Williams Sonoma (WSM) Latest Stock Analysis Report – Oct 15, 2026, 4:00 PM ET
Updated Oct 15, 2026, 4:00 PM ET
- Closed at $252.03, +3.94% vs the prior close of $242.48.
- Volume 1.67M shares, 1.5x its 50-day average.
- New SEC filings: 144 (Oct 16, 2026).
- No new insider buys or sales reported since the prior session.
WSM jumps 3.9% to $252.03, a 52-week high, 3 up days in a row. Closed at $252.03, +3.94% vs the prior close of $242.48. Day range $244.03–$252.12, opened at $245.92.
WSM daily analysis — what happened
A plain-English, data-only note written after every US trading day. Newest first; older days stay archived below.
Oct 15, 2026 — WSM jumps 3.9% to $252.03, a 52-week high, 3 up days in a row
- Closed at $252.03, +3.94% vs the prior close of $242.48. Day range $244.03–$252.12, opened at $245.92.
- Volume was 1.67M shares, 1.5x its 50-day average of 1.13M.
- Price is +7.4% vs its 50-day average ($234.57) and +19.3% vs its 200-day average ($211.25).
- 52-week range $165.51–$254.89; today's close sits at 97% of that range, 1.1% below the 52-week high.
- That makes 3 straight gains.
Oct 14, 2026 — WSM rises 1.0% to $242.48, a 1-month high
- Closed at $242.48, +1.04% vs the prior close of $239.98. Day range $238.29–$243.22, opened at $238.29.
- Volume was 1.33M shares, 1.2x its 50-day average of 1.13M.
- Price is +3.4% vs its 50-day average ($234.49) and +15.0% vs its 200-day average ($210.93).
- 52-week range $165.51–$254.89; today's close sits at 86% of that range, 4.9% below the 52-week high.
Oct 13, 2026 — WSM rises 0.5% to $239.98
- Closed at $239.98, +0.47% vs the prior close of $238.86. Day range $238.70–$243.45, opened at $240.80.
- Volume was 1.11M shares, 1.0x its 50-day average of 1.13M.
- Price is +2.3% vs its 50-day average ($234.62) and +13.9% vs its 200-day average ($210.66).
- 52-week range $165.51–$254.89; today's close sits at 83% of that range, 5.8% below the 52-week high.
Oct 12, 2026 — WSM dips 1.2% to $238.86
- Closed at $238.86, -1.21% vs the prior close of $241.78. Day range $235.80–$243.42, opened at $240.00.
- Volume was 1.07M shares, 1.0x its 50-day average of 1.12M.
- Price is +1.8% vs its 50-day average ($234.61) and +13.5% vs its 200-day average ($210.40).
- 52-week range $165.51–$254.89; today's close sits at 82% of that range, 6.3% below the 52-week high.
Oct 9, 2026 — WSM rises 1.2% to $241.78
- Closed at $241.78, +1.16% vs the prior close of $239.00. Day range $239.03–$243.32, opened at $239.36.
- Volume was 934.40K shares, 0.8x its 50-day average of 1.12M.
- Price is +3.1% vs its 50-day average ($234.41) and +15.1% vs its 200-day average ($210.15).
- 52-week range $165.51–$254.89; today's close sits at 85% of that range, 5.1% below the 52-week high.
Oct 8, 2026 — WSM dips 0.6% to $239.00
- Closed at $239.00, -0.61% vs the prior close of $240.46. Day range $234.83–$242.66, opened at $236.08.
- Volume was 1.45M shares, 1.3x its 50-day average of 1.10M.
- Price is +2.0% vs its 50-day average ($234.24) and +13.9% vs its 200-day average ($209.90).
- 52-week range $165.51–$254.89; today's close sits at 82% of that range, 6.2% below the 52-week high.
Oct 7, 2026 — WSM dips 0.7% to $240.46
- Closed at $240.46, -0.74% vs the prior close of $242.25. Day range $238.80–$243.31, opened at $239.19.
- Volume was 963.20K shares, 0.9x its 50-day average of 1.10M.
- Price is +2.7% vs its 50-day average ($234.14) and +14.7% vs its 200-day average ($209.66).
- 52-week range $165.51–$254.89; today's close sits at 84% of that range, 5.7% below the 52-week high.
Oct 6, 2026 — WSM rises 1.5% to $242.25, a 1-month high
- Closed at $242.25, +1.49% vs the prior close of $238.70. Day range $239.22–$246.43, opened at $240.70.
- Volume was 1.17M shares, 1.1x its 50-day average of 1.10M.
