XCel Brands (XELB) Stock: Why It's Down Today
Updated Oct 19, 2026, 4:00 PM ET · closing price
- Closed at $0.43, -0.95% vs the prior close of $0.43.
- Volume 615.67K shares, 0.8x its 50-day average.
- New SEC filings: PRE 14A (Oct 16, 2026).
- No new insider buys or sales reported since the prior session.
XELB dips 1.0% to $0.43. Closed at $0.43, -0.95% vs the prior close of $0.43. Day range $0.36–$0.43, opened at $0.40.
XELB daily analysis — what happened
A plain-English, data-only note for every US trading day (today's note updates every 2 hours while the market is open). Newest first; older days stay archived below.
Oct 19, 2026 — XELB dips 1.0% to $0.43
- Closed at $0.43, -0.95% vs the prior close of $0.43. Day range $0.36–$0.43, opened at $0.40.
- Volume was 615.67K shares, 0.8x its 50-day average of 816.22K.
- Price is -45.9% vs its 50-day average ($0.79) and -71.0% vs its 200-day average ($1.47).
- 52-week range $0.27–$2.47; today's close sits at 7% of that range, 82.8% below the 52-week high.
Oct 16, 2026 — XELB jumps 23.2% to $0.43 on 21.9x normal volume
- Closed at $0.43, +23.24% vs the prior close of $0.35. Day range $0.34–$0.51, opened at $0.34.
- Volume was 11.00M shares, 21.9x its 50-day average of 502.70K — unusually heavy trading.
- Price is -46.3% vs its 50-day average ($0.80) and -70.8% vs its 200-day average ($1.47).
- 52-week range $0.27–$2.47; today's close sits at 7% of that range, 82.6% below the 52-week high.
Oct 15, 2026 — XELB rises 2.7% to $0.35
- Closed at $0.35, +2.71% vs the prior close of $0.34. Day range $0.27–$0.36, opened at $0.31.
- Volume was 64.60K shares, 0.1x its 50-day average of 503.35K — lighter than usual.
- Price is -57.1% vs its 50-day average ($0.81) and -76.3% vs its 200-day average ($1.47).
- 52-week range $0.27–$2.47; today's close sits at 4% of that range, 85.9% below the 52-week high.
Oct 14, 2026 — XELB slides 13.2% to $0.34, a 52-week low, 4 down days in a row
- Closed at $0.34, -13.18% vs the prior close of $0.39. Day range $0.29–$0.39, opened at $0.39.
- Volume was 102.10K shares, 0.2x its 50-day average of 502.29K — lighter than usual.
- Price is -59.0% vs its 50-day average ($0.83) and -77.0% vs its 200-day average ($1.48).
- 52-week range $0.29–$2.47; today's close sits at 2% of that range, 86.2% below the 52-week high.
- That makes 4 straight losses.
Oct 13, 2026 — XELB slides 13.8% to $0.39, a 52-week low, 3 down days in a row
- Closed at $0.39, -13.83% vs the prior close of $0.45. Day range $0.38–$0.42, opened at $0.42.
- Volume was 112.60K shares, 0.2x its 50-day average of 501.62K — lighter than usual.
- Price is -53.7% vs its 50-day average ($0.84) and -73.6% vs its 200-day average ($1.48).
- 52-week range $0.37–$2.47; today's close sits at 1% of that range, 84.2% below the 52-week high.
- That makes 3 straight losses.
Oct 12, 2026 — XELB slides 24.3% to $0.45, a 52-week low
- Closed at $0.45, -24.30% vs the prior close of $0.60. Day range $0.37–$0.55, opened at $0.55.
- Volume was 726.40K shares, 1.5x its 50-day average of 487.99K.
- Price is -47.3% vs its 50-day average ($0.86) and -69.5% vs its 200-day average ($1.49).
- 52-week range $0.37–$2.47; today's close sits at 4% of that range, 81.6% below the 52-week high.
Oct 9, 2026 — XELB slides 6.2% to $0.60
- Closed at $0.60, -6.25% vs the prior close of $0.64. Day range $0.57–$0.63, opened at $0.60.
- Volume was 770.10K shares, 1.6x its 50-day average of 473.64K.
- Price is -31.5% vs its 50-day average ($0.88) and -59.8% vs its 200-day average ($1.49).
- 52-week range $0.51–$2.47; today's close sits at 4% of that range, 75.7% below the 52-week high.
Oct 8, 2026 — XELB jumps 21.4% to $0.64 on 264.8x normal volume
- Closed at $0.64, +21.40% vs the prior close of $0.53. Day range $0.52–$0.75, opened at $0.53.
