Purple Innovation (PRPL) Latest Stock Analysis Report – Oct 15, 2026, 4:00 PM ET
Updated Oct 15, 2026, 4:00 PM ET
- Closed at $2.27, +19.47% vs the prior close of $1.90.
- Volume 45.10K shares, 1.1x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
PRPL jumps 19.5% to $2.27. Closed at $2.27, +19.47% vs the prior close of $1.90. Day range $1.90–$2.30, opened at $1.90.
PRPL daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 15, 2026 — PRPL jumps 19.5% to $2.27
- Closed at $2.27, +19.47% vs the prior close of $1.90. Day range $1.90–$2.30, opened at $1.90.
- Volume was 45.10K shares, 1.1x its 50-day average of 39.81K.
- Price is -42.3% vs its 50-day average ($3.94) and -79.9% vs its 200-day average ($11.30).
- 52-week range $1.83–$22.75; today's close sits at 2% of that range, 90.0% below the 52-week high.
Oct 14, 2026 — PRPL slides 3.6% to $1.90
- Closed at $1.90, -3.55% vs the prior close of $1.97. Day range $1.85–$2.01, opened at $1.93.
- Volume was 19.70K shares, 0.5x its 50-day average of 40.19K — lighter than usual.
- Price is -53.4% vs its 50-day average ($4.08) and -83.3% vs its 200-day average ($11.38).
- 52-week range $1.83–$22.88; today's close sits at 0% of that range, 91.7% below the 52-week high.
Oct 13, 2026 — PRPL jumps 4.8% to $1.97
- Closed at $1.97, +4.79% vs the prior close of $1.88. Day range $1.86–$1.98, opened at $1.86.
- Volume was 9.40K shares, 0.2x its 50-day average of 40.80K — lighter than usual.
- Price is -53.5% vs its 50-day average ($4.23) and -82.8% vs its 200-day average ($11.46).
- 52-week range $1.83–$22.88; today's close sits at 1% of that range, 91.4% below the 52-week high.
Oct 12, 2026 — PRPL rises 0.5% to $1.88
- Closed at $1.88, +0.53% vs the prior close of $1.87. Day range $1.87–$1.95, opened at $1.91.
- Volume was 15.70K shares, 0.4x its 50-day average of 42.04K — lighter than usual.
- Price is -57.0% vs its 50-day average ($4.37) and -83.7% vs its 200-day average ($11.54).
- 52-week range $1.83–$23.80; today's close sits at 0% of that range, 92.1% below the 52-week high.
Oct 9, 2026 — PRPL dips 0.5% to $1.87, a 52-week low, 4 down days in a row
- Closed at $1.87, -0.53% vs the prior close of $1.88. Day range $1.86–$1.94, opened at $1.89.
- Volume was 9.10K shares, 0.2x its 50-day average of 42.23K — lighter than usual.
- Price is -58.4% vs its 50-day average ($4.50) and -83.9% vs its 200-day average ($11.62).
- 52-week range $1.83–$24.10; today's close sits at 0% of that range, 92.2% below the 52-week high.
- That makes 4 straight losses.
Oct 8, 2026 — PRPL dips 1.6% to $1.88, a 52-week low, 3 down days in a row
- Closed at $1.88, -1.57% vs the prior close of $1.91. Day range $1.83–$1.95, opened at $1.89.
- Volume was 31.10K shares, 0.7x its 50-day average of 43.35K.
- Price is -59.2% vs its 50-day average ($4.61) and -83.9% vs its 200-day average ($11.70).
- 52-week range $1.83–$24.10; today's close sits at 0% of that range, 92.2% below the 52-week high.
- That makes 3 straight losses.
Oct 7, 2026 — PRPL slides 11.6% to $1.91, a 52-week low
- Closed at $1.91, -11.57% vs the prior close of $2.16. Day range $1.85–$2.19, opened at $2.15.
- Volume was 65.10K shares, 1.5x its 50-day average of 42.45K.
- Price is -59.6% vs its 50-day average ($4.73) and -83.8% vs its 200-day average ($11.79).
- 52-week range $1.85–$24.10; today's close sits at 0% of that range, 92.1% below the 52-week high.
