GoPro (GPRO) Latest Stock Analysis Report – Oct 15, 2026, 4:00 PM ET
Updated Oct 15, 2026, 4:00 PM ET
- Closed at $1.15, -0.86% vs the prior close of $1.16.
- Volume 6.46M shares, 0.2x its 50-day average (light).
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
GPRO dips 0.9% to $1.15, a 1-month low, 4 down days in a row. Closed at $1.15, -0.86% vs the prior close of $1.16. Day range $1.12–$1.17, opened at $1.14.
GPRO daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 15, 2026 — GPRO dips 0.9% to $1.15, a 1-month low, 4 down days in a row
- Closed at $1.15, -0.86% vs the prior close of $1.16. Day range $1.12–$1.17, opened at $1.14.
- Volume was 6.46M shares, 0.2x its 50-day average of 42.35M — lighter than usual.
- Price is +6.9% vs its 50-day average ($1.08) and +14.2% vs its 200-day average ($1.01).
- 52-week range $0.57–$2.73; today's close sits at 27% of that range, 57.9% below the 52-week high.
- That makes 4 straight losses.
Oct 14, 2026 — GPRO dips 1.7% to $1.16, a 1-month low, 3 down days in a row
- Closed at $1.16, -1.69% vs the prior close of $1.18. Day range $1.14–$1.16, opened at $1.15.
- Volume was 5.30M shares, 0.1x its 50-day average of 42.35M — lighter than usual.
- Price is +8.7% vs its 50-day average ($1.07) and +15.0% vs its 200-day average ($1.01).
- 52-week range $0.57–$2.73; today's close sits at 27% of that range, 57.5% below the 52-week high.
- That makes 3 straight losses.
Oct 13, 2026 — GPRO dips 0.8% to $1.18
- Closed at $1.18, -0.84% vs the prior close of $1.19. Day range $1.15–$1.19, opened at $1.18.
- Volume was 7.15M shares, 0.2x its 50-day average of 42.30M — lighter than usual.
- Price is +11.4% vs its 50-day average ($1.06) and +16.7% vs its 200-day average ($1.01).
- 52-week range $0.57–$2.73; today's close sits at 28% of that range, 56.8% below the 52-week high.
Oct 12, 2026 — GPRO ends flat (+0.0%) to $1.19
- Closed at $1.19, +0.00% vs the prior close of $1.19. Day range $1.15–$1.19, opened at $1.17.
- Volume was 6.51M shares, 0.2x its 50-day average of 42.25M — lighter than usual.
- Price is +13.2% vs its 50-day average ($1.05) and +17.5% vs its 200-day average ($1.01).
- 52-week range $0.57–$2.73; today's close sits at 29% of that range, 56.4% below the 52-week high.
Oct 9, 2026 — GPRO rises 0.8% to $1.19
- Closed at $1.19, +0.85% vs the prior close of $1.18. Day range $1.18–$1.23, opened at $1.19.
- Volume was 4.52M shares, 0.1x its 50-day average of 42.22M — lighter than usual.
- Price is +14.2% vs its 50-day average ($1.04) and +17.2% vs its 200-day average ($1.01).
- 52-week range $0.57–$2.73; today's close sits at 29% of that range, 56.4% below the 52-week high.
Oct 8, 2026 — GPRO slides 3.3% to $1.18, a 1-month low, 3 down days in a row
- Closed at $1.18, -3.28% vs the prior close of $1.22. Day range $1.18–$1.23, opened at $1.23.
- Volume was 11.62M shares, 0.3x its 50-day average of 42.04M — lighter than usual.
- Price is +14.2% vs its 50-day average ($1.03) and +16.0% vs its 200-day average ($1.02).
- 52-week range $0.57–$2.73; today's close sits at 28% of that range, 56.8% below the 52-week high.
- That makes 3 straight losses.
Oct 7, 2026 — GPRO slides 7.6% to $1.22, a 1-month low
- Closed at $1.22, -7.58% vs the prior close of $1.32. Day range $1.22–$1.31, opened at $1.31.
- Volume was 10.00M shares, 0.2x its 50-day average of 41.94M — lighter than usual.
- Price is +19.2% vs its 50-day average ($1.02) and +19.7% vs its 200-day average ($1.02).
- 52-week range $0.57–$2.73; today's close sits at 30% of that range, 55.3% below the 52-week high.
Oct 6, 2026 — GPRO dips 2.9% to $1.32
- Closed at $1.32, -2.94% vs the prior close of $1.36. Day range $1.31–$1.38, opened at $1.36.
- Volume was 7.62M shares, 0.2x its 50-day average of 41.83M — lighter than usual.
- Price is +30.3% vs its 50-day average ($1.01) and +29.3% vs its 200-day average ($1.02).
- 52-week range $0.57–$2.73; today's close sits at 35% of that range, 51.6% below the 52-week high.
Oct 5, 2026 — GPRO rises 0.7% to $1.36, 3 up days in a row
- Closed at $1.36, +0.74% vs the prior close of $1.35. Day range $1.33–$1.39, opened at $1.33.