- Price is +3.5% vs its 50-day average ($234.05) and +15.7% vs its 200-day average ($209.40).
- 52-week range $165.51–$254.89; today's close sits at 86% of that range, 5.0% below the 52-week high.
Oct 5, 2026 — WSM rises 2.8% to $238.70, a 1-month high
- Closed at $238.70, +2.76% vs the prior close of $232.30. Day range $231.69–$240.46, opened at $233.21.
- Volume was 1.20M shares, 1.1x its 50-day average of 1.09M.
- Price is +2.1% vs its 50-day average ($233.90) and +14.1% vs its 200-day average ($209.12).
- 52-week range $165.51–$254.89; today's close sits at 82% of that range, 6.4% below the 52-week high.
Oct 2, 2026 — WSM dips 0.5% to $232.30
- Closed at $232.30, -0.47% vs the prior close of $233.39. Day range $231.21–$237.84, opened at $237.44.
- Volume was 944.90K shares, 0.9x its 50-day average of 1.08M.
- Price is -0.6% vs its 50-day average ($233.66) and +11.2% vs its 200-day average ($208.85).
- 52-week range $165.51–$254.89; today's close sits at 75% of that range, 8.9% below the 52-week high.
WSM latest news & SEC filings
Every SEC filing by or about WSM in the last 120 days, explained in plain English. Updated daily, with a same-day refresh for new filings.
Oct 16, 2026 · 144 — Notice of proposed sale (Form 144)
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Oct 13, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Yearout Karalyn sold 522 shares at $239.36 (≈$124.95K) on Oct 9, 2026; now holds 19,673
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Oct 9, 2026 · 144 — Notice of proposed sale (Form 144)
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Sep 18, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Howie Jeffrey sold 585 shares at $217.39 (≈$127.17K) on Sep 16, 2026; now holds 36,598
- Howie Jeffrey sold 403 shares at $218.12 (≈$87.90K) on Sep 16, 2026; now holds 36,195
- Howie Jeffrey sold 202 shares at $219.19 (≈$44.28K) on Sep 16, 2026; now holds 35,993
- Howie Jeffrey sold 362 shares at $220.56 (≈$79.84K) on Sep 16, 2026; now holds 35,631
- Howie Jeffrey sold 420 shares at $221.63 (≈$93.08K) on Sep 16, 2026; now holds 35,211
- Howie Jeffrey sold 635 shares at $222.53 (≈$141.31K) on Sep 16, 2026; now holds 34,576
- …plus 2 more transaction lines in the filing.
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 18, 2026 · 4 — Insider trade report (Form 4)
Insider trade report (Form 4) — a director, officer or 10%+ owner changed their holdings
- Alber Laura sold 4,710 shares at $219.17 (≈$1.03M) on Sep 16, 2026; now holds 883,814
- Alber Laura sold 8,568 shares at $220.48 (≈$1.89M) on Sep 16, 2026; now holds 875,246
- Alber Laura sold 7,734 shares at $221.18 (≈$1.71M) on Sep 16, 2026; now holds 867,512
- Alber Laura sold 11,606 shares at $222.24 (≈$2.58M) on Sep 16, 2026; now holds 855,906
- Alber Laura sold 2,382 shares at $222.86 (≈$530.85K) on Sep 16, 2026; now holds 853,524
Open-market purchases (P) and sales (S) are shown in colour; awards, exercises and tax withholding are routine pay-related moves. Many sales are pre-planned under 10b5-1 plans.
Sep 16, 2026 · 144 — Notice of proposed sale (Form 144)
Notice of proposed sale (Form 144) — an insider or affiliate plans to sell restricted or control shares
A notice of intent, not a completed sale. Any actual sale by a director or officer shows up later on Form 4.
Aug 28, 2026 · 10-Q — Quarterly report (unaudited financial statements for the quarter)
Quarterly report (unaudited financial statements for the quarter)
Quarter ended Aug 2, 2026:
- Revenue: $1.96B (prior year $1.84B) (+6.7% vs Aug 3, 2025)
- Net income: $338.11M (prior year $247.56M) (+36.6% vs Aug 3, 2025)
- Diluted EPS: $2.84 (prior year $2.00) (+42.0% vs Aug 3, 2025)
Aug 26, 2026 · 8-K — Current report
Current report — a filing companies must make within 4 business days of a major event
- Item 2.02 — Reported results of operations (earnings release).
This is a results-day filing: the earnings press release is attached as an exhibit.
Aug 7, 2026 · SCHEDULE 13G — Passive stake (13G)
Passive stake (13G) — an investor reported owning more than 5%
Filed by an outside investor (not the company). It reports a holding of more than 5% of a share class; percentage and holder name are in the filing.
