Principal Financial (PFG) Stock: Why It's Down Today
Updated Oct 19, 2026, 4:00 PM ET · closing price
- Closed at $106.86, -1.79% vs the prior close of $108.81.
- Volume 892.30K shares, 0.7x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
PFG dips 1.8% to $106.86, a 3-month low. Closed at $106.86, -1.79% vs the prior close of $108.81. Day range $106.70–$108.75, opened at $108.41.
PFG daily analysis — what happened
A plain-English, data-only note for every US trading day (today's note updates every 2 hours while the market is open). Newest first; older days stay archived below.
Oct 19, 2026 — PFG dips 1.8% to $106.86, a 3-month low
- Closed at $106.86, -1.79% vs the prior close of $108.81. Day range $106.70–$108.75, opened at $108.41.
- Volume was 892.30K shares, 0.7x its 50-day average of 1.24M.
- Price is -5.1% vs its 50-day average ($112.62) and +4.1% vs its 200-day average ($102.68).
- 52-week range $77.90–$121.18; today's close sits at 67% of that range, 11.8% below the 52-week high.
Oct 16, 2026 — PFG ends flat (-0.1%) to $108.81
- Closed at $108.81, -0.14% vs the prior close of $108.96. Day range $108.35–$110.47, opened at $109.72.
- Volume was 1.10M shares, 0.9x its 50-day average of 1.25M.
- Price is -3.5% vs its 50-day average ($112.75) and +6.1% vs its 200-day average ($102.58).
- 52-week range $77.90–$121.18; today's close sits at 71% of that range, 10.2% below the 52-week high.
Oct 15, 2026 — PFG rises 1.6% to $108.96
- Closed at $108.96, +1.58% vs the prior close of $107.26. Day range $106.32–$109.04, opened at $107.33.
- Volume was 1.20M shares, 1.0x its 50-day average of 1.25M.
- Price is -3.5% vs its 50-day average ($112.88) and +6.3% vs its 200-day average ($102.48).
- 52-week range $77.90–$121.18; today's close sits at 72% of that range, 10.1% below the 52-week high.
Oct 14, 2026 — PFG dips 0.4% to $107.26
- Closed at $107.26, -0.35% vs the prior close of $107.64. Day range $106.07–$107.29, opened at $106.80.
- Volume was 1.31M shares, 1.0x its 50-day average of 1.25M.
- Price is -5.1% vs its 50-day average ($113.00) and +4.8% vs its 200-day average ($102.38).
- 52-week range $77.90–$121.18; today's close sits at 68% of that range, 11.5% below the 52-week high.
Oct 13, 2026 — PFG ends flat (-0.2%) to $107.64
- Closed at $107.64, -0.19% vs the prior close of $107.84. Day range $106.95–$109.39, opened at $108.82.
- Volume was 1.07M shares, 0.9x its 50-day average of 1.25M.
- Price is -4.9% vs its 50-day average ($113.16) and +5.2% vs its 200-day average ($102.29).
- 52-week range $77.90–$121.18; today's close sits at 69% of that range, 11.2% below the 52-week high.
Oct 12, 2026 — PFG rises 0.6% to $107.84
- Closed at $107.84, +0.56% vs the prior close of $107.24. Day range $107.10–$108.64, opened at $107.75.
- Volume was 942.00K shares, 0.7x its 50-day average of 1.29M.
- Price is -4.8% vs its 50-day average ($113.31) and +5.5% vs its 200-day average ($102.20).
- 52-week range $77.90–$121.18; today's close sits at 69% of that range, 11.0% below the 52-week high.
Oct 9, 2026 — PFG dips 2.3% to $107.24, a 3-month low
- Closed at $107.24, -2.30% vs the prior close of $109.77. Day range $107.06–$109.88, opened at $109.88.
- Volume was 1.10M shares, 0.8x its 50-day average of 1.29M.
- Price is -5.5% vs its 50-day average ($113.43) and +5.0% vs its 200-day average ($102.11).
- 52-week range $77.90–$121.18; today's close sits at 68% of that range, 11.5% below the 52-week high.
