Asure Software (ASUR) Stock Analysis & Price (Updated Oct 16, 2026, 4:00 PM ET)
Updated Oct 16, 2026, 4:00 PM ET
ASUR slides 3.4% to $7.08, a 6-month low. Closed at $7.08, -3.41% vs the prior close of $7.33. Day range $7.02–$7.38, opened at $7.38.
ASUR daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 16, 2026 — ASUR slides 3.4% to $7.08, a 6-month low
- Closed at $7.08, -3.41% vs the prior close of $7.33. Day range $7.02–$7.38, opened at $7.38.
- Volume was 64.84K shares, 0.6x its 50-day average of 100.81K.
- Price is -13.9% vs its 50-day average ($8.22) and -17.3% vs its 200-day average ($8.56).
- 52-week range $6.80–$10.20; today's close sits at 8% of that range, 30.6% below the 52-week high.
Oct 15, 2026 — ASUR rises 2.4% to $7.33
- Closed at $7.33, +2.37% vs the prior close of $7.16. Day range $7.22–$7.44, opened at $7.22.
- Volume was 94.50K shares, 0.9x its 50-day average of 101.01K.
- Price is -11.2% vs its 50-day average ($8.26) and -14.5% vs its 200-day average ($8.57).
- 52-week range $6.80–$10.20; today's close sits at 16% of that range, 28.1% below the 52-week high.
Oct 14, 2026 — ASUR dips 2.3% to $7.16, a 6-month low
- Closed at $7.16, -2.32% vs the prior close of $7.33. Day range $7.09–$7.33, opened at $7.22.
- Volume was 80.60K shares, 0.8x its 50-day average of 102.89K.
- Price is -13.5% vs its 50-day average ($8.28) and -16.6% vs its 200-day average ($8.58).
- 52-week range $6.80–$10.20; today's close sits at 11% of that range, 29.8% below the 52-week high.
Oct 13, 2026 — ASUR dips 1.2% to $7.33, a 6-month low
- Closed at $7.33, -1.21% vs the prior close of $7.42. Day range $7.29–$7.46, opened at $7.46.
- Volume was 68.10K shares, 0.6x its 50-day average of 105.22K.
- Price is -11.8% vs its 50-day average ($8.31) and -14.7% vs its 200-day average ($8.59).
- 52-week range $6.80–$10.20; today's close sits at 16% of that range, 28.1% below the 52-week high.
Oct 12, 2026 — ASUR rises 1.1% to $7.42
- Closed at $7.42, +1.09% vs the prior close of $7.34. Day range $7.26–$7.49, opened at $7.31.
- Volume was 59.70K shares, 0.6x its 50-day average of 107.75K — lighter than usual.
- Price is -11.1% vs its 50-day average ($8.34) and -13.7% vs its 200-day average ($8.60).
- 52-week range $6.80–$10.20; today's close sits at 18% of that range, 27.3% below the 52-week high.
Oct 9, 2026 — ASUR ends flat (-0.1%) to $7.34, a 6-month low, 4 down days in a row
- Closed at $7.34, -0.14% vs the prior close of $7.35. Day range $7.29–$7.54, opened at $7.39.
- Volume was 71.50K shares, 0.7x its 50-day average of 109.03K.
- Price is -12.1% vs its 50-day average ($8.35) and -14.7% vs its 200-day average ($8.61).
- 52-week range $6.80–$10.20; today's close sits at 16% of that range, 28.0% below the 52-week high.
- That makes 4 straight losses.
Oct 8, 2026 — ASUR dips 0.4% to $7.35, a 6-month low, 3 down days in a row
- Closed at $7.35, -0.41% vs the prior close of $7.38. Day range $7.16–$7.43, opened at $7.16.
- Volume was 93.20K shares, 0.9x its 50-day average of 109.17K.
- Price is -12.2% vs its 50-day average ($8.38) and -14.7% vs its 200-day average ($8.62).
- 52-week range $6.80–$10.20; today's close sits at 16% of that range, 27.9% below the 52-week high.
- That makes 3 straight losses.
Oct 7, 2026 — ASUR dips 1.1% to $7.38, a 6-month low
- Closed at $7.38, -1.07% vs the prior close of $7.46. Day range $7.32–$7.55, opened at $7.41.
- Volume was 110.50K shares, 1.0x its 50-day average of 109.89K.
- Price is -12.1% vs its 50-day average ($8.40) and -14.4% vs its 200-day average ($8.62).
- 52-week range $6.80–$10.20; today's close sits at 17% of that range, 27.6% below the 52-week high.
Oct 6, 2026 — ASUR slides 5.4% to $7.46, a 6-month low
- Closed at $7.46, -5.45% vs the prior close of $7.89. Day range $7.44–$7.94, opened at $7.89.
- Volume was 87.20K shares, 0.8x its 50-day average of 110.11K.
