Rocky Brands (RCKY) Stock Analysis & Price (Updated Oct 16, 2026, 4:00 PM ET)
Updated Oct 16, 2026, 4:00 PM ET
- Closed at $45.81, -1.86% vs the prior close of $46.68.
- Volume 37.06K shares, 0.8x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
RCKY dips 1.9% to $45.81. Closed at $45.81, -1.86% vs the prior close of $46.68. Day range $45.81–$47.19, opened at $46.76.
RCKY daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 16, 2026 — RCKY dips 1.9% to $45.81
- Closed at $45.81, -1.86% vs the prior close of $46.68. Day range $45.81–$47.19, opened at $46.76.
- Volume was 37.06K shares, 0.8x its 50-day average of 48.52K.
- Price is +0.9% vs its 50-day average ($45.40) and +13.6% vs its 200-day average ($40.32).
- 52-week range $26.73–$53.01; today's close sits at 73% of that range, 13.6% below the 52-week high.
Oct 15, 2026 — RCKY jumps 3.5% to $46.68
- Closed at $46.68, +3.46% vs the prior close of $45.12. Day range $45.35–$47.46, opened at $45.35.
- Volume was 52.90K shares, 1.1x its 50-day average of 48.48K.
- Price is +2.6% vs its 50-day average ($45.48) and +16.0% vs its 200-day average ($40.24).
- 52-week range $26.73–$53.01; today's close sits at 76% of that range, 11.9% below the 52-week high.
Oct 14, 2026 — RCKY dips 1.2% to $45.12
- Closed at $45.12, -1.20% vs the prior close of $45.67. Day range $44.75–$45.45, opened at $45.21.
- Volume was 41.30K shares, 0.8x its 50-day average of 49.69K.
- Price is -0.9% vs its 50-day average ($45.55) and +12.4% vs its 200-day average ($40.15).
- 52-week range $26.73–$53.01; today's close sits at 70% of that range, 14.9% below the 52-week high.
Oct 13, 2026 — RCKY ends flat (-0.2%) to $45.67
- Closed at $45.67, -0.17% vs the prior close of $45.75. Day range $45.40–$46.00, opened at $45.99.
- Volume was 24.60K shares, 0.5x its 50-day average of 50.74K — lighter than usual.
- Price is +0.0% vs its 50-day average ($45.65) and +14.0% vs its 200-day average ($40.08).
- 52-week range $26.73–$53.01; today's close sits at 72% of that range, 13.8% below the 52-week high.
Oct 12, 2026 — RCKY rises 1.8% to $45.75
- Closed at $45.75, +1.83% vs the prior close of $44.93. Day range $44.94–$45.98, opened at $45.12.
- Volume was 40.10K shares, 0.8x its 50-day average of 51.89K.
- Price is -0.0% vs its 50-day average ($45.76) and +14.4% vs its 200-day average ($40.00).
- 52-week range $26.29–$53.01; today's close sits at 73% of that range, 13.7% below the 52-week high.
Oct 9, 2026 — RCKY dips 1.1% to $44.93, 3 down days in a row
- Closed at $44.93, -1.08% vs the prior close of $45.42. Day range $44.29–$45.28, opened at $44.68.
- Volume was 22.80K shares, 0.4x its 50-day average of 54.68K — lighter than usual.
- Price is -1.9% vs its 50-day average ($45.82) and +12.5% vs its 200-day average ($39.92).
- 52-week range $26.29–$53.01; today's close sits at 70% of that range, 15.2% below the 52-week high.
- That makes 3 straight losses.
Oct 8, 2026 — RCKY dips 1.7% to $45.42
- Closed at $45.42, -1.71% vs the prior close of $46.21. Day range $45.07–$46.04, opened at $46.04.
- Volume was 23.40K shares, 0.4x its 50-day average of 59.12K — lighter than usual.
- Price is -1.0% vs its 50-day average ($45.90) and +14.0% vs its 200-day average ($39.85).
- 52-week range $26.29–$53.01; today's close sits at 72% of that range, 14.3% below the 52-week high.
Oct 7, 2026 — RCKY dips 0.8% to $46.21
- Closed at $46.21, -0.75% vs the prior close of $46.56. Day range $46.04–$47.06, opened at $46.11.
- Volume was 41.20K shares, 0.7x its 50-day average of 60.20K.
- Price is +0.5% vs its 50-day average ($45.97) and +16.2% vs its 200-day average ($39.77).
- 52-week range $26.29–$53.01; today's close sits at 75% of that range, 12.8% below the 52-week high.
Oct 6, 2026 — RCKY rises 0.9% to $46.56
- Closed at $46.56, +0.91% vs the prior close of $46.14. Day range $45.60–$46.61, opened at $46.11.
- Volume was 48.80K shares, 0.8x its 50-day average of 60.08K.
