Planet Fitness (PLNT) Latest Stock Analysis Report – Oct 15, 2026, 4:00 PM ET
Updated Oct 15, 2026, 4:00 PM ET
- Closed at $49.41, +5.24% vs the prior close of $46.95.
- Volume 1.93M shares, 0.8x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
PLNT jumps 5.2% to $49.41. Closed at $49.41, +5.24% vs the prior close of $46.95. Day range $47.42–$49.83, opened at $47.66.
PLNT daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 15, 2026 — PLNT jumps 5.2% to $49.41
- Closed at $49.41, +5.24% vs the prior close of $46.95. Day range $47.42–$49.83, opened at $47.66.
- Volume was 1.93M shares, 0.8x its 50-day average of 2.39M.
- Price is +2.2% vs its 50-day average ($48.33) and -23.9% vs its 200-day average ($64.90).
- 52-week range $37.03–$114.26; today's close sits at 16% of that range, 56.8% below the 52-week high.
Oct 14, 2026 — PLNT dips 1.1% to $46.95, 3 down days in a row
- Closed at $46.95, -1.05% vs the prior close of $47.45. Day range $45.87–$47.41, opened at $47.27.
- Volume was 2.42M shares, 1.0x its 50-day average of 2.37M.
- Price is -3.2% vs its 50-day average ($48.48) and -28.0% vs its 200-day average ($65.20).
- 52-week range $37.03–$114.26; today's close sits at 13% of that range, 58.9% below the 52-week high.
- That makes 3 straight losses.
Oct 13, 2026 — PLNT dips 0.9% to $47.45
- Closed at $47.45, -0.92% vs the prior close of $47.89. Day range $46.69–$48.23, opened at $48.06.
- Volume was 1.67M shares, 0.7x its 50-day average of 2.37M.
- Price is -2.5% vs its 50-day average ($48.66) and -27.6% vs its 200-day average ($65.51).
- 52-week range $37.03–$114.26; today's close sits at 13% of that range, 58.5% below the 52-week high.
Oct 12, 2026 — PLNT ends flat (-0.2%) to $47.89
- Closed at $47.89, -0.19% vs the prior close of $47.98. Day range $47.31–$48.71, opened at $48.16.
- Volume was 1.92M shares, 0.8x its 50-day average of 2.36M.
- Price is -1.9% vs its 50-day average ($48.83) and -27.2% vs its 200-day average ($65.82).
- 52-week range $37.03–$114.26; today's close sits at 14% of that range, 58.1% below the 52-week high.
Oct 9, 2026 — PLNT jumps 9.0% to $47.98, 4 up days in a row
- Closed at $47.98, +8.97% vs the prior close of $44.03. Day range $44.72–$48.20, opened at $44.72.
- Volume was 3.13M shares, 1.3x its 50-day average of 2.33M.
- Price is -2.1% vs its 50-day average ($48.99) and -27.5% vs its 200-day average ($66.14).
- 52-week range $37.03–$114.26; today's close sits at 14% of that range, 58.0% below the 52-week high.
- That makes 4 straight gains.
Oct 8, 2026 — PLNT rises 2.2% to $44.03, 3 up days in a row
- Closed at $44.03, +2.18% vs the prior close of $43.09. Day range $42.82–$44.06, opened at $42.88.
- Volume was 2.51M shares, 1.1x its 50-day average of 2.32M.
- Price is -10.4% vs its 50-day average ($49.15) and -33.7% vs its 200-day average ($66.46).
- 52-week range $37.03–$114.26; today's close sits at 9% of that range, 61.5% below the 52-week high.
- That makes 3 straight gains.
Oct 7, 2026 — PLNT rises 2.0% to $43.09
- Closed at $43.09, +1.99% vs the prior close of $42.25. Day range $42.00–$43.37, opened at $42.19.
- Volume was 1.73M shares, 0.7x its 50-day average of 2.33M.
- Price is -12.8% vs its 50-day average ($49.40) and -35.5% vs its 200-day average ($66.79).
- 52-week range $37.03–$114.26; today's close sits at 8% of that range, 62.3% below the 52-week high.
Oct 6, 2026 — PLNT rises 0.4% to $42.25
- Closed at $42.25, +0.43% vs the prior close of $42.07. Day range $41.76–$42.82, opened at $41.92.