- Price is -11.3% vs its 50-day average ($8.41) and -13.6% vs its 200-day average ($8.63).
- 52-week range $6.80–$10.20; today's close sits at 19% of that range, 26.9% below the 52-week high.
Oct 5, 2026 — ASUR rises 2.7% to $7.89
- Closed at $7.89, +2.73% vs the prior close of $7.68. Day range $7.61–$7.98, opened at $7.64.
- Volume was 128.90K shares, 1.2x its 50-day average of 109.02K.
- Price is -6.3% vs its 50-day average ($8.42) and -8.7% vs its 200-day average ($8.64).
- 52-week range $6.80–$10.20; today's close sits at 32% of that range, 22.6% below the 52-week high.
Oct 2, 2026 — ASUR ends flat (+0.0%) to $7.68
- Closed at $7.68, +0.00% vs the prior close of $7.68. Day range $7.63–$7.85, opened at $7.72.
- Volume was 95.50K shares, 0.9x its 50-day average of 109.27K.
- Price is -8.7% vs its 50-day average ($8.42) and -11.1% vs its 200-day average ($8.64).
- 52-week range $6.80–$10.20; today's close sits at 26% of that range, 24.7% below the 52-week high.
ASUR latest news & SEC filings
Every SEC filing by or about ASUR in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 16, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 1.01 — Signed a material agreement.
- Item 1.02 — Ended a material agreement.
- Item 2.03 — Took on a new material debt or financial obligation.
- Item 3.02 — Sold unregistered shares.
- Item 8.01 — Reported other events the company considers important.
Oct 5, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Goldstein Eyal had withheld for taxes 879 shares at $7.68 (≈$6.75K) on Oct 1, 2026; now holds 415,213
- Goldstein Eyal had withheld for taxes 1,804 shares at $7.68 (≈$13.85K) on Oct 1, 2026; now holds 413,409
- Goldstein Eyal had withheld for taxes 1,837 shares at $7.68 (≈$14.11K) on Oct 1, 2026; now holds 411,572
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 5, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Pence John F had withheld for taxes 628 shares at $7.68 (≈$4.82K) on Oct 1, 2026; now holds 295,934
- Pence John F had withheld for taxes 1,312 shares at $7.68 (≈$10.08K) on Oct 1, 2026; now holds 294,622
- Pence John F had withheld for taxes 1,312 shares at $7.68 (≈$10.08K) on Oct 1, 2026; now holds 293,310
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 2, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Sep 2, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Aug 12, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Reynolds Bjorn sold 15,420 shares at $8.35 (≈$128.76K) on Aug 11, 2026
- Reynolds Bjorn sold 15,420 shares at $8.35 (≈$128.76K) on Aug 11, 2026
- Reynolds Bjorn sold 15,420 shares at $8.35 (≈$128.76K) on Aug 11, 2026
- Reynolds Bjorn sold 15,420 shares at $8.35 (≈$128.76K) on Aug 11, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 11, 2026 · Form 144 — Planned insider sale
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Jul 30, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Jul 30, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $37.11M (prior year $30.12M) (+23.2% vs Jun 30, 2025)
- Net income: -$4.44M (prior year -$6.12M) (loss narrowed vs Jun 30, 2025)
- Diluted EPS: -$0.15 (prior year -$0.22) (loss narrowed vs Jun 30, 2025)
Jul 16, 2026 · Form SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)
Update to a passive 5%+ stake (13G)
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Things to know before you trade ASUR
- Last results release: Jul 30, 2026 (8-K Item 2.02). Previous ones: Apr 30, 2026, Feb 26, 2026, Oct 30, 2025. Based on that rhythm, the next report is likely around Oct 29, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 1.51% (largest 5.4%).
- Liquidity: about 92.74K shares (≈$656.61K) trade per day on average. Thin volume can mean wider bid/ask spreads.
- 52-week position: $7.08 vs a range of $6.80–$10.20 (8% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 8 sales; latest: Bjorn Reynolds sold 15,420 shares on Aug 11, 2026.
- Latest filings: 8-K Oct 16, 2026; 8-K Jul 30, 2026; 10-Q Jul 30, 2026.
- Share count: 28.88M shares outstanding (Jul 29, 2026), +5.3% vs a year earlier — notable dilution.
- Listing: Nasdaq · industry: Services-Computer Integrated Systems Design.