- Price is +1.4% vs its 50-day average ($45.90) and +17.3% vs its 200-day average ($39.69).
- 52-week range $26.29–$53.01; today's close sits at 76% of that range, 12.2% below the 52-week high.
Oct 5, 2026 — RCKY dips 1.3% to $46.14
- Closed at $46.14, -1.28% vs the prior close of $46.74. Day range $45.43–$46.91, opened at $46.91.
- Volume was 39.00K shares, 0.6x its 50-day average of 60.03K.
- Price is +0.7% vs its 50-day average ($45.80) and +16.5% vs its 200-day average ($39.61).
- 52-week range $26.29–$53.01; today's close sits at 74% of that range, 13.0% below the 52-week high.
Oct 2, 2026 — RCKY rises 1.6% to $46.74, a 1-month high
- Closed at $46.74, +1.61% vs the prior close of $46.00. Day range $45.70–$46.78, opened at $46.41.
- Volume was 48.90K shares, 0.8x its 50-day average of 60.09K.
- Price is +2.3% vs its 50-day average ($45.69) and +18.2% vs its 200-day average ($39.54).
- 52-week range $26.29–$53.01; today's close sits at 77% of that range, 11.8% below the 52-week high.
RCKY latest news & SEC filings
Every SEC filing by or about RCKY in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 5, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Winbigler Tracie A. received an award of 436 shares on Oct 1, 2026; now holds 14,682
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 5, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Smith Dwight Eric received an award of 436 shares on Oct 1, 2026; now holds 16,782
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 5, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Moore Robert Burton Jr. received an award of 436 shares on Oct 1, 2026; now holds 31,017
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 5, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Loveland Curtis A received an award of 436 shares on Oct 1, 2026; now holds 93,047
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 5, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Jordan William L received an award of 436 shares on Oct 1, 2026; now holds 21,387
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 5, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Haning G Courtney received an award of 436 shares on Oct 1, 2026; now holds 23,186
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 14, 2026 · Form SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)
Update to a passive 5%+ stake (13G)
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Aug 4, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Net income: $13.88M (prior year $3.61M) (+284.7% vs Jun 30, 2025)
- Diluted EPS: $1.83 (prior year $0.48) (+281.3% vs Jun 30, 2025)
Jul 28, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Things to know before you trade RCKY
- Last results release: Jul 28, 2026 (8-K Item 2.02). Previous ones: Apr 28, 2026, Feb 24, 2026, Oct 28, 2025. Based on that rhythm, the next report is likely around Oct 27, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 1.35% (largest 3.5%).
- Liquidity: about 45.40K shares (≈$2.08M) trade per day on average.
- 52-week position: $45.81 vs a range of $26.73–$53.01 (73% of the range).
- Dividends: last ex-dividend date Sep 1, 2026 ($0.17/share); 4 payments in the past 12 months.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 25 sales; latest: Robert Burton Jr. Moore sold 3,000 shares on Aug 5, 2026.
- Latest filings: 10-Q Aug 4, 2026; 8-K Jul 28, 2026; 8-K Jun 5, 2026.
- Share count: 7.49M shares outstanding (Jul 31, 2026), +0.3% vs a year earlier.
- Listing: Nasdaq · industry: Footwear, (No Rubber).
RCKY market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 16, 2026 | 46.76 | 47.19 | 45.81 | 45.81 | 37.06K |
| Oct 15, 2026 | 45.35 | 47.46 | 45.35 | 46.68 | 52.90K |
| Oct 14, 2026 | 45.21 | 45.45 | 44.75 | 45.12 | 41.30K |
| Oct 13, 2026 | 45.99 | 46.00 | 45.40 | 45.67 | 24.60K |
| Oct 12, 2026 | 45.12 | 45.98 | 44.94 | 45.75 | 40.10K |
| Oct 9, 2026 | 44.68 | 45.28 | 44.29 | 44.93 | 22.80K |
| Oct 8, 2026 | 46.04 | 46.04 | 45.07 | 45.42 | 23.40K |
| Oct 7, 2026 | 46.11 | 47.06 | 46.04 | 46.21 | 41.20K |
| Oct 6, 2026 | 46.11 | 46.61 | 45.60 | 46.56 | 48.80K |
| Oct 5, 2026 | 46.91 | 46.91 | 45.43 | 46.14 | 39.00K |
| Oct 2, 2026 | 46.41 | 46.78 | 45.70 | 46.74 | 48.90K |
| Oct 1, 2026 | 44.69 | 46.16 | 44.45 | 46.00 | 35.50K |
| Sep 30, 2026 | 45.42 | 45.69 | 44.69 | 44.69 | 78.80K |
| Sep 29, 2026 | 45.11 | 45.50 | 43.99 | 45.44 | 43.30K |
| Sep 28, 2026 | 45.00 | 45.58 | 44.39 | 45.03 | 60.20K |
| Sep 25, 2026 | 44.59 | 45.63 | 43.86 | 45.10 | 89.20K |
| Sep 24, 2026 | 44.94 | 45.30 | 44.45 | 44.67 | 40.60K |
| Sep 23, 2026 | 45.02 | 45.25 | 44.30 | 44.82 | 37.70K |
| Sep 22, 2026 | 44.23 | 45.53 | 44.23 | 45.15 | 73.50K |
| Sep 21, 2026 | 43.86 | 44.33 | 43.35 | 43.75 | 29.10K |
About Rocky Brands
Rocky Brands (RCKY) is listed on the Nasdaq and classified by the SEC under “Footwear, (No Rubber)”. Its business address is in NELSONVILLE, OH. State of incorporation: OH. Fiscal year ends December 31. SEC CIK 895456.
