Vera Bradley (VRA) Stock Analysis & Price (Updated Oct 16, 2026, 4:00 PM ET)
Updated Oct 16, 2026, 4:00 PM ET
- Closed at $5.85, -2.34% vs the prior close of $5.99.
- Volume 517.15K shares, 0.9x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
VRA dips 2.3% to $5.85. Closed at $5.85, -2.34% vs the prior close of $5.99. Day range $5.80–$6.19, opened at $5.93.
VRA daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 16, 2026 — VRA dips 2.3% to $5.85
- Closed at $5.85, -2.34% vs the prior close of $5.99. Day range $5.80–$6.19, opened at $5.93.
- Volume was 517.15K shares, 0.9x its 50-day average of 545.90K.
- Price is +47.3% vs its 50-day average ($3.97) and +67.1% vs its 200-day average ($3.50).
- 52-week range $1.39–$6.19; today's close sits at 93% of that range, 5.5% below the 52-week high.
Oct 15, 2026 — VRA jumps 6.4% to $5.99, a 52-week high
- Closed at $5.99, +6.39% vs the prior close of $5.63. Day range $5.69–$6.02, opened at $5.69.
- Volume was 548.00K shares, 1.0x its 50-day average of 539.97K.
- Price is +52.7% vs its 50-day average ($3.92) and +72.0% vs its 200-day average ($3.48).
- 52-week range $1.39–$6.02; today's close sits at 99% of that range, 0.5% below the 52-week high.
Oct 14, 2026 — VRA dips 2.6% to $5.63
- Closed at $5.63, -2.60% vs the prior close of $5.78. Day range $5.50–$5.80, opened at $5.70.
- Volume was 486.30K shares, 0.9x its 50-day average of 532.18K.
- Price is +45.4% vs its 50-day average ($3.87) and +62.5% vs its 200-day average ($3.46).
- 52-week range $1.39–$5.93; today's close sits at 93% of that range, 5.1% below the 52-week high.
Oct 13, 2026 — VRA jumps 5.9% to $5.78, a 52-week high, 4 up days in a row
- Closed at $5.78, +5.86% vs the prior close of $5.46. Day range $5.39–$5.93, opened at $5.48.
- Volume was 738.40K shares, 1.4x its 50-day average of 519.77K.
- Price is +50.9% vs its 50-day average ($3.83) and +67.7% vs its 200-day average ($3.45).
- 52-week range $1.39–$5.93; today's close sits at 97% of that range, 2.5% below the 52-week high.
- That makes 4 straight gains.
Oct 12, 2026 — VRA jumps 6.2% to $5.46, a 52-week high, 3 up days in a row
- Closed at $5.46, +6.23% vs the prior close of $5.14. Day range $5.12–$5.53, opened at $5.15.
- Volume was 693.00K shares, 1.4x its 50-day average of 511.09K.
- Price is +44.3% vs its 50-day average ($3.78) and +59.2% vs its 200-day average ($3.43).
- 52-week range $1.39–$5.53; today's close sits at 98% of that range, 1.3% below the 52-week high.
- That makes 3 straight gains.
Oct 9, 2026 — VRA rises 1.2% to $5.14, a 52-week high
- Closed at $5.14, +1.18% vs the prior close of $5.08. Day range $5.01–$5.32, opened at $5.08.
- Volume was 406.10K shares, 0.8x its 50-day average of 503.90K.
- Price is +37.3% vs its 50-day average ($3.74) and +50.5% vs its 200-day average ($3.41).
- 52-week range $1.39–$5.32; today's close sits at 95% of that range, 3.4% below the 52-week high.
Oct 8, 2026 — VRA rises 2.0% to $5.08 on 1.9x normal volume
- Closed at $5.08, +2.01% vs the prior close of $4.98. Day range $4.98–$5.32, opened at $5.14.
- Volume was 929.40K shares, 1.9x its 50-day average of 489.00K — unusually heavy trading.
- Price is +36.9% vs its 50-day average ($3.71) and +49.4% vs its 200-day average ($3.40).
- 52-week range $1.39–$5.32; today's close sits at 94% of that range, 4.5% below the 52-week high.
Oct 7, 2026 — VRA dips 2.0% to $4.98
- Closed at $4.98, -1.97% vs the prior close of $5.08. Day range $4.83–$5.03, opened at $4.99.
- Volume was 173.60K shares, 0.4x its 50-day average of 487.11K — lighter than usual.
- Price is +35.4% vs its 50-day average ($3.68) and +47.0% vs its 200-day average ($3.39).
- 52-week range $1.39–$5.22; today's close sits at 94% of that range, 4.6% below the 52-week high.