Oct 8, 2026 — PFG rises 1.0% to $109.77
- Closed at $109.77, +0.96% vs the prior close of $108.73. Day range $107.57–$110.22, opened at $108.18.
- Volume was 1.12M shares, 0.9x its 50-day average of 1.31M.
- Price is -3.3% vs its 50-day average ($113.56) and +7.6% vs its 200-day average ($102.02).
- 52-week range $77.90–$121.18; today's close sits at 74% of that range, 9.4% below the 52-week high.
Oct 7, 2026 — PFG dips 0.9% to $108.73, a 1-month low, 4 down days in a row
- Closed at $108.73, -0.88% vs the prior close of $109.70. Day range $108.61–$109.78, opened at $109.03.
- Volume was 1.26M shares, 0.9x its 50-day average of 1.34M.
- Price is -4.3% vs its 50-day average ($113.63) and +6.7% vs its 200-day average ($101.92).
- 52-week range $77.90–$121.18; today's close sits at 71% of that range, 10.3% below the 52-week high.
- That makes 4 straight losses.
Oct 6, 2026 — PFG dips 1.2% to $109.70, a 1-month low, 3 down days in a row
- Closed at $109.70, -1.20% vs the prior close of $111.03. Day range $109.36–$111.86, opened at $110.60.
- Volume was 1.63M shares, 1.2x its 50-day average of 1.35M.
- Price is -3.6% vs its 50-day average ($113.74) and +7.7% vs its 200-day average ($101.82).
- 52-week range $77.90–$121.18; today's close sits at 73% of that range, 9.5% below the 52-week high.
- That makes 3 straight losses.
Oct 5, 2026 — PFG dips 0.8% to $111.03, a 1-month low
- Closed at $111.03, -0.83% vs the prior close of $111.96. Day range $110.83–$112.73, opened at $111.63.
- Volume was 1.40M shares, 1.0x its 50-day average of 1.36M.
- Price is -2.4% vs its 50-day average ($113.77) and +9.2% vs its 200-day average ($101.72).
- 52-week range $77.90–$121.18; today's close sits at 77% of that range, 8.4% below the 52-week high.
Oct 2, 2026 — PFG ends flat (-0.2%) to $111.96
- Closed at $111.96, -0.25% vs the prior close of $112.24. Day range $111.53–$112.37, opened at $112.24.
- Volume was 1.10M shares, 0.8x its 50-day average of 1.38M.
- Price is -1.6% vs its 50-day average ($113.74) and +10.2% vs its 200-day average ($101.61).
- 52-week range $77.90–$121.18; today's close sits at 79% of that range, 7.6% below the 52-week high.
PFG bull case vs bear case (from the data)
- Price is +4.1% vs its 200-day average — above the long-term trend line.
- Latest fiscal-year net income: profit of $1.19B.
- Share count down 3.6% in a year (buybacks).
- Price is -5.1% vs its 50-day average — short-term trend is down.
- Annual revenue fell 3.1% in the latest fiscal year (SEC XBRL).
- Insider selling outweighs buying: 25 sales vs 0 open-market buys among the 25 most recent reported insider trades (Form 4, last 12 months).
PFG latest news & SEC filings
Every SEC filing by or about PFG in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Sep 29, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Auerbach Jonathan received an award of 161 shares on Sep 25, 2026; now holds 23,112
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 29, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Beams Mary E. received an award of 105 shares on Sep 25, 2026; now holds 17,066
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 29, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Muruzabal Claudio received an award of 97 shares on Sep 25, 2026; now holds 13,699
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 29, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Nordin Diane C received an award of 211 shares on Sep 25, 2026; now holds 31,548
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 29, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Pickerell Blair received an award of 273 shares on Sep 25, 2026; now holds 40,100
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 29, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Richer Clare Stack received an award of 138 shares on Sep 25, 2026; now holds 21,550
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 10, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 1.01 — Signed a material agreement.
- Item 2.03 — Took on a new material debt or financial obligation.
Aug 4, 2026 · Form 13F-HR — Quarterly holdings report filed by an institutional investment manager
Quarterly holdings report filed by an institutional investment manager
Jul 29, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Key figures from this report aren't in the SEC's structured data yet (usually appears within a day or two).