RCKY board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Jason Brooks | Chmn, President and CEO | Jan 5, 2026 |
| Michael L Finn | Director | Aug 12, 2026 |
| Robyn R. Hahn | Director | Aug 4, 2026 |
| G Courtney Haning | Director | Aug 3, 2026 |
| William L Jordan | Director | Aug 5, 2026 |
| Curtis A Loveland | Assistant Secretary | Aug 5, 2026 |
| Robert Burton Jr. Moore | Director | Aug 7, 2026 |
| Dwight Eric Smith | Director | Aug 3, 2026 |
| Tracie A. Winbigler | Director | Aug 3, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Jason Brooks | Chmn, President and CEO | Jan 5, 2026 |
| Curtis A Loveland | Assistant Secretary | Aug 5, 2026 |
| Thomas D. Robertson | COO, CFO & Treasurer | Jan 5, 2026 |
| Byron Wortham | SVP Georgia Boot & Durango | Jan 5, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 5, 2026 | Robert Burton Jr. Moore | Sale | 3,000 | $49.73 |
| Aug 5, 2026 | Robert Burton Jr. Moore | Sale | 3,000 | $49.73 |
| Aug 5, 2026 | Robert Burton Jr. Moore | Sale | 3,000 | $49.73 |
| Aug 5, 2026 | Robert Burton Jr. Moore | Sale | 3,000 | $49.73 |
| Aug 4, 2026 | William L Jordan | Sale | 989 | $51.87 |
| Aug 4, 2026 | William L Jordan | Sale | 989 | $51.87 |
| Aug 4, 2026 | William L Jordan | Sale | 989 | $51.87 |
| Aug 4, 2026 | William L Jordan | Sale | 989 | $51.87 |
| Aug 4, 2026 | Curtis A Loveland | Sale | 3,483 | $50.54 |
| Aug 4, 2026 | Curtis A Loveland | Sale | 3,483 | $50.54 |
| Aug 4, 2026 | Curtis A Loveland | Sale | 3,483 | $50.54 |
| Aug 4, 2026 | Curtis A Loveland | Sale | 3,483 | $50.54 |
| Aug 4, 2026 | Robyn R. Hahn | Sale | 3,000 | $50.97 |
| Aug 4, 2026 | Robyn R. Hahn | Sale | 3,000 | $50.97 |
| Aug 4, 2026 | Robyn R. Hahn | Sale | 3,000 | $50.97 |
RCKY financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | — | $22.27M | 2.96 | $16.30M |
| Dec 31, 2024 | — | $11.39M | 1.52 | $52.76M |
| Dec 31, 2023 | — | $10.43M | 1.41 | $73.58M |
| Dec 31, 2022 | — | $20.46M | 2.78 | $19.12M |
| Dec 31, 2021 | — | $20.56M | 2.77 | $-54.88M |
Latest balance sheet: total assets $489.91M, total liabilities $226.28M, cash $2.63M (as of Jun 30, 2026).
RCKY earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Jul 28, 2026 | 8-K Item 2.02 (results) | $42.73 |
| Apr 28, 2026 | 8-K Item 2.02 (results) | $43.84 |
| Feb 24, 2026 | 8-K Item 2.02 (results) | $33.49 |
| Oct 28, 2025 | 8-K Item 2.02 (results) | $29.93 |
| Jul 29, 2025 | 8-K Item 2.02 (results) | $22.98 |
| Apr 29, 2025 | 8-K Item 2.02 (results) | $13.95 |
| Feb 25, 2025 | 8-K Item 2.02 (results) | $23.58 |
| Oct 30, 2024 | 8-K Item 2.02 (results) | $27.71 |
| Jul 30, 2024 | 8-K Item 2.02 (results) | — |
| Apr 30, 2024 | 8-K Item 2.02 (results) | — |
| Feb 28, 2024 | 8-K Item 2.02 (results) | — |
| Nov 1, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 16, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.