Oct 6, 2026 — VRA rises 1.2% to $5.08
- Closed at $5.08, +1.20% vs the prior close of $5.02. Day range $4.85–$5.22, opened at $5.04.
- Volume was 551.30K shares, 1.2x its 50-day average of 477.29K.
- Price is +39.1% vs its 50-day average ($3.65) and +50.6% vs its 200-day average ($3.37).
- 52-week range $1.39–$5.22; today's close sits at 96% of that range, 2.7% below the 52-week high.
Oct 5, 2026 — VRA dips 1.8% to $5.02
- Closed at $5.02, -1.76% vs the prior close of $5.11. Day range $4.93–$5.19, opened at $5.16.
- Volume was 413.00K shares, 0.9x its 50-day average of 469.87K.
- Price is +38.5% vs its 50-day average ($3.62) and +49.4% vs its 200-day average ($3.36).
- 52-week range $1.39–$5.19; today's close sits at 96% of that range, 3.3% below the 52-week high.
Oct 2, 2026 — VRA rises 2.6% to $5.11, a 52-week high, 5 up days in a row
- Closed at $5.11, +2.61% vs the prior close of $4.98. Day range $4.85–$5.14, opened at $5.04.
- Volume was 450.20K shares, 1.0x its 50-day average of 462.08K.
- Price is +42.0% vs its 50-day average ($3.60) and +52.8% vs its 200-day average ($3.35).
- 52-week range $1.39–$5.14; today's close sits at 99% of that range, 0.6% below the 52-week high.
- That makes 5 straight gains.
VRA latest news & SEC filings
Every SEC filing by or about VRA in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 7, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Brockman Ivan bought 10,000 shares at $5.02 (≈$50.20K) on Oct 6, 2026; now holds 12,500
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 29, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Brockman Ivan bought 2,500 shares at $4.00 (≈$10.00K) on Sep 25, 2026; now holds 2,500
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 15, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Aug 1, 2026:
- Revenue: $71.65M (prior year $70.86M) (+1.1% vs Aug 2, 2025)
- Net income: $4.50M (prior year -$4.67M) (swung to profit vs Aug 2, 2025)
- Diluted EPS: $0.15 (prior year -$0.17) (swung to profit vs Aug 2, 2025)
Sep 15, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Jul 24, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
Jul 7, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Jun 26, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Things to know before you trade VRA
- Last results release: Sep 15, 2026 (8-K Item 2.02). Previous ones: Jun 11, 2026, Mar 12, 2026, Sep 11, 2025. Based on that rhythm, the next report is likely around Dec 15, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 3.44% (largest 8.2%). That is a volatile stock.
- Liquidity: about 485.63K shares (≈$2.84M) trade per day on average.
- 52-week position: $5.85 vs a range of $1.39–$6.19 (93% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 24 open-market buys, 0 sales; latest: Ivan Brockman bought 2,500 shares on Sep 25, 2026.
- Latest filings: 10-Q Sep 15, 2026; 8-K Sep 15, 2026; 8-K Jul 24, 2026.
- Share count: 28.69M shares outstanding (Sep 8, 2026), +2.7% vs a year earlier.
- Listing: Nasdaq · industry: Leather & Leather Products.
VRA market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 16, 2026 | 5.93 | 6.19 | 5.80 | 5.85 | 517.15K |
| Oct 15, 2026 | 5.69 | 6.02 | 5.69 | 5.99 | 548.00K |
| Oct 14, 2026 | 5.70 | 5.80 | 5.50 | 5.63 | 486.30K |
| Oct 13, 2026 | 5.48 | 5.93 | 5.39 | 5.78 | 738.40K |
| Oct 12, 2026 | 5.15 | 5.53 | 5.12 | 5.46 | 693.00K |
| Oct 9, 2026 | 5.08 | 5.32 | 5.01 | 5.14 | 406.10K |
| Oct 8, 2026 | 5.14 | 5.32 | 4.98 | 5.08 | 929.40K |
| Oct 7, 2026 | 4.99 | 5.03 | 4.83 | 4.98 | 173.60K |
| Oct 6, 2026 | 5.04 | 5.22 | 4.85 | 5.08 | 551.30K |
| Oct 5, 2026 | 5.16 | 5.19 | 4.93 | 5.02 | 413.00K |
| Oct 2, 2026 | 5.04 | 5.14 | 4.85 | 5.11 | 450.20K |
| Oct 1, 2026 | 4.60 | 5.11 | 4.51 | 4.98 | 909.90K |
| Sep 30, 2026 | 4.30 | 4.69 | 4.26 | 4.62 | 393.70K |
| Sep 29, 2026 | 4.20 | 4.41 | 4.18 | 4.27 | 284.50K |
| Sep 28, 2026 | 4.02 | 4.19 | 4.02 | 4.15 | 322.90K |
| Sep 25, 2026 | 4.07 | 4.10 | 4.00 | 4.03 | 298.00K |
| Sep 24, 2026 | 4.09 | 4.20 | 4.01 | 4.07 | 276.90K |
| Sep 23, 2026 | 4.29 | 4.29 | 4.00 | 4.04 | 253.10K |
| Sep 22, 2026 | 4.23 | 4.36 | 4.18 | 4.29 | 323.80K |
| Sep 21, 2026 | 4.37 | 4.58 | 4.06 | 4.16 | 743.30K |
About Vera Bradley
Vera Bradley (VRA) is listed on the Nasdaq and classified by the SEC under “Leather & Leather Products”. Its business address is in ROANOKE, IN. Fiscal year ends January 30. SEC CIK 1495320.