Jun 26, 2026 · 11-K — Annual report for an employee stock plan
Annual report for an employee stock plan
Jun 22, 2026 · 8-K — Current report
Current report — a filing companies must make within 4 business days of a major event
- Item 5.07 — Reported shareholder vote results.
Things to know before you trade WSM
- Last results release: Aug 26, 2026 (8-K Item 2.02). Previous ones: May 21, 2026, Mar 18, 2026, Nov 19, 2025. Based on that rhythm, the next report is likely around Nov 25, 2026 — an estimate, not a confirmed date.
- How much it moves: over the last 20 sessions the average daily move was 1.40% (largest 3.9%).
- Liquidity: about 1.17M shares (≈$295.78M) trade per day on average.
- 52-week position: $252.03 vs a range of $165.51–$254.89 (97% of the range).
- Dividends: last ex-dividend date Jul 17, 2026 ($0.76/share); 4 payments in the past 12 months.
- Splits: none in the last 2 years.
- Insider trades (Form 4, last 12 months, recent 25 shown): 0 open-market buys, 25 sales; latest: Laura Alber sold 4,710 shares on Sep 16, 2026.
- Latest filings: 10-Q Aug 28, 2026; 8-K Aug 26, 2026; 8-K Jun 22, 2026.
- Share count: 117.78M shares outstanding (Aug 23, 2026), -3.3% vs a year earlier — the company has been reducing its share count.
- Listing: NYSE · industry: Retail-Home Furniture, Furnishings & Equipment Stores.
WSM market data (last 20 sessions)
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 15, 2026 | 245.92 | 252.12 | 244.03 | 252.03 | 1.67M |
| Oct 14, 2026 | 238.29 | 243.22 | 238.29 | 242.48 | 1.33M |
| Oct 13, 2026 | 240.80 | 243.45 | 238.70 | 239.98 | 1.11M |
| Oct 12, 2026 | 240.00 | 243.42 | 235.80 | 238.86 | 1.07M |
| Oct 9, 2026 | 239.36 | 243.32 | 239.03 | 241.78 | 934.40K |
| Oct 8, 2026 | 236.08 | 242.66 | 234.83 | 239.00 | 1.45M |
| Oct 7, 2026 | 239.19 | 243.31 | 238.80 | 240.46 | 963.20K |
| Oct 6, 2026 | 240.70 | 246.43 | 239.22 | 242.25 | 1.17M |
| Oct 5, 2026 | 233.21 | 240.46 | 231.69 | 238.70 | 1.20M |
| Oct 2, 2026 | 237.44 | 237.84 | 231.21 | 232.30 | 944.90K |
| Oct 1, 2026 | 229.54 | 233.89 | 225.22 | 233.39 | 1.49M |
| Sep 30, 2026 | 232.56 | 233.42 | 227.92 | 227.94 | 1.20M |
| Sep 29, 2026 | 232.67 | 233.40 | 228.26 | 229.96 | 657.90K |
| Sep 28, 2026 | 228.39 | 232.88 | 226.22 | 231.03 | 864.10K |
| Sep 25, 2026 | 228.67 | 233.84 | 226.87 | 231.90 | 624.20K |
| Sep 24, 2026 | 227.93 | 229.82 | 225.80 | 228.66 | 863.50K |
| Sep 23, 2026 | 231.44 | 232.83 | 227.52 | 227.83 | 1.09M |
| Sep 22, 2026 | 231.12 | 234.33 | 230.24 | 232.69 | 1.10M |
| Sep 21, 2026 | 226.10 | 228.89 | 222.77 | 227.16 | 1.02M |
| Sep 18, 2026 | 220.39 | 224.43 | 217.55 | 224.20 | 2.73M |
About Williams Sonoma
Williams Sonoma (WSM) is listed on the NYSE and classified by the SEC under “Retail-Home Furniture, Furnishings & Equipment Stores”. Its business address is in SAN FRANCISCO, CA. State of incorporation: DE. Fiscal year ends January 31. SEC CIK 719955.
WSM board of directors & executives
From SEC Form 3/4/5 insider filings made in the last 12 months (date = latest filing).