- Volume was 1.88M shares, 0.8x its 50-day average of 2.36M.
- Price is -14.9% vs its 50-day average ($49.65) and -37.1% vs its 200-day average ($67.13).
- 52-week range $37.03–$114.26; today's close sits at 7% of that range, 63.0% below the 52-week high.
Oct 5, 2026 — PLNT dips 0.8% to $42.07
- Closed at $42.07, -0.80% vs the prior close of $42.41. Day range $40.94–$42.51, opened at $42.10.
- Volume was 2.21M shares, 0.9x its 50-day average of 2.35M.
- Price is -15.7% vs its 50-day average ($49.89) and -37.6% vs its 200-day average ($67.47).
- 52-week range $37.03–$114.26; today's close sits at 7% of that range, 63.2% below the 52-week high.
Oct 2, 2026 — PLNT rises 1.3% to $42.41
- Closed at $42.41, +1.34% vs the prior close of $41.85. Day range $41.76–$43.08, opened at $42.08.
- Volume was 1.71M shares, 0.7x its 50-day average of 2.35M.
- Price is -15.4% vs its 50-day average ($50.12) and -37.5% vs its 200-day average ($67.80).
- 52-week range $37.03–$114.26; today's close sits at 7% of that range, 62.9% below the 52-week high.
PLNT latest news & SEC filings
Every SEC filing by or about PLNT in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 5, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Rathke Frances G received an award of 657 shares on Oct 1, 2026; now holds 29,887
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 5, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Anderson Enshalla received an award of 627 shares on Oct 1, 2026; now holds 17,156
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 5, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Spinelli Stephen Jr received an award of 910 shares on Oct 1, 2026; now holds 46,426
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 5, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Beard, Stephen W. received an award of 522 shares on Oct 1, 2026; now holds 3,615
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 5, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Singh Harmit J received an award of 552 shares on Oct 1, 2026; now holds 3,444
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 5, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Tanco Christopher received an award of 537 shares on Oct 1, 2026; now holds 16,088
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Aug 14, 2026 · Form SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)
Update to a passive 5%+ stake (13G)
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Aug 6, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Jun 30, 2026:
- Revenue: $365.22M (prior year $340.88M) (+7.1% vs Jun 30, 2025)
- Net income: $67.08M (prior year $58.02M) (+15.6% vs Jun 30, 2025)
Aug 6, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Jun 25, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
Things to know before you trade PLNT
- Last results release: Aug 6, 2026 (8-K Item 2.02). Previous ones: May 7, 2026, Feb 24, 2026, Nov 6, 2025. Based on that rhythm, the next report is likely around Nov 5, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 2.89% (largest 9.5%).
- Liquidity: about 2.99M shares (≈$147.71M) trade per day on average.
- 52-week position: $49.41 vs a range of $37.03–$114.26 (16% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 4 open-market buys, 1 sales; latest: William Bode sold 7,000 shares on Sep 14, 2026.
- Latest filings: 10-Q Aug 6, 2026; 8-K Aug 6, 2026; 8-K Jun 25, 2026.
- Listing: NYSE · industry: Services-Membership Sports & Recreation Clubs.