Oct 6, 2026 — PRPL dips 0.9% to $2.16
- Closed at $2.16, -0.92% vs the prior close of $2.18. Day range $2.13–$2.22, opened at $2.15.
- Volume was 20.10K shares, 0.5x its 50-day average of 42.40K — lighter than usual.
- Price is -55.5% vs its 50-day average ($4.85) and -81.8% vs its 200-day average ($11.87).
- 52-week range $2.05–$24.75; today's close sits at 0% of that range, 91.3% below the 52-week high.
Oct 5, 2026 — PRPL jumps 3.8% to $2.18
- Closed at $2.18, +3.81% vs the prior close of $2.10. Day range $2.10–$2.24, opened at $2.11.
- Volume was 21.70K shares, 0.5x its 50-day average of 42.16K — lighter than usual.
- Price is -56.2% vs its 50-day average ($4.97) and -81.8% vs its 200-day average ($11.96).
- 52-week range $2.05–$24.75; today's close sits at 1% of that range, 91.2% below the 52-week high.
- SEC filings that day: 8-K.
Oct 2, 2026 — PRPL dips 1.4% to $2.10, a 52-week low, 10 down days in a row
- Closed at $2.10, -1.41% vs the prior close of $2.13. Day range $2.10–$2.19, opened at $2.19.
- Volume was 13.80K shares, 0.3x its 50-day average of 42.08K — lighter than usual.
- Price is -58.7% vs its 50-day average ($5.08) and -82.6% vs its 200-day average ($12.05).
- 52-week range $2.05–$24.75; today's close sits at 0% of that range, 91.5% below the 52-week high.
- That makes 10 straight losses.
PRPL latest news & SEC filings
Every SEC filing by or about PRPL in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 5, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 3.01 — Stock exchange listing notice or transfer of listing.
Aug 11, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $98.27M (prior year $105.10M) (-6.5% vs Jun 30, 2025)
- Net income: -$3.23M (prior year -$17.34M) (loss narrowed vs Jun 30, 2025)
- Diluted EPS: -$0.74 (prior year -$4.01) (loss narrowed vs Jun 30, 2025)
Aug 10, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Jul 22, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 3.01 — Stock exchange listing notice or transfer of listing.
Jul 16, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 3.03 — Change to shareholder rights.
- Item 5.03 — Amended its charter or bylaws / changed fiscal year.
Jul 7, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
- Item 5.07 — Reported shareholder vote results.
Things to know before you trade PRPL
- Last results release: Aug 10, 2026 (8-K Item 2.02). Previous ones: Apr 28, 2026, Mar 31, 2026, Nov 4, 2025. Based on that rhythm, the next report is likely around Nov 9, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 6.06% (largest 34.3%). That is a volatile stock.
- Liquidity: about 50.05K shares (≈$113.62K) trade per day on average. Thin volume can mean wider bid/ask spreads.
- 52-week position: $2.27 vs a range of $1.83–$22.75 (2% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: 1:25 on Jul 20, 2026
- Insider trades (Form 4, last 12 months, recent 25 shown): 1 open-market buys, 0 sales; latest: Robert Gerard Lucian bought 60,000 shares on May 4, 2026.
- Latest filings: 8-K Oct 5, 2026; 10-Q Aug 11, 2026; 8-K Aug 10, 2026.
- Share count: 15.99M shares outstanding (Jan 31, 2018), -17.6% vs a year earlier — the company has been reducing its share count.
- Listing: Nasdaq · industry: Household Furniture.