- Volume was 19.93M shares, 264.8x its 50-day average of 75.24K — unusually heavy trading.
- Price is -28.0% vs its 50-day average ($0.89) and -57.2% vs its 200-day average ($1.50).
- 52-week range $0.51–$2.47; today's close sits at 6% of that range, 74.1% below the 52-week high.
Oct 7, 2026 — XELB slides 12.3% to $0.53, a 52-week low on 3.9x normal volume
- Closed at $0.53, -12.28% vs the prior close of $0.60. Day range $0.51–$0.60, opened at $0.52.
- Volume was 273.30K shares, 3.9x its 50-day average of 69.89K — unusually heavy trading.
- Price is -41.5% vs its 50-day average ($0.90) and -64.8% vs its 200-day average ($1.50).
- 52-week range $0.51–$2.47; today's close sits at 1% of that range, 78.7% below the 52-week high.
- That makes 4 straight losses.
Oct 6, 2026 — XELB slides 5.7% to $0.60, a 52-week low, 3 down days in a row
- Closed at $0.60, -5.65% vs the prior close of $0.64. Day range $0.58–$0.63, opened at $0.62.
- Volume was 66.80K shares, 1.0x its 50-day average of 68.72K.
- Price is -34.3% vs its 50-day average ($0.92) and -60.0% vs its 200-day average ($1.50).
- 52-week range $0.57–$2.47; today's close sits at 2% of that range, 75.7% below the 52-week high.
- That makes 3 straight losses.
Oct 5, 2026 — XELB slides 3.0% to $0.64, a 52-week low on 2.9x normal volume
- Closed at $0.64, -3.04% vs the prior close of $0.66. Day range $0.57–$0.84, opened at $0.84.
- Volume was 193.00K shares, 2.9x its 50-day average of 65.74K — unusually heavy trading.
- Price is -31.4% vs its 50-day average ($0.93) and -57.7% vs its 200-day average ($1.51).
- 52-week range $0.57–$2.66; today's close sits at 3% of that range, 76.1% below the 52-week high.
Oct 2, 2026 — XELB slides 7.3% to $0.66, a 52-week low
- Closed at $0.66, -7.27% vs the prior close of $0.71. Day range $0.66–$0.72, opened at $0.71.
- Volume was 36.60K shares, 0.6x its 50-day average of 65.76K — lighter than usual.
- Price is -30.1% vs its 50-day average ($0.94) and -56.4% vs its 200-day average ($1.51).
- 52-week range $0.62–$2.66; today's close sits at 2% of that range, 75.3% below the 52-week high.
- SEC filings that day: 8-K.
XELB bull case vs bear case (from the data)
- Insiders made 25 open-market purchases in the last 12 months.
- Price is -45.9% vs its 50-day average — short-term trend is down.
- Price is -71.0% vs its 200-day average — below the long-term trend line.
- Annual revenue fell 3.0% in the latest fiscal year (SEC XBRL).
- Latest fiscal-year net income: loss of $17.46M.
- Share count up 37.8% in a year (dilution).
- High volatility: average daily move of 7.9% over 20 sessions.
- Thin trading (under $2M a day on average) can mean wide bid/ask spreads.
XELB latest news & SEC filings
Every SEC filing by or about XELB in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 16, 2026 · Form PRE 14A — Preliminary proxy statement
Preliminary proxy statement
Oct 2, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 3.01 — Stock exchange listing notice or transfer of listing.
Oct 2, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- D Loren Robert W received an award of 42,310 shares at $0.93 (≈$39.35K) on Sep 30, 2026; now holds 860,159
- D Loren Robert W had withheld for taxes 19,547 shares at $0.93 (≈$18.18K) on Sep 30, 2026; now holds 840,612
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 2, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Aug 31, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- D Loren Robert W bought 3,500 shares at $0.96 (≈$3.36K) on Aug 28, 2026
- D Loren Robert W bought 3,500 shares at $0.96 (≈$3.36K) on Aug 28, 2026
- D Loren Robert W bought 3,500 shares at $0.96 (≈$3.36K) on Aug 28, 2026
- D Loren Robert W bought 3,500 shares at $0.96 (≈$3.36K) on Aug 28, 2026
- D Loren Robert W bought 2,000 shares at $0.96 (≈$1.92K) on Aug 27, 2026
- D Loren Robert W bought 2,000 shares at $0.96 (≈$1.92K) on Aug 27, 2026
- …plus 2 more transaction lines in the filing.