- Volume was 10.31M shares, 0.2x its 50-day average of 41.69M — lighter than usual.
- Price is +35.9% vs its 50-day average ($1.00) and +33.1% vs its 200-day average ($1.02).
- 52-week range $0.57–$2.73; today's close sits at 37% of that range, 50.2% below the 52-week high.
- That makes 3 straight gains.
Oct 2, 2026 — GPRO rises 1.5% to $1.35
- Closed at $1.35, +1.50% vs the prior close of $1.33. Day range $1.32–$1.37, opened at $1.34.
- Volume was 7.52M shares, 0.2x its 50-day average of 41.63M — lighter than usual.
- Price is +36.8% vs its 50-day average ($0.99) and +32.0% vs its 200-day average ($1.02).
- 52-week range $0.57–$2.73; today's close sits at 36% of that range, 50.5% below the 52-week high.
GPRO latest news & SEC filings
Every SEC filing by or about GPRO in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Sep 17, 2026 · Form 424B3 — Prospectus / supplement for an offering or resale
Prospectus / supplement for an offering or resale
An offering document: new shares or debt may be sold, which can increase the share count (dilution) or debt load. Size and terms are in the prospectus.
Sep 17, 2026 · Form 424B3 — Prospectus / supplement for an offering or resale
Prospectus / supplement for an offering or resale
An offering document: new shares or debt may be sold, which can increase the share count (dilution) or debt load. Size and terms are in the prospectus.
Sep 17, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 8.01 — Reported other events the company considers important.
Sep 9, 2026 · Form SCHEDULE 13D — Activist-style stake (13D)
Activist-style stake (13D) — an investor reported owning more than 5%
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Sep 8, 2026 · Form 424B3 — Prospectus / supplement for an offering or resale
Prospectus / supplement for an offering or resale
An offering document: new shares or debt may be sold, which can increase the share count (dilution) or debt load. Size and terms are in the prospectus.
Sep 8, 2026 · Form 424B3 — Prospectus / supplement for an offering or resale
Prospectus / supplement for an offering or resale
An offering document: new shares or debt may be sold, which can increase the share count (dilution) or debt load. Size and terms are in the prospectus.
Sep 8, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 1.01 — Signed a material agreement.
- Item 2.03 — Took on a new material debt or financial obligation.
- Item 3.02 — Sold unregistered shares.
Sep 4, 2026 · Form DEFA14A — Additional proxy materials
Additional proxy materials
Sep 2, 2026 · Form 424B3 — Prospectus / supplement for an offering or resale
Prospectus / supplement for an offering or resale
An offering document: new shares or debt may be sold, which can increase the share count (dilution) or debt load. Size and terms are in the prospectus.
Sep 2, 2026 · Form 424B3 — Prospectus / supplement for an offering or resale
Prospectus / supplement for an offering or resale
An offering document: new shares or debt may be sold, which can increase the share count (dilution) or debt load. Size and terms are in the prospectus.
Sep 2, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 1.01 — Signed a material agreement.
Sep 1, 2026 · Form 424B3 — Prospectus / supplement for an offering or resale
Prospectus / supplement for an offering or resale
An offering document: new shares or debt may be sold, which can increase the share count (dilution) or debt load. Size and terms are in the prospectus.
Sep 1, 2026 · Form 424B3 — Prospectus / supplement for an offering or resale
Prospectus / supplement for an offering or resale
An offering document: new shares or debt may be sold, which can increase the share count (dilution) or debt load. Size and terms are in the prospectus.
Sep 1, 2026 · Form DEFA14A — Additional proxy materials
Additional proxy materials
Sep 1, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 8.01 — Reported other events the company considers important.
Things to know before you trade GPRO
- Last results release: Aug 10, 2026 (8-K Item 2.02). Previous ones: May 11, 2026, Mar 5, 2026, Nov 6, 2025. Based on that rhythm, the next report is likely around Nov 9, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 2.21% (largest 7.6%).
- Liquidity: about 9.78M shares (≈$11.25M) trade per day on average.
- 52-week position: $1.15 vs a range of $0.57–$2.73 (27% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 6 sales; latest: Brian Mcgee sold 130,631 shares on May 20, 2026.
- Latest filings: 8-K Sep 17, 2026; 8-K Sep 8, 2026; 8-K Sep 2, 2026.
- Listing: Nasdaq · industry: Photographic Equipment & Supplies.