PLNT market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 15, 2026 | 47.66 | 49.83 | 47.42 | 49.41 | 1.93M |
| Oct 14, 2026 | 47.27 | 47.41 | 45.87 | 46.95 | 2.42M |
| Oct 13, 2026 | 48.06 | 48.23 | 46.69 | 47.45 | 1.67M |
| Oct 12, 2026 | 48.16 | 48.71 | 47.31 | 47.89 | 1.92M |
| Oct 9, 2026 | 44.72 | 48.20 | 44.72 | 47.98 | 3.13M |
| Oct 8, 2026 | 42.88 | 44.06 | 42.82 | 44.03 | 2.51M |
| Oct 7, 2026 | 42.19 | 43.37 | 42.00 | 43.09 | 1.73M |
| Oct 6, 2026 | 41.92 | 42.82 | 41.76 | 42.25 | 1.88M |
| Oct 5, 2026 | 42.10 | 42.51 | 40.94 | 42.07 | 2.21M |
| Oct 2, 2026 | 42.08 | 43.08 | 41.76 | 42.41 | 1.71M |
| Oct 1, 2026 | 42.49 | 42.97 | 41.24 | 41.85 | 2.15M |
| Sep 30, 2026 | 40.90 | 42.85 | 40.68 | 42.22 | 3.99M |
| Sep 29, 2026 | 40.61 | 40.97 | 40.25 | 40.74 | 2.46M |
| Sep 28, 2026 | 42.38 | 42.50 | 40.25 | 40.50 | 3.61M |
| Sep 25, 2026 | 41.97 | 43.16 | 40.73 | 42.68 | 3.63M |
| Sep 24, 2026 | 41.51 | 42.09 | 39.90 | 40.72 | 3.32M |
| Sep 23, 2026 | 42.69 | 42.73 | 40.56 | 41.00 | 5.44M |
| Sep 22, 2026 | 48.23 | 48.33 | 41.79 | 42.60 | 7.46M |
| Sep 21, 2026 | 49.54 | 49.54 | 46.75 | 47.05 | 2.78M |
| Sep 18, 2026 | 49.87 | 50.59 | 49.09 | 49.49 | 3.83M |
About Planet Fitness
Planet Fitness (PLNT) is listed on the NYSE and classified by the SEC under “Services-Membership Sports & Recreation Clubs”. Its business address is in HAMPTON, NH. State of incorporation: DE. Fiscal year ends December 31. SEC CIK 1637207.
PLNT board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Bernard Acoca | Director | May 6, 2026 |
| Enshalla Anderson | Director | Jul 2, 2026 |
| Craig R Benson | Director | May 6, 2026 |
| Stephen W. Beard, | Director | Jul 2, 2026 |
| Cambria W Dunaway | Director | May 6, 2026 |
| Colleen Keating | Chief Executive Officer | Jun 12, 2026 |
| Frances G Rathke | Director | Jul 2, 2026 |
| Harmit J Singh | Director | Jul 2, 2026 |
| Stephen Jr Spinelli | Director | Aug 11, 2026 |
| Christopher Tanco | Director | Sep 16, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| William Bode | Chief Operating Officer | Sep 16, 2026 |
| Thomas J Iii Fitzgerald | Chief Financial Officer | Mar 17, 2026 |
| Colleen Keating | Chief Executive Officer | Jun 12, 2026 |
| Brian Povinelli | Chief Marketing Officer | Mar 17, 2026 |
| Jay Stasz | Chief Financial Officer | Nov 6, 2025 |
| Priyadarshi Sudhanshu | CFO & President, International | Jun 29, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Sep 14, 2026 | William Bode | Sale | 7,000 | $51.22 |
| Sep 14, 2026 | Christopher Tanco | Buy | 2,328 | $51.23 |
| Aug 10, 2026 | Stephen Jr Spinelli | Buy | 10,000 | $49.28 |
| May 12, 2026 | Colleen Keating | Buy | 5,000 | $49.54 |
| May 8, 2026 | Frances G Rathke | Buy | 5,000 | $46.21 |
PLNT financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | $1.32B | $219.10M | — | $418.42M |
| Dec 31, 2024 | $1.18B | $172.04M | — | $343.87M |
| Dec 31, 2023 | $1.07B | $138.31M | — | $330.25M |
| Dec 31, 2022 | $936.77M | $99.40M | — | $240.21M |
| Dec 31, 2021 | $587.02M | $42.77M | — | $189.29M |
Latest balance sheet: total assets $3.00B, total liabilities $—, cash $298.26M (as of Jun 30, 2026).
PLNT earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Aug 6, 2026 | 8-K Item 2.02 (results) | $51.21 |
| May 7, 2026 | 8-K Item 2.02 (results) | $44.01 |
| Feb 24, 2026 | 8-K Item 2.02 (results) | $82.61 |
| Nov 6, 2025 | 8-K Item 2.02 (results) | $103.24 |
| Aug 6, 2025 | 8-K Item 2.02 (results) | $106.12 |
| May 8, 2025 | 8-K Item 2.02 (results) | $97.08 |
| Feb 25, 2025 | 8-K Item 2.02 (results) | $90.12 |
| Nov 7, 2024 | 8-K Item 2.02 (results) | $94.17 |
| Aug 6, 2024 | 8-K Item 2.02 (results) | — |
| May 9, 2024 | 8-K Item 2.02 (results) | — |
| Feb 22, 2024 | 8-K Item 2.02 (results) | — |
| Nov 7, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 15, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.