PRPL market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 15, 2026 | 1.90 | 2.30 | 1.90 | 2.27 | 45.10K |
| Oct 14, 2026 | 1.93 | 2.01 | 1.85 | 1.90 | 19.70K |
| Oct 13, 2026 | 1.86 | 1.98 | 1.86 | 1.97 | 9.40K |
| Oct 12, 2026 | 1.91 | 1.95 | 1.87 | 1.88 | 15.70K |
| Oct 9, 2026 | 1.89 | 1.94 | 1.86 | 1.87 | 9.10K |
| Oct 8, 2026 | 1.89 | 1.95 | 1.83 | 1.88 | 31.10K |
| Oct 7, 2026 | 2.15 | 2.19 | 1.85 | 1.91 | 65.10K |
| Oct 6, 2026 | 2.15 | 2.22 | 2.13 | 2.16 | 20.10K |
| Oct 5, 2026 | 2.11 | 2.24 | 2.10 | 2.18 | 21.70K |
| Oct 2, 2026 | 2.19 | 2.19 | 2.10 | 2.10 | 13.80K |
| Oct 1, 2026 | 2.20 | 2.20 | 2.05 | 2.13 | 20.50K |
| Sep 30, 2026 | 2.28 | 2.33 | 2.19 | 2.19 | 21.70K |
| Sep 29, 2026 | 2.44 | 2.47 | 2.26 | 2.26 | 42.80K |
| Sep 28, 2026 | 2.44 | 2.55 | 2.37 | 2.43 | 15.60K |
| Sep 25, 2026 | 2.52 | 2.53 | 2.42 | 2.47 | 16.30K |
| Sep 24, 2026 | 2.60 | 2.72 | 2.50 | 2.54 | 38.30K |
| Sep 23, 2026 | 2.53 | 2.70 | 2.53 | 2.58 | 13.30K |
| Sep 22, 2026 | 2.72 | 2.82 | 2.57 | 2.67 | 51.20K |
| Sep 21, 2026 | 3.21 | 3.22 | 2.61 | 2.72 | 127.80K |
| Sep 18, 2026 | 2.38 | 3.30 | 2.30 | 3.19 | 402.80K |
About Purple Innovation
Purple Innovation (PRPL) is listed on the Nasdaq and classified by the SEC under “Household Furniture”. Its business address is in LEHI, UT. State of incorporation: DE. Fiscal year ends December 31. SEC CIK 1643953.
PRPL board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Robert Demartini | Chief Executive Officer | Apr 2, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Robert Demartini | Chief Executive Officer | Apr 2, 2026 |
| Eric Scott Haynor | Chief Operating Officer | Apr 2, 2026 |
| Jeffrey Layne Hutchings | Chief Innovation Officer | Apr 2, 2026 |
| Jeffery Scott Kerby | Chief of Owned Retail | Apr 2, 2026 |
| Robert Gerard Lucian | Chief Financial Officer | May 6, 2026 |
| George Turner Ulrich | Principal Accounting Officer | Apr 2, 2026 |
| Todd E. Vogensen | Chief Financial Officer | Apr 2, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| May 4, 2026 | Robert Gerard Lucian | Buy | 60,000 | $0.49 |
PRPL financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | $468.73M | $-51.41M | 0.48 | $-33.83M |
| Dec 31, 2024 | $487.88M | $-97.90M | 0.91 | $-17.85M |
| Dec 31, 2023 | $510.54M | $-120.76M | 1.17 | $-54.66M |
| Dec 31, 2022 | $573.20M | $-92.47M | -1.13 | $-28.77M |
| Dec 31, 2021 | $725.00M | $3.11M | -0.31 | $-30.90M |
Latest balance sheet: total assets $264.50M, total liabilities $328.30M, cash $23.30M (as of Jun 30, 2026).
PRPL earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Aug 10, 2026 | 8-K Item 2.02 (results) | $9.10 |
| Apr 28, 2026 | 8-K Item 2.02 (results) | $13.35 |
| Mar 31, 2026 | 8-K Item 2.02 (results) | $16.52 |
| Nov 4, 2025 | 8-K Item 2.02 (results) | $20.17 |
| Jul 29, 2025 | 8-K Item 2.02 (results) | $21.25 |
| May 6, 2025 | 8-K Item 2.02 (results) | $18.60 |
| Mar 13, 2025 | 8-K Item 2.02 (results) | $16.60 |
| Nov 4, 2024 | 8-K Item 2.02 (results) | $23.50 |
| Aug 5, 2024 | 8-K Item 2.02 (results) | — |
| May 7, 2024 | 8-K Item 2.02 (results) | — |
| Mar 12, 2024 | 8-K Item 2.02 (results) | — |
| Jan 23, 2024 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 15, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.