Franklin Covey (FC) Latest Stock Analysis Report – Oct 15, 2026, 4:00 PM ET
Updated Oct 15, 2026, 4:00 PM ET
- Closed at $18.16, -1.04% vs the prior close of $18.35.
- Volume 40.50K shares, 0.7x its 50-day average.
- No new SEC filings since the prior session.
- No new insider buys or sales reported since the prior session.
FC dips 1.0% to $18.16, 3 down days in a row. Closed at $18.16, -1.04% vs the prior close of $18.35. Day range $18.00–$18.63, opened at $18.49.
FC daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 15, 2026 — FC dips 1.0% to $18.16, 3 down days in a row
- Closed at $18.16, -1.04% vs the prior close of $18.35. Day range $18.00–$18.63, opened at $18.49.
- Volume was 40.50K shares, 0.7x its 50-day average of 61.11K.
- Price is -3.5% vs its 50-day average ($18.82) and -7.4% vs its 200-day average ($19.62).
- 52-week range $11.16–$26.81; today's close sits at 45% of that range, 32.3% below the 52-week high.
- That makes 3 straight losses.
Oct 14, 2026 — FC dips 1.5% to $18.35
- Closed at $18.35, -1.45% vs the prior close of $18.62. Day range $17.96–$18.46, opened at $18.40.
- Volume was 41.80K shares, 0.7x its 50-day average of 62.01K.
- Price is -2.9% vs its 50-day average ($18.89) and -6.4% vs its 200-day average ($19.61).
- 52-week range $11.16–$26.81; today's close sits at 46% of that range, 31.6% below the 52-week high.
Oct 13, 2026 — FC ends flat (-0.3%) to $18.62
- Closed at $18.62, -0.27% vs the prior close of $18.67. Day range $18.53–$19.21, opened at $18.83.
- Volume was 60.30K shares, 1.0x its 50-day average of 62.49K.
- Price is -1.8% vs its 50-day average ($18.96) and -5.0% vs its 200-day average ($19.61).
- 52-week range $11.16–$26.81; today's close sits at 48% of that range, 30.5% below the 52-week high.
Oct 12, 2026 — FC rises 2.9% to $18.67, a 1-month high
- Closed at $18.67, +2.87% vs the prior close of $18.15. Day range $17.66–$18.90, opened at $18.03.
- Volume was 55.00K shares, 0.9x its 50-day average of 62.92K.
- Price is -1.8% vs its 50-day average ($19.02) and -4.7% vs its 200-day average ($19.60).
- 52-week range $11.16–$26.81; today's close sits at 48% of that range, 30.4% below the 52-week high.
Oct 9, 2026 — FC dips 0.5% to $18.15
- Closed at $18.15, -0.55% vs the prior close of $18.25. Day range $18.00–$18.51, opened at $18.18.
- Volume was 68.10K shares, 1.1x its 50-day average of 64.16K.
- Price is -4.8% vs its 50-day average ($19.07) and -7.3% vs its 200-day average ($19.59).
- 52-week range $11.16–$26.81; today's close sits at 45% of that range, 32.3% below the 52-week high.
Oct 8, 2026 — FC rises 1.1% to $18.25, a 1-month high, 4 up days in a row
- Closed at $18.25, +1.11% vs the prior close of $18.05. Day range $17.98–$18.56, opened at $18.06.
- Volume was 60.30K shares, 0.9x its 50-day average of 65.03K.
- Price is -4.6% vs its 50-day average ($19.14) and -6.8% vs its 200-day average ($19.58).
- 52-week range $11.16–$26.81; today's close sits at 45% of that range, 31.9% below the 52-week high.
- That makes 4 straight gains.
Oct 7, 2026 — FC jumps 3.4% to $18.05, 3 up days in a row
- Closed at $18.05, +3.44% vs the prior close of $17.45. Day range $17.16–$18.28, opened at $17.37.
- Volume was 56.60K shares, 0.9x its 50-day average of 65.26K.
- Price is -6.0% vs its 50-day average ($19.20) and -7.8% vs its 200-day average ($19.58).
- 52-week range $11.16–$26.81; today's close sits at 44% of that range, 32.7% below the 52-week high.
- That makes 3 straight gains.
Oct 6, 2026 — FC rises 0.6% to $17.45
- Closed at $17.45, +0.58% vs the prior close of $17.35. Day range $17.20–$17.81, opened at $17.53.