VRA board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Ian Bickley | Chief Executive Officer | Jul 7, 2026 |
| Ivan Brockman | Director | Sep 29, 2026 |
| Kristina K Cashman | Director | Apr 7, 2026 |
| Robert J Hall | MEMBER OF A 10% OWNER GROUP | Apr 7, 2026 |
| Andrew Meslow | Director | Jun 16, 2026 |
| Jessica Rodriguez | Director | Apr 7, 2026 |
| Carrie Tharp | Director | Apr 7, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Ian Bickley | Chief Executive Officer | Jul 7, 2026 |
| Mark C Dely | CHIEF ADMINISTRATIVE OFFICER | Jun 26, 2026 |
| Martin Layding | Chief Financial Officer | Jun 16, 2026 |
| Melinda Paraie | Chief Branding Officer | Apr 7, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Sep 25, 2026 | Ivan Brockman | Buy | 2,500 | $4.00 |
| Sep 25, 2026 | Ivan Brockman | Buy | 2,500 | $4.00 |
| Sep 25, 2026 | Ivan Brockman | Buy | 2,500 | $4.00 |
| Sep 25, 2026 | Ivan Brockman | Buy | 2,500 | $4.00 |
| Jun 12, 2026 | Andrew Meslow | Buy | 24,926 | $3.73 |
| Jun 12, 2026 | Andrew Meslow | Buy | 24,926 | $3.73 |
| Jun 12, 2026 | Andrew Meslow | Buy | 24,926 | $3.73 |
| Jun 12, 2026 | Andrew Meslow | Buy | 24,926 | $3.73 |
| Jun 12, 2026 | Ian Bickley | Buy | 28,901 | $3.87 |
| Jun 12, 2026 | Ian Bickley | Buy | 28,901 | $3.87 |
| Jun 12, 2026 | Ian Bickley | Buy | 28,901 | $3.87 |
| Jun 12, 2026 | Ian Bickley | Buy | 28,901 | $3.87 |
| Dec 15, 2025 | Andrew Meslow | Buy | 50,000 | $1.93 |
| Dec 15, 2025 | Andrew Meslow | Buy | 50,000 | $1.93 |
| Dec 15, 2025 | Andrew Meslow | Buy | 50,000 | $1.93 |
VRA financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Jan 31, 2026 | $269.65M | $-47.84M | -1.71 | $-9.97M |
| Feb 1, 2025 | $318.80M | $-62.19M | -2.15 | $-14.10M |
| Feb 3, 2024 | $383.71M | $7.84M | 0.25 | $47.99M |
| Jan 28, 2023 | $499.96M | $-59.73M | -1.90 | $-13.42M |
| Jan 29, 2022 | $540.45M | $17.84M | 0.52 | $39.86M |
Latest balance sheet: total assets $239.27M, total liabilities $106.95M, cash $34.25M (as of Aug 1, 2026).
VRA earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Sep 15, 2026 | 8-K Item 2.02 (results) | $4.09 |
| Jun 11, 2026 | 8-K Item 2.02 (results) | $3.46 |
| Mar 12, 2026 | 8-K Item 2.02 (results) | $3.38 |
| Sep 11, 2025 | 8-K Item 2.02 (results) | $2.10 |
| Jun 11, 2025 | 8-K Item 2.02 (results) | $1.90 |
| Mar 12, 2025 | 8-K Item 2.02 (results) | $2.63 |
| Dec 11, 2024 | 8-K Item 2.02 (results) | $4.74 |
| Sep 11, 2024 | 8-K Item 2.02 (results) | — |
| Jun 12, 2024 | 8-K Item 2.02 (results) | — |
| Mar 13, 2024 | 8-K Item 2.02 (results) | — |
| Dec 6, 2023 | 8-K Item 2.02 (results) | — |
| Aug 30, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 16, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.