Directors
| Name | Role | Latest filing |
|---|---|---|
| Laura Alber | PRESIDENT & CEO | Sep 18, 2026 |
| Esi Eggleston Bracey | Director | Aug 4, 2026 |
| Andrew Campion | Director | Aug 4, 2026 |
| Scott Arnold Dahnke | Director | Jun 22, 2026 |
| Anne A. Finucane | Director | Jun 22, 2026 |
| Arianna Huffington | Director | Aug 4, 2026 |
| William J Ready | Director | Aug 4, 2026 |
| Paasschen Frits D Van | Director | Jun 22, 2026 |
Executive officers
| Name | Title | Latest filing |
|---|---|---|
| Laura Alber | PRESIDENT & CEO | Sep 18, 2026 |
| Monica Bhargava | PRESIDENT POTTERY BARN BRAND | Apr 7, 2026 |
| Jeremy Brooks | CHIEF ACCOUNTING OFFICER | Apr 7, 2026 |
| Jeffrey Howie | EVP CHIEF FINANCIAL OFFICER | Sep 18, 2026 |
| Jennifer Kellor | PRESIDENT POTTERY BARN BRAND | May 29, 2026 |
| David Randolph King | EVP GENERAL COUNSEL | Apr 7, 2026 |
| Karalyn Yearout | EVP CHIEF TALENT OFFICER | Aug 10, 2026 |
Recent insider buys & sales
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Sep 16, 2026 | Laura Alber | Sale | 4,710 | $219.17 |
| Sep 16, 2026 | Laura Alber | Sale | 8,568 | $220.48 |
| Sep 16, 2026 | Laura Alber | Sale | 7,734 | $221.18 |
| Sep 16, 2026 | Laura Alber | Sale | 11,606 | $222.24 |
| Sep 16, 2026 | Laura Alber | Sale | 2,382 | $222.86 |
| Sep 16, 2026 | Jeffrey Howie | Sale | 362 | $220.56 |
| Sep 16, 2026 | Jeffrey Howie | Sale | 635 | $222.53 |
| Sep 16, 2026 | Jeffrey Howie | Sale | 186 | $223.83 |
| Sep 16, 2026 | Jeffrey Howie | Sale | 252 | $224.42 |
| Sep 16, 2026 | Jeffrey Howie | Sale | 202 | $219.19 |
| Sep 16, 2026 | Jeffrey Howie | Sale | 403 | $218.12 |
| Sep 16, 2026 | Jeffrey Howie | Sale | 585 | $217.39 |
| Sep 16, 2026 | Jeffrey Howie | Sale | 420 | $221.63 |
| Aug 7, 2026 | Karalyn Yearout | Sale | 522 | $246.39 |
| Aug 4, 2026 | Karalyn Yearout | Sale | 1,000 | $250.00 |
WSM financials (annual, from XBRL filings)
| Fiscal year end | Revenue | Net income | Diluted EPS | Operating cash flow |
|---|---|---|---|---|
| Feb 1, 2026 | $7.81B | $1.09B | 8.84 | $1.31B |
| Feb 2, 2025 | $7.71B | $1.13B | 8.79 | $1.36B |
| Jan 28, 2024 | $7.75B | $949.76M | 7.28 | $1.68B |
| Jan 29, 2023 | $8.67B | $1.13B | 8.16 | $1.05B |
| Jan 30, 2022 | $8.25B | $1.13B | 14.75 | $1.37B |
Latest balance sheet: total assets $5.51B, total liabilities $3.37B, cash $1.03B (as of Aug 2, 2026).
WSM earnings / results-day log
| Date | Filing | Close that day |
|---|---|---|
| Aug 26, 2026 | 8-K Item 2.02 (results) | $237.43 |
| May 21, 2026 | 8-K Item 2.02 (results) | $191.94 |
| Mar 18, 2026 | 8-K Item 2.02 (results) | $184.10 |
| Nov 19, 2025 | 8-K Item 2.02 (results) | $174.62 |
| Aug 27, 2025 | 8-K Item 2.02 (results) | $192.17 |
| May 22, 2025 | 8-K Item 2.02 (results) | $160.39 |
| Mar 19, 2025 | 8-K Item 2.02 (results) | $166.27 |
| Nov 20, 2024 | 8-K Item 2.02 (results) | $175.04 |
| Aug 22, 2024 | 8-K Item 2.02 (results) | — |
| May 22, 2024 | 8-K Item 2.02 (results) | — |
| Mar 13, 2024 | 8-K Item 2.02 (results) | — |
| Nov 16, 2023 | 8-K Item 2.02 (results) | — |
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Information only, not investment advice. BuyMeWhiskey is not a registered investment adviser or broker-dealer; nothing here is a recommendation to buy, sell or hold any security, and there are no price targets. Data comes from SEC EDGAR filings and public end-of-day market data and may be delayed or contain errors. Verify with the company's filings before making decisions. Prices: end-of-day data as of Oct 15, 2026, 4:00 PM ET. Filings: SEC EDGAR. Updated after every US trading day.