ASUR market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 16, 2026 | 7.38 | 7.38 | 7.02 | 7.08 | 64.84K |
| Oct 15, 2026 | 7.22 | 7.44 | 7.22 | 7.33 | 94.50K |
| Oct 14, 2026 | 7.22 | 7.33 | 7.09 | 7.16 | 80.60K |
| Oct 13, 2026 | 7.46 | 7.46 | 7.29 | 7.33 | 68.10K |
| Oct 12, 2026 | 7.31 | 7.49 | 7.26 | 7.42 | 59.70K |
| Oct 9, 2026 | 7.39 | 7.54 | 7.29 | 7.34 | 71.50K |
| Oct 8, 2026 | 7.16 | 7.43 | 7.16 | 7.35 | 93.20K |
| Oct 7, 2026 | 7.41 | 7.55 | 7.32 | 7.38 | 110.50K |
| Oct 6, 2026 | 7.89 | 7.94 | 7.44 | 7.46 | 87.20K |
| Oct 5, 2026 | 7.64 | 7.98 | 7.61 | 7.89 | 128.90K |
| Oct 2, 2026 | 7.72 | 7.85 | 7.63 | 7.68 | 95.50K |
| Oct 1, 2026 | 7.55 | 7.82 | 7.55 | 7.68 | 180.10K |
| Sep 30, 2026 | 7.65 | 7.73 | 7.55 | 7.57 | 80.50K |
| Sep 29, 2026 | 7.69 | 7.76 | 7.58 | 7.65 | 91.10K |
| Sep 28, 2026 | 7.87 | 7.88 | 7.57 | 7.72 | 114.70K |
| Sep 25, 2026 | 7.87 | 7.93 | 7.80 | 7.89 | 105.60K |
| Sep 24, 2026 | 7.89 | 8.06 | 7.82 | 7.91 | 64.20K |
| Sep 23, 2026 | 8.10 | 8.11 | 7.86 | 7.90 | 91.60K |
| Sep 22, 2026 | 8.21 | 8.23 | 8.05 | 8.17 | 84.70K |
| Sep 21, 2026 | 8.13 | 8.22 | 8.01 | 8.15 | 87.80K |
About Asure Software
Asure Software (ASUR) is listed on the Nasdaq and classified by the SEC under “Services-Computer Integrated Systems Design”. Its business address is in AUSTIN, TX. State of incorporation: DE. Fiscal year ends December 31. SEC CIK 884144.
ASUR board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Ben F Allen | Director | Jul 30, 2026 |
| William Carl Drew | Director | Jul 30, 2026 |
| Daniel M Gill | Director | Jul 30, 2026 |
| Patrick Goepel | Chairman & CEO | May 11, 2026 |
| Grace G. Lee | Director | Jul 30, 2026 |
| Bradford Scovill Oberwager | Director | Jul 30, 2026 |
| Bjorn Reynolds | Director | Aug 12, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Patrick Goepel | Chairman & CEO | May 11, 2026 |
| Eyal Goldstein | Chief Revenue Officer | Sep 2, 2026 |
| John F Pence | Chief Financial Officer | Sep 2, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 11, 2026 | Bjorn Reynolds | Sale | 15,420 | $8.35 |
| Aug 11, 2026 | Bjorn Reynolds | Sale | 15,420 | $8.35 |
| Aug 11, 2026 | Bjorn Reynolds | Sale | 15,420 | $8.35 |
| Aug 11, 2026 | Bjorn Reynolds | Sale | 15,420 | $8.35 |
| Mar 11, 2026 | Eyal Goldstein | Sale | 20,000 | $9.09 |
| Mar 11, 2026 | Eyal Goldstein | Sale | 20,000 | $9.09 |
| Mar 11, 2026 | Eyal Goldstein | Sale | 20,000 | $9.09 |
| Mar 11, 2026 | Eyal Goldstein | Sale | 20,000 | $9.09 |
ASUR financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | — | $-13.13M | -0.48 | $22.22M |
| Dec 31, 2024 | — | $-11.77M | -0.45 | $9.39M |
| Dec 31, 2023 | $119.08M | $-9.21M | -0.42 | $18.90M |
| Dec 31, 2022 | $95.83M | $-14.47M | -0.72 | $13.67M |
| Dec 31, 2021 | $76.06M | $3.19M | 0.16 | $1.38M |
Latest balance sheet: total assets $477.88M, total liabilities $280.12M, cash $19.68M (as of Jun 30, 2026).
ASUR earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Jul 30, 2026 | 8-K Item 2.02 (results) | $8.37 |
| Apr 30, 2026 | 8-K Item 2.02 (results) | $9.05 |
| Feb 26, 2026 | 8-K Item 2.02 (results) | $7.76 |
| Oct 30, 2025 | 8-K Item 2.02 (results) | $8.12 |
| Jul 31, 2025 | 8-K Item 2.02 (results) | $9.70 |
| May 1, 2025 | 8-K Item 2.02 (results) | $9.82 |
| Mar 6, 2025 | 8-K Item 2.02 (results) | $9.69 |
| Oct 31, 2024 | 8-K Item 2.02 (results) | $9.92 |
| Aug 1, 2024 | 8-K Item 2.02 (results) | — |
| May 2, 2024 | 8-K Item 2.02 (results) | — |
| Nov 13, 2023 | 8-K Item 2.02 (results) | — |
| Sep 15, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 16, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.