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 27, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- D Loren Robert W bought 10,000 shares at $0.96 (≈$9.60K) on Aug 26, 2026
- D Loren Robert W bought 10,000 shares at $0.96 (≈$9.60K) on Aug 26, 2026
- D Loren Robert W bought 10,000 shares at $0.96 (≈$9.60K) on Aug 26, 2026
- D Loren Robert W bought 10,000 shares at $0.96 (≈$9.60K) on Aug 26, 2026
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 25, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- D Loren Robert W bought 10,000 shares at $0.88 (≈$8.80K) on Aug 24, 2026
- D Loren Robert W bought 10,000 shares at $0.88 (≈$8.80K) on Aug 24, 2026
- D Loren Robert W bought 10,000 shares at $0.88 (≈$8.80K) on Aug 24, 2026
- D Loren Robert W bought 10,000 shares at $0.88 (≈$8.80K) on Aug 24, 2026
- D Loren Robert W bought 12,000 shares at $0.87 (≈$10.44K) on Aug 21, 2026
- D Loren Robert W bought 12,000 shares at $0.87 (≈$10.44K) on Aug 21, 2026
- …plus 2 more transaction lines in the filing.
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 19, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 1.01 — Signed a material agreement.
Aug 19, 2026 · Form 424B5 — Prospectus supplement
Prospectus supplement — the company is selling securities off a shelf registration
An offering document: new shares or debt may be sold, which can increase the share count (dilution) or debt load. Size and terms are in the prospectus.
Aug 13, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Net income: -$2.48M (prior year -$3.99M) (loss narrowed vs Jun 30, 2025)
- Diluted EPS: -$0.40 (prior year -$1.66) (loss narrowed vs Jun 30, 2025)
Aug 6, 2026 · Form 10-K/A — Annual report (amended)
Amended annual report
Key figures from this report aren't in the SEC's structured data yet (usually appears within a day or two).
Jul 9, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Jun 23, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
Things to know before you trade XELB
- Last results release: Aug 15, 2025 (8-K Item 2.02). Previous ones: Jul 24, 2024, Apr 19, 2024, Mar 7, 2024. Based on that rhythm, the next report is likely around Nov 14, 2025 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 7.86% (largest 24.3%). That is a volatile stock.
- Liquidity: about 1.94M shares (≈$827.56K) trade per day on average. Thin volume can mean wider bid/ask spreads.
- 52-week position: $0.43 vs a range of $0.27–$2.47 (7% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: 1:10 on Mar 25, 2025
- Insider trades (Form 4, last 12 months, recent 25 shown): 25 open-market buys, 0 sales; latest: Loren Robert W D bought 3,500 shares on Aug 28, 2026.
- Latest filings: 8-K Oct 2, 2026; 8-K Aug 19, 2026; 10-Q Aug 13, 2026.
- Share count: 6.56M shares outstanding (Aug 2, 2026), +37.8% vs a year earlier — notable dilution.
- Listing: Nasdaq · industry: Patent Owners & Lessors.
XELB market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 19, 2026 | 0.40 | 0.43 | 0.36 | 0.43 | 615.67K |
| Oct 16, 2026 | 0.34 | 0.51 | 0.34 | 0.43 | 15.73M |
| Oct 15, 2026 | 0.31 | 0.36 | 0.27 | 0.35 | 64.60K |
| Oct 14, 2026 | 0.39 | 0.39 | 0.29 | 0.34 | 102.10K |
| Oct 13, 2026 | 0.42 | 0.42 | 0.38 | 0.39 | 112.60K |
| Oct 12, 2026 | 0.55 | 0.55 | 0.37 | 0.45 | 726.40K |
| Oct 9, 2026 | 0.60 | 0.63 | 0.57 | 0.60 | 770.10K |
| Oct 8, 2026 | 0.53 | 0.75 | 0.52 | 0.64 | 19.93M |
| Oct 7, 2026 | 0.52 | 0.60 | 0.51 | 0.53 | 273.30K |
| Oct 6, 2026 | 0.62 | 0.63 | 0.58 | 0.60 | 66.80K |
| Oct 5, 2026 | 0.84 | 0.84 | 0.57 | 0.64 | 193.00K |
| Oct 2, 2026 | 0.71 | 0.72 | 0.66 | 0.66 | 36.60K |
| Oct 1, 2026 | 0.70 | 0.72 | 0.70 | 0.71 | 7.80K |
| Sep 30, 2026 | 0.70 | 0.75 | 0.69 | 0.70 | 15.70K |
| Sep 29, 2026 | 0.71 | 0.75 | 0.70 | 0.71 | 25.00K |
| Sep 28, 2026 | 0.79 | 0.81 | 0.71 | 0.71 | 140.80K |
| Sep 25, 2026 | 0.83 | 0.85 | 0.79 | 0.79 | 16.20K |
| Sep 24, 2026 | 0.84 | 0.89 | 0.79 | 0.79 | 28.20K |
| Sep 23, 2026 | 0.85 | 0.86 | 0.85 | 0.85 | 4.10K |
| Sep 22, 2026 | 0.86 | 0.90 | 0.86 | 0.86 | 3.10K |
About XCel Brands
XCel Brands (XELB) is listed on the Nasdaq and classified by the SEC under “Patent Owners & Lessors”. Its business address is in NEW YORK, NY. State of incorporation: DE. Fiscal year ends December 31. SEC CIK 1083220.