Jul 27, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Jul 20, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
Jun 24, 2026 · Form 11-K — Annual report for an employee stock plan
Annual report for an employee stock plan
Things to know before you trade PFG
- Last results release: Jul 27, 2026 (8-K Item 2.02). Previous ones: Apr 23, 2026, Feb 9, 2026, Oct 27, 2025. Based on that rhythm, the next report is likely around Oct 26, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 0.86% (largest 2.5%). That is a relatively calm stock.
- Liquidity: about 1.22M shares (≈$130.07M) trade per day on average.
- 52-week position: $106.86 vs a range of $77.90–$121.18 (67% of the range).
- Dividends: last ex-dividend date Sep 3, 2026 ($0.84/share); 4 payments in the past 12 months.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 25 sales; latest: Wee Yee Cheong sold 7,534 shares on May 21, 2026.
- Latest filings: 8-K Sep 10, 2026; 10-Q Jul 29, 2026; 8-K Jul 27, 2026.
- Share count: 216.01M shares outstanding (Apr 22, 2026), -3.6% vs a year earlier — the company has been reducing its share count.
- Listing: Nasdaq · industry: Accident & Health Insurance.
PFG market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 19, 2026 | 108.41 | 108.75 | 106.70 | 106.86 | 892.30K |
| Oct 16, 2026 | 109.24 | 110.47 | 108.35 | 108.81 | 1.10M |
| Oct 15, 2026 | 107.33 | 109.04 | 106.32 | 108.96 | 1.20M |
| Oct 14, 2026 | 106.80 | 107.29 | 106.07 | 107.26 | 1.31M |
| Oct 13, 2026 | 108.82 | 109.39 | 106.95 | 107.64 | 1.07M |
| Oct 12, 2026 | 107.75 | 108.64 | 107.10 | 107.84 | 942.00K |
| Oct 9, 2026 | 109.88 | 109.88 | 107.06 | 107.24 | 1.10M |
| Oct 8, 2026 | 108.18 | 110.22 | 107.57 | 109.77 | 1.12M |
| Oct 7, 2026 | 109.03 | 109.78 | 108.61 | 108.73 | 1.26M |
| Oct 6, 2026 | 110.60 | 111.86 | 109.36 | 109.70 | 1.63M |
| Oct 5, 2026 | 111.63 | 112.73 | 110.83 | 111.03 | 1.40M |
| Oct 2, 2026 | 112.24 | 112.37 | 111.53 | 111.96 | 1.10M |
| Oct 1, 2026 | 111.84 | 112.25 | 110.05 | 112.24 | 1.27M |
| Sep 30, 2026 | 113.83 | 114.40 | 111.91 | 111.96 | 1.23M |
| Sep 29, 2026 | 114.05 | 114.64 | 112.58 | 113.97 | 1.05M |
| Sep 28, 2026 | 115.04 | 116.55 | 114.30 | 114.64 | 1.37M |
| Sep 25, 2026 | 114.46 | 115.53 | 113.57 | 114.77 | 1.24M |
| Sep 24, 2026 | 113.92 | 114.94 | 113.42 | 114.15 | 1.22M |
| Sep 23, 2026 | 112.54 | 115.54 | 111.57 | 113.92 | 1.19M |
| Sep 22, 2026 | 116.60 | 116.89 | 112.74 | 113.59 | 1.65M |
About Principal Financial
Principal Financial (PFG) is listed on the Nasdaq and classified by the SEC under “Accident & Health Insurance”. Its business address is in DES MOINES, IA. State of incorporation: DE. Fiscal year ends December 31. SEC CIK 1126328.
