFFECT — EFFECT filing
EFFECT filing
Jul 29, 2026 · Form S-8 — Employee share plan registration
Registration of shares for employee stock plans (S-8)
Jul 29, 2026 · Form 8-A12B — 8-A12B filing
8-A12B filing
Jul 23, 2026 · Form S-1/A — S-1/A filing
S-1/A filing
An offering document: new shares or debt may be sold, which can increase the share count (dilution) or debt load. Size and terms are in the prospectus.
Things to know before you trade REF
- Last results release: Sep 10, 2026 (8-K Item 2.02).
- How much it moves: over the last 20 sessions the average daily move was 2.78% (largest 8.5%).
- Liquidity: about 590.60K shares (≈$8.53M) trade per day on average.
- 52-week position: $14.45 vs a range of $11.85–$17.26 (48% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 10 sales; latest: Yael Aflalo sold 60,298 shares on Sep 1, 2026.
- Latest filings: 10-Q Sep 11, 2026; 8-K Sep 10, 2026; 8-K Aug 3, 2026.
- Listing: NYSE · industry: Women's, Misses': and Juniors Outerwear.
REF market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 15, 2026 | 13.64 | 14.69 | 13.23 | 14.45 | 421.80K |
| Oct 14, 2026 | 13.54 | 13.82 | 13.42 | 13.56 | 278.70K |
| Oct 13, 2026 | 14.14 | 14.21 | 13.40 | 13.77 | 320.20K |
| Oct 12, 2026 | 13.78 | 14.33 | 13.70 | 14.08 | 474.20K |
| Oct 9, 2026 | 13.32 | 13.79 | 12.96 | 13.66 | 447.30K |
| Oct 8, 2026 | 12.88 | 13.66 | 12.85 | 13.40 | 221.40K |
| Oct 7, 2026 | 13.00 | 13.32 | 12.61 | 13.08 | 218.40K |
| Oct 6, 2026 | 13.06 | 13.41 | 12.67 | 13.19 | 397.60K |
| Oct 5, 2026 | 12.82 | 13.13 | 12.48 | 13.02 | 497.20K |
| Oct 2, 2026 | 12.82 | 13.08 | 12.66 | 12.85 | 494.30K |
| Oct 1, 2026 | 12.14 | 12.87 | 12.14 | 12.70 | 561.90K |
| Sep 30, 2026 | 12.26 | 12.58 | 11.85 | 12.04 | 737.50K |
| Sep 29, 2026 | 12.37 | 12.77 | 12.23 | 12.27 | 640.10K |
| Sep 28, 2026 | 12.30 | 12.66 | 12.21 | 12.35 | 451.50K |
| Sep 25, 2026 | 12.56 | 12.76 | 12.36 | 12.37 | 434.70K |
| Sep 24, 2026 | 12.50 | 13.23 | 12.16 | 12.55 | 399.50K |
| Sep 23, 2026 | 13.55 | 13.55 | 12.36 | 12.47 | 505.40K |
| Sep 22, 2026 | 13.46 | 14.21 | 13.34 | 13.60 | 491.80K |
| Sep 21, 2026 | 14.79 | 14.79 | 13.25 | 13.38 | 471.50K |
| Sep 18, 2026 | 15.21 | 15.46 | 14.57 | 14.63 | 3.35M |
About Reformation
Reformation (REF) is listed on the NYSE and classified by the SEC under “Women's, Misses': and Juniors Outerwear”. Its business address is in VERNON, CA. State of incorporation: DE. Fiscal year ends December 31. SEC CIK 1787117.
REF board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Yael Aflalo | Director | Sep 3, 2026 |
| Zipporah Allen | Director | Jul 31, 2026 |
| Hali Borenstein | CEO and President | Jul 31, 2026 |
| John Joseph Coyle | Director | Jul 31, 2026 |
| Shreya Kadaba | Director | Jul 29, 2026 |
| Brigitte Kleine | Director | Jul 31, 2026 |
| Steven Clive Miller | Director | Jul 31, 2026 |
| Stacey Rauch | Director | Jul 31, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Hali Borenstein | CEO and President | Jul 31, 2026 |
| Joshua Moore | Chief Financial Officer | Jul 31, 2026 |
| Ivan Tchakarov | Chief Operating Officer | Jul 31, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Sep 1, 2026 | Yael Aflalo | Sale | 60,298 | $13.95 |
| Sep 1, 2026 | Scsp Refo | Sale | 149,596 | $13.95 |
| Sep 1, 2026 | Vi L.P.1 Permira | Sale | 149,596 | $13.95 |
| Sep 1, 2026 | Gp Sarl P6 | Sale | 149,596 | $13.95 |
| Sep 1, 2026 | Vi G.P. Ltd Permira | Sale | 149,596 | $13.95 |
| Jul 31, 2026 | Gp Sarl P6 | Sale | 2,987,199 | $13.95 |
| Jul 31, 2026 | Vi L.P.1 Permira | Sale | 2,987,199 | $13.95 |
| Jul 31, 2026 | Scsp Refo | Sale | 2,987,199 | $13.95 |
| Jul 31, 2026 | Vi G.P. Ltd Permira | Sale | 2,987,199 | $13.95 |
| Jul 29, 2026 | Yael Aflalo | Sale | 1,204,029 | $13.95 |
REF financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| No annual XBRL figures available (foreign filers often report on Form 20-F). | ||||
Latest balance sheet: total assets $1.01B, total liabilities $628.43M, cash $76.63M (as of Jun 27, 2026).
REF earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Sep 10, 2026 | 8-K Item 2.02 (results) | $13.15 |
Related stocks · Women's, Misses': and Juniors Outerwear
Popular today
Micron Technology (MU)Spdr S&P 500 Etf (SPY)Nvidia (NVDA)Sandisk (SNDK)AMD (AMD)Space Exploration Technologies (SPCX)Intel (INTC)Apple (AAPL)Microsoft (MSFT)Meta Platforms (META)Broadcom (AVGO)Tesla (TSLA)
More on REF
Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 15, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.