XELB board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Loren Robert W D | CEO and Chairman | Sep 2, 2026 |
| Mark Disanto | Director | Apr 22, 2026 |
| James D Fielding | Director | Apr 22, 2026 |
| Howard M Liebman | Director | Apr 22, 2026 |
| Deborah Weinswig | Director | Apr 22, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Seth Burroughs | EVP of BD Treasurer Secretary | Dec 5, 2025 |
| Loren Robert W D | CEO and Chairman | Sep 2, 2026 |
| James Haran | Chief Financial Officer | Dec 5, 2025 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 28, 2026 | Loren Robert W D | Buy | 3,500 | $0.96 |
| Aug 28, 2026 | Loren Robert W D | Buy | 3,500 | $0.96 |
| Aug 28, 2026 | Loren Robert W D | Buy | 3,500 | $0.96 |
| Aug 28, 2026 | Loren Robert W D | Buy | 3,500 | $0.96 |
| Aug 27, 2026 | Loren Robert W D | Buy | 2,000 | $0.96 |
| Aug 27, 2026 | Loren Robert W D | Buy | 2,000 | $0.96 |
| Aug 27, 2026 | Loren Robert W D | Buy | 2,000 | $0.96 |
| Aug 27, 2026 | Loren Robert W D | Buy | 2,000 | $0.96 |
| Aug 26, 2026 | Loren Robert W D | Buy | 10,000 | $0.96 |
| Aug 26, 2026 | Loren Robert W D | Buy | 10,000 | $0.96 |
| Aug 26, 2026 | Loren Robert W D | Buy | 10,000 | $0.96 |
| Aug 26, 2026 | Loren Robert W D | Buy | 10,000 | $0.96 |
| Aug 24, 2026 | Loren Robert W D | Buy | 10,000 | $0.88 |
| Aug 24, 2026 | Loren Robert W D | Buy | 10,000 | $0.88 |
| Aug 24, 2026 | Loren Robert W D | Buy | 10,000 | $0.88 |
XELB financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | — | $-17.46M | -5.08 | $-7.02M |
| Dec 31, 2024 | — | $-22.39M | -9.84 | $-4.72M |
| Dec 31, 2023 | — | $-21.05M | -10.68 | $-6.54M |
| Dec 31, 2022 | — | $-4.02M | -0.20 | $-14.18M |
| Dec 31, 2021 | — | $-12.18M | -0.63 | $-6.56M |
Latest balance sheet: total assets $32.47M, total liabilities $20.75M, cash $399.00K (as of Jun 30, 2026).
XELB earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Aug 15, 2025 | 8-K Item 2.02 (results) | $1.08 |
| Jul 24, 2024 | 8-K Item 2.02 (results) | — |
| Apr 19, 2024 | 8-K Item 2.02 (results) | — |
| Mar 7, 2024 | 8-K Item 2.02 (results) | — |
| Aug 15, 2023 | 8-K Item 2.02 (results) | — |
| Nov 17, 2022 | 8-K Item 2.02 (results) | — |
| Aug 17, 2022 | 8-K Item 2.02 (results) | — |
| Apr 20, 2022 | 8-K Item 2.02 (results) | — |
| Nov 18, 2021 | 8-K Item 2.02 (results) | — |
| Aug 17, 2021 | 8-K Item 2.02 (results) | — |
| May 18, 2021 | 8-K Item 2.02 (results) | — |
| Apr 26, 2021 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 19, 2026, 4:00 PM ET. Filings: SEC EDGAR. Refreshed every 2 hours during US market hours.