GPRO market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 15, 2026 | 1.14 | 1.17 | 1.12 | 1.15 | 6.46M |
| Oct 14, 2026 | 1.15 | 1.16 | 1.14 | 1.16 | 5.30M |
| Oct 13, 2026 | 1.18 | 1.19 | 1.15 | 1.18 | 7.15M |
| Oct 12, 2026 | 1.17 | 1.19 | 1.15 | 1.19 | 6.51M |
| Oct 9, 2026 | 1.19 | 1.23 | 1.18 | 1.19 | 4.52M |
| Oct 8, 2026 | 1.23 | 1.23 | 1.18 | 1.18 | 11.62M |
| Oct 7, 2026 | 1.31 | 1.31 | 1.22 | 1.22 | 10.00M |
| Oct 6, 2026 | 1.36 | 1.38 | 1.31 | 1.32 | 7.62M |
| Oct 5, 2026 | 1.33 | 1.39 | 1.33 | 1.36 | 10.31M |
| Oct 2, 2026 | 1.34 | 1.37 | 1.32 | 1.35 | 7.52M |
| Oct 1, 2026 | 1.28 | 1.35 | 1.27 | 1.33 | 8.59M |
| Sep 30, 2026 | 1.33 | 1.35 | 1.28 | 1.29 | 8.56M |
| Sep 29, 2026 | 1.34 | 1.38 | 1.31 | 1.33 | 11.61M |
| Sep 28, 2026 | 1.28 | 1.36 | 1.26 | 1.33 | 10.33M |
| Sep 25, 2026 | 1.25 | 1.31 | 1.25 | 1.29 | 9.39M |
| Sep 24, 2026 | 1.29 | 1.31 | 1.24 | 1.26 | 10.51M |
| Sep 23, 2026 | 1.28 | 1.35 | 1.25 | 1.31 | 17.07M |
| Sep 22, 2026 | 1.30 | 1.31 | 1.26 | 1.27 | 10.90M |
| Sep 21, 2026 | 1.29 | 1.38 | 1.29 | 1.30 | 15.38M |
| Sep 18, 2026 | 1.34 | 1.34 | 1.28 | 1.31 | 16.26M |
About GoPro
GoPro (GPRO) is listed on the Nasdaq and classified by the SEC under “Photographic Equipment & Supplies”. Its business address is in SAN MATEO, CA. State of incorporation: DE. Fiscal year ends December 31. SEC CIK 1500435.
GPRO board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Tyrone Ahmad-Taylor | Director | Jun 4, 2026 |
| Hogue Emily S. Culp | Director | Jun 4, 2026 |
| Michael C. Dennison | Director | Jun 4, 2026 |
| Shaz Kahng | Director | Jun 4, 2026 |
| Miguel A Lopez | Director | Jun 4, 2026 |
| Susan M Lyne | Director | Jun 4, 2026 |
| Nicholas Woodman | CEO, Chairman of the Board | Jul 13, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Dean Jahnke | SVP, Global Sales, CM, RE | May 19, 2026 |
| Charles Lafrades | Chief Accounting Officer | Aug 19, 2026 |
| Brian Mcgee | President and COO | May 22, 2026 |
| Vincent G. Nakayama | SVP, Engineering | Nov 19, 2025 |
| Jason Christopher Stephen | SVP, General Counsel | Aug 19, 2026 |
| Brian Robert Tratt | SVP, Chief Financial Officer | Aug 19, 2026 |
| Nicholas Woodman | CEO, Chairman of the Board | Jul 13, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| May 20, 2026 | Brian Mcgee | Sale | 130,631 | $0.97 |
| May 18, 2026 | Jason Christopher Stephen | Sale | 16,894 | $1.11 |
| Feb 20, 2026 | Brian Mcgee | Sale | 59,509 | $0.79 |
| Feb 18, 2026 | Jason Christopher Stephen | Sale | 5,393 | $0.80 |
| Nov 20, 2025 | Brian Mcgee | Sale | 4,579 | $1.57 |
| Nov 18, 2025 | Jason Christopher Stephen | Sale | 26,011 | $1.52 |
GPRO financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Dec 31, 2025 | $651.54M | $-93.49M | -0.59 | $-20.67M |
| Dec 31, 2024 | $801.47M | $-432.31M | -2.82 | $-125.14M |
| Dec 31, 2023 | $1.01B | $-53.18M | -0.35 | $-32.86M |
| Dec 31, 2022 | $1.09B | $28.85M | 0.18 | $5.75M |
| Dec 31, 2021 | $1.16B | $371.17M | 2.27 | $229.15M |
Latest balance sheet: total assets $398.46M, total liabilities $431.13M, cash $27.27M (as of Jun 30, 2026).
GPRO earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Aug 10, 2026 | 8-K Item 2.02 (results) | $0.70 |
| May 11, 2026 | 8-K Item 2.02 (results) | $1.32 |
| Mar 5, 2026 | 8-K Item 2.02 (results) | $1.00 |
| Nov 6, 2025 | 8-K Item 2.02 (results) | $1.70 |
| Aug 11, 2025 | 8-K Item 2.02 (results) | $1.31 |
| May 12, 2025 | 8-K Item 2.02 (results) | $0.62 |
| Feb 6, 2025 | 8-K Item 2.02 (results) | $1.08 |
| Nov 7, 2024 | 8-K Item 2.02 (results) | $1.45 |
| Aug 6, 2024 | 8-K Item 2.02 (results) | — |
| May 7, 2024 | 8-K Item 2.02 (results) | — |
| Feb 7, 2024 | 8-K Item 2.02 (results) | — |
| Nov 7, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 15, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.