- Volume was 31.30K shares, 0.5x its 50-day average of 66.38K — lighter than usual.
- Price is -9.5% vs its 50-day average ($19.28) and -10.8% vs its 200-day average ($19.57).
- 52-week range $11.16–$26.81; today's close sits at 40% of that range, 34.9% below the 52-week high.
Oct 5, 2026 — FC ends flat (+0.1%) to $17.35
- Closed at $17.35, +0.12% vs the prior close of $17.33. Day range $17.12–$17.48, opened at $17.12.
- Volume was 40.10K shares, 0.6x its 50-day average of 66.50K.
- Price is -10.4% vs its 50-day average ($19.36) and -11.3% vs its 200-day average ($19.57).
- 52-week range $11.16–$26.81; today's close sits at 40% of that range, 35.3% below the 52-week high.
Oct 2, 2026 — FC dips 0.6% to $17.33
- Closed at $17.33, -0.63% vs the prior close of $17.44. Day range $17.19–$17.84, opened at $17.66.
- Volume was 45.00K shares, 0.7x its 50-day average of 67.45K.
- Price is -10.8% vs its 50-day average ($19.43) and -11.4% vs its 200-day average ($19.56).
- 52-week range $11.16–$26.81; today's close sits at 39% of that range, 35.4% below the 52-week high.
FC latest news & SEC filings
Every SEC filing by or about FC in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Sep 9, 2026 · Form 3 — New insider holdings
Initial insider ownership statement (Form 3) — a new director, officer or 10% owner disclosed their holdings
Sep 3, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Sep 3, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Sep 3, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Sep 3, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Sep 1, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 5.02 — Change in directors or officers (appointment, departure or pay).
Aug 7, 2026 · Form SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)
Update to a passive 5%+ stake (13G)
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Jul 30, 2026 · Form SCHEDULE 13G/A — Update to a passive 5%+ stake (13G)
Update to a passive 5%+ stake (13G)
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Jul 14, 2026 · Form 4 — Insider trade
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
Insider holdings update with no common-stock transactions in the table (often options or derivative awards only).
Jul 7, 2026 · Form 10-Q — Quarterly report
Quarterly report (unaudited financial statements for the quarter)
Quarter ended May 31, 2026:
- Revenue: $67.81M (prior year $67.12M) (+1.0% vs May 31, 2025)
- Net income: $3.08M (prior year -$1.41M) (swung to profit vs May 31, 2025)
- Diluted EPS: $0.27 (prior year -$0.11) (swung to profit vs May 31, 2025)
Jul 1, 2026 · Form 8-K — Major event / current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
- Item 7.01 — Released information under Regulation FD (e.g. a presentation or press release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Things to know before you trade FC
- Last results release: Jul 1, 2026 (8-K Item 2.02). Previous ones: Apr 1, 2026, Jan 7, 2026, Nov 5, 2025. Based on that rhythm, the next report is likely around Sep 30, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 1.20% (largest 3.4%).
- Liquidity: about 53.52K shares (≈$971.92K) trade per day on average. Thin volume can mean wider bid/ask spreads.
- 52-week position: $18.16 vs a range of $11.16–$26.81 (45% of the range).
- Dividends: no cash dividends in the last 2 years.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 1 sales; latest: Michael Sean Merrill Covey sold 7,000 shares on Nov 10, 2025.
- Latest filings: 8-K Sep 1, 2026; 10-Q Jul 7, 2026; 8-K Jul 1, 2026.
- Share count: 11.29M shares outstanding (Jun 30, 2026), -10.7% vs a year earlier — the company has been reducing its share count.
- Listing: NYSE · industry: Services-Management Services.