PFG board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Jonathan Auerbach | Director | Sep 29, 2026 |
| Mary E. Beams | Director | Sep 29, 2026 |
| Miller Jocelyn Carter | Director | Sep 29, 2026 |
| Roger C Hochschild | Director | Sep 29, 2026 |
| Scott Mills | Director | Sep 29, 2026 |
| H Elizabeth Mitchell | Director | Sep 29, 2026 |
| Claudio Muruzabal | Director | Sep 29, 2026 |
| Diane C Nordin | Director | Sep 29, 2026 |
| Blair Pickerell | Director | Sep 29, 2026 |
| Alfredo Rivera | Director | Sep 29, 2026 |
| Clare Stack Richer | Director | Sep 29, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Vivek Agrawal | EVP & Chief Growth Officer | Sep 29, 2026 |
| Kamal Bhatia | President and CEO - PAM | Sep 29, 2026 |
| Timothy W. Brown | EVP, General Counsel and Sec | Sep 29, 2026 |
| Wee Yee Cheong | President - Asia & Middle East | Sep 29, 2026 |
| George Djurasovic | Interim General Counsel | Apr 30, 2026 |
| Amy Christine Friedrich | President - Benefits & Protect | Sep 29, 2026 |
| Kathleen B Kay | EVP-Chief Information Officer | Sep 29, 2026 |
| Christopher J Littlefield | President - RIS | Sep 29, 2026 |
| Kenneth A. Mccullum | EVP - Chief Risk Officer | Sep 29, 2026 |
| Joel Pitz | EVP & CFO | Sep 29, 2026 |
| Deanna D Strable-Soethout | Chair, President and CEO | Sep 29, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| May 21, 2026 | Wee Yee Cheong | Sale | 7,534 | $103.16 |
| May 21, 2026 | Wee Yee Cheong | Sale | 7,534 | $103.16 |
| May 21, 2026 | Wee Yee Cheong | Sale | 7,534 | $103.16 |
| May 21, 2026 | Wee Yee Cheong | Sale | 7,534 | $103.16 |
| May 20, 2026 | Wee Yee Cheong | Sale | 3,211 | $103.06 |
| May 20, 2026 | Wee Yee Cheong | Sale | 3,211 | $103.06 |
| May 20, 2026 | Wee Yee Cheong | Sale | 3,211 | $103.06 |
| May 20, 2026 | Wee Yee Cheong | Sale | 3,211 | $103.06 |
| May 1, 2026 | Wee Yee Cheong | Sale | 9,183 | $101.26 |
| May 1, 2026 | Wee Yee Cheong | Sale | 9,183 | $101.26 |
| May 1, 2026 | Wee Yee Cheong | Sale | 9,183 | $101.26 |
| May 1, 2026 | Wee Yee Cheong | Sale | 9,183 | $101.26 |
| Apr 30, 2026 | George Djurasovic | Sale | 1 | $99.63 |
| Apr 30, 2026 | George Djurasovic | Sale | 1 | $99.63 |
| Apr 30, 2026 | George Djurasovic | Sale | 1 | $99.63 |
PFG financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | $15.63B | $1.19B | 5.25 | $4.54B |
| Dec 31, 2024 | $16.13B | $1.57B | 6.68 | $4.60B |
| Dec 31, 2023 | $13.67B | $623.20M | 2.55 | $3.79B |
| Dec 31, 2022 | $17.54B | $4.76B | 18.63 | $3.17B |
| Dec 31, 2021 | $14.43B | $1.58B | 5.79 | $3.25B |
Latest balance sheet: total assets $332.70B, total liabilities $320.31B, cash $4.05B (as of Mar 31, 2026).
PFG earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Jul 27, 2026 | 8-K Item 2.02 (results) | $111.29 |
| Apr 23, 2026 | 8-K Item 2.02 (results) | $97.00 |
| Feb 9, 2026 | 8-K Item 2.02 (results) | $95.93 |
| Oct 27, 2025 | 8-K Item 2.02 (results) | $79.57 |
| Jul 28, 2025 | 8-K Item 2.02 (results) | $80.39 |
| Apr 24, 2025 | 8-K Item 2.02 (results) | $75.00 |
| Feb 6, 2025 | 8-K Item 2.02 (results) | $80.00 |
| Oct 24, 2024 | 8-K Item 2.02 (results) | $89.65 |
| Jul 25, 2024 | 8-K Item 2.02 (results) | — |
| Apr 25, 2024 | 8-K Item 2.02 (results) | — |
| Feb 12, 2024 | 8-K Item 2.02 (results) | — |
| Oct 26, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 19, 2026, 4:00 PM ET. Filings: SEC EDGAR. Refreshed every 2 hours during US market hours.