FC market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 15, 2026 | 18.49 | 18.63 | 18.00 | 18.16 | 40.50K |
| Oct 14, 2026 | 18.40 | 18.46 | 17.96 | 18.35 | 41.80K |
| Oct 13, 2026 | 18.83 | 19.21 | 18.53 | 18.62 | 60.30K |
| Oct 12, 2026 | 18.03 | 18.90 | 17.66 | 18.67 | 55.00K |
| Oct 9, 2026 | 18.18 | 18.51 | 18.00 | 18.15 | 68.10K |
| Oct 8, 2026 | 18.06 | 18.56 | 17.98 | 18.25 | 60.30K |
| Oct 7, 2026 | 17.37 | 18.28 | 17.16 | 18.05 | 56.60K |
| Oct 6, 2026 | 17.53 | 17.81 | 17.20 | 17.45 | 31.30K |
| Oct 5, 2026 | 17.12 | 17.48 | 17.12 | 17.35 | 40.10K |
| Oct 2, 2026 | 17.66 | 17.84 | 17.19 | 17.33 | 45.00K |
| Oct 1, 2026 | 17.12 | 17.52 | 16.97 | 17.44 | 52.70K |
| Sep 30, 2026 | 16.92 | 17.18 | 16.80 | 17.10 | 59.40K |
| Sep 29, 2026 | 16.86 | 16.97 | 16.37 | 16.84 | 42.40K |
| Sep 28, 2026 | 17.11 | 17.11 | 16.79 | 16.95 | 42.90K |
| Sep 25, 2026 | 17.18 | 17.39 | 17.18 | 17.31 | 33.70K |
| Sep 24, 2026 | 17.29 | 17.40 | 16.88 | 17.27 | 60.30K |
| Sep 23, 2026 | 17.39 | 17.39 | 17.14 | 17.20 | 31.00K |
| Sep 22, 2026 | 17.76 | 17.76 | 17.22 | 17.56 | 90.10K |
| Sep 21, 2026 | 17.40 | 17.64 | 17.07 | 17.54 | 58.20K |
| Sep 18, 2026 | 17.57 | 17.62 | 17.07 | 17.27 | 100.70K |
About Franklin Covey
Franklin Covey (FC) is listed on the NYSE and classified by the SEC under “Services-Management Services”. Its business address is in DRAPER, UT. State of incorporation: UT. Fiscal year ends August 31. SEC CIK 886206.
FC board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Anne H Chow | Director | Jan 27, 2026 |
| Craig Cuffie | Director | Jan 27, 2026 |
| Donald J Mcnamara | Director | Jan 27, 2026 |
| Nancy R Phillips | Director | Jan 27, 2026 |
| Efrain Rivera | Director | Jan 27, 2026 |
| Bever Derek C M Van | Director | Jan 27, 2026 |
| Robert A Whitman | Director | Apr 8, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Jessica Betjemann | CFO | Nov 25, 2025 |
| John W. Buchanan | Executive VP, Education | Sep 9, 2026 |
| Michael Sean Merrill Covey | President Education Division | Sep 3, 2026 |
| Colleen D Dom | EVP Operations | Sep 3, 2026 |
| Anthony Derek Hatch | CAO, Controller and Treasurer | Sep 3, 2026 |
| Holly Procter | President, Enterprise Division | Jun 4, 2026 |
| Paul S Walker | CEO | Sep 3, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Nov 10, 2025 | Michael Sean Merrill Covey | Sale | 7,000 | $14.68 |
FC financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Aug 31, 2025 | $267.07M | $3.07M | 0.24 | $28.98M |
| Aug 31, 2024 | $287.23M | $23.40M | 1.74 | $60.26M |
| Aug 31, 2023 | $280.52M | $17.78M | 1.24 | $35.74M |
| Aug 31, 2022 | $262.84M | $18.43M | 1.27 | $52.25M |
| Aug 31, 2021 | $224.17M | $13.62M | 0.96 | $46.18M |
Latest balance sheet: total assets $198.01M, total liabilities $155.07M, cash $11.97M (as of May 31, 2026).
FC earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Jul 1, 2026 | 8-K Item 2.02 (results) | $24.99 |
| Apr 1, 2026 | 8-K Item 2.02 (results) | $16.15 |
| Jan 7, 2026 | 8-K Item 2.02 (results) | $17.82 |
| Nov 5, 2025 | 8-K Item 2.02 (results) | $17.68 |
| Jul 2, 2025 | 8-K Item 2.02 (results) | $24.17 |
| Apr 2, 2025 | 8-K Item 2.02 (results) | $27.89 |
| Jan 8, 2025 | 8-K Item 2.02 (results) | $35.30 |
| Nov 6, 2024 | 8-K Item 2.02 (results) | $44.09 |
| Jun 26, 2024 | 8-K Item 2.02 (results) | — |
| Mar 27, 2024 | 8-K Item 2.02 (results) | — |
| Jan 4, 2024 | 8-K Item 2.02 (results) | — |
| Nov 1, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 15, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.